📌 Core Information
🔹 Job Title: Marketing Specialist
🔹 Company: Indigo Books & Music
🔹 Location: Toronto, Ontario, Canada
🔹 Job Type: Full-time
🔹 Category: Retail
🔹 Date Posted: May 27, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Supporting the strategy, planning, implementation, and execution of customer-centric marketing programs to drive growth and brand equity for the Indigo adult business.
- Coordinating marketing campaigns and overseeing budget tracking.
- Collaborating with cross-functional teams, including creative studio, channel marketing teams, merchants, retail operations, vendors, and publishers.
- Developing positive and productive peer relationships and fostering a culture of continual learning.
ASSUMPTION: This role requires a high level of organization, strong communication skills, and the ability to work effectively with various teams to deliver successful marketing campaigns.
📋 Key Responsibilities
✅ Supporting the strategy, planning, implementation, and execution of marketing programs for the Indigo adult business.
✅ Coordinating marketing campaigns and overseeing budget tracking.
✅ Collaborating with cross-functional teams to ensure alignment and integration of all customer touch points.
✅ Developing and enhancing key communications for retail teams.
✅ Supporting the planning, development, and cross-functional communication of quarterly marketing communications plans.
✅ Reviewing creative assets to ensure brand adherence and guidelines are met across multiple channels.
✅ Owning and enhancing key communications for retail teams.
✅ Owning and managing budget tracking.
✅ Responsible for weekly reporting and hind sighting of key projects and quarterly results.
ASSUMPTION: This role requires a strong understanding of marketing principles, excellent project management skills, and the ability to work effectively under tight deadlines.
🎯 Required Qualifications
Education: Bachelor's Degree in Business Management, Marketing, or equivalent experience
Experience: 3-5 years of experience in Marketing, with a preference for retail or eCommerce experience
Required Skills:
- Strong interpersonal skills
- Positive attitude with a high degree of self-motivation and dynamism
- Desire to continuously learn and improve what and how we do
- Passionate about all things books
- Excellent written and verbal communication skills
- Strong analytical skills
- Superior project-management skills
Preferred Skills:
- Experience working with advertising, media, and copy development
ASSUMPTION: Candidates with relevant experience in marketing, particularly in retail or eCommerce, will be well-suited for this role. Strong interpersonal, analytical, and project management skills are essential for success.
💰 Compensation & Benefits
Salary Range: Based on industry standards for a Marketing Specialist role in Toronto, the estimated salary range is CAD 60,000 - CAD 80,000 per year.
Benefits:
- Competitive benefits package
- Employee discount on Indigo products
- Opportunities for career growth and development
Working Hours: Full-time, typically Monday to Friday, 9:00 AM to 5:00 PM, with flexibility based on project needs
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Retail, specifically books, toys, gifts, stationery, eReading, home decor, baby, electronics, wellness, beauty, and fashion
Company Size: 5,001-10,000 employees, which means a large, established organization with numerous opportunities for growth and development
Founded: 1996, with a rich history and strong brand presence in Canada
Company Description:
- Dedicated to telling stories and creating experiences
- Offers a variety of exciting opportunities at retail stores, distribution centers, and the home office
- Seeks bright, energetic, and customer-focused people who share their passions and want to be part of a dynamic and enriching culture
Company Specialties:
- Books
- Toys
- Gifts
- Stationery
- eReading
- Home Decor
- Baby
- Electronics
- Wellness
- Beauty
- and Fashion
Company Website: https://www.indigo.ca/en-ca
ASSUMPTION: Indigo is a well-established company with a strong brand presence in Canada, offering a wide range of products and services to its customers.
📊 Role Analysis
Career Level: Mid-level, with opportunities for growth and development within the marketing department and the organization as a whole
Reporting Structure: Reports to the Sr. Manager, Brand Marketing, who reports to the VP, Marketing Strategy & Omnichannel Communications
Work Arrangement: On-site, with the opportunity for occasional remote work based on project needs and team agreement
Growth Opportunities:
- Advancement within the marketing department, such as a promotion to Sr. Marketing Manager or a similar role
- Expansion into other areas of the business, such as merchandising, retail operations, or eCommerce
- Opportunities to work on high-profile projects and initiatives that can enhance your skills and visibility within the organization
ASSUMPTION: This role offers numerous opportunities for growth and development within a large, established organization with a strong brand presence in Canada.
🌍 Location & Work Environment
Office Type: Corporate office environment, with a focus on collaboration, innovation, and creativity
Office Location(s): 620 King Street West, Toronto, Ontario, Canada
Geographic Context:
- Toronto is a multicultural city with a vibrant arts and culture scene, offering numerous opportunities for personal and professional growth
- The office is located in the heart of downtown Toronto, with easy access to public transportation, restaurants, and entertainment
- The city experiences four distinct seasons, with cold winters and warm, humid summers
Work Schedule: Full-time, typically Monday to Friday, 9:00 AM to 5:00 PM, with flexibility based on project needs
ASSUMPTION: The work environment at Indigo is dynamic, collaborative, and focused on innovation and creativity, with a strong emphasis on customer service and satisfaction.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen to assess cultural fit and basic qualifications
- In-depth behavioral interviews to evaluate problem-solving skills, communication, and teamwork
- Final interview with the hiring manager or a panel of stakeholders to discuss the role and company culture in more detail
Key Assessment Areas:
- Problem-solving skills and analytical thinking
- Communication and interpersonal skills
- Cultural fit and alignment with Indigo's values and mission
- Marketing knowledge and experience
Application Tips:
- Highlight your relevant marketing experience and achievements in your resume
- Tailor your cover letter to demonstrate your passion for books and Indigo's mission
- Prepare for behavioral interview questions by reflecting on your past experiences and accomplishments
- Research Indigo's company culture and values to ensure a strong fit
ATS Keywords: Marketing, strategy, planning, execution, customer-centric, brand equity, retail, eCommerce, project management, budget tracking, collaboration, communication, teamwork, problem-solving, innovation, creativity
ASSUMPTION: The application process for this role is competitive, and candidates should be prepared to demonstrate their marketing expertise, cultural fit, and alignment with Indigo's mission and values.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Project management tools (e.g., Asana, Trello, JIRA)
- Marketing automation tools (e.g., Mailchimp, HubSpot, Marketo)
- Social media management tools (e.g., Hootsuite, Buffer, Sprout Social)
- Analytics tools (e.g., Google Analytics, Adobe Analytics)
ASSUMPTION: Familiarity with relevant marketing tools and technologies is essential for success in this role, as they enable effective project management, communication, and data analysis.
👔 Cultural Fit Considerations
Company Values:
- We love books and all things beautiful
- We are Canada's Cultural Department Store
- Books are our heart and our soul, and Great Books are JUST the Beginning...
Work Style:
- Collaborative and team-oriented
- Focused on innovation and creativity
- Customer-centric and committed to exceptional customer service
- Dynamic and fast-paced, with a strong emphasis on results and performance
Self-Assessment Questions:
- Do you have a genuine passion for books and a strong understanding of the publishing industry?
- Are you comfortable working in a fast-paced, dynamic environment with tight deadlines?
- Do you thrive in a collaborative, team-oriented work environment?
- Are you committed to delivering exceptional customer service and exceeding customer expectations?
ASSUMPTION: Candidates who are passionate about books, customer-focused, and comfortable working in a dynamic, collaborative environment will be well-suited for this role.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously
- Collaborating effectively with cross-functional teams, including creative studio, channel marketing teams, merchants, retail operations, vendors, and publishers
- Adapting to a fast-paced, dynamic work environment with changing priorities and demands
- Ensuring brand adherence and guidelines are met across multiple channels
ASSUMPTION: These challenges can be overcome with strong project management skills, effective communication, and a commitment to collaboration and teamwork.
📈 Similar Roles Comparison
- This role is similar to a Marketing Coordinator or Marketing Associate, with a focus on strategy, planning, and execution rather than tactical implementation
- Indigo's marketing department is larger and more established than that of a typical independent bookstore, offering more opportunities for growth and development
- Career progression in this role could lead to a Marketing Manager or similar position, with the potential to oversee a team and manage multiple projects
ASSUMPTION: This role offers numerous opportunities for growth and development within a large, established organization with a strong brand presence in Canada.
📝 Sample Projects
- Developing and executing a marketing campaign to promote a new book release, including advertising, social media, in-store displays, and event planning
- Analyzing sales data and customer feedback to identify trends and opportunities for improvement in Indigo's book selection and merchandising
- Collaborating with the creative studio to develop and produce marketing materials, such as flyers, posters, and email newsletters
ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for success in this role, from strategic planning and analysis to tactical implementation and collaboration.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the marketing department?
- How does Indigo support the professional development and growth of its marketing team members?
- What are the key priorities and focus areas for the marketing department in the coming year?
- How does Indigo measure the success of its marketing campaigns and initiatives?
- What is the company's approach to work-life balance and employee well-being?
ASSUMPTION: Asking these questions can help you better understand the role, the team, and the company culture, enabling you to make a more informed decision about whether this opportunity is the right fit for you.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight your relevant marketing experience and skills
- Write a cover letter that demonstrates your passion for books and Indigo's mission and values
- Prepare for behavioral interview questions by reflecting on your past experiences and accomplishments
- Research Indigo's company culture and values to ensure a strong fit
- Follow up with the hiring manager or HR representative one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
