📌 Core Information
🔹 Job Title: Marketing Specialist
🔹 Company: Nikkiso Cryogenic Industries
🔹 Location: Irvine, California, United States
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: July 1, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing marketing strategies for global regions to support sales objectives.
- Translating complex technical concepts into clear, compelling messaging for diverse audiences.
- Collaborating with product management and engineering teams to gather technical input and convert it into persuasive marketing collateral.
- Managing digital marketing initiatives, including advertisements, email campaigns, and social media, to generate leads and increase brand visibility.
- Organizing and supporting product launches, trade shows, marketing campaigns, webinars, and customer events.
ASSUMPTION: This role requires a strong understanding of both marketing and technical concepts, as well as the ability to work effectively with cross-functional teams.
📋 Key Responsibilities
✅ Assist in developing NESP marketing strategies for each region to support sales objectives globally.
✅ Supports NESP ‘storytelling’ efforts by translating complex technical concepts and product specifications into clear, compelling messaging for diverse audiences, including non-technical stakeholders.
✅ Collaborate closely with product management and engineering teams to gather technical input and convert it into persuasive marketing collateral, including product brochures, datasheets, and technical papers.
✅ Work with Corporate Marketing & Communication department to ensure NESP is applying brand guidance from Corporate, monitor and manage the Nikkiso website for up to date content, and search engine optimization and marketing, and develop press releases and NESP communications.
✅ Manage digital marketing initiatives including advertisements, email campaigns, and social media to generate leads and increase brand visibility.
✅ Coordinate, solicit, and gather input from global offices for web content, intranet brochures, ads, etc.
✅ Responsible for organizing and supporting product launches, trade shows, marketing campaigns, webinars, and customer events.
✅ Create visually engaging and informative content (e.g., infographics, simplified schematics, technical animations) to enhance customer understanding and interest, and develop PowerPoint templates and assist presentations for the sale team.
✅ Other tangible responsibilities include market intelligence gathering, advertising, trade publication entries, Salesforce reporting and forecasting, maintain photo and video library, update user information on Intranet, and other tasks as needed.
ASSUMPTION: This role requires a high level of organization and multitasking, as well as the ability to work independently with little supervision.
🎯 Required Qualifications
Education: Bachelor’s degree preferred, ideally with emphasis in marketing, communications, and general business management.
Experience: At least 5 years’ experience in marketing and communications.
Required Skills:
- Proven ability to communicate technical product features and benefits effectively to non-technical audiences.
- Strong visual communication skills; proficiency in Adobe Creative Suite (Illustrator, InDesign, Photoshop) or similar tools are a strong plus.
- Excellent listening skills with the ability to synthesize input from cross-functional teams including engineering, sales, and corporate.
- Creative and strategic thinker with a strong eye for layout, content flow, and modern B2B design trends.
- Excellent organization, communication, and interpersonal skills.
- Strong MS Office skills (Word, Excel, Acrobat)
- Strong PowerPoint skills
Preferred Skills:
- Experience creating marketing content for engineering, industrial, or clean energy technologies.
ASSUMPTION: While not explicitly stated, proficiency in Adobe Creative Suite is highly preferred for this role.
💰 Compensation & Benefits
Salary Range: $80,000 - $120,000 per year (Based on industry standards for a Marketing Specialist with 5-10 years of experience in the Irvine, CA area)
Benefits:
- Health, dental, and vision insurance
- 401(k) plan with company match
- Paid time off (vacation, sick, and holidays)
- Employee assistance program
- Tuition reimbursement
Working Hours: 40 hours per week, Monday through Friday, with some flexibility for occasional overtime or weekend work as needed.
ASSUMPTION: The salary range provided is an estimate based on industry standards for the role, experience level, and location. Actual compensation may vary based on factors such as skills, experience, and performance.
📌 Applicant Insights
🔍 Company Context
Industry: Nikkiso Cryogenic Industries operates in the Oil and Gas industry, focusing on cryogenic pumps, heat exchangers, process systems, turboexpanders, services, and solutions for the LNG and industrial gases industry.
Company Size: Nikkiso Cryogenic Industries has 1,001-5,000 employees globally, with its headquarters in Temecula, California.
Founded: Nikkiso Cryogenic Industries is a subsidiary of Nikkiso Company Ltd, which was founded in 1940 in Tokyo, Japan.
Company Description:
- Nikkiso Clean Energy & Industrial Gases is a leading provider of cryogenic pumps, heat exchangers, process systems, turboexpanders, services, and solutions for the LNG and industrial gases industry.
- Nikkiso Energy Infrastructure & Strategic Projects (NESP) designs, integrates, and fabricates complete energy infrastructure projects and cryogenic plants.
- The company is a subsidiary of Nikkiso Company Ltd, a leading industrial manufacturer headquartered in Tokyo, Japan, with over $1.2 B USD in annual revenue, 8,000+ employees worldwide, and publicly traded on the Tokyo Stock Exchange.
Company Specialties:
- Cryogenic Pumps
- Air Separation Plants
- Natural Gas Liquefiers
- Heat Exchanger Systems
- Ambient Air Vaporizers
- Vaporizers
- Centrifugal Pumps
- Reciprocating Pumps
- LNG
- Clean Energy
- Industrial Gas
- Nitrogen Generators
- Plant Back Up Systems
- LNG Systems
- SF6 Gas Recycling
- Engineered Solutions
- Service
- Repairs
- Aftermarket Service
- Hydrogen Liquefiers
- H2 Systems
- Fueling and Filling Stations
- and Turboexpanders
Company Website: https://www.NikkisoCEIG.com
ASSUMPTION: Nikkiso Cryogenic Industries is a well-established company with a strong global presence, offering opportunities for career growth and development within the energy and industrial gases industry.
📊 Role Analysis
Career Level: This role is at the mid-level of the marketing career path, requiring a balance of strategic thinking and tactical execution.
Reporting Structure: The Marketing Specialist will report directly to the Marketing Manager and work closely with cross-functional teams, including product management, engineering, and sales.
Work Arrangement: This role is on-site, with the expectation of working from the Irvine, CA office. However, some flexibility may be available for remote work, depending on the company's policies and the employee's performance.
Growth Opportunities:
- Advancement to a Marketing Manager or Senior Marketing role within the company or the broader Nikkiso Group.
- Expansion of responsibilities to include additional regions or product lines as the company grows.
- Opportunities to work on special projects or initiatives, providing exposure to new aspects of the business.
ASSUMPTION: Nikkiso Cryogenic Industries offers opportunities for career growth and development within the marketing function and the broader energy and industrial gases industry.
🌍 Location & Work Environment
Office Type: The Irvine office is a modern, professional environment with collaborative workspaces and state-of-the-art technology.
Office Location(s): 8900 Research Drive, Irvine, CA 92618, United States
Geographic Context:
- The Irvine office is located in Orange County, California, offering a mild Mediterranean climate, diverse cultural attractions, and a high quality of life.
- The area is home to a thriving tech industry, with many Fortune 500 companies headquartered nearby.
- The office is conveniently located near major highways and public transportation, with numerous dining and entertainment options nearby.
Work Schedule: The work schedule is generally Monday through Friday, with standard business hours. However, some flexibility may be available for occasional overtime or weekend work as needed.
ASSUMPTION: The Irvine office provides a collaborative and innovative work environment, with easy access to amenities and a high quality of life.
💼 Interview & Application Insights
Typical Process:
- Online application submission and resume screening.
- Phone or video screening with the HR department.
- In-person or virtual interview with the hiring manager and/or team members.
- Final interview with the Marketing Manager or another senior leader.
- Background check and offer extension.
Key Assessment Areas:
- Marketing and communication skills, including the ability to translate technical concepts into clear, compelling messaging.
- Understanding of digital marketing channels and strategies.
- Ability to work effectively with cross-functional teams and stakeholders.
- Cultural fit and alignment with Nikkiso's values and mission.
Application Tips:
- Tailor your resume and cover letter to highlight your marketing and communication skills, as well as your experience with technical products or industries.
- Prepare examples of your marketing collateral, such as brochures, datasheets, or technical papers, to showcase your visual communication skills and ability to translate complex technical concepts.
- Research Nikkiso Cryogenic Industries and the energy and industrial gases industry to demonstrate your understanding of the company and its products.
ATS Keywords: Marketing, communication, technical writing, digital marketing, Adobe Creative Suite, brand management, product launch, trade show, webinar, customer event, market intelligence, Salesforce reporting, attention to detail, organization, interpersonal skills, creative thinking, strategic thinking, content creation, collaboration
ASSUMPTION: Nikkiso Cryogenic Industries uses an Applicant Tracking System (ATS) to screen and manage job applications. Including relevant keywords in your resume and cover letter can help your application stand out and increase your chances of being selected for an interview.
🛠️ Tools & Technologies
- Adobe Creative Suite (Illustrator, InDesign, Photoshop)
- Microsoft Office (Word, Excel, PowerPoint, Acrobat)
- Salesforce
- Marketing automation and CRM platforms (e.g., HubSpot, Marketo, Pardot)
- Social media management tools (e.g., Hootsuite, Buffer)
- SEO and marketing analytics tools (e.g., Google Analytics, SEMrush)
ASSUMPTION: Proficiency in the listed tools and technologies is required for this role, with a strong preference for candidates with experience using Adobe Creative Suite and marketing automation platforms.
👔 Cultural Fit Considerations
Company Values:
- Innovation: Nikkiso Cryogenic Industries encourages creativity and continuous improvement to drive growth and success.
- Customer Focus: The company prioritizes understanding and meeting the needs of its customers, providing exceptional service and support.
- Collaboration: Nikkiso Cryogenic Industries fosters a collaborative work environment, encouraging teamwork and cross-functional collaboration.
- Integrity: The company upholds the highest ethical standards, promoting honesty, transparency, and accountability in all its actions.
Work Style:
- Fast-paced: The marketing team works in a dynamic and fast-paced environment, requiring the ability to multitask and adapt to changing priorities quickly.
- Results-driven: Nikkiso Cryogenic Industries focuses on delivering measurable results and driving business growth.
- Data-informed: The company uses data and analytics to inform decision-making and continuously improve its marketing strategies.
Self-Assessment Questions:
- Do you have a proven track record of communicating technical product features and benefits effectively to non-technical audiences?
- Are you comfortable working in a fast-paced, dynamic environment with changing priorities and tight deadlines?
- Do you have strong visual communication skills and proficiency in Adobe Creative Suite or similar tools?
- Are you a creative and strategic thinker with a strong eye for layout, content flow, and modern B2B design trends?
- Do you have excellent organization, communication, and interpersonal skills, with the ability to work effectively with cross-functional teams and stakeholders?
ASSUMPTION: Candidates who align with Nikkiso Cryogenic Industries' values and work style are more likely to be successful in this role and contribute to the company's growth and success.
⚠️ Potential Challenges
- Managing multiple projects and priorities simultaneously, requiring strong organizational skills and the ability to multitask effectively.
- Working with complex technical concepts and product specifications, requiring a strong understanding of engineering and industrial processes.
- Keeping up with industry trends and best practices in digital marketing, requiring continuous learning and professional development.
- Balancing the need for creativity and innovation with the need for consistency and brand compliance, requiring strong communication and collaboration skills.
ASSUMPTION: While this role offers many opportunities for growth and development, it also presents challenges that require strong skills, experience, and a willingness to adapt and learn.
📈 Similar Roles Comparison
- Compared to other marketing roles in the energy and industrial gases industry, this role places a greater emphasis on technical communication and collaboration with engineering and product management teams.
- Unlike some marketing roles, this position requires a strong understanding of both marketing and technical concepts, as well as the ability to work effectively with cross-functional teams.
- Career progression in this role may involve expanding responsibilities to include additional regions or product lines, or moving into a marketing management or leadership position within the company or the broader Nikkiso Group.
ASSUMPTION: This role is unique in its focus on technical communication and collaboration, requiring a strong understanding of both marketing and technical concepts. However, it also offers opportunities for career growth and development within the marketing function and the broader energy and industrial gases industry.
📝 Sample Projects
- Developing a marketing strategy for a new product launch, including messaging, collateral, and digital marketing campaigns.
- Creating a series of technical animations or infographics to explain complex engineering concepts to non-technical stakeholders.
- Managing a product launch event, including coordination with vendors, speakers, and attendees, as well as on-site logistics and promotion.
ASSUMPTION: These sample projects illustrate the range of responsibilities and skills required for this role, demonstrating the need for a strong understanding of both marketing and technical concepts, as well as the ability to work effectively with cross-functional teams.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the marketing department and how this role fits into the broader organization?
- How does the company support the professional development and growth of its marketing team members?
- What are the most significant challenges facing the energy and industrial gases industry, and how does Nikkiso Cryogenic Industries plan to address them?
- How does the company measure the success of its marketing efforts, and what key performance indicators (KPIs) does it track?
- What is the company's approach to work-life balance, and how does it support the well-being of its employees?
ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and the company, as well as your understanding of the industry and the challenges facing the business.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your marketing and communication skills, as well as your experience with technical products or industries.
- Prepare examples of your marketing collateral, such as brochures, datasheets, or technical papers, to showcase your visual communication skills and ability to translate complex technical concepts.
- Research Nikkiso Cryogenic Industries and the energy and industrial gases industry to demonstrate your understanding of the company and its products.
- Follow up with the hiring manager or HR department one week after submitting your application to inquire about the status of your application and express your continued interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
