📌 Core Information
🔹 Job Title: Marketing Specialist
🔹 Company: GEA Group
🔹 Location: Galliera Veneta - Viale Europa, Italy
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: March 17, 2025
🔹 Experience Level: Mid-level (2-5 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Analyzing marketing performance data to drive strategy improvements
- Updating and maintaining key performance indicators (KPIs)
- Supporting marketing team with content creation and event organization
- Proposing and developing a renewed approach to marketing strategies
ASSUMPTION: This role requires a balance of analytical skills and creativity, with a focus on data-driven decision making and strategic thinking.
📋 Key Responsibilities
✅ Collect and analyze performance data for online and offline marketing campaigns and events
✅ Utilize analytics tools to track and report on campaign effectiveness
✅ Update and maintain monthly KPI reports to assess marketing performance
✅ Propose improvements for KPI management to ensure alignment with business objectives
✅ Identify low-performing activities and propose actionable improvement strategies
✅ Execute enhancements on online marketing tools and platforms
✅ Assist in planning and optimizing social media strategies to drive engagement and conversion
ASSUMPTION: This role requires a strong understanding of digital marketing channels and social media platforms, as well as the ability to communicate complex data insights in a clear and actionable manner.
🎯 Required Qualifications
Education: Bachelor’s degree in Marketing, Data Analytics, Business, or a related field.
Experience: Proven experience in marketing data analysis.
Required Skills:
- Proficiency in analytics tools (e.g., Google Analytics, PowerBI)
- Skilled in CRM systems, preferably SAP
- Excellent problem-solving skills and attention to detail
- Professional proficiency in English (written and verbal)
Preferred Skills:
- Experience with social media management tools
- Knowledge of marketing automation platforms
ASSUMPTION: Candidates with experience in the industrial machinery manufacturing industry may have an advantage, as they will have a better understanding of the specific market and customer base.
💰 Compensation & Benefits
Salary Range: €35,000 - €45,000 per year (based on industry standards for a mid-level marketing role in Italy)
Benefits:
- Health insurance
- Pension plan
- Employee discounts
- Professional development opportunities
Working Hours: Full-time (40 hours per week), with flexible working hours available
ASSUMPTION: The salary range provided is an estimate based on industry standards for a mid-level marketing role in Italy. Actual compensation may vary depending on factors such as experience and performance.
📌 Applicant Insights
🔍 Company Context
Industry: Industrial Machinery Manufacturing. GEA specializes in machinery, plants, and process technology for a wide range of industries, including food processing.
Company Size: 10,001+ employees. As a large company, GEA offers opportunities for career growth and diverse experiences.
Founded: 1885. GEA has a long history and established reputation in the industrial machinery manufacturing industry.
Company Description:
- GEA is one of the largest technology suppliers for food processing and other industries
- The global group specializes in machinery, plants, process technology, and components
- GEA provides sustainable solutions for sophisticated production processes in diverse end-user markets
Company Specialties:
- Air treatment
- Aseptic packaging
- Automatic feeding
- Barn equipment
- Cooling
- Drying
- Emission control
- Freezing
- Homogenizing
- Liquid processing
- Marination
- Milking
- Processing of Pharmaceuticals
- Powder processing & handling
- Separating
- Slicing
- Valves & pumps
- Industrial refrigeration
- Sustainable energy solutions
Company Website: http://www.gea.com
ASSUMPTION: GEA's extensive experience and diverse range of products and services make it a stable and reliable employer, with opportunities for career growth and development.
📊 Role Analysis
Career Level: Mid-level. This role requires several years of experience in marketing data analysis and a strong understanding of digital marketing channels and social media platforms.
Reporting Structure: This role reports directly to the Marketing Manager.
Work Arrangement: On-site, with flexible working hours available.
Growth Opportunities:
- Progression to a senior marketing role within the company
- Expanding skills and expertise in data analysis and digital marketing
- Opportunities to work on international projects and gain global experience
ASSUMPTION: GEA's large size and diverse range of products and services offer numerous opportunities for career growth and development within the company.
🌍 Location & Work Environment
Office Type: Corporate office environment with a focus on collaboration and innovation.
Office Location(s): Galliera Veneta - Viale Europa, Italy
Geographic Context:
- Galliera Veneta is a small town in the Veneto region of Italy, known for its agricultural and industrial activities
- The office is located near major transportation routes, making it easily accessible
- The region offers a high quality of life, with a rich cultural heritage and natural beauty
Work Schedule: Full-time (40 hours per week), with flexible working hours available
ASSUMPTION: The office environment at GEA is collaborative and innovative, with a strong focus on data-driven decision making and continuous improvement.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- On-site or virtual interview with the hiring manager and/or team members
- Background check and reference check
- Job offer
Key Assessment Areas:
- Analytical skills and problem-solving abilities
- Communication and presentation skills
- Understanding of digital marketing channels and social media platforms
- Alignment with company values and culture
Application Tips:
- Highlight relevant experience in marketing data analysis and digital marketing
- Include specific examples of how you have used data to drive marketing strategy and improve performance
- Tailor your resume and cover letter to emphasize your fit for the role and the company
- Prepare questions to ask the interviewer about the company, the team, and the role
ATS Keywords: Marketing data analysis, digital marketing, social media, KPI management, performance improvement, CRM, SAP, Google Analytics, PowerBI
ASSUMPTION: The application process at GEA is competitive, with a focus on finding candidates with strong analytical skills and a proven track record in marketing data analysis.
🛠️ Tools & Technologies
- Google Analytics
- PowerBI
- SAP CRM
- Social media management tools (e.g., Hootsuite, Buffer)
- Marketing automation platforms (e.g., Marketo, HubSpot)
ASSUMPTION: The tools and technologies required for this role are standard in the marketing industry, with a focus on data analysis and digital marketing.
👔 Cultural Fit Considerations
Company Values:
- Customer focus
- Innovation
- Performance
- Responsibility
- Trust
Work Style:
- Collaborative
- Data-driven
- Innovative
- Results-oriented
Self-Assessment Questions:
- Do you have a proven track record in marketing data analysis?
- Are you comfortable working with complex data sets and using analytics tools to drive strategy?
- Do you have a strong understanding of digital marketing channels and social media platforms?
- Are you a self-starter with a results-oriented approach to work?
ASSUMPTION: GEA values candidates who are data-driven, innovative, and results-oriented, with a strong commitment to customer focus and continuous improvement.
⚠️ Potential Challenges
- Working with large and complex data sets may be challenging for candidates without experience in marketing data analysis
- The role requires a strong understanding of digital marketing channels and social media platforms, which may be a challenge for candidates without relevant experience
- The role may require occasional travel to attend industry events or meet with clients
- The work environment may be fast-paced and demanding, with tight deadlines and high expectations for performance
ASSUMPTION: The challenges associated with this role are typical for a mid-level marketing role in a large company, and can be overcome with the right skills, experience, and attitude.
📈 Similar Roles Comparison
- This role is similar to a Marketing Analyst or Marketing Coordinator role, but with a greater emphasis on data analysis and strategy development
- In comparison to other roles in the industrial machinery manufacturing industry, this role requires a strong understanding of digital marketing channels and social media platforms
- This role offers opportunities for career growth and development within the company, with the potential to progress to a senior marketing role
ASSUMPTION: This role is unique in its focus on marketing data analysis and strategy development, but offers similar opportunities for career growth and development as other mid-level marketing roles.
📝 Sample Projects
- Analyzing marketing performance data to identify trends and opportunities for improvement
- Developing and implementing a new social media strategy to drive engagement and conversion
- Creating and maintaining monthly KPI reports to assess marketing performance and inform strategy
- Identifying and proposing actionable improvements for low-performing marketing activities
ASSUMPTION: The sample projects listed above are representative of the types of tasks and responsibilities associated with this role, but may vary depending on the specific needs of the company and the team.
❓ Key Questions to Ask During Interview
- What are the biggest challenges facing the marketing team currently, and how can this role help address them?
- How does this role fit into the overall marketing strategy for the company?
- What opportunities are there for professional development and growth within the company?
- How does the company support work-life balance for its employees?
- What is the company culture like, and how does this role fit into it?
ASSUMPTION: The key questions listed above are designed to help candidates better understand the role, the team, and the company, and to assess their fit for the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the GEA Careers job portal
- Tailor your resume and cover letter to highlight your relevant experience and skills
- Prepare for the interview by researching the company and the role, and practicing common interview questions
- Follow up with the hiring manager after the interview to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
