Marketing Specialist

📌 Core Information

🔹 Job Title: Marketing Specialist

🔹 Company: Aston Carter

🔹 Location: Newton, New Jersey, United States

🔹 Job Type: Temporary, On-site

🔹 Category: Marketing

🔹 Date Posted: July 30, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and executing SEO strategies to increase organic traffic and improve keyword rankings.
• Managing website content and creating digital assets across blogs, social media, email, and advertising channels.
• Collaborating with the Sales team to align marketing efforts and support lead conversion.
• Tracking campaign performance and reporting results using tools like Google Analytics, Search Console, and HubSpot.

ASSUMPTION: This role requires a strong balance of creative and analytical skills, with a focus on data-driven decision making and continuous optimization.

📋 Key Responsibilities

✅ Search Engine Optimization (SEO):

• Develop and execute SEO strategies to increase organic traffic, improve keyword rankings, and enhance lead generation.
• Conduct regular SEO audits and implement technical and on-page optimizations (metadata, headers, image tags, internal linking).
• Monitor website performance using tools like Google Analytics, Search Console, and SEMrush or equivalent.
• Collaborate with internal teams to ensure SEO best practices are integrated into all website and content updates.

✅ Website & Content Management:

• Manage website content and ensure product/service offerings are clearly presented.
• Write and edit web copy, blog posts, case studies, and technical collateral aligned with SEO strategies.

✅ Digital Marketing & Content Creation:

• Develop and schedule regular content for LinkedIn and other social media platforms.
• Plan and execute email marketing, social media campaigns, and digital ads to support brand awareness and lead conversion.
• Create brochures, technical sell sheets, email campaigns, and newsletters.
• Collaborate with the Sales Team to generate content that aligns with current offerings and campaigns.
• Track campaign performance and report results to the Director of Sales.

✅ Campaign & Lead Generation:

• Execute targeted marketing campaigns to support sales initiatives and lead nurturing.
• Monitor and report on campaign performance using tools such as Google Analytics, HubSpot, or Zoho Campaigns.
• Maintain and update marketing contact lists and lead databases.

ASSUMPTION: This role requires strong project management skills, with the ability to juggle multiple projects and meet deadlines with minimal supervision.

🎯 Required Qualifications

Education: Bachelor’s degree in Marketing, Communications, Business, or related field.

Experience: 2+ years of marketing experience, preferably in a technical, industrial, or B2B environment.

Required Skills:

• Proficiency with Adobe Creative Suite, Canva, or other design tools.
• Familiarity with CRM and email marketing platforms (Zoho, HubSpot, or equivalent).
• Strong written and verbal communication skills with an eye for detail.
• Ability to manage multiple projects and meet deadlines with minimal supervision.

Preferred Skills:

• Experience with SEO tools like SEMrush, Ahrefs, or Moz.
• Familiarity with HTML and CSS.
• Knowledge of marketing automation platforms (e.g., HubSpot, Marketo).

ASSUMPTION: While not explicitly stated, proficiency in Microsoft Office Suite (Word, Excel, PowerPoint) is likely expected for this role.

💰 Compensation & Benefits

Salary Range: $28.00 - $33.00/hr. This range is based on industry standards for a Marketing Specialist role with 2-5 years of experience in the New Jersey area.

Benefits:

• Medical, dental & vision
• Critical Illness, Accident, and Hospital
• 401(k) Retirement Plan – Pre-tax and Roth post-tax contributions available
• Life Insurance (Voluntary Life & AD&D for the employee and dependents)
• Short and long-term disability
• Health Spending Account (HSA)
• Transportation benefits
• Employee Assistance Program
• Time Off/Leave (PTO, Vacation or Sick Leave)

Working Hours: Full-time, 40 hours per week. This role is based onsite in Newton, five days a week.

ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in the New Jersey area. Actual compensation may vary based on factors such as skills, experience, and market conditions.

📌 Applicant Insights

🔍 Company Context

Industry: Staffing and Recruiting. Aston Carter specializes in providing world-class corporate talent solutions to thousands of clients across the globe, focusing on accounting, finance, human resources, talent acquisition, procurement, supply chain, and select administrative professions.

Company Size: 1,001-5,000 employees. As a mid-sized company, Aston Carter offers the opportunity to work in a structured environment with ample resources while still providing the flexibility and agility of a smaller organization.

Founded: 1997. Aston Carter has over two decades of experience in the staffing and recruiting industry, with a strong reputation for excellence and client satisfaction.

Company Description:

• Aston Carter provides world-class corporate talent solutions to thousands of clients across the globe.
• Specialized in accounting, finance, human resources, talent acquisition, procurement, supply chain, and select administrative professions.
• The company extends the capabilities of industry-leading companies by drawing on its deep recruiting expertise and expansive network to meet the evolving needs of clients and talent communities with agility and excellence.

Company Specialties:

• Accounting and Finance
• Business Support
• Strategy
• Change & Transformation
• Operations
• Banking and Financial Services
• Administrative
• Human Resources
• Talent Acquisition
• Procurement
• and Supply Chain

Company Website: http://www.astoncarter.com

ASSUMPTION: Aston Carter's focus on specialized recruitment and commitment to client satisfaction make it an attractive employer for professionals seeking to grow their careers in the staffing and recruiting industry.

📊 Role Analysis

Career Level: Mid-level. This role is suitable for a marketing professional with 2-5 years of experience, looking to expand their skills and take on more responsibility in a dynamic and growing organization.

Reporting Structure: This role reports directly to the Director of Sales and collaborates closely with the Sales team, as well as other internal teams such as IT and HR.

Work Arrangement: On-site, five days a week. This role requires regular on-site presence to facilitate collaboration with colleagues and clients.

Growth Opportunities:

• As a mid-sized company with a strong focus on growth, Aston Carter offers opportunities for career advancement and professional development.
• This role provides the opportunity to work on a wide range of marketing projects and campaigns, allowing for the development of diverse skills and expertise.
• The company's commitment to client satisfaction and excellence provides ample opportunities for high-achieving employees to take on more responsibility and advance their careers.

ASSUMPTION: Given Aston Carter's focus on client satisfaction and commitment to excellence, this role offers significant opportunities for growth and professional development for the right candidate.

🌍 Location & Work Environment

Office Type: Corporate office environment with a laid-back atmosphere. Dogs are often present in the office, so comfort with dogs is essential.

Office Location(s): Newton, New Jersey, United States

Geographic Context:

• Newton is a suburban town located in Morris County, New Jersey, approximately 30 miles west of New York City.
• The area offers a mix of urban and rural environments, with easy access to both city amenities and outdoor recreation opportunities.
• New Jersey is home to a diverse range of industries, including finance, healthcare, and technology, providing ample opportunities for career growth and development.

Work Schedule: Full-time, 40 hours per week. The role involves collaborating closely with remote colleagues who visit the office weekly, as well as working with the CEO.

ASSUMPTION: The laid-back office environment and opportunity to work with a diverse range of colleagues and clients make this an attractive role for marketing professionals who thrive in dynamic and collaborative settings.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen to assess cultural fit and basic qualifications.
• In-depth behavioral interview to discuss past experiences and problem-solving skills.
• Final interview with the hiring manager or a panel of stakeholders to discuss the role in more detail and answer any remaining questions.

Key Assessment Areas:

• Cultural fit and alignment with Aston Carter's values and mission.
• Problem-solving skills and ability to think critically and creatively.
• Technical proficiency in digital marketing, SEO, and content creation.
• Communication skills, both written and verbal.

Application Tips:

• Tailor your resume and cover letter to highlight your relevant marketing experience and skills.
• Be prepared to discuss specific examples of your past marketing campaigns and their outcomes.
• Research Aston Carter's company culture and values to demonstrate your fit for the role.

ATS Keywords: Marketing Specialist, SEO, Digital Marketing, Content Creation, Campaign Management, Lead Generation, Google Analytics, Search Console, HubSpot, Adobe Creative Suite, Canva, CRM, Email Marketing, Written Communication, Verbal Communication, Project Management, Data Analysis

ASSUMPTION: Given the urgent need for this role, applicants should expect a fast-paced interview process with a focus on quickly assessing cultural fit and technical proficiency.

🛠️ Tools & Technologies

• Adobe Creative Suite
• Canva
• CRM (Zoho, HubSpot, or equivalent)
• Email marketing platforms (Zoho, HubSpot, or equivalent)
• Google Analytics
• Search Console
• SEMrush or equivalent SEO tools
• Microsoft Office Suite (Word, Excel, PowerPoint)

ASSUMPTION: While not explicitly stated, proficiency in Microsoft Office Suite is likely expected for this role.

👔 Cultural Fit Considerations

Company Values:

• Integrity: Upholding the highest ethical standards and acting with honesty and transparency.
• Collaboration: Working together to achieve common goals and drive success for clients and colleagues.
• Expertise: Leveraging deep industry knowledge and experience to deliver exceptional results.
• Innovation: Embracing change and continuously seeking new and better ways to serve clients and talent communities.
• Accountability: Taking ownership of our work and delivering on our commitments to clients and colleagues.

Work Style:

• Dynamic and fast-paced, with a focus on driving results and exceeding client expectations.
• Collaborative and team-oriented, with a strong emphasis on working together to achieve common goals.
• Data-driven and analytical, with a focus on using data to inform decision-making and optimize performance.

Self-Assessment Questions:

• Do I align with Aston Carter's core values, particularly in terms of integrity, collaboration, and accountability?
• Am I comfortable working in a dynamic and fast-paced environment, with a focus on driving results and exceeding client expectations?
• Do I have strong project management skills and the ability to juggle multiple projects and meet deadlines with minimal supervision?

ASSUMPTION: Given Aston Carter's focus on collaboration, expertise, and innovation, this role is well-suited to marketing professionals who thrive in dynamic and collaborative environments and are committed to driving results and exceeding client expectations.

⚠️ Potential Challenges

• Working with remote colleagues and clients, which may require additional communication and coordination efforts.
• Managing multiple projects and deadlines, which may require strong time management and prioritization skills.
• Keeping up with the latest trends and best practices in digital marketing and SEO, which may require continuous learning and professional development.
• Working in a fast-paced and dynamic environment, which may require adaptability and flexibility.

ASSUMPTION: While these challenges may present obstacles, they also offer opportunities for growth and development for the right candidate.

📈 Similar Roles Comparison

• Compared to other marketing roles, this position places a greater emphasis on SEO and data-driven decision making.
• In the staffing and recruiting industry, Aston Carter is known for its commitment to client satisfaction and excellence, which may result in higher expectations and standards for performance.
• Career paths in this role may involve transitioning into more senior marketing or management positions within the company or moving into related roles within the staffing and recruiting industry.

ASSUMPTION: Given Aston Carter's focus on client satisfaction and excellence, this role offers significant opportunities for career advancement and professional development for the right candidate.

📝 Sample Projects

• Developing and executing a comprehensive SEO strategy to improve keyword rankings and organic traffic for a major client's website.
• Creating and managing a targeted email marketing campaign to support a product launch, resulting in a 25% increase in sales within the first three months.
• Designing and implementing a social media strategy to increase brand awareness and engagement, leading to a 30% increase in followers and a 20% increase in website traffic within six months.

ASSUMPTION: These sample projects demonstrate the range of responsibilities and opportunities available in this role, from strategic planning and execution to creative content development and campaign management.

❓ Key Questions to Ask During Interview

• Can you describe the typical workflow and collaboration process between the Marketing team and the Sales team?
• How does Aston Carter support the professional development and growth of its marketing team members?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Aston Carter measure the success of its marketing campaigns, and what are the key performance indicators (KPIs) for this role?
• What are the biggest challenges facing the Marketing team currently, and how can this role contribute to addressing them?

ASSUMPTION: These questions are designed to provide insight into the day-to-day responsibilities, growth opportunities, and strategic priorities of the role, as well as the company's approach to marketing and campaign management.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant marketing experience and skills, with a focus on SEO, digital marketing, and content creation.
• Prepare examples of your past marketing campaigns and their outcomes to discuss during the interview process.
• Research Aston Carter's company culture and values to demonstrate your fit for the role.
• Follow up with the hiring manager, K. Vespia, within one week of submitting your application to express your interest in the role and inquire about next steps in the interview process.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.