Marketing Specialist

📌 Core Information

🔹 Job Title: Marketing Specialist

🔹 Company: KONE

🔹 Location: Pero, Italy

🔹 Job Type: Full-Time

🔹 Category: Marketing & Communications

🔹 Date Posted: July 10, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Planning, implementing, and monitoring marketing and communication activities
• Enhancing KONE's positioning and promoting its brand through traditional and digital channels
• Managing the communication budget and coordinating external agencies
• Collaborating with cross-functional teams and external stakeholders

ASSUMPTION: This role requires a balance of strategic thinking and tactical execution, with a strong focus on digital marketing and project management.

📋 Key Responsibilities

✅ Plan and execute marketing and communication activities aligned with company strategy

✅ Manage and monitor the communication budget

✅ Create, update, and supervise promotional materials

✅ Draft and publish newsletters, press releases, and articles for various platforms

✅ Plan and manage advertising campaigns across mass media channels

✅ Develop and manage social media channels (Twitter, Facebook, LinkedIn, Google+)

✅ Execute Search Engine Marketing (SEM) strategies

✅ Organize and coordinate trade fairs, press events, and customer events

✅ Oversee sponsorships and support for cultural and public initiatives

✅ Use and maintain the CRM system (Zoho) for communication and lead management

✅ Monitor and analyze digital performance through Web Analytics tools

ASSUMPTION: This role involves a mix of creative and analytical tasks, with a significant portion of time dedicated to digital marketing and project management.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field

Experience: Minimum of 2-3 years of experience in a similar role

Required Skills:

• Excellent organizational and project management skills
• Ability to work independently and with a strong goal-oriented approach
• High attention to detail, creativity, and precision
• Strong interpersonal and communication skills, both verbal and written
• Proven ability to collaborate effectively within cross-functional teams and with external stakeholders
• Strong knowledge of both online and offline communication tools and channels
• Proficiency in Customer Relationship Management tools
• Solid experience with Web Analytics tools (Google Analytics, Facebook Insights, Twitter Analytics)
• Demonstrated ability to manage and develop advertising and promotional campaigns across multiple platforms

Preferred Skills:

• Knowledge of Spanish

ASSUMPTION: Candidates should have a proven track record in marketing and communication, with a strong focus on digital marketing and project management. Familiarity with the Italian market and local language is a plus.

💰 Compensation & Benefits

Salary Range: €35,000 - €45,000 per year (based on experience and market standards for the role and location)

Benefits:

• Opportunities for professional development and career growth
• Inclusive and flexible work environment
• Gender equality initiatives and support for work-life balance

Working Hours: Full-time position, with standard office hours (Monday-Friday, 9:00 AM - 5:00 PM)

ASSUMPTION: The salary range is estimated based on market standards for the role, experience level, and location. Benefits are subject to change and may vary based on individual circumstances.

📌 Applicant Insights

🔍 Company Context

Industry: Industrial Machinery Manufacturing, specifically focused on elevators, escalators, and automatic doors

Company Size: 10,001+ employees (global), with a local team in Pero, Italy

Founded: 1910, with a rich history of innovation and growth in the industry

Company Description:

• KONE is a global leader in the elevator and escalator industry, providing innovative solutions for maintenance and modernization
• Committed to creating an innovative and collaborative working culture, with a focus on employee engagement and sustainability
• Offers opportunities for professional development and career growth within a global organization

Company Specialties:

• Elevators
• Escalators
• Automatic doors
• Industry-leading innovative solutions for maintenance and modernization

Company Website: www.kone.com

ASSUMPTION: KONE is a well-established company with a strong global presence and a reputation for innovation and quality in the elevator and escalator industry.

📊 Role Analysis

Career Level: Mid-level marketing professional, with opportunities for growth and development

Reporting Structure: This role reports directly to the Marketing Manager and collaborates with cross-functional teams, including Sales, Product Management, and Technical Support

Work Arrangement: On-site, with the possibility of occasional remote work for specific tasks or projects

Growth Opportunities:

• Progression to a senior marketing role or management position
• Expansion of responsibilities to include additional regions or product lines
• Development of specialized skills in digital marketing, event management, or other areas

ASSUMPTION: This role offers opportunities for professional growth and development within a large, global organization. Success in this position may lead to increased responsibilities or management opportunities.

🌍 Location & Work Environment

Office Type: Modern, collaborative workspace with on-site amenities

Office Location(s): Pero, Italy (with potential for occasional travel to other KONE offices or customer sites)

Geographic Context:

• Pero is a suburban town located near Milan, Italy's economic and fashion capital
• The area offers a mix of urban and natural environments, with easy access to public transportation and nearby attractions
• Milan is known for its vibrant culture, rich history, and diverse culinary scene

Work Schedule: Standard office hours, Monday-Friday, with the possibility of occasional weekend or evening work for events or projects

ASSUMPTION: The work environment is dynamic and collaborative, with a focus on innovation and continuous improvement. The location offers a mix of urban and natural environments, with easy access to cultural and recreational opportunities.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR department
• In-depth interview with the Marketing Manager and/or other team members
• Final interview with the HR Business Partner or another senior leader

Key Assessment Areas:

• Marketing and communication skills
• Project management and organizational skills
• Digital marketing and Web Analytics proficiency
• Cultural fit and alignment with KONE's values

Application Tips:

• Tailor your resume and cover letter to highlight relevant marketing and communication experience, as well as any experience with Web Analytics tools or digital marketing campaigns
• Prepare examples of successful marketing campaigns or projects you've led, focusing on results and impact
• Demonstrate your understanding of KONE's business and the Italian market by researching the company and its competitors

ATS Keywords: Marketing, Communication, Project Management, Social Media Management, Search Engine Marketing, Web Analytics, CRM Tools, Advertising Campaigns, Content Creation, Interpersonal Skills, Organizational Skills, Creativity, Attention to Detail, Collaboration, English Proficiency, Spanish Knowledge

ASSUMPTION: The application process is designed to assess candidates' marketing and communication skills, as well as their cultural fit with KONE's values and work environment.

🛠️ Tools & Technologies

• CRM system: Zoho
• Web Analytics tools: Google Analytics, Facebook Insights, Twitter Analytics
• Social media platforms: Twitter, Facebook, LinkedIn, Google+
• Advertising platforms: Mass media channels (TV, radio, print), Search Engine Marketing (SEM) platforms

ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role. Candidates should have experience with CRM systems, Web Analytics tools, and social media platforms, as well as a willingness to learn and adapt to new tools as needed.

👔 Cultural Fit Considerations

Company Values:

• Safety
• Care
• Collaboration
• Trust
• Sustainability

Work Style:

• Collaborative and team-oriented
• Innovative and forward-thinking
• Results-driven and focused on continuous improvement

Self-Assessment Questions:

• Do you have a proven track record of success in marketing and communication roles?
• Are you comfortable working independently and managing multiple projects simultaneously?
• Do you thrive in a collaborative, innovative work environment?

ASSUMPTION: KONE values candidates who align with their core values and work style, with a focus on safety, care, collaboration, trust, and sustainability. Successful candidates will demonstrate a strong cultural fit and a commitment to KONE's mission and values.

⚠️ Potential Challenges

• Managing a diverse range of marketing and communication activities, from traditional advertising to digital campaigns
• Balancing multiple projects and deadlines, with a focus on prioritization and time management
• Adapting to a dynamic and evolving work environment, with a focus on innovation and continuous improvement
• Working in a global organization, with a need to understand and adapt to different cultural contexts and market requirements

ASSUMPTION: This role presents unique challenges and opportunities for professional growth and development. Successful candidates will be adaptable, innovative, and results-driven, with a strong commitment to KONE's mission and values.

📈 Similar Roles Comparison

• Unlike other marketing roles, this position requires a strong focus on digital marketing and project management, with a need to balance strategic thinking and tactical execution
• KONE's global presence and industry leadership offer unique opportunities for professional development and career growth
• This role is well-suited for candidates with a strong background in marketing and communication, looking to expand their skills and take on new challenges in a dynamic and innovative work environment

ASSUMPTION: This role offers a unique blend of marketing and communication responsibilities, with a strong focus on digital marketing and project management. Candidates should have a proven track record of success in similar roles and a willingness to adapt to a dynamic and evolving work environment.

📝 Sample Projects

• Planning and executing a successful social media campaign to promote KONE's latest product launch
• Managing the logistics and promotion of a major industry event, with a focus on maximizing attendance and engagement
• Developing and implementing a targeted advertising campaign to increase brand awareness in a specific region or market segment

ASSUMPTION: These sample projects illustrate the range of marketing and communication responsibilities in this role, from digital campaigns to event management and advertising. Successful candidates will have experience with similar projects and a proven track record of success in similar roles.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 90 days?
• How does this role collaborate with other departments and teams within KONE?
• What opportunities are there for professional development and growth within the marketing department and the company as a whole?
• How does KONE support work-life balance and employee well-being?
• What are the most challenging aspects of this role, and how can I best prepare to succeed in them?

ASSUMPTION: These key questions are designed to help candidates better understand the role, the work environment, and the opportunities for professional growth and development. Successful candidates will be proactive and inquisitive, with a strong commitment to KONE's mission and values.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the following link: KONE Marketing Specialist Application
• Tailor your resume and cover letter to highlight relevant marketing and communication experience, as well as any experience with Web Analytics tools or digital marketing campaigns
• Prepare examples of successful marketing campaigns or projects you've led, focusing on results and impact
• Research KONE's business and the Italian market to demonstrate your understanding of the company and its competitive landscape
• Follow up with the HR department one week after submitting your application to confirm receipt and inquire about next steps

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.