📌 Core Information
🔹 Job Title: Marketing Specialist
🔹 Company: Logicalis
🔹 Location: Kuala Lumpur, Malaysia
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: July 14, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Designing and executing marketing campaigns for managed services portfolio
- Planning and managing customer events, webinars, and partner roadshows
- Tracking campaign performance and optimizing marketing activities
- Building strong relationships with sales teams and channel partners
- Managing marketing budgets and partner program funds effectively
ASSUMPTION: This role requires a balance of creative and analytical skills, with a focus on driving business growth through effective marketing strategies.
📋 Key Responsibilities
✅ Design and execute marketing campaigns for managed services portfolio
✅ Plan and manage customer events, webinars, and partner roadshows
✅ Track campaign performance and optimize marketing activities based on data insights
✅ Build and maintain strong relationships with sales teams and channel partners
✅ Manage marketing budgets and partner program funds effectively
✅ Create and optimize email marketing campaigns to nurture leads and engage customers
✅ Work closely with Microsoft, Cisco, and other partners to create co-marketing initiatives
✅ Conduct A/B testing and analyze campaign performance metrics to improve marketing ROI
✅ Build and maintain a clean, compliant marketing database for effective targeting and personalization
ASSUMPTION: This role involves a high degree of cross-functional collaboration and requires strong project management skills to juggle multiple campaigns and events.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 2+ years of B2B marketing experience, preferably in the IT sector
Required Skills:
- Proven campaign execution skills with a track record of success
- Experience in partner marketing or channel programs
- Solid understanding of digital marketing channels
- Excellent communication skills in English
- Ability to work effectively with multiple stakeholders
Preferred Skills:
- Experience with marketing automation tools
- Familiarity with CRM systems
- Knowledge of the IT or technology sector
ASSUMPTION: Candidates with experience in B2B marketing within the IT or technology sector are likely to be more successful in this role.
💰 Compensation & Benefits
Salary Range: Based on industry standards for a Marketing Specialist role in Kuala Lumpur with 2-5 years of experience, the estimated salary range is RM 60,000 - RM 90,000 per year (approximately USD 14,000 - USD 21,000).
Benefits:
- Exposure to leading technology partners and their marketing programs
- Career growth opportunities in Malaysia’s expanding IT services market
- Training and certification opportunities
- Collaborative work environment
Working Hours: Full-time position with standard office hours (Monday - Friday, 9:00 AM - 5:30 PM), with flexibility for event-related work outside of regular hours.
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's skills, experience, and negotiation.
📌 Applicant Insights
🔍 Company Context
Industry: Logicalis operates in the IT Services and IT Consulting industry, focusing on managed services, cloud computing, and digital transformation.
Company Size: Logicalis is a mid-sized company with 5,001-10,000 employees globally, providing a structured yet agile work environment.
Founded: Logicalis was founded in 1998 and has since grown into a global technology service provider with annualized revenues of $1.7 billion.
Company Description:
- Logicalis helps organizations succeed in a digital-first world by harnessing collective technology expertise to build a blueprint for success
- The company offers lifecycle services across cloud, connectivity, collaboration, and security to optimize operations, reduce risk, and empower employees
- Logicalis delivers next-generation digital managed services, providing real-time visibility and actionable insights across the performance of clients' digital ecosystems
Company Specialties:
- Information technology
- Communications technology
- Managed services
- Cloud computing
- Internet of Things
- Business Intelligence
- IT Security
- Digital workspace
- Security
- Digital Transformation
- Modern workspace
- Networking
- Microsoft
- Cisco
- Professional services
- Consulting services
Company Website: http://www.logicalis.com
ASSUMPTION: Logicalis' focus on digital transformation and managed services provides opportunities for marketing professionals to work on cutting-edge campaigns and initiatives.
📊 Role Analysis
Career Level: This role is suitable for a mid-level marketing professional looking to grow their career in the IT services industry.
Reporting Structure: The Marketing Specialist will report directly to the Marketing Manager and work closely with sales teams, channel partners, and global technology leaders like Microsoft and Cisco.
Work Arrangement: This is an on-site role based in Kuala Lumpur, with flexibility for remote work during events or campaigns as needed.
Growth Opportunities:
- Expanding marketing skills and knowledge within the IT services industry
- Gaining experience working with global technology leaders and their marketing programs
- Potential career progression into senior marketing roles or specialist positions within Logicalis
ASSUMPTION: This role offers opportunities for professional growth and development within a dynamic and expanding industry.
🌍 Location & Work Environment
Office Type: Logicalis' Kuala Lumpur office is a modern, collaborative workspace designed to foster innovation and productivity.
Office Location(s): Kuala Lumpur, Malaysia
Geographic Context:
- Kuala Lumpur is a bustling, multicultural city with a vibrant business environment
- The city offers a mix of modern infrastructure and traditional culture, providing ample opportunities for work-life balance
- Kuala Lumpur is well-connected by public transportation, making it easy to commute to and from the office
Work Schedule: The work schedule is primarily Monday to Friday, with standard office hours. However, flexibility is required for event-related work outside of regular hours.
ASSUMPTION: Kuala Lumpur's dynamic business environment and vibrant culture provide an ideal setting for marketing professionals to thrive and grow.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR department
- In-depth interview with the hiring manager and/or team members
- Final interview with the Marketing Manager or another senior leader
Key Assessment Areas:
- Campaign strategy and execution skills
- Event management experience
- Data-driven decision-making abilities
- Communication and stakeholder management skills
Application Tips:
- Tailor your resume to highlight relevant marketing experience, campaign successes, and skills related to the job description
- Prepare examples of your campaign strategies, event management, and data analysis skills for the interview
- Research Logicalis' company culture and values to demonstrate your cultural fit
ATS Keywords: B2B marketing, campaign execution, partner marketing, digital marketing, event management, content creation, communication skills, stakeholder management, marketing ROI, data insights, marketing database
ASSUMPTION: Logicalis' interview process is designed to assess candidates' marketing skills, cultural fit, and potential for growth within the company.
🛠️ Tools & Technologies
- Marketing automation tools (e.g., Marketo, HubSpot)
- CRM systems (e.g., Salesforce, HubSpot CRM)
- Email marketing platforms (e.g., Mailchimp, Constant Contact)
- Social media management tools (e.g., Hootsuite, Buffer)
- Event management software (e.g., Eventbrite, Cvent)
ASSUMPTION: Familiarity with marketing automation tools, CRM systems, and email marketing platforms is beneficial for this role but not always required.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Innovative
- Collaborative
- Accountable
- Respectful
Work Style:
- Dynamic and fast-paced
- Results-driven and data-focused
- Collaborative and team-oriented
- Adaptable and open to change
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic work environment?
- Are you results-driven and data-focused in your approach to marketing?
- Do you enjoy working collaboratively with cross-functional teams to achieve common goals?
ASSUMPTION: Logicalis values candidates who are customer-centric, innovative, collaborative, accountable, and respectful, with a dynamic and adaptable work style.
⚠️ Potential Challenges
- Managing multiple campaigns and events simultaneously, requiring strong project management skills
- Working with global technology leaders and their marketing programs, which may have complex processes and requirements
- Adapting to a fast-paced, dynamic work environment with changing priorities and deadlines
- Dealing with the occasional need to work outside of regular office hours for events or campaigns
ASSUMPTION: These challenges can be overcome with strong organizational skills, effective communication, and a proactive approach to time management.
📈 Similar Roles Comparison
- Compared to other Marketing Specialist roles, this position offers exposure to global technology leaders and their marketing programs
- Within the IT services industry, this role provides opportunities to work on cutting-edge campaigns and initiatives focused on digital transformation
- Career-wise, this role offers growth potential within Logicalis and the broader IT services industry
ASSUMPTION: This role offers unique opportunities and challenges compared to similar marketing positions in other industries or companies.
📝 Sample Projects
- Developing and executing a multi-channel marketing campaign to launch a new managed services offering
- Planning and managing a global partner roadshow to drive brand awareness and lead generation
- Analyzing campaign performance data to optimize marketing activities and improve ROI
ASSUMPTION: These sample projects illustrate the range of marketing activities and responsibilities required for this role.
❓ Key Questions to Ask During Interview
- Can you describe the marketing team's structure and how this role fits within it?
- How does Logicalis support the professional development of its marketing employees?
- What are the key priorities for this role in the first 90 days?
- How does Logicalis measure the success of its marketing campaigns, and how will my performance be evaluated?
- What is the company culture like, and how does the marketing team contribute to it?
ASSUMPTION: Asking these questions demonstrates your interest in the role and provides valuable insights into Logicalis' company culture and marketing team dynamics.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight relevant marketing experience, campaign successes, and skills related to the job description
- Prepare examples of your campaign strategies, event management, and data analysis skills for the interview
- Research Logicalis' company culture and values to demonstrate your cultural fit
- Follow up with the HR department one week after submitting your application to confirm receipt and inquire about the next steps in the interview process
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
