📌 Core Information
🔹 Job Title: Marketing Specialist
🔹 Company: Rigdon Inc.
🔹 Location: Merriam, Kansas
🔹 Job Type: Full-time, Hybrid
🔹 Category: Marketing
🔹 Date Posted: May 14, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site with occasional remote work
🚀 Job Overview
Key aspects of this role include:
- Developing and executing marketing strategies to drive business growth
- Managing SEO efforts to improve organic search results and generate leads
- Capturing and managing visual content (photography and videography) for marketing purposes
- Managing Google and Meta ad campaigns to optimize results and stay within budget
- Collaborating with internal teams to support branding, recruiting, and internal announcements
ASSUMPTION: This role requires a strong balance of creative and analytical skills, with a focus on digital marketing and content creation.
📋 Key Responsibilities
✅ Manage and improve SEO efforts to achieve top 3 organic search results for all Rigdon locations in core service categories
✅ Grow and manage client reviews on Google and other review sites, responding to reviews and posting photographs
✅ Manage and optimize Google business and Google map listings to improve search results in all locations
✅ Capture and manage photo and video content of crews, job sites, and finished work
✅ Plan, create, and manage Google Ad campaigns and Meta ad campaigns, including budgeting, optimization, and reporting on results
✅ Create social media post calendar, track performance, and grow audience engagement
✅ Manage inventory, organize, and order marketing materials including flyers, signs, apparel, and decals
✅ Maintain a content library for internal and external use
✅ Assist with branding, recruiting support, and internal announcements
✅ Occasional local site visits to photograph/video jobs in progress
ASSUMPTION: This role involves a mix of independent work and collaboration with other teams, requiring strong organizational and time-management skills.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field
Experience: 2-5 years of experience in digital marketing, SEO, and content creation
Required Skills:
- Proven track record in SEO and managing Google and Meta ad campaigns
- Strong photography and videography skills (portfolio preferred)
- Excellent communication and writing skills
- Self-starter with the ability to work independently and in a team
- Basic knowledge of graphic design and video editing tools (Canva, Adobe, or similar)
- Excellent organizational and time-management skills
- Comfortable visiting job sites and interacting with field crews
Preferred Skills:
- Experience with CRM software and marketing automation tools
- Familiarity with the consumer services industry
ASSUMPTION: Candidates with a strong portfolio showcasing their photography, videography, and design skills will be highly competitive for this role.
💰 Compensation & Benefits
Salary Range: $45,000 - $60,000 per year (based on experience and industry standards for the Kansas City area)
Benefits:
- Health, dental, and vision insurance
- 401(k) retirement plan with company match
- Paid time off (vacation, sick, and holidays)
- Company-provided phone equipment
Working Hours: Full-time, 40 hours per week. Applicants must be available to work 40 hours per week.
ASSUMPTION: The salary range provided is an estimate based on industry standards for the Kansas City area and the experience level required for this role.
📌 Applicant Insights
🔍 Company Context
Industry: Consumer Services (specifically, exterior cleaning and service)
Company Size: 11-50 employees (small to mid-sized company, offering a close-knit work environment with opportunities for growth)
Founded: 1997 (over 25 years in business, with a strong reputation and established client base)
Company Description:
- Rigdon Inc. provides professional window cleaning, power washing, gutter cleaning, and related services in multiple locations
- Committed to quality work, excellent customer service, and strong community connections
- Offers both residential and commercial cleaning services
Company Specialties:
- Gutter Service
- Handyman Services
- Pressure Washing
- Window Washing Service
- Power Washing
- Holiday Light Installation
- R-Guard Gutter Guards
- Commercial Cleaning Services
Company Website: http://www.rigdoninc.com
ASSUMPTION: Rigdon Inc. is a well-established company with a strong focus on customer satisfaction and community involvement.
📊 Role Analysis
Career Level: Mid-level marketing role, with opportunities for growth and advancement
Reporting Structure: This role reports directly to the Marketing Manager and works closely with other departments, including Sales and Operations
Work Arrangement: Hybrid work arrangement, with occasional on-site work required for job site visits and company shop meetings
Growth Opportunities:
- Advancement to Marketing Manager or similar leadership role
- Expansion of responsibilities based on company growth and success
- Potential to work on special projects or initiatives, gaining exposure to new aspects of the business
ASSUMPTION: This role offers opportunities for professional growth and development within the company.
🌍 Location & Work Environment
Office Type: Hybrid work environment, with a dedicated home office space required for remote work
Office Location(s): 5726 Merriam Dr, Merriam, Kansas 66203, US
Geographic Context:
- Merriam, Kansas is a suburb of Kansas City, offering a mix of urban and suburban living
- Close proximity to major highways and attractions, with easy access to downtown Kansas City
- Access to a variety of cultural, recreational, and entertainment options in the Kansas City metropolitan area
Work Schedule: Full-time, 40 hours per week, with flexible scheduling to accommodate job site visits and company shop meetings
ASSUMPTION: The hybrid work arrangement offers a balance between remote work and on-site collaboration, providing flexibility and opportunities for in-person interaction with team members and clients.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the Hiring Manager
- In-person or virtual interview with the Marketing Manager and other team members
- Final interview with the CEO or another senior leader
- Background check and reference check (if applicable)
Key Assessment Areas:
- Portfolio review and discussion of creative and analytical skills
- SEO and digital marketing knowledge and experience
- Communication and interpersonal skills, including the ability to work effectively with various teams
- Problem-solving and critical thinking skills
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Include a portfolio or examples of your photography, videography, and design work
- Prepare for behavioral interview questions that focus on your problem-solving, communication, and teamwork skills
- Research Rigdon Inc. and be prepared to discuss why you are a good fit for the company and this role
ATS Keywords: SEO, Google Ads, Meta Ads, Digital Marketing, Content Creation, Photography, Videography, Marketing Strategy, Client Reviews, Graphic Design, Time Management, Communication, Organization, Self-Starter, Team Collaboration
ASSUMPTION: The interview process for this role will focus on assessing the candidate's creative and analytical skills, as well as their fit with the company culture and team dynamics.
🛠️ Tools & Technologies
- SEO tools (e.g., Google Search Console, SEMrush, Ahrefs)
- Google Ads and Meta Ads platforms
- Graphic design tools (e.g., Canva, Adobe Creative Suite)
- Video editing software (e.g., iMovie, Adobe Premiere Pro)
- CRM software (e.g., HubSpot, Salesforce)
- Marketing automation tools (e.g., Marketo, Hootsuite)
ASSUMPTION: Familiarity with industry-standard tools and platforms is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Quality Work
- Excellent Customer Service
- Strong Community Connections
Work Style:
- Collaborative and team-oriented
- Results-driven and focused on continuous improvement
- Adaptable and able to work in a fast-paced environment
Self-Assessment Questions:
- How do you ensure the quality of your work, especially when working remotely?
- Can you provide an example of a time when you had to manage a tight deadline or challenging client, and how you handled it?
- How do you stay organized and manage your time effectively when working on multiple projects or tasks?
ASSUMPTION: Candidates who demonstrate a strong fit with Rigdon Inc.'s company values and work style will be most successful in this role.
⚠️ Potential Challenges
- Managing multiple marketing channels and campaigns simultaneously
- Balancing creative and analytical responsibilities, with a focus on data-driven decision-making
- Occasional travel to company shop or job sites, which may require early mornings or evenings
- Adapting to a fast-paced work environment with changing priorities and deadlines
ASSUMPTION: Candidates who are proactive, organized, and able to manage their time effectively will be well-suited to overcome these challenges.
📈 Similar Roles Comparison
- This role is similar to a Digital Marketing Specialist or SEO Specialist, but with a stronger focus on content creation and visual storytelling
- Unlike some marketing roles, this position requires a strong portfolio of photography and videography work, as well as experience in managing Google and Meta ad campaigns
- Career progression in this role could lead to a Marketing Manager or similar leadership position, with opportunities to oversee a team and develop marketing strategies for multiple locations
ASSUMPTION: Candidates with experience in digital marketing, SEO, and content creation will find this role to be a strong fit for their skills and career goals.
📝 Sample Projects
- Developing and executing a social media campaign to promote a new service offering, including photography and videography content creation
- Managing a Google Ads campaign to drive leads for a specific location, with a focus on optimizing cost-per-acquisition and return on ad spend
- Conducting keyword research and on-page optimization for a website to improve organic search rankings and drive targeted traffic
ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for success in this role.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits into the overall marketing strategy?
- How does Rigdon Inc. support the professional development and growth of its marketing team members?
- Can you provide an example of a successful marketing campaign that the company has implemented, and what made it successful?
- What are the most important qualities and skills for someone to succeed in this role, according to the hiring manager?
- How does Rigdon Inc. approach work-life balance, especially for employees in hybrid or remote work arrangements?
ASSUMPTION: Asking thoughtful and insightful questions during the interview process will help candidates better understand the role, the team, and the company culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare a portfolio or examples of your photography, videography, and design work
- Prepare for behavioral interview questions that focus on your problem-solving, communication, and teamwork skills
- Follow up with the Hiring Manager one week after submitting your application to express your interest in the role and confirm receipt of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
