Marketing Specialist

📌 Core Information 🔹 Job Title: Marketing Specialist 🔹 Company: Stratasys 🔹 Location: Minneapolis, Minnesota, United States 🔹 Job Type: On-site 🔹 Category: Marketing 🔹 Date Posted: June 26, 2025 🔹 Experience Level: Mid-level (2-5 years) 🚀 Job Overview Key aspects of this role include: - Supporting strategic and tactical marketing initiatives across key verticals (Manufacturing, Medical, Automotive, Aerospace) - Planning and executing events, conferences, and webinars - Coordinating campaign assets and tracking performance - Managing event collateral and on-site brand presence - Assisting with content development and customer engagement - Collaborating with cross-functional teams to ensure alignment and success ASSUMPTION: This role requires a high level of organization, multitasking, and strong communication skills. The ideal candidate will be comfortable working in a fast-paced environment and have a proven track record in B2B marketing. 📋 Key Responsibilities ✅ Campaign & Project Support - Support planning and execution of industry events, including logistics coordination, promotional support, on-site execution (when required), and post-event follow-up. - Coordinate with internal and external stakeholders to ensure timely development and delivery of campaign assets (emails, social posts, digital ads, landing pages, etc.). - Assist with campaign tracking and performance reporting, maintaining key dashboards and metrics. ASSUMPTION: This role involves frequent collaboration with various teams, requiring strong communication and project management skills. ✅ Event & Tradeshow Coordination - Support planning and execution of industry events, conferences, and webinars, including logistics, promotional activities, and follow-up, including on-site execution. - Manage event collateral needs and on-site brand presence in collaboration with marketing operations and brand teams. ASSUMPTION: This role requires strong attention to detail and the ability to manage multiple events simultaneously. ✅ Content and Operational Support - Own key tactical duties such as PO requests, content and digital support requests, budget management, and other duties as assigned. - Coordinate project timelines, content calendars, and campaign briefs to ensure alignment across teams. - Provide basic graphic design support through Canva following core brand guidelines. - Help gather customer stories, testimonials, and visuals to support marketing initiatives. - Ensure vertical marketing resources are current, organized, and accessible to marketing, sales, and channel teams. ASSUMPTION: This role requires strong operational skills and the ability to manage multiple projects simultaneously. 🎯 Required Qualifications Education: Bachelor's degree in marketing, communications, business, or a related field. Experience: - 2-4 years of experience in B2B marketing; preferably in manufacturing, technology, or industrial sectors. - 2 or more years of experience supporting campaign execution, event logistics, and content development. Required Skills: - Campaign Execution - Event Logistics - Content Development - Project Coordination - Graphic Design (basic) - Marketing Analytics - Stakeholder Coordination - Budget Management - Customer Engagement - Performance Tracking - Digital Marketing - Brand Management - Communication Skills - Team Collaboration - Time Management - Logistics Coordination Preferred Qualifications - Manufacturing industry knowledge or experience - Familiarity with marketing analytics and performance tracking. - Experience with Canva or other basic design tools ASSUMPTION: Candidates with experience in the manufacturing industry and familiarity with marketing analytics will be given preference. 💰 Compensation & Benefits Salary Range: The typical annual starting base salary is from $70,000 to $80,000, which does not include variable incentive pay. This range represents a good faith estimate for this position. Your individual base pay will depend on your skills, qualifications, geographical location, and/or experiences. Benefits: - Comprehensive Total Rewards program that goes beyond the basics and supports the People First strategy. - Health, dental, and vision insurance - Retirement savings plan with company match - Generous paid time off and flexible work arrangements - Employee assistance program for work-life balance - Tuition reimbursement and professional development opportunities - On-site fitness centers and wellness programs Working Hours: Full-time (40 hours per week) with some flexibility for remote work. 📌 Applicant Insights 🔍 Company Context Industry: Industrial Machinery Manufacturing Company Size: 1,001-5,000 employees Founded: 1989 (as Stratasys Ltd.) in Israel, with a significant presence in the United States since 1994. Company Description: - Stratasys is a world leader in 3D printing, leading the global shift to additive manufacturing with innovative 3D printing solutions for industries such as aerospace, automotive, consumer products, and healthcare. - Through smart and connected 3D printers, polymer materials, a software ecosystem, and parts on demand, Stratasys solutions deliver competitive advantages at every stage in the product value chain. - The company's mission is to make additive manufacturing accessible and valuable for every industry, transforming product design, bringing agility to manufacturing and supply chains, and improving patient care. Company Specialties: - 3D printing - Rapid prototyping - Fused deposition modeling (FDM) - Additive Manufacturing - Carbon fiber - PolyJet - SAF - P3 - Stereolithography - 3D Printer - Make additive work for you Company Website: ASSUMPTION: Stratasys' extensive experience and industry leadership make it an attractive employer for marketing professionals seeking to grow in a dynamic and innovative environment. 📊 Role Analysis Career Level: Mid-level (2-5 years of experience) Reporting Structure: This role reports directly to the Marketing Manager and works closely with cross-functional teams, including sales, product management, and channel marketing. Work Arrangement: On-site with some flexibility for remote work, as needed. Growth Opportunities: - Exposure to various marketing channels and tactics - Collaboration with cross-functional teams to develop a deep understanding of the business - Opportunities to take on additional responsibilities and advance within the marketing department or explore other roles within the organization ASSUMPTION: This role offers ample opportunities for professional growth and development within the marketing function and the broader organization. 🌍 Location & Work Environment Office Type: Modern, collaborative office space with open work areas and private offices. Office Location(s): 1 Holtzman St. Science Park, Rehovot, Israel (global headquarters) and 9600 76th St W, Eden Prairie, Minnesota, United States (primary US office) Geographic Context: - Minneapolis, Minnesota: Known for its vibrant arts and culture scene, numerous parks and recreational opportunities, and a strong job market with a diverse range of industries. - Israel: A global leader in technology and innovation, with a thriving startup ecosystem and a strong focus on R&D. Work Schedule: Full-time (40 hours per week) with some flexibility for remote work. ASSUMPTION: The diverse and dynamic work environment at Stratasys, combined with the vibrant cultural scene and recreational opportunities in Minneapolis, makes this an attractive location for marketing professionals. 💼 Interview & Application Insights Typical Process: 1. Phone or video screen with the hiring manager or HR representative 2. In-depth behavioral interview with the marketing manager and/or other team members 3. Final interview with the director of marketing or another senior leader Key Assessment Areas: - Problem-solving skills and ability to think critically about marketing challenges - Experience with event planning and execution - Familiarity with marketing analytics and performance tracking - Ability to work collaboratively with cross-functional teams - Strong communication and project management skills Application Tips: - Tailor your resume and cover letter to highlight relevant experience and skills for this role. - Prepare for behavioral interview questions by reflecting on your past experiences and accomplishments. - Research Stratasys' industry and competitors to demonstrate your understanding of the business. - Be ready to discuss your familiarity with marketing analytics and performance tracking tools. ATS Keywords: Campaign Execution, Event Logistics, Content Development, Project Coordination, Graphic Design, Marketing Analytics, Stakeholder Coordination, Budget Management, Customer Engagement, Performance Tracking, Digital Marketing, Brand Management, Communication Skills, Team Collaboration, Time Management, Logistics Coordination ASSUMPTION: The interview process at Stratasys is designed to assess your skills and cultural fit for the role, with a strong emphasis on problem-solving and critical thinking. 🛠️ Tools & Technologies - Marketing automation platforms (e.g., Marketo, Pardot) - Customer relationship management (CRM) software (e.g., Salesforce) - Project management tools (e.g., Asana, Trello) - Design tools (e.g., Canva, Adobe Creative Suite) - Analytics and reporting tools (e.g., Google Analytics, Tableau) - Event management platforms (e.g., Eventbrite, Cvent) ASSUMPTION: Familiarity with these tools and platforms will be beneficial for success in this role. 👔 Cultural Fit Considerations Company Values: - Innovation: Stratasys fosters a culture of continuous learning and improvement, encouraging employees to challenge the status quo and drive innovation. - Collaboration: The company values open communication, teamwork, and cross-functional collaboration to achieve common goals. - Customer-centricity: Stratasys prioritizes understanding and meeting the needs of its customers, both internal and external. - Integrity: The company upholds the highest ethical standards and expects its employees to act with honesty and transparency. - Excellence: Stratasys strives for excellence in all aspects of its business, from product development to customer service. Work Style: - Fast-paced and dynamic, with a strong focus on results and performance - Collaborative and team-oriented, with a strong emphasis on cross-functional collaboration - Customer-centric, with a focus on understanding and meeting customer needs - Innovative and forward-thinking, with a strong emphasis on continuous learning and improvement Self-Assessment Questions: 1. How do you stay up-to-date with industry trends and best practices in marketing? 2. Can you provide an example of a time when you had to manage multiple projects or events simultaneously? 3. How do you approach analyzing and interpreting marketing data to inform your strategies and tactics? ASSUMPTION: Candidates who align with Stratasys' values and work style will be most successful in this role. ⚠️ Potential Challenges 1. Managing multiple projects and events simultaneously can be challenging, requiring strong organizational skills and time management. 2. The fast-paced and dynamic work environment may be overwhelming for candidates who prefer a more structured or predictable work environment. 3. The role may require occasional travel, which can be challenging for candidates with personal or family commitments that limit their availability. 4. The competitive nature of the industry may present challenges in terms of market share and customer acquisition. ASSUMPTION: Candidates who are comfortable working in a fast-paced and dynamic environment, and who are able to manage multiple projects simultaneously, will be best suited for this role. 📈 Similar Roles Comparison 1. This role is similar to a Marketing Coordinator or Marketing Associate role, but with a greater emphasis on event planning and execution, and a broader scope of responsibilities. 2. The industry-specific context for this role is manufacturing, with a focus on B2B marketing and customer engagement. 3. Career path comparison: This role is a stepping stone to more senior marketing roles, such as Marketing Manager or Director of Marketing, or to other functional roles within the organization. ASSUMPTION: Candidates who are interested in a career in marketing and who are looking for a role with a broad scope of responsibilities and opportunities for growth will be most attracted to this role. 📝 Sample Projects 1. Planning and executing a successful industry event, including logistics coordination, promotional support, on-site execution, and post-event follow-up. 2. Developing and implementing a marketing campaign to drive demand for a new product launch, including email marketing, social media advertising, and content marketing. 3. Conducting a competitive analysis and developing a go-to-market strategy for a new product or service offering. ASSUMPTION: These sample projects are designed to give candidates a sense of the types of initiatives they may work on in this role, and to highlight the strategic and tactical aspects of the position. ❓ Key Questions to Ask During Interview 1. How does this role fit into the overall marketing strategy for the company? 2. What are the biggest challenges facing the marketing department currently, and how can this role help address them? 3. How does the company support the professional development and growth of its marketing employees? 4. What are the key priorities for the marketing department in the first 90 days of this role? 5. How does the company measure the success of its marketing initiatives, and how can this role contribute to that process? ASSUMPTION: These questions are designed to help candidates understand the strategic context of the role, the company's priorities and challenges, and the opportunities for professional growth and development. 📐 Next Steps for Applicants To apply for this position: 1. Submit your application through the [Application URL](https://careers.stratasys.com/job/Minneapolis-Marketing-Specialist-MN-55401/1302789900/). 2. Tailor your resume and cover letter to highlight relevant experience and skills for this role. 3. Prepare for behavioral interview questions by reflecting on your past experiences and accomplishments. 4. Research Stratasys' industry and competitors to demonstrate your understanding of the business. 5. Be ready to discuss your familiarity with marketing analytics and performance tracking tools. ⚠️ Disclaimer This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.