📌 Core Information
🔹 Job Title: Marketing Specialist
🔹 Company: Viber
🔹 Location: United Kingdom
🔹 Job Type: Remote
🔹 Category: Marketing
🔹 Date Posted: 2025-07-04
🔹 Experience Level: Mid-level (2-5 years)
🔹 Remote Status: Fully Remote
🚀 Job Overview
Key aspects of this role include:
- Driving user acquisition and engagement for Viber Pay through CRM and growth marketing
- Managing end-to-end CRM campaigns using data-driven insights
- Collaborating with cross-functional teams to support wider marketing projects
- Working in a fast-paced, startup-style environment
ASSUMPTION: This role requires a proactive, data-driven marketer with experience in CRM and growth marketing to succeed.
📋 Key Responsibilities
✅ Own CRM campaigns from idea to execution and reporting
✅ Build and deliver engaging push, in-app, and email journeys using Braze
✅ Analyze campaign performance to uncover insights and shape future campaigns
✅ Take a test-and-learn approach to improve campaigns continuously
✅ Support and lead wider marketing projects that drive growth and retention
✅ Collaborate with Product, Analytics, and Business Development teams
✅ Keep projects organized and on track with excellent communication and planning
✅ Report directly to the Marketing Lead and work alongside a Marketing Manager
ASSUMPTION: This role requires strong project management skills and the ability to work independently while collaborating effectively with various teams.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 2+ years in digital or CRM marketing (agency or in-house)
Required Skills:
- Proven track record of managing and delivering multi-channel campaigns
- Comfortable using data to guide decisions and drive performance
- Hands-on experience with Braze or similar marketing automation tools
- Fluent English is essential. Greek language skills are a strong advantage, but not required
- Organized, driven, and proactive — you love improving things and getting stuff done
- Enjoy working at pace and juggling multiple projects in a startup-style environment
- A genuine interest in fintech, payments, or apps is a big plus
Preferred Skills: None specified
ASSUMPTION: Candidates with experience in fintech or payments industries may have an advantage in this role.
💰 Compensation & Benefits
Salary Range: £35,000 - £45,000 per year (based on industry standards for mid-level marketing roles in the UK)
Benefits:
- Remote work opportunities
- Chance to work for a global tech brand with a startup mindset
- Potential for career growth in a fast-growing fintech feature
Working Hours: Full-time (40 hours/week) with flexible scheduling
ASSUMPTION: The salary range provided is an estimate based on industry standards for mid-level marketing roles in the UK. Actual compensation may vary based on experience and performance.
📌 Applicant Insights
🔍 Company Context
Industry: Viber operates in the retail industry, focusing on communication and payments through its messaging app and in-app payment feature, Viber Pay.
Company Size: Viber has a small team, with around 34 employees, offering a close-knit work environment.
Founded: Viber was founded in 2003 and has since grown into a global tech brand.
Company Description:
- Viber is a messaging app with over a billion users worldwide
- Viber Pay is an in-app payment feature that allows users to send and receive money instantly with zero fees
- The company has a startup mindset, fostering innovation and growth
Company Specialties:
- Messaging app development
- In-app payments and fintech
- Global user engagement and growth
Company Website: viber.com
ASSUMPTION: Viber's small team size may lead to more direct impact and opportunities for growth for the Marketing Specialist.
📊 Role Analysis
Career Level: Mid-level (2-5 years of experience)
Reporting Structure: Reports directly to the Marketing Lead and works alongside a Marketing Manager
Work Arrangement: Fully remote, with the opportunity to work from the company's headquarters in Etterbeek, Belgium, if desired
Growth Opportunities:
- Expanding Viber Pay's user base and market share
- Gaining experience in fintech and payments marketing
- Potential career advancement as Viber Pay grows
ASSUMPTION: This role offers growth opportunities as Viber Pay expands and gains more traction in the market.
🌍 Location & Work Environment
Office Type: Remote-first with an option to work from the company's headquarters in Etterbeek, Belgium
Office Location(s): 135 Avenue de la Chasse, Etterbeek, 1040, BE
Geographic Context:
- The United Kingdom is one of Viber's key markets for Viber Pay
- Remote work allows for a flexible work-life balance
- The role may require occasional travel to the company's headquarters or other offices
Work Schedule: Full-time (40 hours/week) with flexible scheduling
ASSUMPTION: The remote work arrangement may require self-motivation and strong time management skills.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call interview with the Marketing Manager
- Final interview with the Marketing Lead
Key Assessment Areas:
- Campaign management experience
- Data analysis and interpretation skills
- Collaboration and communication abilities
- Cultural fit with Viber's startup mindset
Application Tips:
- Highlight your experience with CRM and growth marketing campaigns
- Showcase your data-driven approach to marketing
- Demonstrate your ability to work independently and collaborate effectively
ATS Keywords: CRM Marketing, Growth Marketing, Campaign Management, Data Analysis, Braze, Email Marketing, Project Management, Collaboration, Communication, Proactivity, Fintech Interest
ASSUMPTION: Applicants should tailor their resumes and cover letters to emphasize their relevant experience and skills for this role.
🛠️ Tools & Technologies
- Braze (for CRM and marketing automation)
- Data analysis tools (e.g., Google Analytics, Excel)
- Project management tools (e.g., Asana, Trello)
- Communication and collaboration tools (e.g., Slack, Google Workspace)
ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- User-centric
- Collaboration
- Accountability
Work Style:
- Data-driven
- Proactive and self-motivated
- Collaborative and communicative
- Adaptable and flexible
Self-Assessment Questions:
- Do you thrive in a fast-paced, startup-style environment?
- Are you comfortable working remotely and managing your time effectively?
- Do you enjoy collaborating with cross-functional teams to drive growth and retention?
ASSUMPTION: Applicants should assess their fit with Viber's company values and work style before applying.
⚠️ Potential Challenges
- Managing multiple projects and campaigns simultaneously
- Working in a fast-paced, startup-style environment with tight deadlines
- Adapting to a remote work arrangement and maintaining productivity
- Gaining traction and user engagement for Viber Pay in competitive markets
ASSUMPTION: Applicants should be prepared to face these challenges and demonstrate their ability to overcome them.
📈 Similar Roles Comparison
- This role focuses more on CRM and growth marketing for a specific feature (Viber Pay) compared to broader marketing roles
- Viber's small team size may offer more direct impact and opportunities for growth compared to larger organizations
- Career paths may vary depending on Viber Pay's growth and success
ASSUMPTION: Applicants should consider these factors when comparing this role to similar positions in the industry.
📝 Sample Projects
- Developing and executing a targeted CRM campaign to drive user acquisition for Viber Pay in the UK
- Analyzing campaign performance data to identify trends and optimize future campaigns
- Collaborating with the Product team to create engaging in-app content that promotes Viber Pay
ASSUMPTION: These sample projects illustrate the types of tasks and responsibilities the Marketing Specialist may encounter in this role.
❓ Key Questions to Ask During Interview
- How does this role fit into Viber's overall marketing strategy for Viber Pay?
- What are the key performance indicators (KPIs) for success in this role?
- How does the Marketing team collaborate with other departments, such as Product and Business Development?
- What opportunities are there for professional growth and development within the Marketing team?
- How does Viber support its remote employees and foster a positive work environment?
ASSUMPTION: Applicants should ask these questions to better understand the role, the team, and the company culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through Viber's careers page
- Tailor your resume to highlight your CRM and growth marketing experience, as well as your data-driven approach
- Write a cover letter explaining your interest in Viber Pay and your relevant skills and experiences
- Prepare examples of your past campaign management work to showcase during the interview
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
