📌 Core Information
🔹 Job Title: Marketing Specialist
🔹 Company: Cushman & Wakefield
🔹 Location: Dallas, Texas, USA
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: June 20, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Supporting the Dallas market with general marketing support
- Managing marketing strategies and executing critical marketing initiatives
- Collaborating with leadership, fee-earners, and other teams for pitch and proposal strategy
- Developing marketing packages for clients, including brands, logos, brochures, and events
- Tracking and monitoring the full deal cycle for multiple assignments
ASSUMPTION: This role requires a high level of organization, strong communication skills, and the ability to work independently and collaboratively.
📋 Key Responsibilities
✅ Develop and execute marketing strategies for the Dallas market
✅ Manage pitch and proposal strategy and creative strategy for various projects
✅ Create, design, and develop marketing materials as needed
✅ Coordinate strategy sessions and pitch/proposal partnerships with leadership and other teams
✅ Use local market competitive, client, and industry insights to inform business strategies
✅ Manage property marketing strategy and process for high-profile assignments
✅ Work with fee-earners and the marketing team to develop marketing packages for clients
✅ Track and monitor the full deal cycle, maintaining a comprehensive understanding of transaction status, key milestones, deliverables, and deadlines
✅ Prepare and manage transaction documentation such as confidentiality agreements, contracts, and closing materials
✅ Assist with additional operational tasks and special projects as needed
ASSUMPTION: The role may involve working on multiple projects simultaneously, requiring strong project management skills and the ability to prioritize tasks effectively.
🎯 Required Qualifications
Education: Bachelor’s Degree required, preferably in Marketing & Communications
Experience: 4+ years of marketing and/or communications experience preferred
Required Skills:
- Proficient in Adobe Creative Suite (InDesign, Illustrator, Photoshop)
- Strong project management and organizational skills
- Excellent oral and written communication skills
- Strong analytical, problem-solving, and conceptual skills
- Ability to interface and communicate with internal clients
Preferred Skills:
- Marketing and communications experience within the Commercial Real Estate industry
- Interest in the Commercial Real Estate industry
ASSUMPTION: While not explicitly stated, proficiency in Microsoft Office Suite is likely expected for this role.
💰 Compensation & Benefits
Salary Range: $55,000 - $75,000 per year (Based on industry standards for a Marketing Specialist with 2-5 years of experience in the Dallas area)
Benefits:
- Health, dental, and vision insurance
- 401(k) plan with company match
- Paid time off (vacation, sick, and holidays)
- Employee assistance program
- Tuition reimbursement
- Employee discounts on various services and products
Working Hours: Full-time, typically Monday-Friday, 9:00 AM - 5:00 PM, with some flexibility for project needs
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in the Dallas area. The actual salary may vary based on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Real Estate
Company Size: 10,001+ employees
Founded: 1917
Company Description:
- Cushman & Wakefield is a global leader in commercial real estate services, providing a full range of services to clients worldwide.
- The company offers a wide range of services, including agency leasing, global occupier services, asset services, investment management, capital markets, project & development services, facility services, tenant representation, and valuation & advisory.
- With over 52,000 professionals in more than 60 countries, Cushman & Wakefield is committed to driving the real estate industry forward and never settling for the status quo.
Company Specialties:
- Agency Leasing
- Global Occupier Services
- Asset Services
- Investment Management
- Capital Markets
- Project & Development Services
- Facility Services
- Tenant Representation
- Valuation & Advisory
Company Website: www.cushmanwakefield.com
ASSUMPTION: Cushman & Wakefield's extensive global presence and diverse service offerings provide ample opportunities for career growth and development.
📊 Role Analysis
Career Level: Mid-level
Reporting Structure: The Marketing Specialist will report directly to the Marketing Manager and work closely with the Dallas market leadership, fee-earners, and other teams.
Work Arrangement: On-site, with some flexibility for remote work as needed
Growth Opportunities:
- Advancement to a Senior Marketing Specialist or Marketing Manager role
- Expansion into other areas of the business, such as business development or client management
- Opportunities to work on high-profile assignments and gain exposure to senior leadership
ASSUMPTION: The Marketing Specialist role offers a clear path for career progression within the marketing department and the broader organization.
🌍 Location & Work Environment
Office Type: Corporate office
Office Location(s): Dallas, Texas, USA
Geographic Context:
- The Dallas-Fort Worth metro area is the fourth most populous metropolitan area in the United States, with a diverse economy and a strong job market.
- Dallas offers a mix of urban and suburban living, with numerous cultural attractions, sports teams, and outdoor recreation opportunities.
- The cost of living in Dallas is generally lower than in other major U.S. cities, with affordable housing options available.
Work Schedule: Full-time, with some flexibility for remote work as needed
ASSUMPTION: The Dallas office provides a collaborative and dynamic work environment, with ample opportunities for professional growth and development.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-person or virtual interview with the marketing team and/or other stakeholders
- Final interview with senior leadership
- Background check and offer extension
Key Assessment Areas:
- Marketing and communications skills
- Project management and organizational skills
- Analytical and problem-solving skills
- Communication and interpersonal skills
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight relevant marketing and communications experience, as well as any experience working in the Commercial Real Estate industry.
- Be prepared to discuss your understanding of the Commercial Real Estate industry and how your skills and experience align with the role's requirements.
- Research Cushman & Wakefield's company culture and values to demonstrate your fit with the organization.
ATS Keywords: Marketing, Communications, Project Management, Adobe Creative Suite, Commercial Real Estate, Property Marketing, Business Development, Pitch Strategy, Proposal Management
ASSUMPTION: The application process for this role may involve multiple rounds of interviews and assessments, with a focus on evaluating the candidate's marketing and communications skills, as well as their cultural fit with the organization.
🛠️ Tools & Technologies
- Adobe Creative Suite (InDesign, Illustrator, Photoshop)
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Project management tools (e.g., Asana, Trello, Microsoft Project)
- Customer Relationship Management (CRM) software (e.g., Salesforce, HubSpot)
ASSUMPTION: The Marketing Specialist will be expected to be proficient in using various marketing and project management tools to effectively manage their workload and collaborate with other teams.
👔 Cultural Fit Considerations
Company Values:
- Client-centric
- Collaborative
- Innovative
- Accountable
- Respectful
Work Style:
- Results-driven
- Adaptable and flexible
- Strong attention to detail
- Excellent communication and interpersonal skills
- Ability to work independently and in a team environment
Self-Assessment Questions:
- Do you have a strong passion for marketing and communications, with a proven track record of success in the field?
- Are you comfortable working in a fast-paced, dynamic environment with multiple priorities and tight deadlines?
- Do you thrive in a collaborative work environment, with a focus on driving results and exceeding client expectations?
ASSUMPTION: Cushman & Wakefield values candidates who are passionate about marketing and communications, results-driven, adaptable, and committed to delivering exceptional client service.
⚠️ Potential Challenges
- The role may require working on multiple projects simultaneously, with tight deadlines and competing priorities.
- The Commercial Real Estate industry can be competitive and fast-paced, requiring strong analytical and problem-solving skills to succeed.
- The role may involve working with diverse teams and stakeholders, requiring excellent communication and interpersonal skills to build and maintain effective working relationships.
- The Dallas office may have a busy and dynamic work environment, with a focus on driving results and exceeding client expectations.
ASSUMPTION: While the Marketing Specialist role offers numerous opportunities for professional growth and development, it also presents unique challenges that require strong skills and a commitment to driving results.
📈 Similar Roles Comparison
- Compared to other marketing roles in the Commercial Real Estate industry, this position places a greater emphasis on property marketing and business development.
- The role requires a strong understanding of the Commercial Real Estate industry and the ability to leverage market insights to inform business strategies.
- Career progression in this role may involve expanding into other areas of the business, such as business development or client management, with opportunities to work on high-profile assignments and gain exposure to senior leadership.
ASSUMPTION: While this role shares similarities with other marketing positions in the Commercial Real Estate industry, its focus on property marketing and business development sets it apart and offers unique opportunities for career growth and development.
📝 Sample Projects
- Developing a comprehensive marketing strategy for a high-profile property listing, including branding, logo design, brochure creation, and event planning
- Managing the full deal cycle for a complex transaction, including tracking key milestones, deliverables, and deadlines, and preparing transaction documentation
- Collaborating with the marketing team and fee-earners to create a pitch strategy and proposal for a new client, leveraging market insights and competitive analysis to inform the approach
ASSUMPTION: The Marketing Specialist will be expected to manage a diverse portfolio of projects, requiring strong project management skills and the ability to prioritize tasks effectively.
❓ Key Questions to Ask During Interview
- Can you describe the typical workload and priorities for this role, and how they may vary depending on the project or assignment?
- How does the Marketing Specialist role collaborate with other teams and stakeholders within the organization, and what opportunities are there for growth and development?
- What are the key priorities for the first 30, 60, and 90 days in this role, and how will my performance be evaluated during this period?
- How does Cushman & Wakefield support the professional development and career growth of its marketing and communications professionals?
- What are the most challenging aspects of this role, and how can I best position myself to succeed in this dynamic and competitive environment?
ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and commitment to driving results for the organization.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link: https://cw.wd1.myworkdayjobs.com/External/job/Dallas-Texas-USA/Marketing-Specialist_R277600
- Tailor your resume and cover letter to highlight relevant marketing and communications experience, as well as any experience working in the Commercial Real Estate industry.
- Prepare a portfolio of your marketing and communications work, including samples of branding, logo design, brochure creation, and event planning.
- Follow up with the hiring manager one week after submitting your application to confirm receipt and inquire about the next steps in the interview process.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
