Marketing Specialist

📌 Core Information

🔹 Job Title: Marketing Specialist

🔹 Company: WinAir

🔹 Location: London, Ontario, Canada

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: June 19, 2025

🔹 Experience Level: 0-2 years

🔹 Remote Status: Hybrid (Ontario, Canada)

🚀 Job Overview

Key aspects of this role include:

• Developing and executing marketing programs from concept to completion
• Overseeing marketing activities across various channels to support lead generation
• Researching market trends, analyzing data, and providing insights to refine marketing strategies
• Collaborating with cross-functional teams to ensure campaign follow-up aligns with pipeline goals

ASSUMPTION: This role requires a strong understanding of digital marketing, analytical thinking, and the ability to work effectively in a team-oriented environment.

📋 Key Responsibilities

✅ Strategic Planning & Analysis: Assist with the development and implementation of the annual marketing plan, manage the marketing budget, conduct competitive analysis, monitor campaign effectiveness, and analyze lost leads.

✅ Website & Lead Portal Management: Maintain and update website content, collaborate on UX improvements, and assist in building or improving a lead portal that integrates with CRM tools.

✅ Campaign & Content Development: Support end-to-end execution of digital campaigns, write and edit marketing content, and ensure messaging speaks to buyer needs.

✅ Digital Engagement & Social Media: Manage and grow WinAir's social media presence, use tools to report on campaign outcomes, and coordinate with sales to ensure campaign follow-up aligns with pipeline goals.

ASSUMPTION: The successful candidate will have experience with marketing tools such as HubSpot, Mailchimp, WordPress, Canva, and Google Analytics.

🎯 Required Qualifications

Education: Diploma or degree in Marketing, Business, Communications, or a related field.

Experience: 1-2 years of marketing experience in a B2B or SaaS setting, preferably with a technical or aviation-related product.

Required Skills:

• Strong writing and communication skills, coupled with analytical thinking
• Familiarity with marketing tools such as HubSpot, Mailchimp, WordPress, Canva, and Google Analytics
• Ability to track performance and spot inefficiencies across the funnel
• Comfortable working on multiple projects with changing priorities in a collaborative environment
• Understanding of technical product marketing or aviation/MRO operations
• Ability to generate fresh ideas for campaigns and strategies to enhance brand visibility
• Knowledge of social media platforms, SEO, PPC, and digital marketing best practices
• Proven ability to work effectively in a team-oriented environment, collaborating with sales, product, and creative teams

Preferred Skills:

• Experience with aviation management software or the aviation industry
• Fluency in additional languages

ASSUMPTION: Candidates must reside in Ontario, Canada and be able to work remotely and on-site upon request.

💰 Compensation & Benefits

Salary Range: CAD 55,000 - 70,000 per year (based on industry standards for a Marketing Specialist with 1-2 years of experience in the London, Ontario area)

Benefits:

• Extended Healthcare
• Dental
• EAP
• RRSP Matching

Working Hours: 40 hours per week, with flexible work schedule and "Summer Friday hours"

ASSUMPTION: The salary range is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development, specifically Aviation Management Software

Company Size: 51-200 employees (Small to Medium-sized Enterprise)

Founded: 1988, with over 30 years of experience in the industry

Company Description:

• WinAir is a leader in aviation management software, with a focus on inventory management, cost accounting, labour management, and maintenance management
• The company has hundreds of installations at aviation-specific organizations worldwide, including airlines, heli-ops, law enforcement agencies, and MROs
• WinAir is committed to improving business efficiencies at aviation operations through its software solutions

Company Specialties:

• Aviation Management Software
• Inventory Management
• Cost Accounting
• Labour Management
• Purchasing
• Maintenance Management
• Production Control
• Invoicing
• Aviation Maintenance
• Aircraft Maintenance
• Helicopter Maintenance
• Aviation Maintenance Software
• MRO Software
• CAMO Software
• Aircraft Maintenance Software
• Business Aviation
• Special Mission
• Helicopter Maintenance Software
• Aviation
• Helicopter
• Maintenance Tracking
• and Compliance

Company Website: http://winair.ca/

ASSUMPTION: WinAir's focus on aviation management software makes it an attractive option for candidates interested in the aviation industry or looking to gain experience in a niche market.

📊 Role Analysis

Career Level: Entry to Mid-level (based on experience requirements and role responsibilities)

Reporting Structure: Reports to the Director of Sales and Marketing

Work Arrangement: Hybrid (remote and on-site work, with a focus on collaboration and teamwork)

Growth Opportunities:

• Career progression based on skills, capabilities, business demand, and available roles
• Opportunities to work on multiple projects and gain experience in various aspects of marketing
• Potential to move into a more senior role as the company grows and expands

ASSUMPTION: The Marketing Specialist role offers growth opportunities for candidates looking to develop their skills and advance their careers in marketing.

🌍 Location & Work Environment

Office Type: Hybrid (remote and on-site work)

Office Location(s): London, Ontario, Canada

Geographic Context:

• London, Ontario is a mid-sized city with a population of approximately 383,822 (as of the 2016 census)
• The city is located in Southwestern Ontario, about halfway between Toronto and Detroit, Michigan
• London is home to a diverse range of industries, including healthcare, education, and technology

Work Schedule: Flexible work schedule, including "Summer Friday hours"

ASSUMPTION: The hybrid work arrangement allows for a balance between remote work and in-person collaboration, fostering a flexible and adaptable work environment.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-person or virtual interview with the hiring manager
• Final interview with key stakeholders

Key Assessment Areas:

• Marketing skills and experience
• Analytical thinking and problem-solving abilities
• Communication and collaboration skills
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant marketing experience and skills
• Demonstrate your understanding of WinAir's products and the aviation industry in your application materials
• Prepare for behavioral interview questions that focus on your marketing experience and problem-solving abilities

ATS Keywords: Marketing, B2B, SaaS, Technical Product Marketing, Aviation, Analytical Thinking, Social Media, SEO, PPC, Digital Marketing, Content Development, Collaboration, Dependability, Efficiency, Curiosity, Passion

ASSUMPTION: WinAir's application process is designed to assess candidates' marketing skills, experience, and cultural fit, with a focus on finding the best fit for the role and the company.

🛠️ Tools & Technologies

• HubSpot
• Mailchimp
• WordPress
• Canva
• Google Analytics
• SEMrush

ASSUMPTION: The Marketing Specialist will be expected to have experience with and proficiency in using various marketing tools and technologies to execute campaigns and monitor performance.

👔 Cultural Fit Considerations

Company Values:

• Curiosity
• Collaboration
• Dependability
• Efficiency
• Passion

Work Style:

• Fast-paced and dynamic, with changing priorities
• Collaborative and team-oriented, with a focus on open communication and respect
• Adaptable and flexible, with a willingness to learn and grow in the role

Self-Assessment Questions:

• Do you have a strong curiosity and drive to explore, learn, and innovate?
• Are you comfortable working in a fast-paced environment with changing priorities?
• Do you possess strong communication and collaboration skills, with a focus on open and respectful communication?

ASSUMPTION: WinAir's company values and work style emphasize a culture of collaboration, adaptability, and continuous learning, making it an attractive option for candidates who thrive in dynamic and team-oriented environments.

⚠️ Potential Challenges

• Working in a fast-paced environment with changing priorities may require strong time management and organizational skills
• Collaborating with cross-functional teams may present communication and coordination challenges
• Analyzing and interpreting data may require strong analytical thinking and problem-solving abilities
• Working remotely may present challenges in maintaining a healthy work-life balance

ASSUMPTION: The Marketing Specialist role may present challenges related to time management, communication, and data analysis, as well as the need for strong organizational skills and a healthy work-life balance.

📈 Similar Roles Comparison

• Compared to other Marketing Specialist roles, this position may offer more exposure to the aviation industry and a focus on technical product marketing
• WinAir's size and focus on a niche market may provide opportunities for greater responsibility and growth compared to larger, more established companies
• Career progression in this role may be based on skills, capabilities, business demand, and available roles, rather than a traditional career ladder

ASSUMPTION: The Marketing Specialist role at WinAir may offer unique opportunities for growth and exposure to the aviation industry, as well as a focus on technical product marketing and a flexible career progression path.

📝 Sample Projects

• Developing and executing a social media campaign to increase brand awareness and generate leads
• Conducting a competitive analysis of key players in the aviation SaaS space and providing recommendations to improve WinAir's market position
• Analyzing lost leads and providing recommendations to improve lead nurturing and conversion outcomes

ASSUMPTION: The Marketing Specialist role at WinAir may involve a range of projects, from social media campaigns and competitive analysis to data analysis and lead nurturing strategies.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does this role fit into the overall marketing strategy for WinAir?
• What opportunities are there for growth and development within the marketing team and the company as a whole?
• How does WinAir support work-life balance for its employees?
• What is the company's approach to diversity, equity, and inclusion?

ASSUMPTION: Asking thoughtful and insightful questions during the interview process can help candidates better understand the role, the company, and the opportunities for growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your resume and a detailed cover letter explaining your experience, knowledge, and ability towards this career path, and why we need to speak with you. Click here to apply
• Tailor your resume and cover letter to highlight your relevant marketing experience and skills
• Prepare for behavioral interview questions that focus on your marketing experience and problem-solving abilities
• Follow up with WinAir within one week of submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.