Marketing Specialist

📌 Core Information

🔹 Job Title: Marketing Specialist

🔹 Company: PALMPAY LIMITED

🔹 Location: Dar es Salaam, Dar es Salaam, Tanzania

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: July 3, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing marketing strategies aligned with business goals
• Planning and executing digital marketing campaigns across multiple channels
• Collaborating with internal teams to create compelling marketing materials
• Tracking and reporting on campaign performance metrics
• Conducting market research to identify trends and customer needs

ASSUMPTION: This role requires a balance of strategic thinking and tactical execution, with a strong focus on data-driven decision making.

📋 Key Responsibilities

✅ Develop and implement marketing strategies that align with business goals

✅ Plan and execute digital marketing campaigns including SEO/SEM, email, social media, and paid advertising

✅ Collaborate with internal teams (sales, design, product) to create compelling marketing materials and campaigns

✅ Track and report on campaign performance metrics (KPIs, ROI) and recommend optimizations

✅ Conduct market research to identify trends, customer needs, and competitive landscape

✅ Manage and maintain the company's website, ensuring content is current, optimized, and engaging

✅ Coordinate with external vendors and agencies as needed for campaign support

✅ Support event planning and execution including trade shows, webinars, and promotional events

✅ Develop marketing collateral (brochures, case studies, email templates, etc.)

✅ Manage social media presence and grow engagement across platforms

ASSUMPTION: This role requires a high level of multitasking and the ability to manage multiple projects simultaneously.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, Communications, or a related field

Experience: 3+ years of proven experience in a marketing role, preferably in the fintech industry

Required Skills:

• Strong understanding of digital marketing tools and platforms (e.g., Google Ads, Meta Ads, HubSpot, Mailchimp, Google Analytics, etc.)
• Excellent written and verbal communication skills
• Experience with SEO/SEM, CRM systems, and content management systems (e.g., WordPress)
• Ability to analyze data and provide evidence-based recommendations
• Creative thinking with a strong attention to detail
• Ability to work independently and as part of a team in a fast-paced environment

Preferred Skills:

• Experience with marketing automation tools
• Fluency in additional languages

ASSUMPTION: Candidates with experience in the fintech industry or a related field may have an advantage in this role.

💰 Compensation & Benefits

Salary Range: The salary range for this role is typically between TZS 5,000,000 - 8,000,000 per year, depending on experience and qualifications. This estimate is based on market research and industry standards for similar roles in the region.

Benefits:

• Health insurance
• Retirement benefits
• Employee discounts on PalmPay services

Working Hours: Full-time position with standard office hours, Monday to Friday. Occasional overtime may be required to meet project deadlines.

ASSUMPTION: The salary range provided is an estimate and may vary based on individual factors such as skills, experience, and market conditions.

📌 Applicant Insights

🔍 Company Context

Industry: PalmPay operates in the competitive and rapidly evolving fintech industry, focusing on mobile money, bill payments, and financial services.

Company Size: PalmPay is a mid-sized company with 1,001-5,000 employees, offering a dynamic and collaborative work environment.

Founded: PalmPay was founded in 2018 and has since expanded its operations across Africa and Asia.

Company Description:

• PalmPay is a Pan-African fintech company focused on making financial services accessible and reliable for everyone.
• The company offers a range of services, including mobile money transfers, bill payments, and online shopping.
• PalmPay is committed to innovation, user experience, and expanding financial inclusion across Africa.

Company Specialties:

• Mobile money transfers
• Bill payments
• Online shopping
• Financial services

Company Website: www.palmpay.com

ASSUMPTION: PalmPay's focus on innovation and user experience creates an environment that values creativity and continuous learning.

📊 Role Analysis

Career Level: This role is suitable for a mid-career marketing professional looking to grow their skills and take on more responsibility.

Reporting Structure: The Marketing Specialist will report directly to the Head of Marketing and work closely with various internal teams, including sales, design, and product.

Work Arrangement: This role is on-site, with the opportunity to work from the company's office in Dar es Salaam, Tanzania.

Growth Opportunities:

• Progression to a senior marketing role within the company
• Expansion into new markets and regions
• Gaining experience in a fast-growing fintech company

ASSUMPTION: PalmPay's expansion plans and focus on innovation present numerous growth opportunities for the right candidate.

🌍 Location & Work Environment

Office Type: PalmPay's office in Dar es Salaam is a modern, collaborative workspace designed to foster creativity and productivity.

Office Location(s): 20 Opebi Road, Lagos, NG; Ocean House, London, GB; 42 Senchi Street, Accra, GH; Dar Es Salaam, Dar Es Salaam, TZ; Eco-Technology Park, Shenzhen, CN; Nairobi Garage, Nairobi, KE

Geographic Context:

• Dar es Salaam is the largest city in Tanzania and a major economic hub for the region.
• The city offers a mix of urban and coastal living, with a vibrant culture and numerous attractions.
• Tanzania's growing fintech industry presents exciting opportunities for career growth and development.

Work Schedule: Standard office hours, Monday to Friday, with occasional overtime as needed.

ASSUMPTION: The work environment at PalmPay is dynamic and fast-paced, with a strong emphasis on collaboration and teamwork.

💼 Interview & Application Insights

Typical Process:

• Online application review
• Phone or video screen
• In-person or virtual interview with the hiring manager
• Final interview with senior leadership

Key Assessment Areas:

• Marketing strategy and planning
• Campaign execution and optimization
• Data analysis and reporting
• Communication and collaboration skills

Application Tips:

• Tailor your resume and cover letter to highlight relevant marketing experience and skills
• Demonstrate your understanding of the fintech industry and PalmPay's services
• Prepare examples of successful marketing campaigns you've led or contributed to

ATS Keywords: Digital Marketing, SEO, SEM, Email Marketing, Social Media, Paid Advertising, Data Analysis, Campaign Management, Marketing Strategy, Market Research

ASSUMPTION: PalmPay's hiring process is designed to assess both technical skills and cultural fit, with a focus on finding the best candidate for the role.

🛠️ Tools & Technologies

• Google Ads
• Meta Ads
• HubSpot
• Mailchimp
• Google Analytics
• WordPress
• CRM systems (e.g., Salesforce, HubSpot CRM)

ASSUMPTION: The tools and technologies listed are subject to change based on the company's evolving needs and market trends.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Customer-centricity
• Collaboration
• Integrity
• Growth

Work Style:

• Dynamic and fast-paced
• Collaborative and team-oriented
• Focused on results and continuous improvement

Self-Assessment Questions:

• How do you stay updated on the latest marketing trends and technologies?
• Can you describe a time when you had to adapt your marketing strategy based on data insights?
• How do you approach working with cross-functional teams to achieve marketing goals?

ASSUMPTION: PalmPay values candidates who are passionate about innovation, customer-centricity, and continuous learning.

⚠️ Potential Challenges

• Managing multiple marketing campaigns simultaneously
• Adapting to a fast-paced and evolving work environment
• Working with diverse teams across different regions and time zones
• Keeping up with the latest trends and technologies in the fintech industry

ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a commitment to continuous learning.

📈 Similar Roles Comparison

• Compared to traditional marketing roles, this position places a greater emphasis on digital marketing and data-driven decision making.
• In the fintech industry, marketing roles often require a strong understanding of financial services and products.
• This role offers the opportunity to work in a fast-growing, innovative company with a focus on expansion and growth.

ASSUMPTION: Candidates with experience in digital marketing and the fintech industry may find this role particularly appealing.

📝 Sample Projects

• Developing and executing a social media campaign to increase brand awareness and engagement
• Conducting market research to identify new opportunities for PalmPay's services in a target region
• Managing a website redesign project to improve user experience and SEO performance

ASSUMPTION: These sample projects are intended to illustrate the types of tasks and responsibilities associated with this role, but may not be exhaustive or representative of all projects.

❓ Key Questions to Ask During Interview

• How does PalmPay approach marketing in new and expanding markets?
• Can you describe the team structure and dynamics within the marketing department?
• How does PalmPay support the professional development and growth of its marketing team members?
• What are the most significant marketing challenges facing PalmPay in the next 1-2 years?
• How does PalmPay measure and track the success of its marketing campaigns?

ASSUMPTION: These questions are designed to help candidates better understand the role, the team, and the company's marketing strategy.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant marketing experience and skills
• Prepare examples of successful marketing campaigns you've led or contributed to
• Follow up with the hiring manager one week after submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.