📌 Core Information
🔹 Job Title: Marketing Specialist
🔹 Company: Alphabe Insight Inc
🔹 Location: Orlando, FL, USA
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: 2025-07-14
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing marketing strategies to drive brand awareness and support lead generation efforts
- Conducting market research and analyzing consumer trends and competitors
- Collaborating with cross-functional teams to ensure consistent messaging
- Monitoring performance metrics and adjusting strategies as needed
- Participating in the planning and execution of events, product launches, and campaigns
ASSUMPTION: This role requires a balance of strategic thinking and tactical execution, with a focus on driving measurable results.
📋 Key Responsibilities
✅ Develop and implement marketing plans and strategies to promote products and services
✅ Conduct market research and analyze consumer trends and competitors
✅ Coordinate marketing initiatives across departments to ensure consistent messaging
✅ Prepare promotional materials and campaign reports
✅ Monitor performance metrics and adjust strategies as needed
✅ Collaborate with designers and content writers to ensure brand alignment
✅ Participate in the planning and execution of events, product launches, and campaigns
ASSUMPTION: This role involves a mix of independent work and team collaboration, with a focus on delivering high-quality campaigns and initiatives.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: Minimum of 2 years of experience in a marketing role
Required Skills:
- Strong understanding of market research techniques and data analysis
- Excellent written and verbal communication skills
- Ability to manage multiple projects with tight deadlines
- Proficiency in Microsoft Office Suite and marketing software tools
- Strong organizational skills and attention to detail
Preferred Skills:
- Experience with CRM software
- Fluency in Spanish
ASSUMPTION: While not explicitly stated, experience with CRM software and fluency in Spanish may be beneficial for this role, given the company's focus on diverse markets.
💰 Compensation & Benefits
Salary Range: $57,000 - $61,000 per year
Benefits:
- Opportunities for career advancement and professional growth
- Comprehensive training and mentorship program
- Supportive and team-oriented work environment
- Paid time off and holidays
- Health, dental, and vision insurance
- Retirement plan options
Working Hours: Full-time, 40 hours per week
ASSUMPTION: The salary range provided is based on industry standards for marketing specialists with 2-5 years of experience in the Orlando, FL area.
📌 Applicant Insights
🔍 Company Context
Industry: Public Relations and Communications Services
Company Size: 51-200 employees
Founded: 2019
Company Description:
- Signal Tru Brand is a dynamic PR and branding agency focused on storytelling, innovation, and strategic thinking
- The company aims to help brands find their voice and stand out in a crowded marketplace
- Signal Tru Brand offers a supportive and team-oriented work environment with opportunities for professional growth
Company Specialties:
- Management
- Marketing
- Public Relations
Company Website: https://www.signaltrubrand.com
ASSUMPTION: Signal Tru Brand's focus on storytelling and innovation suggests a creative and collaborative work environment.
📊 Role Analysis
Career Level: Mid-level marketing role with opportunities for growth
Reporting Structure: This role may report to the Marketing Manager or Director
Work Arrangement: On-site, with potential for hybrid or remote work in the future
Growth Opportunities:
- Advancement to Marketing Manager or Director roles
- Expansion into related fields such as market research or analytics
- Potential to lead and mentor junior team members
ASSUMPTION: Given the company's size and growth potential, there may be opportunities for career advancement within the marketing department or related fields.
🌍 Location & Work Environment
Office Type: Creative and collaborative office environment
Office Location(s): 1515 Plumas St, Reno, Nevada 89509, US
Geographic Context:
- Orlando, FL is a major city with a diverse population and a growing job market
- The cost of living in Orlando is relatively affordable compared to other major cities in the United States
- Orlando has a subtropical climate with mild winters and hot, humid summers
Work Schedule: Monday-Friday, 9:00 AM - 5:00 PM, with flexibility for project needs
ASSUMPTION: The office location in Reno, NV may require occasional travel to the Orlando, FL office or client sites.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen to assess cultural fit and basic qualifications
- In-depth interview with the Marketing Manager or Director to discuss role responsibilities and expectations
- Skills assessment or case study to evaluate problem-solving and strategic thinking abilities
- Final interview with the company's leadership team to discuss career growth and company culture
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Communication and presentation skills
- Cultural fit and alignment with company values
- Adaptability and willingness to learn
Application Tips:
- Highlight relevant marketing experience and achievements in your resume
- Tailor your cover letter to demonstrate your understanding of the role and company
- Prepare examples of successful marketing campaigns or projects to discuss during the interview
- Research the company's clients and industry to show your enthusiasm and initiative
ATS Keywords: Marketing strategies, market research, consumer trends, campaign management, promotional materials, performance metrics, brand alignment, event planning
ASSUMPTION: The application process may involve multiple rounds of interviews and assessments to ensure the best fit for both the candidate and the company.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Marketing software tools (e.g., CRM, marketing automation, social media management)
- Data analysis tools (e.g., Google Analytics, Tableau)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The specific tools and technologies used may vary depending on the company's current tech stack and the candidate's expertise.
👔 Cultural Fit Considerations
Company Values:
- Passion
- Creativity
- Authenticity
- Strategic thinking
- Collaboration
Work Style:
- Creative and innovative
- Data-driven and analytical
- Collaborative and team-oriented
- Adaptable and responsive to change
Self-Assessment Questions:
- Do you thrive in a creative and collaborative work environment?
- Are you comfortable working with data and using it to inform your marketing strategies?
- Do you have a proven track record of delivering successful marketing campaigns?
- Are you able to manage multiple projects and prioritize your workload effectively?
ASSUMPTION: Signal Tru Brand values candidates who are passionate, creative, and strategic thinkers, with a strong work ethic and a collaborative mindset.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously
- Adapting to a fast-paced and ever-changing work environment
- Balancing strategic thinking with tactical execution
- Working with diverse teams and stakeholders
ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a willingness to learn and grow in the role.
📈 Similar Roles Comparison
- Marketing Specialist vs. Marketing Coordinator: The Marketing Specialist role requires more strategic thinking and experience, while the Marketing Coordinator role is more focused on tactical execution and administrative tasks
- Marketing Specialist vs. Marketing Manager: The Marketing Manager role involves more oversight and leadership responsibilities, while the Marketing Specialist role is focused on day-to-day campaign management and execution
- Marketing Specialist vs. Marketing Analyst: The Marketing Analyst role is more focused on data analysis and reporting, while the Marketing Specialist role requires a balance of strategic thinking, data analysis, and campaign management
ASSUMPTION: The Marketing Specialist role at Signal Tru Brand is unique in its focus on storytelling, innovation, and strategic thinking, with opportunities for growth and advancement within the marketing department or related fields.
📝 Sample Projects
- Developing and executing a social media campaign to increase brand awareness and engagement
- Conducting market research to identify consumer trends and preferences in the beauty industry
- Collaborating with designers and content writers to create promotional materials for a product launch
- Monitoring and analyzing campaign performance metrics to optimize marketing strategies
ASSUMPTION: These sample projects are intended to illustrate the types of tasks and responsibilities associated with the Marketing Specialist role at Signal Tru Brand.
❓ Key Questions to Ask During Interview
- Can you describe the company's approach to storytelling and how it sets us apart from other PR and branding agencies?
- How does the Marketing team collaborate with other departments to ensure consistent messaging and brand alignment?
- What opportunities are there for professional growth and advancement within the marketing department or related fields?
- How does the company support work-life balance and employee well-being?
- Can you provide an example of a successful marketing campaign that the company has executed, and what made it effective?
ASSUMPTION: These questions are designed to help candidates better understand the company's culture, values, and approach to marketing, as well as the opportunities and challenges associated with the role.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing experience and achievements
- Prepare examples of successful marketing campaigns or projects to discuss during the interview
- Research the company's clients and industry to show your enthusiasm and initiative
- Follow up with the hiring manager one week after submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
