📌 Core Information
🔹 Job Title: Marketing Specialist
🔹 Company: OMERS
🔹 Location: Mississauga, Ontario
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: May 12, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Supporting marketing efforts for SQ1 District, a mixed-use community
- Executing integrated, multi-channel campaigns to drive traffic and engagement
- Creating and managing promotional calendars, campaign toolkits, and marketing plans
- Coordinating events and activations, including specialty leasing initiatives and seasonal experiences
- Monitoring industry trends and competitor activity to evolve SQ1 District’s marketing strategy
ASSUMPTION: This role requires a dynamic storyteller who can blend creativity with organization to ensure marketing efforts reflect the vibrancy and unique personality of the district.
📋 Key Responsibilities
✅ Execute integrated, multi-channel campaigns across social media, email, website, and on-site signage to drive traffic, awareness, and engagement
✅ Coordinate editorial calendar and create content for the district’s target audiences, including photography, copywriting, and influencer partnerships
✅ Create and manage promotional calendars, campaign toolkits, and marketing plans in collaboration with internal and external partners
✅ Support with execution of events and activations from annual marketing plan, including specialty leasing initiatives, in-centre installations, and seasonal experiences
✅ Partner with digital team to manage and maintain the SQ1 District website and digital directories
✅ Proactively communicate with retail partners to support marketing initiatives, promotions, events, and performance tracking
✅ Oversee social listening and support public relations efforts to strengthen community engagement and brand reputation
✅ Track and process invoices, reconcile budgets, and maintain PO documentation for third-party suppliers and vendors
✅ Contribute to award submissions and assist with reporting and post-campaign analysis
✅ Assist with development of community partnerships and sponsorship opportunities
✅ Monitor industry trends, emerging platforms, and competitor activity to help evolve SQ1 District’s marketing strategy
ASSUMPTION: This role involves a mix of strategic planning, creative execution, and operational tasks to support the marketing efforts of SQ1 District.
🎯 Required Qualifications
Education: University/College Degree or Diploma in Marketing, Communications, Design, or a related field
Experience: 3+ years of marketing experience, ideally in mixed-use, real estate, retail, or lifestyle environments
Required Skills:
- Excellent organizational and project management skills
- Strong verbal and written communication skills
- Proficiency in content creation tools such as Adobe Suite, Photoshop, and website CMS including WordPress
- Microsoft Office for tracking, planning, and reporting
- Experience with social media platforms (Instagram, Facebook, TikTok), community engagement, and analytics tools
Preferred Skills:
- Flexible availability during key activation periods, including evenings and weekends as needed
- Collaborative mindset, with a passion for connecting people and place through marketing
ASSUMPTION: Candidates should have a strong foundation in marketing principles and be comfortable working in a dynamic, fast-paced environment.
💰 Compensation & Benefits
Salary Range: The salary range for this role is CAD 65,000 - 85,000 per year, based on industry standards for a Marketing Specialist with 3-5 years of experience in the Greater Toronto Area.
Benefits:
- Competitive benefits package, including health, dental, and vision coverage
- Retirement savings plan with employer contributions
- Employee assistance program
- Flexible work arrangements
Working Hours: This role requires a standard workweek of 37.5 hours, with flexible availability during key activation periods, including evenings and weekends as needed.
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: OMERS is a leading global real estate investor, developer, and manager, operating in the financial services industry.
Company Size: OMERS has 1,001-5,000 employees, providing a mid-sized company environment with opportunities for growth and collaboration.
Founded: OMERS was founded in 1962 and has since grown to manage pensions for over half a million active, deferred, and retired employees across Ontario.
Company Description:
- OMERS invests and administers pensions for employees of municipalities, school boards, libraries, police, and fire departments across Ontario
- The company combines its capital with capabilities to create real estate that strengthens economies and communities
- OMERS prioritizes people, partnerships, and places to generate meaningful returns for members, enhance value for capital partners, and create a brighter world for customers
Company Specialties:
- Real estate investment, development, and management
- Pension fund management
- Global investment strategies
Company Website: http://www.omers.com
ASSUMPTION: OMERS offers a dynamic work environment with a focus on employee growth and development, as well as a commitment to strengthening economies and communities through real estate.
📊 Role Analysis
Career Level: This role is at the mid-level of the marketing career path, offering opportunities for growth and development within the organization.
Reporting Structure: The Marketing Specialist reports directly to the Marketing Manager and works closely with internal and external partners to execute marketing campaigns and initiatives.
Work Arrangement: This role requires on-site work at the SQ1 District location in Mississauga, Ontario, with flexible availability during key activation periods.
Growth Opportunities:
- Progression to a senior marketing role within OMERS or Oxford Properties
- Expanding skills and expertise in real estate marketing and management
- Gaining experience working on high-profile, mixed-use developments
ASSUMPTION: This role offers opportunities for professional growth and development within the organization, as well as exposure to various aspects of real estate marketing and management.
🌍 Location & Work Environment
Office Type: The SQ1 District office is a modern, mixed-use development that integrates residential rentals with retail, culture, and community.
Office Location(s): Mississauga, Ontario
Geographic Context:
- Mississauga is the sixth-largest city in Canada and is located in the Greater Toronto Area (GTA)
- The city offers a diverse and multicultural community, with a wide range of amenities and attractions
- Mississauga is easily accessible by public transportation, with several major highways and the GO Transit system serving the area
Work Schedule: The standard workweek is 37.5 hours, with flexible availability during key activation periods, including evenings and weekends as needed.
ASSUMPTION: The SQ1 District office provides a dynamic and engaging work environment, with opportunities for collaboration and growth within the organization.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or virtual interview with the hiring manager
- Final round interview with key stakeholders
Key Assessment Areas:
- Marketing and communication skills
- Creativity and strategic thinking
- Project management and organizational skills
- Adaptability and flexibility
Application Tips:
- Tailor your resume and cover letter to highlight relevant marketing experience and skills
- Demonstrate your understanding of the real estate industry and the unique aspects of the SQ1 District development
- Prepare examples of your marketing campaigns, content, or other relevant work to showcase during the interview
ATS Keywords: Marketing, Communications, Design, Project Management, Copywriting, Content Creation, Social Media, Community Engagement, Analytics, Event Coordination, Public Relations, Budget Management, Partnership Development, Trend Monitoring, Storytelling, Collaboration
ASSUMPTION: The application process for this role is competitive, and candidates should be prepared to demonstrate their marketing skills and experience throughout the interview process.
🛠️ Tools & Technologies
- Adobe Suite (Photoshop, Illustrator, etc.)
- Microsoft Office (Word, Excel, PowerPoint)
- Content Management Systems (WordPress, etc.)
- Social media platforms (Instagram, Facebook, TikTok)
- Analytics tools (Google Analytics, social media analytics, etc.)
ASSUMPTION: Candidates should be comfortable using a variety of marketing and design tools to create and manage content, as well as track and analyze campaign performance.
👔 Cultural Fit Considerations
Company Values:
- Strengthening economies and communities through real estate
- Prioritizing people, partnerships, and places
- Generating meaningful returns for members, enhancing value for capital partners, and creating a brighter world for customers
Work Style:
- Collaborative and team-oriented
- Adaptable and responsive to change
- Results-driven and focused on delivering meaningful outcomes
Self-Assessment Questions:
- How do your personal values align with OMERS' commitment to strengthening economies and communities through real estate?
- Describe a time when you had to adapt to a significant change in a marketing campaign or project. How did you handle it, and what was the outcome?
- How do you approach collaboration and teamwork in a marketing context? Can you provide an example of a successful collaboration you've led or participated in?
ASSUMPTION: Candidates should be able to demonstrate a strong cultural fit with OMERS' values and work style, as well as a commitment to the company's mission and goals.
⚠️ Potential Challenges
- Managing multiple priorities and deadlines in a fast-paced environment
- Adapting to changes in marketing strategies or campaign priorities
- Collaborating effectively with internal and external partners to execute marketing initiatives
- Monitoring and analyzing campaign performance to optimize results and return on investment
ASSUMPTION: Candidates should be prepared to address these potential challenges and demonstrate their ability to thrive in a dynamic and fast-paced work environment.
📈 Similar Roles Comparison
- This role is similar to a Marketing Coordinator or Specialist role in a real estate or retail environment, with a focus on mixed-use developments
- Unlike other marketing roles, this position requires a strong understanding of real estate and the unique aspects of mixed-use developments
- Career progression in this role could lead to senior marketing positions within OMERS or Oxford Properties, with opportunities to work on high-profile developments and gain experience in real estate marketing and management
ASSUMPTION: Candidates should be aware of the unique aspects of this role and how it compares to other marketing positions in the industry.
📝 Sample Projects
- Developing and executing a marketing campaign to launch a new retail store or restaurant within the SQ1 District
- Creating and managing a social media calendar to engage with the local community and promote events and activations within the district
- Coordinating and executing a seasonal event or activation, such as a holiday market or community festival, to drive foot traffic and engagement within the SQ1 District
ASSUMPTION: These sample projects demonstrate the range of marketing tasks and initiatives that the Marketing Specialist may be responsible for in this role.
❓ Key Questions to Ask During Interview
- Can you describe the marketing team's structure and how this role fits within it?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does OMERS support the growth and development of its marketing professionals?
- What are the most challenging aspects of marketing for a mixed-use development like SQ1 District, and how can this role help address them?
- How does OMERS measure the success of its marketing campaigns and initiatives, and what metrics are most important for this role?
ASSUMPTION: These interview questions are designed to help candidates better understand the role, the team, and the company, as well as assess their fit for the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your marketing experience and skills, as well as your understanding of the real estate industry and the unique aspects of the SQ1 District development
- Prepare examples of your marketing campaigns, content, or other relevant work to showcase during the interview
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
