Marketing Specialist

📌 Core Information

🔹 Job Title: Marketing Specialist

🔹 Company: Ektimal sport company - Puregym (Partnered with Jobs for Humanity)

🔹 Location: Riyadh, Ar Riyāḑ, Saudi Arabia

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: July 15, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing effective marketing strategies to promote products or services
• Enhancing brand awareness and facilitating customer engagement
• Conducting thorough market research and performing data analysis
• Creating engaging content for various marketing channels and using digital marketing tools effectively

ASSUMPTION: This role requires a balance of strategic thinking, creativity, and analytical skills. The ideal candidate will have experience in developing and executing marketing campaigns and be comfortable working in a dynamic environment.

📋 Key Responsibilities

✅ Develop and implement effective marketing strategies to promote products or services

✅ Enhance brand awareness and facilitate customer engagement

✅ Conduct thorough market research to identify current trends

✅ Perform data analysis to assess the success of marketing initiatives and identify areas of improvement

✅ Create engaging content for various marketing channels

✅ Use digital marketing tools effectively to reach target audiences

✅ Maintain strong internal and external communication to ensure all projects are completed on time

✅ Understand consumer behavior and trends to tailor marketing campaigns accordingly

ASSUMPTION: This role requires a high level of autonomy and the ability to work independently. The ideal candidate will be proactive, results-driven, and able to manage multiple projects simultaneously.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: Proven experience (2-5 years) in marketing strategy development

Required Skills:

• Marketing strategy development
• Brand awareness enhancement
• Customer engagement
• Market research
• Data analysis
• Content creation
• Digital marketing tools
• Communication skills
• Project management
• Consumer behavior understanding

Preferred Skills:

• Experience with CRM software
• Fluency in Arabic

ASSUMPTION: While not explicitly stated, proficiency in Microsoft Office Suite and familiarity with marketing automation tools would be beneficial for this role.

💰 Compensation & Benefits

Salary Range: SAR 12,000 - 18,000 per month (Based on experience and market standards for the region)

Benefits:

• Health insurance
• Retirement plan
• Employee discounts on gym memberships

Working Hours: Full-time (40 hours per week), Sunday to Thursday, 9:00 AM to 6:00 PM

ASSUMPTION: The salary range provided is an estimate based on market standards for the region and the experience level required for the role.

📌 Applicant Insights

🔍 Company Context

Industry: Fitness and wellness, with a focus on inclusive and accessible gym facilities

Company Size: Medium (11-50 employees)

Founded: 2020

Company Description:

• Jobs for Humanity is a global non-profit organization that connects historically underrepresented talent to welcoming employers
• Ektimal sport company - Puregym is a partner of Jobs for Humanity, focusing on providing inclusive and just employment opportunities
• The company prioritizes individuals coming from all walks of life and aims to create a diverse and inclusive work environment

Company Specialties:

• Job hunting and coaching
• Diversity, equity, and inclusion
• Training and events

Company Website: www.jobsforhumanity.com

ASSUMPTION: As a non-profit organization, Jobs for Humanity focuses on creating social impact through inclusive hiring practices. Ektimal sport company - Puregym, as a partner, shares this commitment to diversity and inclusion.

📊 Role Analysis

Career Level: Mid-level marketing professional

Reporting Structure: This role reports directly to the Marketing Manager

Work Arrangement: On-site, full-time, with the possibility of remote work for specific tasks or projects

Growth Opportunities:

• Potential advancement to a senior marketing role within the company
• Expanding skills and knowledge in digital marketing and data analysis
• Gaining experience in international marketing and cross-cultural collaboration

ASSUMPTION: This role offers opportunities for professional growth and development, particularly in the areas of digital marketing and data analysis.

🌍 Location & Work Environment

Office Type: Modern, well-equipped gym facilities with dedicated office spaces

Office Location(s): Riyadh, Saudi Arabia

Geographic Context:

• Riyadh is the capital and largest city of Saudi Arabia, with a population of over 7 million
• The city offers a mix of traditional and modern architecture, with a growing cultural scene and vibrant nightlife
• Riyadh has a hot desert climate, with mild winters and extremely hot summers

Work Schedule: Sunday to Thursday, 9:00 AM to 6:00 PM, with a one-hour lunch break

ASSUMPTION: The work environment is dynamic and fast-paced, with a strong focus on collaboration and teamwork. The ideal candidate will be comfortable working in a multicultural setting and adaptable to the unique demands of the fitness industry.

💼 Interview & Application Insights

Typical Process:

• Online application and resume submission
• Phone or video screening interview
• In-person or virtual interview with the hiring manager
• Final interview with the marketing team
• Background check and offer

Key Assessment Areas:

• Marketing strategy and campaign development
• Data analysis and interpretation
• Communication and presentation skills
• Cultural fit and adaptability

Application Tips:

• Highlight specific marketing campaigns or projects you've worked on and the results you achieved
• Tailor your resume to emphasize skills and experiences relevant to this role
• Prepare a cover letter that demonstrates your understanding of the company's mission and values
• If applicable, include a portfolio of your work or examples of marketing materials you've created

ATS Keywords: Marketing strategy, brand awareness, customer engagement, market research, data analysis, content creation, digital marketing, project management, consumer behavior

ASSUMPTION: The application process is designed to assess the candidate's marketing skills, strategic thinking, and cultural fit. Applicants should be prepared to discuss their marketing experience and provide examples of successful campaigns they've developed and executed.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• CRM software (e.g., Salesforce, HubSpot)
• Marketing automation tools (e.g., Marketo, Pardot)
• Social media management platforms (e.g., Hootsuite, Buffer)
• Google Analytics

ASSUMPTION: The specific tools and technologies used may vary depending on the company's marketing stack and the candidate's area of expertise.

👔 Cultural Fit Considerations

Company Values:

• Inclusivity and diversity
• Integrity and transparency
• Collaboration and teamwork
• Continuous learning and improvement

Work Style:

• Dynamic and fast-paced
• Collaborative and team-oriented
• Adaptable and flexible
• Data-driven and analytical

Self-Assessment Questions:

• Do you have experience working in a multicultural environment?
• Are you comfortable working in a fast-paced, dynamic setting?
• Do you have strong communication and presentation skills?
• Are you proficient in data analysis and interpretation?

ASSUMPTION: The ideal candidate will be a strong cultural fit, with a passion for marketing and a commitment to the company's mission of creating inclusive employment opportunities.

⚠️ Potential Challenges

• The role may require working evenings and weekends to attend events or manage campaigns
• The work environment can be fast-paced and demanding, with tight deadlines and multiple projects
• The role may involve working with a diverse range of stakeholders, including internal teams, external partners, and customers
• The company is growing rapidly, which may present challenges in terms of organizational structure and role definition

ASSUMPTION: The potential challenges of this role are outweighed by the opportunities for professional growth and development, as well as the chance to make a positive impact on the company's mission.

📈 Similar Roles Comparison

• This role is similar to a Marketing Coordinator or Marketing Associate, but with a greater emphasis on strategy development and data analysis
• Unlike other marketing roles, this position is focused on the fitness and wellness industry, with a specific emphasis on inclusive and accessible gym facilities
• Career progression in this role could lead to senior marketing positions within the company or related industries

ASSUMPTION: This role offers a unique opportunity to gain experience in the fitness industry and make a positive impact on the company's mission of creating inclusive employment opportunities.

📝 Sample Projects

• Developing and executing a marketing campaign to launch a new gym location
• Conducting market research to identify trends and opportunities in the fitness industry
• Creating engaging content for social media platforms to increase brand awareness and customer engagement

ASSUMPTION: The specific projects assigned to the Marketing Specialist will vary depending on the company's priorities and the candidate's areas of expertise.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 90 days?
• How does this role fit into the company's overall marketing strategy?
• What opportunities are there for professional growth and development in this role?
• How does the company support work-life balance for its employees?
• What is the company's approach to diversity, equity, and inclusion, and how does this role contribute to that mission?

ASSUMPTION: The interview process is an opportunity for candidates to assess the company's culture and values, as well as the fit of the role with their own career goals and aspirations.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight your marketing experience and skills
• Prepare a cover letter that demonstrates your understanding of the company's mission and values
• If applicable, include a portfolio of your work or examples of marketing materials you've created
• Follow up with the hiring manager one week after submitting your application to confirm receipt and express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.