📌 Core Information
🔹 Job Title: Marketing Specialist
🔹 Company: Gensler
🔹 Location: Dallas, TX, US (with remote flexibility for other cities)
🔹 Job Type: Full-Time
🔹 Category: Marketing & Communications
🔹 Date Posted: May 30, 2025
🔹 Experience Level: 5+ years
🔹 Remote Status: On-site (with remote flexibility for other cities)
🚀 Job Overview
Key aspects of this role include:
- Supporting Gensler’s business development efforts through creating and managing marketing materials
- Collaborating with senior staff and the marketing team to produce proposals, presentations, and other collateral
- Managing multiple marketing efforts against frequent deadlines
- Quickly learning and understanding Gensler’s portfolio of work, practice areas, and broad firm capabilities
- Actively participating in strategy/planning sessions and contributing to business development activities
ASSUMPTION: This role requires a strong mix of project management and content creation skills, with a focus on understanding and representing the Gensler brand accurately.
📋 Key Responsibilities
✅ Writing, designing, and producing proposals, presentations, and other marketing materials in alignment with Gensler brand standards
✅ Managing scheduling, production, and delivery of marketing materials
✅ Actively participating in strategy/planning sessions and contributing to business development activities
✅ Developing new materials as needed to support business development activities
✅ Maintaining resources and information systems: writing case stories/narratives of Gensler’s projects, updating project documentation, and resumes
✅ Being an integrated, collaborative marketing team member
ASSUMPTION: This role involves a high level of collaboration and project management, with a strong focus on creating and managing marketing materials that effectively communicate Gensler’s brand and capabilities.
🎯 Required Qualifications
Education: Bachelor's degree, preferably in marketing, communications, journalism, graphic design, or a related field
Experience: 5+ years of professional experience; experience in the AEC industry preferred
Required Skills:
- Excellent written, verbal, and visual communication skills
- Proficiency in Adobe InDesign
- Knowledge of the business development proposal process (RFP/RFQ) is a plus
- Self-motivator with strong organizational and interpersonal skills, and a great collaborator
- Ability to manage multiple deadlines and diverse project teams in a fast-paced work environment
- Proficiency in Microsoft Office (Word, Excel, and PowerPoint)
Preferred Skills:
- Experience working directly with senior staff on business-critical projects with minimal supervision
ASSUMPTION: Candidates should have a strong background in marketing, excellent communication skills, and a proven ability to manage multiple projects and deadlines. Familiarity with the AEC industry is a plus.
💰 Compensation & Benefits
Salary Range: $75,000 - $95,000 per year (based on industry standards for a Marketing Specialist with 5+ years of experience in the AEC industry)
Benefits:
- Medical, dental, and vision insurance
- Disability insurance
- Wellness programs and flex spending
- Paid holidays and paid time off
- 401k, profit sharing, and employee stock ownership
- Twice annual bonus opportunities
- Tuition reimbursement for certain eligible programs or classes
Working Hours: Full-time (40 hours per week), with flexible hours and remote work options available
ASSUMPTION: The salary range is estimated based on industry standards for a Marketing Specialist with 5+ years of experience in the AEC industry. Actual compensation may vary based on factors such as location, experience, and skills.
📌 Applicant Insights
🔍 Company Context
Industry: Architecture and Planning
Company Size: 5,001-10,000 employees (Global architecture, design, and planning firm)
Founded: 1965 (San Francisco, California)
Company Description:
- Gensler is a global architecture, design, and planning firm with 57 locations across the Americas, Europe, Greater China, Asia Pacific, and the Middle East
- The firm partners with clients in over 100 countries each year, providing integrated services across a range of markets
- Gensler’s mission is to create a better world through the power of design, promoting equity, resilience, and wellbeing for everyone
Company Specialties:
- Architecture
- Brand Design
- Consulting
- Interior Design
- Planning + Urban Design
- Product Design
- Sustainability Consulting
- Digital Experience Design
- Hospitality
- and Workplace Design
Company Website: http://www.gensler.com
ASSUMPTION: Gensler is a well-established, global architecture and design firm with a strong focus on creating a positive impact through design. The company offers a comprehensive range of services and has a significant presence in various markets worldwide.
📊 Role Analysis
Career Level: Mid-level (5+ years of experience)
Reporting Structure: Reports directly to the Marketing Team and collaborates with senior staff and other departments
Work Arrangement: On-site (with remote flexibility for other cities)
Growth Opportunities:
- Potential career progression within the marketing department or other departments within Gensler
- Opportunities to work on diverse projects and gain exposure to various aspects of the business
- Chance to contribute to business development efforts and impact the firm’s growth
ASSUMPTION: This role offers opportunities for professional growth and development within a large, global organization. Candidates can expect to work on diverse projects and gain exposure to various aspects of the business, contributing to the firm’s growth and success.
🌍 Location & Work Environment
Office Type: On-site (with remote flexibility for other cities)
Office Location(s): Dallas, TX, US (with remote flexibility for other cities, including Kansas City, MO, US; San Antonio, TX, US; and Nashville, TN, US)
Geographic Context:
- Dallas, TX, US: A major city in the southern United States, known for its diverse industries, including energy, technology, and healthcare
- Kansas City, MO, US: A mid-sized city in the Midwestern United States, known for its cultural attractions, such as the Nelson-Atkins Museum of Art and the Kemper Museum of Contemporary Art
- San Antonio, TX, US: A major city in the southern United States, known for its rich history, including the Alamo and the San Antonio River Walk
- Nashville, TN, US: A major city in the southeastern United States, known for its music and entertainment industry, as well as its historic sites, such as the Country Music Hall of Fame and Museum
Work Schedule: Full-time (40 hours per week), with flexible hours and remote work options available
ASSUMPTION: The remote work options allow for flexibility in location, enabling candidates to work from various cities across the United States while maintaining a strong connection to the global organization.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or virtual interview with the hiring manager
- Final interview with the marketing team or other stakeholders
- Background check and offer
Key Assessment Areas:
- Communication skills (written, verbal, and visual)
- Project management skills
- Understanding of the Gensler brand and portfolio
- Ability to manage multiple projects and deadlines
- Collaboration and teamwork skills
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Include a portfolio or link to your online portfolio showcasing your design and content creation skills
- Prepare for behavioral interview questions that focus on your project management, communication, and collaboration skills
- Research Gensler’s portfolio, practice areas, and broad firm capabilities to demonstrate your understanding of the company
ATS Keywords: Marketing, Specialist, Proposals, Presentations, Brand Standards, Project Management, Adobe InDesign, Microsoft Office, Business Development, RFP/RFQ, Collaboration
ASSUMPTION: The interview process will focus on assessing the candidate’s communication, project management, and collaboration skills, as well as their understanding of the Gensler brand and portfolio. Candidates should be prepared to discuss their relevant experiences and demonstrate their ability to manage multiple projects and deadlines.
🛠️ Tools & Technologies
- Adobe InDesign
- Microsoft Office (Word, Excel, PowerPoint)
- Project management tools (e.g., Asana, Trello, or JIRA)
- Design and collaboration tools (e.g., Sketch, Figma, or Adobe XD)
ASSUMPTION: The Marketing Specialist will use a variety of tools and technologies to manage projects, create content, and collaborate with team members. Proficiency in Adobe InDesign and Microsoft Office is required, while experience with project management and design tools is preferred.
👔 Cultural Fit Considerations
Company Values:
- Design Excellence
- Client Focus
- Inclusive Collaboration
- Community Impact
- Entrepreneurial Spirit
Work Style:
- Collaborative and team-oriented
- Fast-paced and dynamic
- Focused on delivering high-quality results
- Adaptable and responsive to change
- Committed to continuous learning and improvement
Self-Assessment Questions:
- How do you align with Gensler’s company values, particularly ‘Inclusive Collaboration’ and ‘Client Focus’?
- How comfortable are you working in a fast-paced, dynamic environment with frequent deadlines?
- How do you approach continuous learning and improvement in your role?
ASSUMPTION: Candidates should be able to demonstrate a strong fit with Gensler’s company values and work style, as well as a commitment to continuous learning and improvement in their role.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously
- Working with senior staff and stakeholders with varying communication styles and expectations
- Keeping up with the latest design trends and tools in a fast-paced industry
- Adapting to changes in project scope, priorities, or deadlines
- Balancing the need for creativity and innovation with adherence to brand standards and client expectations
ASSUMPTION: The Marketing Specialist role may present challenges related to project management, communication, and adaptability. Candidates should be prepared to manage multiple projects and deadlines, work with senior staff and stakeholders, and adapt to changes in project scope or priorities.
📈 Similar Roles Comparison
- Compared to other marketing roles in the AEC industry, this position places a stronger emphasis on project management and content creation
- Gensler’s global presence and diverse portfolio offer unique opportunities for candidates to work on a wide range of projects and gain exposure to various markets
- Career progression in this role may involve moving into more senior marketing positions or exploring other departments within Gensler, such as business development or strategy
ASSUMPTION: This role offers unique opportunities for candidates to work on a wide range of projects and gain exposure to various markets, with potential for career progression within the marketing department or other departments within Gensler.
📝 Sample Projects
- Creating a proposal for a new office tower in a major city, showcasing Gensler’s architectural and interior design capabilities
- Developing a presentation for a hospitality project, highlighting the firm’s expertise in designing spaces that enhance the guest experience
- Writing case studies for Gensler’s workplace design projects, demonstrating the firm’s ability to create innovative and functional workspaces
ASSUMPTION: The Marketing Specialist will work on a variety of projects, ranging from proposals and presentations to case studies and other marketing materials. These projects will allow the candidate to showcase Gensler’s architectural, interior design, and workplace design capabilities to potential clients.
❓ Key Questions to Ask During Interview
- Can you describe a typical project from start to finish, and how the Marketing Specialist role contributes to its success?
- How does Gensler support the professional development and growth of its marketing team members?
- What are the most challenging aspects of working on proposals and presentations for Gensler, and how does the Marketing Specialist role address these challenges?
- How does Gensler foster a culture of inclusivity and collaboration within its marketing team and the broader organization?
- What are the key priorities for the Marketing Specialist role in the first 30, 60, and 90 days?
ASSUMPTION: Candidates should ask thoughtful questions during the interview process to gain insights into the role, the team, and the company culture. These questions will help them assess their fit for the position and understand the expectations and priorities for the role.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Include a portfolio or link to your online portfolio showcasing your design and content creation skills
- Prepare for behavioral interview questions that focus on your project management, communication, and collaboration skills
- Research Gensler’s portfolio, practice areas, and broad firm capabilities to demonstrate your understanding of the company
- Follow up with the hiring manager one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
