📌 Core Information
🔹 Job Title: Marketing Specialist
🔹 Company: ClearPoint
🔹 Location: Auckland, Auckland, New Zealand
🔹 Job Type: Permanent
🔹 Category: Marketing
🔹 Date Posted: 2025-07-07
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Creating compelling content and executing impactful campaigns
- Supporting campaign execution and strategic planning
- Bridging the gap between technical concepts and engaging communications
- Collaborating with internal stakeholders and external agencies
ASSUMPTION: This role requires a proactive, energetic individual with strong organizational skills and the ability to work effectively in a dynamic environment.
📋 Key Responsibilities
✅ Creating clear, concise, and engaging content across various formats (websites, blogs, case studies, whitepapers, newsletters, and social media channels)
✅ Managing marketing automation workflows and CRM platforms to support lead nurturing and performance tracking
✅ Planning, executing, and optimizing integrated marketing campaigns across digital, social, email, content, and event channels
✅ Conducting market research and competitive analysis to inform campaign planning and strategic decisions
✅ Collaborating with subject matter experts to maintain content accuracy and ensure alignment with brand messaging and tone of voice
✅ Working closely with external agencies to ensure activities are aligned with overall marketing strategy and delivered to a high standard
✅ Maintaining strong communication and playing an active role in supporting project management and team coordination
ASSUMPTION: The successful candidate will have a strong track record of planning and executing effective multi-channel marketing campaigns that drive engagement and deliver results.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field
Experience: 4-5 years of experience in B2B, SaaS, or product-focused environments
Required Skills:
- Excellent technical writing and content development skills
- Familiarity with marketing automation platforms (e.g., HubSpot)
- Strong organizational and project management skills
- Excellent written and verbal communication skills
- Ability to collaborate effectively with others
- Proficient in using Google Analytics and CRM systems
Preferred Skills:
- Experience with SEO, paid media, and creative agencies
- Fluency in additional languages
ASSUMPTION: While not explicitly stated, proficiency in additional languages may be beneficial for reaching a broader audience.
💰 Compensation & Benefits
Salary Range: NZD 80,000 - 100,000 per annum (Based on industry standards for a Marketing Specialist with 4-5 years of experience in New Zealand)
Benefits:
- Health Insurance
- Subsidised Gym Memberships
- Yoga and Massages
- Dog-Friendly and Kid-Friendly Office
- Drinks and Snacks
- Barista Coffee
- Team Sports Opportunities
Working Hours: Full-time (40 hours per week) with flexible work arrangements
ASSUMPTION: The salary range is estimated based on industry standards for a Marketing Specialist with 4-5 years of experience in New Zealand. Actual salary may vary based on individual qualifications and company policy.
📌 Applicant Insights
🔍 Company Context
Industry: IT Services and IT Consulting
Company Size: 51-200 employees (Mid-size)
Founded: 2007
Company Description:
- ClearPoint is a trusted technology partner combining digital design, software engineering, data and insights, cloud and platforms, and consulting services to help organizations adapt to change.
- The company cares deeply about its clients and aims to provide clarity and point towards the most effective solution in any given context.
- ClearPoint works together with clients to unlock the potential of technology and leverage that potential into their business.
Company Specialties:
- Software integration and development
- IT Project Delivery Services (PM, BA, Testing)
- Continuous Delivery and DevOps
- Agile software delivery
- Business Analysts
- Cloud migration services and Cloud Technologies
- Enterprise integration
- Mobile apps
- Big data solutions
- IT Governance
- Agile software development
- Product and Platform management
- Digital transformation
- Digital strategy
- Digital innovation
- AI
- Digital Design, UX Design, and CX Design
Company Website: clearpoint.digital
ASSUMPTION: ClearPoint's diverse range of specialties enables it to provide comprehensive technology solutions to its clients.
📊 Role Analysis
Career Level: Mid-level Marketing role with opportunities for growth and development
Reporting Structure: This role reports directly to the Marketing Manager and works closely with internal stakeholders and external agencies
Work Arrangement: Hybrid work arrangement with a focus on collaboration and teamwork
Growth Opportunities:
- Progression to a Senior Marketing role or a specialist position within the marketing team
- Expanding skills and knowledge through training and professional development opportunities
- Potential to work on complex, interesting, award-winning, and market-leading projects
ASSUMPTION: ClearPoint offers opportunities for professional growth and development, allowing employees to carve their own path within the company.
🌍 Location & Work Environment
Office Type: Modern, functional head office overlooking the Viaduct, with access to co-working spaces across New Zealand and Australia
Office Location(s): ClearPoint House, Level 3, 7 Fanshawe Street, Auckland, Auckland 1010, NZ and 3 Market Ln, Wellington, 6011, NZ
Geographic Context:
- Auckland is New Zealand's largest city and offers a vibrant, multicultural lifestyle with numerous attractions, events, and recreational activities
- The Viaduct area is a popular waterfront destination with restaurants, cafes, and shops
- Wellington is New Zealand's capital city, known for its creative culture, vibrant arts scene, and stunning natural beauty
Work Schedule: Flexible work arrangements with opportunities for remote work and part-time work
ASSUMPTION: ClearPoint's work environment encourages collaboration, innovation, and work-life balance, with a focus on employee well-being and satisfaction.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the Talent team
- In-depth interview with the hiring manager and/or team members
- Final interview with the Marketing Manager
Key Assessment Areas:
- Marketing and content development skills
- Campaign planning and execution experience
- Collaboration and communication abilities
- Alignment with ClearPoint's values and company culture
Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills
- Provide specific examples of your campaign planning and execution experience
- Demonstrate your ability to collaborate effectively with others and maintain strong communication
- Showcase your understanding of ClearPoint's values and company culture
ATS Keywords: Marketing, Content Development, Campaign Execution, B2B Marketing, SaaS, CRM Systems, Google Analytics, Project Management, Collaboration, Communication, Market Research, SEO, Paid Media, Creative, Lead Nurturing
ASSUMPTION: ClearPoint's application process is designed to assess candidates' marketing skills, campaign planning and execution experience, collaboration and communication abilities, and alignment with the company's values and culture.
🛠️ Tools & Technologies
- HubSpot (Marketing Automation Platform)
- Google Analytics
- CRM Systems (e.g., Salesforce, HubSpot CRM)
- SEO, Paid Media, and Creative Agencies
ASSUMPTION: The successful candidate will be proficient in using marketing automation platforms, Google Analytics, and CRM systems, as well as working with external agencies to ensure activities are aligned with overall marketing strategy.
👔 Cultural Fit Considerations
Company Values:
- Respect and Care for People
- Act with Integrity
- Earn and Nurture Trust
Work Style:
- Collaborative and inclusive
- Innovative thinking
- Focus on making a difference for clients, teams, and the community
Self-Assessment Questions:
- How do you demonstrate respect and care for people in your daily work?
- Can you provide an example of a time when you acted with integrity, even when faced with challenges?
- How do you earn and nurture trust with your colleagues and clients?
ASSUMPTION: ClearPoint's company values and work style emphasize collaboration, innovation, and a focus on making a difference for clients, teams, and the community. Candidates should be able to demonstrate alignment with these values and work style in their application and interview.
⚠️ Potential Challenges
- Managing multiple projects and deadlines in a fast-paced environment
- Collaborating effectively with internal stakeholders and external agencies
- Keeping up-to-date with industry trends and best practices in marketing and content development
- Adapting to changes in the company's marketing strategy and priorities
ASSUMPTION: The successful candidate will be able to manage multiple projects and deadlines, collaborate effectively with others, stay current with industry trends, and adapt to changes in the company's marketing strategy.
📈 Similar Roles Comparison
- This role differs from related marketing positions in its focus on creating compelling content and executing impactful campaigns for a technology company, rather than a specific product or service
- ClearPoint's marketing team works closely with internal stakeholders and external agencies to ensure activities are aligned with overall marketing strategy, unlike some companies where marketing teams may operate more independently
- Career progression in this role may involve moving into a Senior Marketing role or a specialist position within the marketing team, rather than moving into a management or leadership position
ASSUMPTION: This role offers a unique opportunity to work on complex, interesting, award-winning, and market-leading projects, with opportunities for professional growth and development within the marketing team.
📝 Sample Projects
- Developing a comprehensive content marketing strategy to support ClearPoint's growth and expansion into new markets
- Collaborating with external agencies to execute a successful SEO campaign, driving organic traffic and improving search engine rankings
- Managing a marketing automation workflow to nurture leads and support the sales team in closing deals
ASSUMPTION: These sample projects illustrate the range of responsibilities and opportunities available to the successful candidate in this role.
❓ Key Questions to Ask During Interview
- Can you describe a recent marketing campaign that you found particularly successful, and what made it so?
- How do you approach collaborating with internal stakeholders and external agencies to ensure activities are aligned with overall marketing strategy?
- What steps do you take to stay current with industry trends and best practices in marketing and content development?
- How do you prioritize and manage multiple projects and deadlines in a fast-paced environment?
- How do you approach adapting to changes in the company's marketing strategy and priorities?
ASSUMPTION: These key questions will help the candidate assess their fit for the role and provide insight into their marketing skills, collaboration abilities, and adaptability.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills
- Prepare specific examples of your campaign planning and execution experience
- Demonstrate your ability to collaborate effectively with others and maintain strong communication
- Showcase your understanding of ClearPoint's values and company culture
- Follow up with the ClearPoint Talent team one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
