Marketing Specialist

📌 Core Information

🔹 Job Title: Marketing Specialist

🔹 Company: Viral Nation Inc.

🔹 Location: Mississauga, Ontario, Canada

🔹 Job Type: On-site, Full-time

🔹 Category: Advertising Services

🔹 Date Posted: June 3, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Supporting the development and execution of multi-channel marketing campaigns
• Identifying and recommending new channels, campaign concepts, and creative strategies
• Collaborating with internal teams to traffic and execute advertising campaigns
• Managing campaign timelines, deliverables, and asset approvals
• Tracking campaign performance and optimizing effectiveness

ASSUMPTION: This role requires a balance of strategic thinking, execution, and optimization skills. The ideal candidate will be comfortable working in a fast-paced environment and collaborating with various teams.

📋 Key Responsibilities

✅ Supporting the development and execution of multi-channel marketing campaigns aligned with Viral Nation’s annual strategy

✅ Identifying and recommending new channels, campaign concepts, and creative strategies based on market trends

✅ Partnering with internal teams (Studio, Paid Media) to traffic and execute advertising campaigns across platforms including Google Ads, paid social (LinkedIn, Meta), programmatic, display, and SEO/SEM

✅ Coordinating and managing campaign timelines, deliverables, and asset approvals to ensure smooth execution

✅ Managing and updating the Viral Nation website and landing pages, including UX improvements and content updates

✅ Collaborating with internal and external stakeholders to maintain a digital presence that reflects the brand and supports marketing goals

✅ Building and maintaining strategic marketing partnerships to increase brand reach and visibility

✅ Tracking campaign performance across platforms, developing performance dashboards, and sharing actionable insights

✅ Monitoring, reporting, and continuously optimizing campaign effectiveness using tools like Google Analytics and Google Search Console

✅ Assisting with ad-hoc marketing projects and cross-functional initiatives

ASSUMPTION: This role involves a mix of strategic planning, project management, and data analysis. The ideal candidate will have a strong attention to detail and excellent organizational skills.

🎯 Required Qualifications

Education: Bachelor’s degree in Marketing, Communications, or a related field

Experience: 2+ years of experience in marketing or advertising roles

Required Skills:

• Proven experience managing multi-channel campaigns, particularly lead-generation focused initiatives
• Familiarity with HubSpot or similar CRM platforms, as well as Google Analytics and Google Search Console
• Strong attention to detail, excellent organizational skills, and ability to manage multiple priorities
• Excellent communication and project management skills
• Comfortable working cross-functionally in a fast-paced environment

Preferred Skills:

• Experience with A/B testing, performance tracking tools, design or video editing coordination

ASSUMPTION: While a Bachelor’s degree is required, relevant experience and skills may be considered more important for this role.

💰 Compensation & Benefits

Salary Range: CAD 60,000 - CAD 80,000 per year (Based on industry standards for Marketing Specialists with 2-5 years of experience in the Greater Toronto Area)

Benefits:

• Health, dental, and vision insurance
• Retirement savings plan with company match
• Employee assistance program
• Paid time off (vacation, sick days, and holidays)
• Professional development opportunities

Working Hours: Full-time, 40 hours per week. Flexible work hours may be available.

ASSUMPTION: The salary range provided is an estimate based on industry standards for the Greater Toronto Area. The actual salary may vary depending on the candidate’s experience and skills.

📌 Applicant Insights

🔍 Company Context

Industry: Viral Nation is a global leader in social media innovation, offering services such as influencer marketing, content creation, social media strategy, and performance media. They operate in the rapidly evolving advertising services industry.

Company Size: Viral Nation has 201-500 employees, providing a mid-sized company environment with opportunities for growth and collaboration.

Founded: Viral Nation was founded in 2014 and has since grown to become a global leader in its industry.

Company Description:

• Viral Nation specializes in building social-first ecosystems for brands to connect with the modern consumer journey.
• The company aligns strategy, talent, media, and technology with culturally relevant creativity to scale digital brands.
• Viral Nation offers a fluid, creative, and growth-oriented environment that supports employees’ ambitions.

Company Specialties:

• Influencer Marketing
• Influencer Talent Management
• Content Creation
• Social Media Marketing
• Social Media Strategy
• Social Analytics
• Performance Media
• TikTok
• NFT
• YouTube
• Instagram
• Twitch
• Facebook
• Ambassador Programs

Company Website: http://www.viralnation.com

ASSUMPTION: Viral Nation’s focus on social media innovation and its mid-sized company structure may appeal to candidates seeking a dynamic, growth-oriented work environment.

📊 Role Analysis

Career Level: This role is suitable for candidates with 2-5 years of experience in marketing or advertising. It offers an opportunity to grow and develop skills in a fast-paced environment.

Reporting Structure: The Marketing Specialist will report to the Corporate Marketing team and collaborate with internal teams such as Studio and Paid Media.

Work Arrangement: This is an on-site role based in Mississauga, Ontario. Flexible work hours may be available.

Growth Opportunities:

• As Viral Nation continues to grow, there may be opportunities for the Marketing Specialist to take on more responsibilities or move into different roles within the company.
• The company offers professional development opportunities to help employees grow their skills and advance their careers.

ASSUMPTION: This role offers opportunities for growth and development in a dynamic and innovative industry.

🌍 Location & Work Environment

Office Type: Viral Nation’s office is a modern, collaborative workspace designed to foster creativity and innovation.

Office Location(s): 2680 Skymark Ave, Suite 400, Mississauga, Ontario L4W4Y5, Canada

Geographic Context:

• Mississauga is a multicultural city located in the Greater Toronto Area, offering a diverse range of amenities and attractions.
• The city has a humid continental climate, with warm summers and cold winters.
• Mississauga is well-connected by public transportation, making it easy to commute to work.

Work Schedule: The Marketing Specialist will work full-time, with flexible work hours available.

ASSUMPTION: The Marketing Specialist will enjoy working in a modern, collaborative office environment in a diverse and well-connected city.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video screening
• In-person or virtual interview with the hiring manager
• Final interview with the team
• Background check and offer

Key Assessment Areas:

• Marketing campaign management skills
• Attention to detail and organizational skills
• Communication and project management skills
• Cultural fit and alignment with Viral Nation’s values

Application Tips:

• Tailor your resume to highlight your marketing campaign management experience and relevant skills.
• Prepare a cover letter that demonstrates your passion for digital marketing and your understanding of Viral Nation’s business.
• If applicable, include examples of your work or projects that showcase your skills and achievements.

ATS Keywords: Digital Marketing, Campaign Management, Lead Generation, Google Ads, Paid Social, SEO, SEM, Project Management, Communication, Collaboration, Data Analysis, Attention to Detail, Organizational Skills, HubSpot, Google Analytics, Performance Tracking

ASSUMPTION: The application process for this role may involve several stages, including interviews with the hiring manager and team members. Candidates should be prepared to demonstrate their skills and cultural fit throughout the process.

🛠️ Tools & Technologies

• HubSpot
• Google Analytics
• Google Search Console
• Google Ads
• Paid social platforms (LinkedIn, Meta)
• Programmatic and display advertising platforms
• SEO and SEM tools

ASSUMPTION: The Marketing Specialist will be expected to use various tools and technologies to manage and optimize marketing campaigns. Familiarity with these tools is essential for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Creativity
• Innovation
• Collaboration
• Accountability
• Integrity
• Diversity
• Inclusion

Work Style:

• Dynamic and fast-paced
• Collaborative and team-oriented
• Data-driven and results-focused
• Adaptable and open to change

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic work environment?
• Are you comfortable working collaboratively with various teams?
• Do you have a strong attention to detail and excellent organizational skills?
• Are you passionate about digital marketing and staying up-to-date with industry trends?

ASSUMPTION: Candidates who are creative, innovative, and adaptable will likely find Viral Nation’s culture a good fit. Strong communication and collaboration skills are essential for success in this role.

⚠️ Potential Challenges

• The fast-paced nature of the role may require the Marketing Specialist to manage multiple priorities and tight deadlines.
• The role involves working with various teams and stakeholders, which may require strong communication and project management skills.
• The marketing industry is constantly evolving, requiring the Marketing Specialist to stay up-to-date with the latest trends and tools.
• The role may involve working with external partners and vendors, which may require strong negotiation and relationship-building skills.

ASSUMPTION: The Marketing Specialist should be comfortable working in a fast-paced environment and be able to manage multiple priorities effectively. Strong communication and project management skills will be essential for success in this role.

📈 Similar Roles Comparison

• This role is similar to a Marketing Coordinator or Marketing Manager, but with a focus on lead generation and campaign optimization.
• Unlike some marketing roles, this position requires a strong attention to detail and excellent organizational skills to manage multiple campaigns and projects.
• Career progression in this role may lead to opportunities in marketing management, strategy, or specialized marketing disciplines.

ASSUMPTION: Candidates should consider how this role compares to similar marketing positions and how it aligns with their career goals and interests.

📝 Sample Projects

• Developing and executing a multi-channel marketing campaign to generate leads for a new product launch
• Optimizing paid social advertising campaigns to improve click-through rates and conversions
• Managing the redesign and relaunch of the Viral Nation website to improve user experience and drive organic traffic

ASSUMPTION: These sample projects provide a sense of the types of initiatives the Marketing Specialist may work on in this role. Candidates should be prepared to discuss their experience with similar projects and their outcomes.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and how this role fits within the organization?
• How does Viral Nation support the professional development and growth of its employees?
• What are the most challenging aspects of this role, and how can I best prepare for them?
• How does Viral Nation measure the success of its marketing campaigns, and how can I contribute to improving these metrics?
• What is the company culture like, and how does this role contribute to maintaining a positive work environment?

ASSUMPTION: These questions are designed to help candidates better understand the role, the company, and the work environment. Candidates should tailor these questions to their specific interests and concerns.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight your marketing campaign management experience and relevant skills.
• Prepare a cover letter that demonstrates your passion for digital marketing and your understanding of Viral Nation’s business.
• If applicable, include examples of your work or projects that showcase your skills and achievements.
• Follow up with the hiring manager one week after submitting your application to express your interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.