Marketing Specialist

📌 Core Information

🔹 Job Title: Marketing Specialist

🔹 Company: SWBC

🔹 Location: Monterrey, NL, Mexico

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: May 12, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Planning, developing, and implementing marketing projects in a fast-paced environment
• Collaborating with internal and external customers to develop advertising schedules and coordinate marketing channels
• Focusing on social media strategies and performance metrics
• Executing project implementation, advertisement placements, and media schedules

ASSUMPTION: This role requires a high level of organization, creativity, and adaptability to thrive in a dynamic work environment.

📋 Key Responsibilities

✅ Assist in developing annual strategic marketing campaigns with a strong focus on social media strategies

✅ Support marketing managers in evaluating marketing efforts, particularly social media performance metrics

✅ Execute the implementation of projects, advertisement placements, and media schedules, with an emphasis on social media platforms

✅ Develop and manage social media content calendars, ensuring consistent and engaging content across all channels

✅ Produce proposals and budgets for special events, including requirements for locations, lodging, meeting facilities, technology, media, security, and related activities

✅ Edit and oversee the printing of marketing/communications materials

✅ Follow up on initial concepts for sales and marketing collateral, advertising, and special events; and monitor and evaluate production schedules, inventory, and supplier/vendor relationships

✅ Provide various administrative support functions

ASSUMPTION: This role may require working on multiple projects simultaneously, requiring strong multitasking and prioritization skills.

🎯 Required Qualifications

Education: Bachelor’s Degree in Marketing, Communications, or other related field

Experience: At least two (2) years in marketing, communication activities, or related experience, with a focus on social media marketing

Required Skills:

• Working knowledge in editing articles, developing slide and/or computer presentations, and creating audio-video presentations
• Strong organizational, verbal and written communication, and interpersonal skills
• Strong working knowledge of principles and practices of graphic design
• Strong project management skills
• Ability to create and produce graphic materials using a wide range of media, methods, techniques, and equipment
• Strong working knowledge of graphic layout and photographic requirements and procedures
• Proficient in MS Word, Excel, Access, Internet, Desktop Publisher, PowerPoint, and Outlook
• Experience with social media management tools and analytics platforms

Preferred Skills:

• Bilingual or multilingual skills (Spanish/English)
• Experience with Adobe Creative Suite or similar design software

ASSUMPTION: Candidates with experience in the insurance industry may have an advantage in understanding the company's products and services.

💰 Compensation & Benefits

Salary Range: The salary range for this position is MXN 35,000 - 50,000 per month, based on experience and qualifications. This estimate is based on industry standards for marketing specialists in Monterrey, Mexico.

Benefits:

• Health insurance
• Dental insurance
• Life insurance
• Retirement plan
• Paid time off (vacation, sick leave, and holidays)
• Employee assistance program

Working Hours: This position requires working standard office hours, Monday through Friday, with occasional overtime as needed.

ASSUMPTION: The salary range provided is an estimate and may vary based on the candidate's experience, qualifications, and the company's internal equity.

📌 Applicant Insights

🔍 Company Context

Industry: SWBC is an insurance company that offers a wide range of financial services, including banking, mortgage, and wealth management.

Company Size: SWBC has 11-50 employees, which means applicants can expect a close-knit work environment with ample opportunities for collaboration and growth.

Founded: SWBC was founded in 1963 and has since grown to become a leading provider of financial services in the United States and Mexico.

Company Description:

• SWBC is committed to providing exceptional customer service and helping clients achieve their financial goals
• The company values innovation, integrity, and teamwork in its approach to business
• SWBC offers a competitive benefits package and opportunities for professional development

Company Specialties:

• Insurance
• Banking
• Mortgage
• Wealth management

Company Website: https://www.swbc.com/

ASSUMPTION: SWBC's focus on customer service and teamwork creates a supportive work environment that encourages employee growth and success.

📊 Role Analysis

Career Level: This role is suitable for early to mid-career marketing professionals seeking to gain experience in social media marketing, event planning, and project management.

Reporting Structure: The Marketing Specialist will report directly to the Marketing Manager and collaborate with various departments, including Sales, IT, and Compliance.

Work Arrangement: This is an on-site position, requiring the Marketing Specialist to work from SWBC's office in Monterrey, NL, Mexico.

Growth Opportunities:

• Advancement to a Senior Marketing Specialist or Marketing Manager role
• Expanding expertise in digital marketing and advertising
• Gaining experience in cross-functional team leadership and project management

ASSUMPTION: Successful candidates will have the opportunity to grow within the marketing department and take on more responsibilities as they develop their skills and demonstrate their value to the company.

🌍 Location & Work Environment

Office Type: SWBC's office in Monterrey, NL, is a modern, professional environment that fosters collaboration and creativity.

Office Location(s): 2602 W 13400 S, Riverton, UT 84065, US

Geographic Context:

• Monterrey, NL, is the third-largest city in Mexico and a major economic hub in Northern Mexico
• The city offers a vibrant cultural scene, with numerous museums, theaters, and festivals
• Monterrey has a subtropical highland climate, with mild winters and hot summers

Work Schedule: The Marketing Specialist will work a standard office schedule, Monday through Friday, with occasional overtime as needed.

ASSUMPTION: Candidates should be comfortable working in a fast-paced, dynamic environment and be able to adapt to changes in priorities and workload.

💼 Interview & Application Insights

Typical Process:

• Phone or video screening
• In-person or virtual interview with the Marketing Manager
• Final interview with the Director of Marketing
• Background check and reference check

Key Assessment Areas:

• Marketing and social media expertise
• Project management skills
• Communication and interpersonal skills
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight your marketing and social media experience, as well as your project management and communication skills
• Prepare examples of your work, including social media campaigns, event planning, and marketing materials
• Research SWBC's products and services, and be prepared to discuss how your skills and experience align with the company's needs

ATS Keywords: Marketing, Social Media, Project Management, Communication, Graphic Design, Event Planning, Advertising, Budgeting, Editing, Interpersonal Skills, Analytical Skills, MS Office, Digital Marketing, Collaboration, Creativity

ASSUMPTION: Applicants should be prepared to discuss their experience with social media management tools and analytics platforms, as well as their ability to work effectively in a team environment.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint, Access)
• Social media management tools (Hootsuite, Buffer, Sprout Social)
• Graphic design software (Adobe Creative Suite, Canva)
• Project management tools (Asana, Trello, Microsoft Project)

ASSUMPTION: Candidates should be comfortable learning and using new tools and technologies as needed to perform their job effectively.

👔 Cultural Fit Considerations

Company Values:

• Integrity
• Customer focus
• Innovation
• Teamwork

Work Style:

• Collaborative
• Results-driven
• Adaptable
• Detail-oriented

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic work environment?
• Are you comfortable working in a team and collaborating with various departments?
• Do you have strong communication and interpersonal skills, and can you effectively manage multiple projects simultaneously?

ASSUMPTION: Successful candidates will be able to demonstrate their alignment with SWBC's company values and work style, as well as their ability to thrive in a fast-paced, collaborative environment.

⚠️ Potential Challenges

• Managing multiple projects and deadlines simultaneously
• Adapting to changes in priorities and workload
• Working in a fast-paced, dynamic environment
• Meeting the expectations of internal and external customers

ASSUMPTION: Candidates should be comfortable working in a challenging, fast-paced environment and be able to manage their time and priorities effectively.

📈 Similar Roles Comparison

• Marketing Coordinator - Responsible for supporting the marketing team in the execution of marketing campaigns and events, with a focus on administrative tasks and vendor management
• Social Media Manager - Focusing primarily on social media strategy, content creation, and community management, with less emphasis on project management and event planning
• Marketing Manager - Overseeing the marketing department and team, with a focus on strategy, budgeting, and team leadership, as well as project management and event planning

ASSUMPTION: The Marketing Specialist role offers a unique blend of project management, event planning, and social media marketing responsibilities, providing a well-rounded experience for candidates seeking to develop their skills in multiple areas of marketing.

📝 Sample Projects

• Planning and executing a social media campaign to promote a new insurance product
• Coordinating an industry conference, including vendor management, logistics, and on-site support
• Developing and implementing a marketing strategy to increase brand awareness among a specific target audience

ASSUMPTION: Successful candidates will have experience working on similar projects and be able to demonstrate their ability to manage multiple projects simultaneously and deliver high-quality results.

❓ Key Questions to Ask During Interview

• What are the most important priorities for this role in the first 90 days?
• How does this role fit into the overall marketing strategy for the company?
• What are the biggest challenges facing the marketing department, and how can this role help address them?
• What opportunities are there for professional development and growth within the marketing department?
• How does the company support work-life balance for its employees?

ASSUMPTION: Candidates should use the interview process to gather information about the company's marketing strategy, department dynamics, and opportunities for growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the following link: https://swbc.wd1.myworkdayjobs.com/SWBCMexico/job/Monterrey-NL/Marketing-Specialist_R0013160
• Tailor your resume and cover letter to highlight your marketing and social media experience, as well as your project management and communication skills
• Prepare examples of your work, including social media campaigns, event planning, and marketing materials
• Research SWBC's products and services, and be prepared to discuss how your skills and experience align with the company's needs
• Follow up with the hiring manager one week after submitting your application to confirm receipt and express your interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.