Marketing Specialist

📌 Core Information

🔹 Job Title: Marketing Specialist

🔹 Company: Fusion92

🔹 Location: United States (Illinois, Texas, Colorado, Michigan, Georgia, Ohio)

🔹 Job Type: Full-time, Hybrid (Illinois, Michigan) or Fully Remote (Texas, Georgia, Ohio, Colorado)

🔹 Category: Marketing

🔹 Date Posted: April 14, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Hybrid or Fully Remote

🚀 Job Overview

Key aspects of this role include:

• Supporting strategic multi-channel marketing programs to drive adoption and usage of Digital Payments, Debit & Credit Cards, and Digital Solutions products
• Developing engaging content for email campaigns, landing pages, and social media channels
• Conducting market research to identify trends, consumer needs, and the competitive landscape
• Collaborating with cross-functional teams including marketing automation, adoption marketing, product marketing, product management, and analytics
• Defining success criteria and aligning stakeholders to ensure program goals are met

ASSUMPTION: This role requires a strong understanding of digital marketing concepts and experience in developing multi-channel marketing campaigns. Familiarity with Salesforce Marketing Cloud and graphic design tools is also desired.

📋 Key Responsibilities

✅ Supporting strategic multi-channel marketing programs to drive adoption and usage of Digital Payments, Debit & Credit Card, and Digital Solutions products

✅ Developing engaging content for email campaigns, landing pages, and social media channels

✅ Conducting market research to identify trends, consumer needs, and the competitive landscape

✅ Ensuring consistent, high-quality project delivery across all assigned initiatives

✅ Collaborating with cross-functional teams including marketing automation, adoption marketing, product marketing, product management, and analytics

✅ Defining success criteria and aligning stakeholders to ensure program goals are met

✅ Actively managing programs to deliver measurable results and marketing impact

✅ Providing timely updates and insights to leadership and stakeholders to support informed decision-making

✅ Collaborating with internal stakeholders to translate business challenges into effective marketing strategies

✅ Supporting the planning and execution of integrated marketing campaigns tailored to B2B2C audiences

✅ Assisting in the development and execution of go-to-market strategies for new and enhanced product offerings

✅ Tracking and measuring performance of marketing programs, using insights to make recommendations for optimization

✅ Ensuring all marketing materials are aligned with brand standards and regulatory requirements

✅ Coordinating timelines and deliverables to ensure cross-functional alignment across departments

✅ Contributing to brainstorming and idea generation for campaigns that improve adoption and engagement

ASSUMPTION: This role requires strong project management skills, attention to detail, and the ability to work effectively with cross-functional teams.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 2-5 years of experience in digital marketing, with a focus on multi-channel campaign development and execution

Required Skills:

• Strong understanding of digital marketing concepts and best practices
• Experience in consumer lifecycle marketing program development and analysis
• Experience in content writing, guidance, and review
• Experience with campaign performance reporting to assess and optimize performance and update key stakeholders
• Experience in PowerPoint deck development
• Experience in banking, financial services, marketing, and/or technology industries desired
• Experience and/or certification with Salesforce Marketing Cloud
• Familiarity with graphic design tools (e.g., Adobe Creative Suite)

Preferred Skills:

• Experience with marketing automation tools
• Knowledge of the payments industry
• Fluency in Spanish

ASSUMPTION: Candidates with experience in the banking or financial services industry may have an advantage in this role.

💰 Compensation & Benefits

Salary Range: $90,000 to $110,000 per year (based on industry standards for this role and experience level)

Benefits:

• Health, dental, and vision insurance
• 401(k) plan with company match
• Paid time off (vacation, sick, and holidays)
• Employee assistance program
• Tuition reimbursement
• Professional development opportunities

Working Hours: Full-time, with a flexible work schedule (hybrid or remote)

ASSUMPTION: The salary range provided is an estimate based on industry standards for this role and experience level. The actual salary may vary depending on factors such as location, skills, and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Marketing Services

Company Size: 201-500 employees

Founded: 1999

Company Description:

• Fusion92 is a marketing transformation partner that fuels measurable results through a creative, technology-enabled evolution of partnership
• The company offers a range of services, including internet marketing, PPC, SEO, email marketing, mobile marketing, web development, video production, social media marketing, integrated campaigns, innovation, digital media, data, technology, offline-to-online solutions, full-scale creative, proprietary development, broadcast TV, web3, activation, strategy, marketing transformation, performance marketing, marketing services, shopper technology, e-comm marketing, retail foot traffic insights, data science, AI, content management, media activation, conversion rate optimization, brand strategy, integrated communications strategy, retail marketing solutions, managed media services, consulting, TRAK data, data modeling, artificial intelligence, digital transformation, and growth consulting

Company Specialties:

• Internet Marketing
• PPC
• SEO
• Email Marketing
• Mobile Marketing
• Web Development
• Video Production
• Social Media Marketing
• Integrated Campaigns
• Innovation
• Digital Media
• Data
• Technology
• Offline-to-Online solutions
• Full-Scale Creative
• Proprietary Development
• Broadcast TV
• Web3
• Activation
• Strategy
• Marketing Transformation
• Performance Marketing
• Marketing Services
• Shopper Technology
• e-Comm Marketing
• Retail Foot Traffic Insights
• Data Science
• AI
• Content Management
• Media Activation
• Conversion Rate Optimization
• Brand Strategy
• Integrated Communications Strategy
• Retail Marketing Solutions
• Managed Media Services
• Consulting
• TRAK Data
• Data Modeling
• Artificial Intelligence
• Digital Transformation
• Growth Consulting
• and Content Management System

Company Website: http://www.fusion92.com

ASSUMPTION: Fusion92 is a well-established marketing agency with a diverse range of services and a strong focus on data-driven, technology-enabled marketing solutions.

📊 Role Analysis

Career Level: Mid-level marketing professional

Reporting Structure: This role reports to the Senior Marketing Manager and works closely with cross-functional teams, including marketing automation, adoption marketing, product marketing, product management, and analytics

Work Arrangement: Hybrid (Illinois, Michigan) or Fully Remote (Texas, Georgia, Ohio, Colorado)

Growth Opportunities:

• Potential career progression to Senior Marketing Specialist or Marketing Manager roles
• Opportunities to work on diverse projects and gain experience in different aspects of marketing
• Chance to work with and learn from experienced marketing professionals

ASSUMPTION: This role offers opportunities for professional growth and development within the marketing field.

🌍 Location & Work Environment

Office Type: Hybrid (Illinois, Michigan) or Fully Remote (Texas, Georgia, Ohio, Colorado)

Office Location(s): Chicago, Illinois; Detroit, Michigan; Austin, Texas; Denver, Colorado

Geographic Context:

• Illinois: Central time zone, known for its vibrant cities, diverse culture, and strong business environment
• Texas: Central time zone, offers a mix of urban and rural areas, with a strong economy and diverse industries
• Colorado: Mountain time zone, known for its outdoor recreation, tech industry, and high quality of life
• Michigan: Eastern time zone, offers a mix of urban and rural areas, with a strong manufacturing and automotive industry
• Georgia: Eastern time zone, known for its diverse economy, including technology, healthcare, and logistics
• Ohio: Eastern time zone, offers a mix of urban and rural areas, with a strong manufacturing and healthcare industry

Work Schedule: Full-time, with a flexible work schedule (hybrid or remote)

ASSUMPTION: The work environment for this role is flexible, with options for hybrid or fully remote work, depending on the location.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the HR team
• In-depth interview with the hiring manager and/or team members
• Skills assessment or case study presentation
• Final interview with senior leadership

Key Assessment Areas:

• Digital marketing knowledge and experience
• Campaign development and execution skills
• Project management and organizational skills
• Communication and collaboration skills
• Problem-solving and analytical skills

Application Tips:

• Tailor your resume and cover letter to highlight your relevant marketing experience and skills
• Include specific examples of your campaign development and execution experience
• Demonstrate your understanding of the role and the company's mission and values
• Prepare questions to ask the interviewer about the company, team, or role

ATS Keywords: Digital Marketing, Multi-Channel Marketing, Consumer Lifecycle Marketing, Content Writing, Campaign Performance Reporting, PowerPoint Development, Banking, Financial Services, Marketing, Technology, Salesforce Marketing Cloud, Graphic Design

ASSUMPTION: The application process for this role may involve multiple interviews and assessments, focusing on the candidate's digital marketing skills and experience.

🛠️ Tools & Technologies

• Salesforce Marketing Cloud
• Adobe Creative Suite (Photoshop, Illustrator)
• Microsoft Office Suite (Word, PowerPoint, Excel)
• Marketing automation tools (e.g., Marketo, HubSpot)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: Familiarity with these tools and technologies is desired for this role, but training may be provided as needed.

👔 Cultural Fit Considerations

Company Values:

• Curiosity
• Fearlessness
• Teamwork
• Leadership

Work Style:

• Collaborative and team-oriented
• Data-driven and analytical
• Innovative and creative
• Results-focused and accountable

Self-Assessment Questions:

• Do you have a strong understanding of digital marketing concepts and best practices?
• Are you comfortable working in a collaborative, team-oriented environment?
• Do you have experience developing and executing multi-channel marketing campaigns?
• Are you comfortable using data and analytics to inform marketing strategies and measure performance?
• Do you have strong project management skills and the ability to work effectively with cross-functional teams?

ASSUMPTION: Candidates who align with Fusion92's core values and work style are more likely to succeed in this role.

⚠️ Potential Challenges

• Managing multiple projects and deadlines simultaneously
• Working with cross-functional teams and stakeholders with varying priorities and expectations
• Keeping up with the latest trends and best practices in digital marketing
• Adapting to a hybrid or fully remote work environment

ASSUMPTION: These challenges may require strong project management skills, effective communication, and the ability to adapt to different work environments.

📈 Similar Roles Comparison

• Marketing Specialist vs. Marketing Coordinator: Marketing Specialists typically have more experience and are responsible for developing and executing marketing strategies, while Marketing Coordinators focus on day-to-day tasks and campaign execution
• Marketing Specialist vs. Marketing Manager: Marketing Managers have more strategic responsibilities, oversee teams, and develop marketing strategies, while Marketing Specialists focus on tactical execution and supporting marketing managers
• Career path: Marketing Specialist roles can lead to career progression to Senior Marketing Specialist, Marketing Manager, or other marketing leadership positions

ASSUMPTION: This role is a mid-level marketing position that requires a balance of strategic and tactical marketing skills.

📝 Sample Projects

• Developing and executing a multi-channel marketing campaign to drive adoption of a new Digital Payments product
• Conducting market research to identify consumer needs and trends in the Digital Solutions space
• Creating engaging content for email campaigns, landing pages, and social media channels to promote a new Debit Card offering

ASSUMPTION: These sample projects demonstrate the range of responsibilities and tasks associated with this role.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does this role fit into the overall marketing strategy for the company?
• What are the most challenging aspects of this role, and how can I best prepare to succeed in them?
• What opportunities are there for professional growth and development within the marketing team?
• How does the company support work-life balance for its employees?

ASSUMPTION: Asking thoughtful questions during the interview demonstrates your interest in the role and provides valuable insights into the company and team dynamics.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant marketing experience and skills
• Prepare for interviews by researching the company, team, and role, and practicing common marketing interview questions
• Follow up with the hiring manager after your interview to express your interest in the role
• If selected for the role, be prepared to provide references and complete a background check

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.