📌 Core Information
🔹 Job Title: Marketing Specialist
🔹 Company: WinAir
🔹 Location: London, Ontario, Canada
🔹 Job Type: Full-time, Hybrid
🔹 Category: Marketing
🔹 Date Posted: June 19, 2025
🔹 Experience Level: Entry-level to Mid-level (1-2 years)
🔹 Remote Status: On-site and remote work available
🚀 Job Overview
Key aspects of this role include:
- Developing, executing, and monitoring marketing programs for WinAir
- Overseeing marketing activities across various channels and supporting lead generation efforts
- Researching market trends, analyzing data, and providing insights to refine marketing strategies
- Collaborating with cross-functional teams to ensure campaign follow-up aligns with pipeline goals
ASSUMPTION: This role requires a balance of creativity and analytical skills, with a focus on driving results through data-driven decision making and innovative marketing strategies.
📋 Key Responsibilities
✅ Strategic Planning & Analysis: Assist with the development and implementation of the annual marketing plan, track and manage the marketing budget, conduct competitive analysis, monitor campaign effectiveness, and analyze lost leads.
✅ Website & Lead Portal Management: Maintain and update website content, collaborate on UX improvements and development of new site features, and assist in building or improving a lead portal that integrates with CRM tools.
✅ Campaign & Content Development: Support end-to-end execution of digital campaigns, write and edit marketing content, and ensure messaging speaks to buyer needs and highlights WinAir's core advantages.
✅ Digital Engagement & Social Media: Manage and grow WinAir's social media presence, use tools to report on campaign outcomes, and coordinate with sales to ensure campaign follow-up aligns with pipeline goals.
ASSUMPTION: This role requires strong organizational skills, the ability to multitask, and a keen eye for detail to ensure consistent and effective marketing efforts across various channels.
🎯 Required Qualifications
Education: Diploma or degree in Marketing, Business, Communications, or a related field
Experience: 1-2 years of marketing experience in a B2B or SaaS setting, preferably with a technical or aviation-related product
Required Skills:
- Strong writing and communication skills, coupled with analytical thinking
- Familiarity with tools such as HubSpot, Mailchimp, WordPress, Canva, and Google Analytics
- Ability to track performance and spot inefficiencies across the funnel
- Comfortable working on multiple projects with changing priorities in a collaborative environment
- Understanding of technical product marketing or aviation/MRO operations
- Ability to generate fresh ideas for campaigns and strategies to enhance brand visibility
- Knowledge of social media platforms, SEO, PPC, and digital marketing best practices
- Proven ability to work effectively in a team-oriented environment, collaborating with sales, product, and creative teams
Preferred Skills:
- Experience with CRM software (e.g., Salesforce, HubSpot)
- Fluency in a second language (French or another language relevant to WinAir's target markets)
ASSUMPTION: Candidates with relevant industry experience and a proven track record of driving results through data-driven marketing strategies will be highly competitive for this role.
💰 Compensation & Benefits
Salary Range: CAD 55,000 - 70,000 per year (Based on industry standards for entry-level to mid-level marketing roles in London, Ontario)
Benefits:
- Extended Healthcare
- Dental
- EAP
- RRSP Matching
- Flexible work schedule, including "Summer Friday hours"
- Social committee events and quarterly Town Hall meetings
Working Hours: Full-time (40 hours per week), with flexible work arrangements available
ASSUMPTION: WinAir offers a competitive compensation package based on experience and a proven track record of success relative to the deliverables of the role. Benefits are designed to support employees' overall well-being and work-life balance.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, specifically Aviation Management Software
Company Size: 51-200 employees (Mid-sized company offering opportunities for growth and collaboration)
Founded: 1988 (Over 35 years of experience in the aviation software industry)
Company Description:
- WinAir is a leading provider of aviation management software, with over 30 years of experience in the industry
- The company offers a range of solutions for aviation-specific organizations worldwide, including airlines, heli-ops, law enforcement agencies, and MROs
- WinAir is committed to improving business efficiencies at aviation operations through its innovative software solutions
Company Specialties:
- Aviation Management Software
- Inventory Management
- Cost Accounting
- Labour Management
- Purchasing
- Maintenance Management
- Production Control
- Invoicing
- Aviation Maintenance
- Aircraft Maintenance
- Helicopter Maintenance
- Aviation Maintenance Software
- MRO Software
- CAMO Software
- Aircraft Maintenance Software
- Business Aviation
- Special Mission
- Helicopter Maintenance Software
- Aviation
- Helicopter
- Maintenance Tracking
- and Compliance
Company Website: http://winair.ca/
ASSUMPTION: WinAir's extensive industry experience and commitment to innovation make it an attractive employer for marketing professionals seeking to grow their careers in the aviation software sector.
📊 Role Analysis
Career Level: Entry-level to Mid-level (1-2 years of experience)
Reporting Structure: Reports directly to the Director of Sales and Marketing
Work Arrangement: Hybrid (On-site and remote work available)
Growth Opportunities:
- Potential career progression based on skills, capabilities, business demand, and available roles
- Opportunities to work on diverse projects and collaborate with cross-functional teams
- Access to professional development resources and training opportunities
ASSUMPTION: This role offers strong potential for career growth and development within WinAir's marketing department and the broader aviation software industry.
🌍 Location & Work Environment
Office Type: Hybrid (On-site and remote work available)
Office Location(s): 120 Bessemer Rd, London, Ontario N6E 1R2, Canada
Geographic Context:
- London, Ontario is a mid-sized city with a population of approximately 383,822 (as of the 2016 census)
- The city is located in Southwestern Ontario, about 200 km west of Toronto
- London is home to a diverse range of industries, including healthcare, education, and technology
Work Schedule: Full-time (40 hours per week), with flexible work arrangements available
ASSUMPTION: WinAir's hybrid work arrangement offers employees the flexibility to balance their professional and personal responsibilities while maintaining a strong connection to the company's on-site culture and collaborative work environment.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR department
- In-depth interview with the hiring manager (Director of Sales and Marketing)
- Final interview with key stakeholders or team members
- Job offer and onboarding
Key Assessment Areas:
- Marketing skills and experience
- Analytical thinking and problem-solving abilities
- Cultural fit and alignment with WinAir's values
- Communication and interpersonal skills
Application Tips:
- Tailor your resume and cover letter to highlight relevant marketing skills and experiences
- Demonstrate your understanding of WinAir's products and target markets in your application materials
- Prepare for behavioral interview questions that assess your problem-solving skills and ability to work effectively in a team environment
- Research WinAir's company culture and values to ensure a strong fit with your personal work style and career goals
ATS Keywords: Marketing, B2B, SaaS, Technical Product Marketing, Aviation, Analytical Thinking, Social Media, SEO, PPC, Digital Marketing, Content Development, Collaboration, Dependability, Efficiency, Curiosity, Communication
ASSUMPTION: WinAir's hiring process is designed to assess candidates' marketing skills, cultural fit, and alignment with the company's values and strategic goals.
🛠️ Tools & Technologies
- HubSpot
- Mailchimp
- WordPress
- Canva
- Google Analytics
- SEMrush
- CRM software (e.g., Salesforce, HubSpot)
ASSUMPTION: WinAir's marketing department uses a range of tools and technologies to support its digital marketing efforts and drive results through data-driven decision making.
👔 Cultural Fit Considerations
Company Values:
- Curiosity
- Collaboration
- Dependability
- Efficiency
- Passion
Work Style:
- Fast-paced, with changing priorities
- Collaborative, with a focus on teamwork and cross-functional collaboration
- Data-driven, with a commitment to continuous improvement and innovation
Self-Assessment Questions:
- Do you have a strong curiosity and passion for exploring new marketing strategies and tools?
- Are you comfortable working in a fast-paced environment with changing priorities?
- Do you thrive in a collaborative work environment, with a focus on teamwork and cross-functional collaboration?
ASSUMPTION: WinAir's company culture is characterized by a strong commitment to innovation, collaboration, and continuous improvement, with a focus on driving results through data-driven decision making.
⚠️ Potential Challenges
- Managing multiple projects and priorities in a fast-paced environment
- Balancing creativity and analytical skills to drive results through data-driven marketing strategies
- Working effectively in a hybrid work arrangement, with a mix of on-site and remote work
- Navigating a mid-sized company with a diverse range of departments and teams
ASSUMPTION: WinAir's hybrid work arrangement and fast-paced environment may present challenges for candidates who prefer a more structured or traditional work environment.
📈 Similar Roles Comparison
- Marketing Specialist roles in other industries may have a broader focus on consumer marketing, with less emphasis on B2B or technical product marketing
- Marketing Specialist roles in other aviation software companies may have a more narrow focus on specific aviation-related products or services
- Career progression in marketing roles may vary depending on the company's size, industry, and growth trajectory
ASSUMPTION: WinAir's Marketing Specialist role offers a unique blend of B2B and technical product marketing experience, with strong potential for career growth and development within the aviation software industry.
📝 Sample Projects
- Developing and executing a targeted email marketing campaign to generate leads for WinAir's aviation maintenance software
- Creating and optimizing landing pages to improve conversion rates and drive lead generation
- Analyzing lost lead data to identify common drop-off points or objections and offering recommendations to improve lead nurturing and conversion outcomes
ASSUMPION: WinAir's Marketing Specialist role offers a diverse range of projects and initiatives, with a strong focus on driving results through data-driven marketing strategies.
❓ Key Questions to Ask During Interview
- Can you describe the typical marketing campaign lifecycle at WinAir, from initial concept through to completion?
- How does the marketing department collaborate with other departments, such as sales and product, to ensure campaign follow-up aligns with pipeline goals?
- What are the most rewarding aspects of working in marketing at WinAir, according to current team members?
- What opportunities exist for career growth and development within WinAir's marketing department and the broader aviation software industry?
- How does WinAir support work-life balance for its employees, particularly in a hybrid work arrangement?
ASSUMPTION: WinAir's Marketing Specialist role offers a unique blend of B2B and technical product marketing experience, with strong potential for career growth and development within the aviation software industry.
📌 Next Steps for Applicants
To apply for this position:
- Submit your resume and a detailed cover letter explaining your experience, knowledge, and ability towards this career path, and why we need to speak with you. Click here to access the application portal.
- Tailor your resume and cover letter to highlight relevant marketing skills and experiences, with a focus on your ability to drive results through data-driven marketing strategies.
- Prepare for behavioral interview questions that assess your problem-solving skills and ability to work effectively in a team environment.
- Research WinAir's company culture and values to ensure a strong fit with your personal work style and career goals.
- Follow up with WinAir's HR department one week after submitting your application to inquire about the status of your application.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
