📌 Core Information
🔹 Job Title: Marketing Specialist
🔹 Company: AmeriLife
🔹 Location: Clearwater, FL
🔹 Job Type: Full-Time, On-site
🔹 Category: Marketing
🔹 Date Posted: May 28, 2025
🔹 Experience Level: Entry-level (0-2 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Supporting marketing managers during client meetings and ensuring project progress
- Contributing to digital, print, event, and multimedia marketing campaigns
- Developing marketing insights reports and assisting in reviewing marketing materials
- Collaborating with creative, digital, and account management teams
- Gathering client goals and preferences through intake consultations
ASSUMPTION: This role requires strong organizational skills, attention to detail, and the ability to manage multiple projects simultaneously. It is ideal for a proactive individual with a background in marketing and a passion for driving campaigns to success.
📋 Key Responsibilities
✅ Supporting marketing managers during client meetings by capturing notes, documenting strategy, and ensuring appropriate follow-through
✅ Contributing to the ideation and execution of digital, print, event, and multimedia marketing campaigns
✅ Monitoring marketing projects and individual tasks to track progress and maintain alignment with team objectives and timelines
✅ Coordinating with creative, digital, and account management teams to ensure alignment between strategy and execution
✅ Developing weekly, monthly, quarterly, and annual marketing insights reports
✅ Conducting client intake consultations to gather goals, preferences, and brand identity; summarizing and delivering findings to key stakeholders
✅ Working with the marketing team to streamline and optimize campaigns
✅ Assisting in reviewing marketing materials to ensure accuracy, consistency, quality, and a positive user experience
ASSUMPTION: This role involves a mix of strategic planning, project management, and tactical execution. Strong communication and organizational skills are essential for success in this position.
🎯 Required Qualifications
Education: Bachelor’s Degree in Marketing or a related field
Experience: Entry-level (0-2 years) with hands-on experience utilizing social media and prior digital marketing experience preferred
Required Skills:
- Excellent time management, organization, and communication skills
- Excellent verbal and written communication skills
- Excellent organizational skills and attention to detail
- Strong analytical and problem-solving skills
- Ability to work with digital content management systems
- Proficient with Microsoft Office Suite or related software
Preferred Skills:
- Experience in insurance, healthcare, or similarly regulated industries
- Experience with Direct-to-Consumer brands
ASSUMPTION: While experience in the insurance or healthcare industries is preferred, a strong marketing background and transferable skills can make up for this. Candidates should be eager to learn and adapt to the specific industry requirements.
💰 Compensation & Benefits
Salary Range: $40,000 - $55,000 per year (Based on industry standards for entry-level marketing roles in the Clearwater, FL area)
Benefits:
- Health, dental, and vision insurance
- 401(k) retirement plan with company match
- Paid time off (vacation, sick, and holidays)
- Employee assistance program
- Tuition reimbursement
Working Hours: Full-time, Monday-Friday, 8:30 AM - 5:00 PM (EST) with a one-hour lunch break
ASSUMPTION: The salary range provided is an estimate based on industry standards for entry-level marketing roles in the Clearwater, FL area. Actual compensation may vary based on experience, skills, and other factors.
📌 Applicant Insights
🔍 Company Context
Industry: AmeriLife operates in the insurance industry, focusing on developing, marketing, and distributing life and health insurance, annuities, and retirement planning solutions for pre-retirees and retirees.
Company Size: AmeriLife is a mid-sized company with 1,001-5,000 employees, providing a supportive and collaborative work environment.
Founded: AmeriLife was founded in 1971 and has since grown to become a recognized leader in its industry.
Company Description:
- AmeriLife is committed to providing insurance and retirement solutions to help people live longer, healthier lives
- The company partners with top insurance carriers to provide value and quality to customers through a distribution network of over 300,000 insurance agents and financial professionals and more than 100 marketing organizations and insurance agency locations nationwide
- AmeriLife’s strength lies in its mission, which drives its success in the industry
Company Specialties:
- Senior Market
- Medicare
- Final Expense
- Hospital Indemnity
- Medicare Advantage
- Medicare Supplement
- Life Insurance
- Annuities
- Retirement Planning
- Wealth Management
- Insurance Distribution
- Insurance Marketing
Company Website: http://www.amerilife.com
ASSUMPTION: AmeriLife’s focus on its mission and commitment to providing value to customers make it an attractive employer in the insurance industry.
📊 Role Analysis
Career Level: Entry-level (0-2 years) marketing role with opportunities for growth and advancement within the marketing department and the company as a whole.
Reporting Structure: The Marketing Specialist will report directly to the Marketing Manager and collaborate with various teams, including creative, digital, and account management.
Work Arrangement: This role is on-site, with the possibility of occasional remote work for specific tasks or projects, depending on the company's policies and the manager's discretion.
Growth Opportunities:
- Advancement within the marketing department to roles such as Marketing Manager or Marketing Director
- Expansion into other areas of the business, such as sales, product development, or customer service
- Professional development through training, workshops, and mentorship programs
ASSUMPTION: AmeriLife offers opportunities for growth and advancement within the company, allowing employees to develop their skills and careers over time.
🌍 Location & Work Environment
Office Type: AmeriLife’s headquarters is a modern, professional office environment with collaborative workspaces and amenities to support employee productivity and well-being.
Office Location(s): 2650 McCormick Drive, Clearwater, FL 33759, US
Geographic Context:
- Clearwater is a city in Florida with a population of approximately 110,000 people
- The city is located on the Gulf Coast, offering a mild climate and access to beaches and outdoor activities
- Clearwater is part of the Tampa-St. Petersburg-Clearwater metropolitan area, providing ample opportunities for entertainment, dining, and cultural experiences
Work Schedule: Full-time, Monday-Friday, 8:30 AM - 5:00 PM (EST) with a one-hour lunch break
ASSUMPTION: AmeriLife’s office environment and location in Clearwater, FL, provide a supportive and engaging work environment that caters to the needs of its employees.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR department
- In-person or virtual interview with the hiring manager and/or team members
- Background check and reference check (if applicable)
- Job offer and onboarding
Key Assessment Areas:
- Communication and interpersonal skills
- Organizational skills and attention to detail
- Problem-solving and analytical skills
- Cultural fit and alignment with AmeriLife’s mission and values
Application Tips:
- Tailor your resume and cover letter to highlight relevant marketing experience and skills
- Demonstrate your understanding of AmeriLife’s mission and how your skills align with the role’s requirements
- Prepare examples of marketing campaigns you’ve worked on, highlighting your contributions and results
- Research AmeriLife and the insurance industry to show your enthusiasm and knowledge
ATS Keywords: Marketing, Digital Marketing, Social Media, Campaign Management, Project Management, Client Relationships, Marketing Materials, Marketing Reports, Marketing Strategy
ASSUMPTION: AmeriLife’s application process is designed to assess candidates’ skills, experience, and cultural fit, ensuring they are the best fit for the role and the company.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Content management systems (e.g., WordPress, Drupal)
- Social media platforms (e.g., Facebook, Twitter, LinkedIn)
- Marketing automation tools (e.g., Hootsuite, Buffer)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: AmeriLife uses industry-standard tools and technologies to support its marketing efforts and ensure efficient project management.
👔 Cultural Fit Considerations
Company Values:
- Integrity: Acting with honesty and transparency in all aspects of our business
- Respect: Valuing and appreciating the diversity of our employees, partners, and customers
- Excellence: Striving for continuous improvement and delivering high-quality results
- Collaboration: Working together to achieve common goals and drive success
- Accountability: Taking responsibility for our actions and decisions and following through on our commitments
Work Style:
- Collaborative: AmeriLife values teamwork and encourages employees to work together to achieve common goals
- Adaptable: The company is open to new ideas and approaches, allowing employees to grow and develop their skills
- Results-driven: AmeriLife focuses on delivering tangible results and measuring success based on performance metrics
Self-Assessment Questions:
- Do you align with AmeriLife’s core values, and how have you demonstrated these values in your previous roles?
- How do you prefer to work in a team environment, and what strategies do you use to ensure effective collaboration?
- Can you provide an example of a time when you had to adapt to a new situation or tool, and how did you approach this change?
ASSUMPTION: AmeriLife’s company culture is built on a foundation of strong values and a commitment to collaboration, adaptability, and results-driven performance.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously may require strong organizational skills and time management
- Working in a regulated industry may involve additional compliance requirements and processes
- Occasional travel may be required for client meetings or industry events
- Adapting to the specific needs and preferences of diverse clients may present unique challenges
ASSUMPTION: AmeriLife’s Marketing Specialist role offers a dynamic and engaging work environment with opportunities for growth and development. However, candidates should be prepared to manage multiple projects, adapt to industry-specific requirements, and occasionally travel for work.
📈 Similar Roles Comparison
- Marketing Specialist vs. Marketing Coordinator: The Marketing Specialist role at AmeriLife requires more strategic planning and project management than a typical Marketing Coordinator role, which may focus more on tactical execution and administrative tasks
- Industry-specific context: AmeriLife operates in the insurance industry, which may have unique marketing requirements and regulations compared to other industries
- Career path comparison: The Marketing Specialist role at AmeriLife offers opportunities for growth and advancement within the marketing department and the company as a whole, with potential career paths including Marketing Manager, Marketing Director, or other marketing-related roles
ASSUMPTION: AmeriLife’s Marketing Specialist role offers unique opportunities for growth and development within the marketing department and the company as a whole. However, candidates should be aware of the specific requirements and challenges associated with working in the insurance industry and consider their career goals when applying for this role.
📝 Sample Projects
- Developing and executing a social media campaign to promote a new insurance product, including content creation, scheduling, and analytics
- Conducting market research to identify trends and opportunities in the insurance industry and developing strategic recommendations based on findings
- Managing a marketing project for a client, including coordinating with internal teams, tracking progress, and ensuring deliverables are met on time and within budget
ASSUMPTION: AmeriLife’s Marketing Specialist role involves a mix of strategic planning, project management, and tactical execution. Candidates should be prepared to work on a variety of projects, from social media campaigns to market research and client management.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall marketing strategy for AmeriLife, and what are the key priorities for the first 90 days?
- Can you describe the team structure and dynamics within the marketing department, and how does this role collaborate with other teams within the company?
- How does AmeriLife support the professional development and growth of its employees, particularly in the marketing department?
- What are the most challenging aspects of working in the insurance industry, and how does AmeriLife address these challenges?
- How does AmeriLife foster a collaborative and inclusive work environment, and what initiatives are in place to support diversity, equity, and inclusion?
ASSUMPTION: AmeriLife’s interview process is designed to assess candidates’ skills, experience, and cultural fit, ensuring they are the best fit for the role and the company. Candidates should prepare thoughtful questions to demonstrate their interest in the role and the company, as well as their understanding of the industry and the specific requirements of the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant marketing experience and skills, emphasizing your ability to manage multiple projects, collaborate with teams, and adapt to industry-specific requirements
- Prepare examples of marketing campaigns you’ve worked on, highlighting your contributions and results
- Research AmeriLife and the insurance industry to show your enthusiasm and knowledge, and prepare questions to ask during the interview process
- Follow up with the hiring manager or HR department one week after submitting your application to confirm receipt and express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
