Marketing Specialist

📌 Core Information

🔹 Job Title: Marketing Specialist

🔹 Company: Checkout.com

🔹 Location: Tokyo, Tōkyō, Japan

🔹 Job Type: Full-Time, Hybrid (3 days in office)

🔹 Category: Marketing

🔹 Date Posted: 2025-07-15

🔹 Experience Level: Mid-Senior level (2-5 years)

🔹 Remote Status: On-site (Tokyo)

🚀 Job Overview

Key aspects of this role include:

• Driving revenue growth through customer-centric demand generation efforts
• Executing integrated marketing programs across digital, content, PR, social media, and events
• Collaborating with regional commercial teams and global/regional marketing partners
• Localizing global/regional campaigns and ensuring they hit the right note in the local context

ASSUMPTION: This role requires a versatile marketer skilled in both digital and content marketing, with a strong entrepreneurial spirit and customer-obsessed mindset.

📋 Key Responsibilities

✅ Strategic Collaboration: Partner with regional commercial teams to formulate strategic and tactical plans aimed at demand-generation and revenue growth.

✅ Field Marketing: Execute integrated marketing programs to build up brand awareness and drive consideration across digital marketing (website, search, programmatic), PR, social media, and events.

✅ Account-Based Marketing: Craft and direct region-specific marketing campaigns, placing a strong emphasis on diversified ABM execution (1:1, 1:few, 1:many).

✅ Content Marketing: Write creative copy for regional campaigns and help create/update a library of local contents (case studies, industry white papers, blogs, thought leadership articles, infographics) that support go-to-market plans.

✅ Marketing Operations: Enhance regional effectiveness of marketing efforts through the execution of email campaigns, marketing automation flows, performance ads, and website/landing page workflows.

✅ Product Marketing Alignment: Stay attuned to regional market dynamics, ensuring our marketing maneuvers are in harmony with both an overarching global vision and nuanced local preferences.

✅ Global-region-local Synchronization: Collaborate seamlessly with global channel subject-matter-expert teams and regional marketing partners to localize global/region campaigns, guaranteeing they hit the right note in the local context.

ASSUMPTION: This role requires strong project management skills, with the ability to juggle multiple tasks and work in a fast-paced, multi-cultural environment.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 3+ years of marketing experience, with a focus on B2B marketing

Required Skills:

• Native speaker of Japanese with professional-level English (both written and verbal)
• Proficient in Google Analytics, marketing automation tools, and CRM tools
• Strong project management skills
• Customer-obsessed mindset with a humble, curious, and open-minded attitude
• Excellent communication and storytelling skills
• Resilient and ambitious, with a desire to work in a fast-paced environment

Preferred Skills:

• Experience working with account-based marketing (ABM) strategies
• Familiarity with the payments or financial services industry
• Experience working with global or regional marketing teams

ASSUMPTION: While not explicitly stated, experience in digital marketing, content marketing, and event planning would be beneficial for this role.

💰 Compensation & Benefits

Salary Range: Based on market research and the role's requirements, the estimated salary range for this position is ¥7,000,000 - ¥10,000,000 per year (approximately $55,000 - $78,000 USD).

Benefits:

• Hybrid work model (3 days per week in the office)
• Curated learning and development opportunities
• Competitive compensation and benefits package
• Opportunities for career growth and progression

Working Hours: Full-time position with standard Japanese working hours (9:00 AM - 5:30 PM, Monday - Friday), with flexibility for remote work on non-office days.

ASSUMPTION: The salary range provided is an estimate based on market research and the role's requirements. Actual compensation may vary based on factors such as experience and performance.

📌 Applicant Insights

🔍 Company Context

Industry: Financial Services, Fintech, and eCommerce

Company Size: Medium-sized company (1,001-5,000 employees) with a global presence and a strong focus on growth and innovation.

Founded: 2012, with headquarters in London, England

Company Description:

• Checkout.com is a financial technology company that delivers a high-performance payments platform.
• Enterprise and scaling businesses use their cloud-based platform to process payments, send payouts, and manage card programs.
• Checkout.com is headquartered in London, with offices in New York, Paris, Dubai, Hong Kong, and other locations across six continents.

Company Specialties:

• Payments
• Financial Services
• Fintech
• eCommerce
• Retail
• B2B
• Performance

Company Website: checkout.com

ASSUMPTION: Checkout.com is a fast-growing, global fintech company with a strong focus on innovation and customer-centric solutions.

📊 Role Analysis

Career Level: Mid-Senior level, with opportunities for career growth and progression within the company.

Reporting Structure: This role reports directly to the APAC Marketing Director and collaborates closely with regional commercial teams and global/regional marketing partners.

Work Arrangement: Hybrid work model (3 days per week in the office, with remote work on non-office days).

Growth Opportunities:

• Potential for career advancement within the marketing department or other departments within the company.
• Opportunities to work on global campaigns and collaborate with international teams.
• Learning and development opportunities to expand skills and knowledge in the fintech industry.

ASSUMPTION: This role offers significant growth opportunities for the right candidate, with a clear path for career advancement within the company.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space with a focus on employee well-being and productivity.

Office Location(s): Shepherdess Walk, London, England; Rotherstraße 19, Berlin, Germany; Shatha Tower - Internet City, Dubai, United Arab Emirates; The Central, Singapore; NextEracom Tower 1 - CyberCity, Ebene, Mauritius; 330 Jackson St, San Francisco, California, USA; 40-44 Bonham Strand, Hong Kong, Hong Kong; 37-39, Rue de Surène, Paris, France; Avenida Brigadeiro Faria Lima 1739, Sao Paulo, Brazil; R. de Augusto Rosa 79 4000-098 Porto, Porto, Portugal; 356 Collins St, Melbourne, Victoria, Australia; 256 Adelaide Ter, Perth, Western Australia, Australia; 13100, Avenue Saint-Jérôme, Aix-en-Provence, Provence-Alpes-Côte d'Azur, France; 40 10th Ave, New York, NY, USA

Geographic Context:

• Tokyo, Japan: A bustling metropolis with a rich culture, vibrant nightlife, and numerous attractions.
• Tōkyō, Japan: The capital city of Japan, known for its bustling streets, neon lights, and unique blend of traditional and modern culture.
• Japan: A technologically advanced country with a strong focus on innovation and a highly skilled workforce.

Work Schedule: Standard Japanese working hours (9:00 AM - 5:30 PM, Monday - Friday), with flexibility for remote work on non-office days.

ASSUMPTION: The work environment at Checkout.com is collaborative, innovative, and focused on employee growth and development.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR department
• In-depth interview with the hiring manager and/or team members
• Final interview with the APAC Marketing Director
• Background check and offer extension

Key Assessment Areas:

• Marketing skills and experience
• Language proficiency (Japanese and English)
• Cultural fit and alignment with company values
• Problem-solving skills and adaptability

Application Tips:

• Tailor your resume and cover letter to highlight your marketing experience and skills relevant to this role.
• Demonstrate your understanding of the fintech industry and Checkout.com's business model.
• Prepare examples of your past marketing campaigns and their outcomes to discuss during the interview.
• Research the company and its competitors to show your enthusiasm and knowledge of the industry.

ATS Keywords: Marketing, B2B, Demand Generation, Brand Awareness, Digital Marketing, Content Marketing, Account-Based Marketing, Google Analytics, Marketing Automation, CRM Tools, Customer-Centric, Revenue Growth, Hybrid Work, Tokyo, Japan

ASSUMPTION: The application process at Checkout.com is thorough and designed to assess the candidate's skills, experience, and cultural fit for the role and the company.

🛠️ Tools & Technologies

• Google Analytics
• Marketing Automation tools (e.g., Marketo, HubSpot, or similar)
• CRM tools (e.g., Salesforce, HubSpot CRM, or similar)
• Project management tools (e.g., Asana, Trello, or similar)
• Content creation and design tools (e.g., Canva, Adobe Creative Suite, or similar)

ASSUMPTION: The specific marketing automation and CRM tools used by Checkout.com may vary, but the role requires proficiency in similar tools.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric
• Performance-driven
• Innovative
• Collaborative
• Ambitious
• Resilient

Work Style:

• Fast-paced and dynamic
• Collaborative and team-oriented
• Focused on results and continuous improvement
• Adaptable and open to change

Self-Assessment Questions:

• Do you have a customer-obsessed mindset and a strong desire to understand and serve the needs of our customers?
• Are you comfortable working in a fast-paced, dynamic environment and adapting to change?
• Do you thrive in a collaborative, team-oriented work environment and enjoy working with diverse teams across different time zones?

ASSUMPTION: Checkout.com values employees who are customer-centric, performance-driven, innovative, collaborative, ambitious, and resilient, with a strong work ethic and a desire to learn and grow.

⚠️ Potential Challenges

• Working in a fast-paced, dynamic environment may require adaptability and resilience.
• Collaborating with global and regional teams may present cultural and time zone challenges.
• Managing multiple tasks and projects simultaneously may require strong project management skills.
• Working in a hybrid work environment may require self-motivation and time management skills.

ASSUMPTION: These challenges can be overcome with the right skills, mindset, and support from the company and team members.

📈 Similar Roles Comparison

• This role is unique in its focus on driving revenue growth through customer-centric demand generation efforts in the APAC region, with a specific emphasis on the Japanese market.
• Compared to similar marketing roles, this position offers a unique opportunity to work in a fast-growing fintech company with a global presence and a strong focus on innovation.
• Career progression in this role may lead to opportunities in global or regional marketing leadership positions within the company.

ASSUMPTION: This role offers a unique opportunity to work in a fast-growing, global fintech company with a strong focus on innovation and customer-centric solutions.

📝 Sample Projects

• Developing and executing a regional marketing campaign to drive brand awareness and consideration in the Japanese market.
• Collaborating with global channel subject-matter-expert teams to localize global campaigns and ensure they hit the right note in the local context.
• Creating and updating a library of local contents (case studies, industry white papers, blogs, thought leadership articles, infographics) that support go-to-market plans.

ASSUMPTION: These sample projects are representative of the types of tasks and responsibilities required for this role, but the specific projects may vary based on the company's needs and priorities.

❓ Key Questions to Ask During Interview

• Can you describe the company's growth plans for the APAC region and how this role contributes to those plans?
• How does the company support the professional development and growth of its marketing team members?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does the company measure the success of its marketing campaigns, and what metrics are most important for this role?
• What is the company's approach to work-life balance, and how does it support employees working in a hybrid work environment?

ASSUMPTION: These questions are designed to help you better understand the role, the company, and the work environment, and to demonstrate your interest and enthusiasm for the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Checkout.com careers page.
• Tailor your resume and cover letter to highlight your marketing experience and skills relevant to this role.
• Prepare examples of your past marketing campaigns and their outcomes to discuss during the interview.
• Research the company and its competitors to show your enthusiasm and knowledge of the industry.
• Follow up with the hiring manager or HR department one week after submitting your application to express your interest and reiterate your qualifications.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.