Marketing Specialist

📌 Core Information

🔹 Job Title: Marketing Specialist

🔹 Company: Logicalis

🔹 Location: Kuala Lumpur, Kuala Lumpur, Malaysia

🔹 Job Type: On-site

🔹 Category: Not specified

🔹 Date Posted: April 01, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

📌 Essential Job Details

🚀 Job Overview

Key aspects of this role include:

• Design and execute marketing campaigns that highlight Logicalis' managed services.
• Organize events and webinars to increase brand visibility and lead generation.
• Collaborate with global partners like Microsoft and Cisco on marketing initiatives.
• Optimize marketing strategies through data-driven insights.

ASSUMPTION: The job overview assumes that the candidate will be proactive in integrating the latest marketing strategies and technologies to enhance Logicalis' market presence.

📋 Key Responsibilities

✅ Design and execute marketing campaigns for managed services.

✅ Plan and manage customer events, webinars, and partner roadshows.

✅ Track and analyze campaign performance for continuous improvement.

✅ Collaborate with sales teams and channel partners for effective marketing execution.

✅ Create and manage marketing budgets.

✅ Engage in A/B testing to refine marketing ROI.

✅ Develop and maintain a compliant marketing database.

ASSUMPTION: Responsibilities assume candidates have autonomy in campaign development and are expected to innovate alongside partners and internal teams.

🎯 Required Qualifications

Education: Not specified

Experience: 2+ years in B2B marketing, preferably in the IT or technology sector.

Required Skills:

• B2B Marketing
• Campaign Execution
• Digital Marketing
• Communication Skills
• Stakeholder Management

Preferred Skills:

• Partner Marketing or Channel Programs
• Event Management and Content Creation

ASSUMPTION: The assumption is that logical candidates will have a strong foundation in digital marketing with some level of familiarity with IT services or related sectors.

💰 Compensation & Benefits

Salary Range: Not specified. Comparable roles in the industry may have salaries ranging from RM 60,000 to RM 80,000 annually.

Benefits:

• Exposure to leading technology partners
• Career growth opportunities in Malaysia's IT sector
• Training and certification opportunities
• Collaborative work environment

Working Hours: 40 hours per week

ASSUMPTION: It is assumed that Logicalis provides a competitive compensation package commensurate with market standards in Kuala Lumpur.

📌 Applicant Insights

🔍 Company Context

Industry: IT Services and IT Consulting

Company Size: Approximately 5,001-10,000 employees, offering broad global exposure and networking opportunities

Founded: 1998

Company Description:

• Logicalis serves as a global technology service provider with a focus on digital transformation.
• Provides lifecycle services in cloud, connectivity, security, and more.
• Annual revenues of $1.7 billion, with operations in multiple continents.

Company Specialties:

• Cloud Computing
• Internet of Things
• IT Security

Company Website: http://www.logicalis.com

ASSUMPTION: Assumes that applicants will have an interest in working for a firm with significant global reach and diverse IT service offerings.

📊 Role Analysis

Career Level: Junior to Mid-level, suitable for professionals with some experience looking to enhance skills.

Reporting Structure: Expected to report to a Marketing Manager or Director within the Asia-Pacific marketing team.

Work Arrangement: On-site at Kuala Lumpur office

Growth Opportunities:

• Potential for increased responsibility and leadership within the marketing department.
• Access to advanced training programs and certifications.
• Opportunity to work with leading industry partners like Microsoft and Cisco.

ASSUMPTION: The assumption is that the company offers clear pathways for professional development and advancement within the marketing team.

🌍 Location & Work Environment

Office Type: Corporate office environment

Office Location(s): Kuala Lumpur, Malaysia

Geographic Context:

• Kuala Lumpur is a central hub for business and commerce in Malaysia.
• The city offers a diverse culture and a vibrant tech scene.
• Excellent public transport and connectivity options.

Work Schedule: Standard workweek with potential for events outside normal hours.

ASSUMPTION: Assumes a standard office culture with necessary flexibility for event management tasks.

💼 Interview & Application Insights

Typical Process:

• Initial application screening
• First-round interview with HR or hiring manager
• Technical or skills assessment
• Final interview with department head or team

Key Assessment Areas:

• Technical competency in marketing
• Cultural fit with the Logicalis team
• Ability to manage and execute marketing strategies effectively

Application Tips:

• Highlight any experience with major technology firms.
• Demonstrate success in previous marketing campaigns.
• Be ready to discuss how you’ve navigated technology-driven marketing challenges.

ATS Keywords: B2B Marketing, Digital Marketing, Campaign Execution, IT Sector

ASSUMPTION: Assumes candidates will tailor their applications to fit the specialized context of IT and technology marketing.

🛠️ Tools & Technologies

• Marketing Analytics Platforms
• Email Marketing Software
• CRM Systems

ASSUMPTION: Assumes candidates should be familiar with key marketing tools relevant in a digital and IT-focused environment.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Collaboration
• Customer-centric approach

Work Style:

• Proactive and results-oriented
• Collaborative teamwork
• Adaptability in a fast-paced environment

Self-Assessment Questions:

• Are you comfortable working in a dynamic IT company?
• How do you prioritize tasks to manage multiple campaigns?
• Can you develop strong relationships with partners for co-marketing initiatives?

ASSUMPTION: The cultural fit assumes candidates are energetic and eager to innovate within a team-based environment.

⚠️ Potential Challenges

• Managing multiple projects simultaneously
• Collaborating across different departments
• Adapting to rapid technological changes
• Balancing creative and analytical skills

ASSUMPTION: Assumes applicants will need to exhibit resilience and adaptability to overcome these challenges effectively.

📈 Similar Roles Comparison

• Similar roles may require knowledge of additional technologies or software.
• Opportunities for advancement may vary based on company size and market presence.
• Roles could differ in strategic vs. operational focus.

ASSUMPTION: Assumes candidates may compare this role to others to understand the balance between creative and technical marketing requirements.

📝 Sample Projects

• Development of a digital campaign for a new product launch
• Implementation of co-marketing activities with major partners
• Organizing a high-visibility networking event in partnership with industry leaders

ASSUMPTION: Sample projects assume that the candidate will be directly involved in campaigns that marry innovative ideas with Logicalis’ strategic objectives.

❓ Key Questions to Ask During Interview

• What are your expectations from a marketing specialist concerning partner marketing?
• How does Logicalis measure the success of its marketing campaigns?
• Can you describe the team dynamic in the Asia-Pacific marketing team?
• What opportunities for professional development does Logicalis offer?
• How does the company handle cross-departmental collaborations?

ASSUMPTION: Assumes interviewees will seek clarity on operational practices and growth opportunities within the company.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the company website: Logicalis Careers
• Include your resume and a cover letter tailored to this role.
• Clearly state your expected salary in the application.
• Provide details of your notice period and availability.
• Prepare for potential interviews by reviewing Logicalis' recent projects and marketing strategies.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.