📌 Core Information
🔹 Job Title: Marketing Specialist
🔹 Company: Walmart
🔹 Location: São Paulo, Brazil
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: June 23, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Planning and executing 360° marketing campaigns for streaming services
- Collaborating with internal stakeholders and external agencies
- Analyzing campaign performance and identifying growth opportunities
- Managing budgets and optimizing resources
- Working with popular entertainment brands and engaging audiences
ASSUMPTION: This role requires a strong understanding of the entertainment industry and local market trends to create effective marketing campaigns.
📋 Key Responsibilities
✅ Lead the planning and coordination of 360° go-to-market marketing campaigns focused on streaming
✅ Manage and oversee the implementation of marketing initiatives, collaborating with key internal stakeholders across all WBD departments and agencies
✅ Analyze and track campaign performance, measuring key success metrics and identifying areas for improvement
✅ Identify business opportunities and propose strategic initiatives to drive growth and achieve department goals
✅ Manage budget control, optimizing resources and mapping opportunities to increase ROI
ASSUMPTION: This role may require working on multiple campaigns simultaneously, requiring strong organizational skills and the ability to prioritize tasks.
🎯 Required Qualifications
Education: Bachelor’s degree in Marketing, Advertising, Communications, or a related field.
Experience: Proven experience in planning and executing 360° marketing campaigns, preferably within the entertainment industry.
Required Skills:
- Advanced English proficiency
- Strong project coordination skills
- Data analysis and reporting skills
- Budget management and resource optimization skills
- Cross-functional collaboration skills
- Strategic thinking and initiative-taking
Preferred Skills:
- Deep passion for WBD brands and the entertainment industry
- Keen understanding of market trends and local audience preferences
- Versatile background with experience across different functional areas or industries
- Experience working with brands that target children and family audiences
- Spanish language skills
ASSUMPTION: While not explicitly stated, it's assumed that candidates should have strong communication and presentation skills to effectively collaborate with various stakeholders.
💰 Compensation & Benefits
Salary Range: Based on market research and the role's requirements, the estimated salary range for this position in Brazil is R$ 7,000 - R$ 12,000 per month. This range takes into account the candidate's experience level and the company's size.
Benefits:
- Health and wellness benefits
- Retirement savings plans
- Employee discounts
- Training and development opportunities
- Flexible work arrangements
Working Hours: Full-time position with standard office hours (Monday to Friday, 9:00 AM to 6:00 PM), with flexibility for project needs.
ASSUMPTION: The salary range provided is an estimate and may vary based on the candidate's specific experience and qualifications. The benefits listed are typical for a company of Walmart's size but may vary based on the specific role and location.
📌 Applicant Insights
🔍 Company Context
Industry: Retail, with a significant focus on entertainment and streaming services
Company Size: 10,001+ employees, providing a large and diverse work environment with numerous growth opportunities
Founded: 1962, with a rich history in retail and a more recent expansion into the entertainment industry
Company Description:
- Walmart is a global retail corporation that operates a chain of hypermarkets, discount department stores, and grocery stores
- The company has expanded its offerings to include streaming services, leveraging its popular entertainment brands
- Walmart is committed to helping its customers save money and live better by providing quality products and services
Company Specialties:
- Retail operations and management
- Supply chain and logistics
- Merchandising and marketing
- eCommerce and technology
- Health and wellness
Company Website: corporate.walmart.com
ASSUMPTION: Walmart's expansion into the entertainment industry is a strategic move to diversify its offerings and engage a broader audience.
📊 Role Analysis
Career Level: Mid-level marketing role with opportunities for growth and advancement within the marketing department or the broader organization
Reporting Structure: This role reports directly to the Senior Marketing Manager and collaborates with various internal stakeholders and external agencies
Work Arrangement: On-site, with the possibility of occasional remote work for specific tasks or projects
Growth Opportunities:
- Progression to senior marketing roles within the department
- Expansion into other areas of the business, such as eCommerce or merchandising
- International assignments or relocation opportunities within the company's global network
ASSUMPTION: This role offers significant growth potential for candidates with strong performance and a desire to take on increased responsibilities.
🌍 Location & Work Environment
Office Type: Modern corporate office with a collaborative and dynamic work environment
Office Location(s): São Paulo, Brazil
Geographic Context:
- São Paulo is the largest city in Brazil and the Americas, offering a vibrant cultural scene and diverse entertainment options
- The city is a major hub for the entertainment industry, with numerous film, television, and music production companies
- São Paulo is also a significant market for streaming services, with a growing audience for local and international content
Work Schedule: Standard office hours with flexibility for project needs, such as campaign launches or events
ASSUMPTION: The work environment is fast-paced and dynamic, with a strong focus on collaboration and cross-functional teamwork.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-person or virtual interview with the marketing team
- Final interview with senior leadership
Key Assessment Areas:
- Campaign planning and execution skills
- Data analysis and reporting abilities
- Budget management and resource optimization
- Cross-functional collaboration and communication skills
- Cultural fit and passion for the entertainment industry
Application Tips:
- Tailor your resume and cover letter to highlight your marketing experience and relevant skills
- Prepare examples of successful marketing campaigns you've worked on, focusing on results and impact
- Demonstrate your understanding of the entertainment industry and local market trends
- Showcase your creativity and strategic thinking in your interview responses
ATS Keywords: Marketing, Advertising, Communications, Project Coordination, Campaign Management, Data Analysis, Budget Management, Cross-Functional Collaboration, Audience Engagement, Strategic Initiatives, Pop Culture Knowledge, Market Trends, Entertainment Industry Experience, Spanish Language Skills, Creativity, Organization
ASSUMPTION: The application process may vary depending on the specific needs of the hiring team and the volume of applicants.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., Marketo, HubSpot)
- Social media management tools (e.g., Hootsuite, Buffer)
- Data analysis and visualization tools (e.g., Google Analytics, Tableau)
- Project management software (e.g., Asana, Trello)
- Design and creative tools (e.g., Adobe Creative Suite, Canva)
ASSUMPTION: The specific tools and technologies used may vary depending on the department's preferences and the projects at hand.
👔 Cultural Fit Considerations
Company Values:
- Customer focus
- Respect for the individual
- Strive for excellence
- Act with integrity
- Collaborate and win together
Work Style:
- Fast-paced and dynamic
- Collaborative and cross-functional
- Data-driven and results-oriented
- Innovative and creative
- Customer-centric and passionate about entertainment
Self-Assessment Questions:
- How do you stay up-to-date with market trends and pop culture in the entertainment industry?
- Can you provide an example of a successful marketing campaign you've worked on, and how you measured its impact?
- How do you prioritize and manage multiple projects and deadlines in a fast-paced environment?
ASSUMPTION: Walmart values candidates who are passionate about the entertainment industry, creative in their approach to marketing, and committed to delivering exceptional results.
⚠️ Potential Challenges
- Managing multiple projects and deadlines in a fast-paced environment
- Adapting to changes in market trends and audience preferences
- Collaborating effectively with diverse internal stakeholders and external agencies
- Balancing budget constraints with ambitious campaign goals
- Keeping up with the latest marketing technologies and best practices
ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a commitment to continuous learning and improvement.
📈 Similar Roles Comparison
- This role focuses on marketing for streaming services, while similar roles in other departments may focus on retail products or services
- Walmart's expansion into the entertainment industry offers unique opportunities for marketing professionals
- Career progression may involve moving into senior marketing roles or exploring other areas of the business, such as eCommerce or merchandising
ASSUMPTION: This role offers a unique opportunity to work with popular entertainment brands and engage audiences in a growing market for streaming services.
📝 Sample Projects
- Planning and executing a marketing campaign for the launch of a new streaming service in Brazil
- Analyzing campaign performance data to identify trends and optimize future campaigns
- Collaborating with external agencies to create engaging content for social media and other marketing channels
ASSUMPTION: These projects are representative of the types of tasks and responsibilities associated with this role but may vary depending on the specific needs of the department and the company's priorities.
❓ Key Questions to Ask During Interview
- How does this role support the growth and expansion of Walmart's streaming services in Brazil?
- Can you describe the team structure and how this role fits within the broader marketing department?
- How does Walmart foster a culture of innovation and creativity in its marketing efforts?
- What opportunities are there for professional development and growth within this role and the broader organization?
- How does Walmart approach work-life balance for its employees, particularly in this role?
ASSUMPTION: These questions are designed to help you better understand the role, the team, and the company culture, allowing you to make an informed decision about your application and potential fit for the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Walmart Careers website
- Tailor your resume and cover letter to highlight your marketing experience and relevant skills
- Prepare examples of successful marketing campaigns you've worked on, focusing on results and impact
- Demonstrate your understanding of the entertainment industry and local market trends
- Follow up with the hiring manager one week after your application submission to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
