📌 Core Information
🔹 Job Title: Marketing Specialist
🔹 Company: Aston Carter
🔹 Location: Fargo, North Dakota
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: May 30, 2025
🔹 Experience Level: Entry-level to Mid-level
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Creating and editing marketing content for various platforms
- Producing multimedia content for marketing purposes
- Planning and organizing marketing events
- Managing promotional items and customer relationship data
- Developing and optimizing digital marketing campaigns
ASSUMPTION: This role requires a mix of creative and administrative skills, with a focus on producing engaging content and managing marketing efforts effectively.
📋 Key Responsibilities
✅ Create and edit marketing content for emails, social media, website updates, digital content, promotional materials, and press releases
✅ Produce multimedia content for marketing purposes, including photography and video
✅ Plan, organize, and support marketing events and farm shows, including exhibit management, travel coordination, event setup/teardown, promotions, and expense tracking
✅ Manage and order corporate promotional items and apparel
✅ Maintain customer relationship data using platforms like HubSpot and Salesforce
✅ Develop and optimize digital marketing campaigns using Google Ads, Google Analytics, Facebook Ad Manager, and Instagram
✅ Perform administrative tasks to support the marketing department
✅ Collaborate with sales and videographer departments
✅ Stay updated on industry trends and best practices
✅ Seek new strategies to increase organizational awareness
✅ Edit video footage, adding music, dialogues, graphics, and effects
✅ Plan shoots, ensure equipment readiness, and maintain video continuity and sequencing
✅ Implement new editing technologies and best practices
✅ Strategize media needs and video opportunities with the sales and marketing team
✅ Capture product photos for the website
ASSUMPTION: This role involves a diverse range of responsibilities, requiring strong multitasking skills and the ability to adapt to shifting priorities.
🎯 Required Qualifications
Education: Associate's or Bachelor's degree in Film Studies, Cinematography, Marketing, or a related field
Experience: 0-2 years of relevant experience
Required Skills:
- Proficiency with Adobe Creative Cloud, including Premier and After Effects
- Expertise in social media platforms
- Exceptional writing skills for scripts and strategies
- Proficiency in MS Office, including Word, Excel, PowerPoint, and Outlook
- Excellent interpersonal and communication skills
- Ability to collaborate effectively across departments
Preferred Skills:
- Ability to travel and record outdoors
- Proficiency with camera equipment
- Ability to produce content quickly and adjust to shifting priorities
- Independent work capability, multitasking, and attention to detail
- Strong work ethic and ability to work in a fast-paced environment
ASSUMPTION: While an Associate's or Bachelor's degree is preferred, Aston Carter may consider candidates with relevant experience and a strong portfolio.
💰 Compensation & Benefits
Salary Range: $50,000.00 - $55,000.00/yr
Benefits:
- 401K Retirement Plan with Company Match
- Health, Dental, & Vision Insurance Plan options
- Life and Disability Insurance Plan options
- Supplemental Voluntary Benefits
- Paid Time Off (PTO) and Paid Holidays
- Paid Volunteering Time
- Matching Charitable Gift Fund
- Quarterly Team Building Events
- Modified Flex Time Plan
- Profit Sharing
Working Hours: Full-time, typically 40 hours per week
ASSUMPTION: The salary range provided is an estimate based on industry standards for entry-level to mid-level marketing specialists in Fargo, North Dakota.
📌 Applicant Insights
🔍 Company Context
Industry: Staffing and Recruiting
Company Size: 1,001-5,000 employees
Founded: 1997
Company Description:
- Aston Carter provides world-class corporate talent solutions to thousands of clients across the globe
- Specialized in accounting, finance, human resources, talent acquisition, procurement, supply chain, and select administrative professions
- Serves many of the Fortune 500 companies and is a ClearlyRated Best of Staffing® double diamond winner for both client and talent service
Company Specialties:
- Accounting and Finance
- Business Support
- Strategy
- Change & Transformation
- Operations
- Banking and Financial Services
- Administrative
- Human Resources
- Talent Acquisition
- Procurement
- and Supply Chain
Company Website: http://www.astoncarter.com
ASSUMPTION: Aston Carter is a well-established company with a strong focus on providing high-quality talent solutions to its clients.
📊 Role Analysis
Career Level: Entry-level to Mid-level
Reporting Structure: This role reports directly to the Marketing Manager
Work Arrangement: On-site, with occasional travel for events and shoots
Growth Opportunities:
- Potential to advance to a Marketing Manager or similar role with experience and strong performance
- Opportunities to work on diverse projects and gain exposure to various aspects of marketing
- Access to training and development resources through Aston Carter's learning and development programs
ASSUMPTION: This role offers opportunities for growth and development within the marketing department and the broader organization.
🌍 Location & Work Environment
Office Type: Corporate office environment
Office Location(s): Fargo, North Dakota
Geographic Context:
- Fargo is the most populous city in North Dakota, with a population of approximately 125,000
- The city is known for its vibrant arts scene, with numerous galleries, museums, and festivals
- Fargo has a humid continental climate, with warm summers and cold, snowy winters
Work Schedule: Monday-Friday, 8:00 AM - 5:00 PM, with flexibility for event and project needs
ASSUMPTION: The work environment at Aston Carter's Fargo office is collaborative and dynamic, with a focus on teamwork and innovation.
💼 Interview & Application Insights
Typical Process:
- Online application and resume submission
- Phone or video screening with the hiring manager
- In-person or virtual interview with the marketing team
- Final interview with the marketing manager or director
Key Assessment Areas:
- Creativity and innovation in marketing content
- Technical proficiency with Adobe Creative Cloud and other relevant software
- Strong communication and interpersonal skills
- Ability to work collaboratively and manage multiple projects
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Include a portfolio or examples of your work, showcasing your creativity and technical proficiency
- Prepare questions to ask during the interview, demonstrating your interest in the role and the company
ATS Keywords: Marketing Specialist, Videographer, Marketing Content, Digital Marketing, Social Media, Adobe Creative Cloud, Event Planning, Customer Relationship Management, Google Ads, Google Analytics, Facebook Ad Manager, Instagram
ASSUMPTION: Aston Carter uses an Applicant Tracking System (ATS) to manage and review job applications, so including relevant keywords in your resume can help your application stand out.
🛠️ Tools & Technologies
- Adobe Creative Cloud (Premier, After Effects, Photoshop, Illustrator)
- Microsoft Office Suite (Word, Excel, PowerPoint, Outlook)
- HubSpot and Salesforce (Customer Relationship Management)
- Google Ads, Google Analytics, Facebook Ad Manager, Instagram
ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Collaboration
- Expertise
- Innovation
- Client Focus
Work Style:
- Collaborative and team-oriented
- Fast-paced and dynamic
- Focused on delivering high-quality results
Self-Assessment Questions:
- Do you thrive in a collaborative, team-oriented environment?
- Are you comfortable working in a fast-paced, dynamic setting?
- Do you have a strong commitment to delivering high-quality results?
ASSUMPTION: A strong cultural fit at Aston Carter is characterized by a commitment to collaboration, innovation, and client focus.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously
- Adapting to shifting priorities and changing project requirements
- Working in a fast-paced, dynamic environment
- Occasional travel for events and shoots
ASSUMPTION: These challenges are inherent to the role and require strong organizational skills, adaptability, and a strong work ethic.
📈 Similar Roles Comparison
- This role combines marketing and videography responsibilities, which may differ from more specialized marketing or videography positions
- Industry-specific context: Staffing and Recruiting industry focuses on connecting talent with opportunities, requiring a strong understanding of both the talent and client needs
- Career path comparison: This role can lead to advancement in marketing, videography, or related fields within Aston Carter or other organizations
ASSUMPTION: Understanding the unique aspects of this role and its industry context can help applicants determine if it aligns with their career goals and interests.
📝 Sample Projects
- Creating a marketing campaign for an upcoming event, including social media posts, email blasts, and promotional materials
- Producing a promotional video for a new product or service, including scripting, filming, and editing
- Managing a marketing event, including vendor coordination, event setup, promotions, and expense tracking
ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and skills required for success in this role.
❓ Key Questions to Ask During Interview
- What are the most important priorities for this role in the first 30, 60, and 90 days?
- How does this role collaborate with the sales and videographer departments?
- What opportunities are there for professional development and growth within the marketing department and the broader organization?
- How does Aston Carter support work-life balance for its employees?
- What are the most challenging aspects of this role, and how can I best prepare to succeed in them?
ASSUMPTION: Asking thoughtful, insightful questions demonstrates your interest in the role and commitment to success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare a portfolio or examples of your work, showcasing your creativity and technical proficiency
- Prepare questions to ask during the interview, demonstrating your interest in the role and the company
- Follow up with the hiring manager one week after submitting your application, expressing your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
