Marketing Specialist

📌 Core Information

🔹 Job Title: Marketing Specialist

🔹 Company: Dedalus

🔹 Location: Copenhagen, Hovedstaden, Denmark

🔹 Job Type: Full-Time, Hybrid

🔹 Category: Marketing

🔹 Date Posted: April 14, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Hybrid (Remote/On-site)

🚀 Job Overview

Key aspects of this role include:

• Supporting digital marketing initiatives to create engaging content and manage social media channels
• Tracking and analyzing the performance of digital campaigns
• Ensuring brand consistency across all platforms
• Collaborating closely with the wider marketing and communications team

ASSUMPTION: This role requires a balance of creativity and analytical skills, with a focus on driving engagement and brand awareness through digital channels.

📋 Key Responsibilities

✅ Create and manage content for social media, newsletters, and marketing campaigns

✅ Design basic visuals using tools like Canva or Adobe Creative Suite

✅ Write compelling texts that align with our brand voice and messaging

✅ Plan, schedule, and monitor content across platforms like Meta Business Suite or Hootsuite

✅ Track and analyze the performance of digital campaigns

✅ Collaborate closely with the wider marketing and communications team

✅ Ensure brand consistency and creativity across all content

✅ Contribute to brainstorming and strategy meetings to support broader marketing goals

ASSUMPTION: This role involves a mix of creative and strategic tasks, requiring strong communication skills and the ability to manage multiple projects.

🎯 Required Qualifications

Education: Degree in Marketing, Communications, Design, or a related field

Experience: 2+ years of relevant work experience in marketing or communications

Required Skills:

• Strong written and verbal communication skills
• Proven ability to manage multiple tasks and meet deadlines
• Basic knowledge of graphic design tools such as Canva, Photoshop, or Illustrator
• Creative mindset with an eye for visual storytelling and detail
• Experience working with social media platforms and tools (e.g., Meta Business Suite, Hootsuite)

Preferred Skills:

• 2+ years of relevant work experience in marketing or communications
• Experience working in an international or healthcare-related environment
• Familiarity with performance analytics tools (e.g., Google Analytics, native platform insights)
• Portfolio showcasing past work (visuals, campaigns, written content)

ASSUMPTION: While a degree in a relevant field is preferred, equivalent experience may be considered. Relevant experience in marketing or communications is essential for this role.

💰 Compensation & Benefits

Salary Range: DKK 35,000 - 45,000 per month (based on industry standards for a Marketing Specialist with 2-5 years of experience in Denmark)

Benefits:

• Health insurance
• Retirement plan
• Employee assistance program
• Flexible working hours

Working Hours: 40 hours per week, with flexible hours and remote work options available

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Marketing Specialist with the required experience level in Denmark. Actual compensation may vary based on factors such as skills, experience, and performance.

📌 Applicant Insights

🔍 Company Context

Industry: Dedalus is a leading European provider of digital solutions for healthcare, supporting the digital transformation of healthcare organizations and diagnostic centers worldwide.

Company Size: Dedalus has 5,001-10,000 employees globally, providing a large and diverse work environment.

Founded: Dedalus was founded in 1982 and has since grown to support more than 7,500 healthcare organizations and 5,700 labs and diagnostic centers worldwide, processing solutions for over 540 million people.

Company Description:

• Dedalus offers open standards-based solutions serving each actor of the healthcare ecosystem to provide better care in a healthier planet.
• The company fosters a culture where employees are encouraged to learn, innovate, and enhance clinical cooperation and processes.
• Dedalus is committed to providing an engaging, rewarding work experience that reflects the passion its employees bring to its mission.

Company Specialties:

• Healthcare IT

Company Website: http://www.dedalus.com

ASSUMPTION: Dedalus' focus on healthcare technology and global impact provides unique opportunities for growth and learning in this role.

📊 Role Analysis

Career Level: This role is suitable for a mid-career professional with 2-5 years of experience in marketing or a related field.

Reporting Structure: The Marketing Specialist will report directly to the Marketing Manager and work closely with the wider marketing and communications team.

Work Arrangement: This is a hybrid role, with a mix of remote and on-site work. The office is located in Copenhagen, Denmark.

Growth Opportunities:

• Potential to grow within the marketing department or explore other areas of the business
• Opportunities to work on international projects and collaborate with global teams
• Chance to develop skills in healthcare technology and digital marketing

ASSUMPTION: This role offers opportunities for professional growth and development within a large, global organization.

🌍 Location & Work Environment

Office Type: The Dedalus office in Copenhagen is a modern, collaborative workspace designed to foster creativity and innovation.

Office Location(s): Dedalus Denmark, Piazza Santissima Trinità, 6, Milan, Lombardy 20154, IT

Geographic Context:

• Copenhagen is the capital and most populous city of Denmark, with a vibrant cultural scene and a high quality of life.
• The city is known for its cycling culture, green spaces, and waterfront attractions.
• Copenhagen is a global hub for technology and innovation, with a thriving startup ecosystem.

Work Schedule: The work schedule is flexible, with core hours between 10:00 AM and 3:00 PM. Employees are expected to work a total of 40 hours per week, with the option to work remotely.

ASSUMPTION: The hybrid work arrangement and flexible work schedule provide a good work-life balance for employees.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-person or virtual interview with the hiring manager and team members
• Background check and reference check
• Job offer

Key Assessment Areas:

• Communication skills and ability to create engaging content
• Graphic design skills and ability to create visually appealing materials
• Understanding of digital marketing and social media platforms
• Analytical skills and ability to track and analyze campaign performance

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Include examples of past work that demonstrate your creativity and ability to manage multiple projects
• Prepare questions to ask the interviewer about the company, team, and role to show your interest and engagement

ATS Keywords: Digital Marketing, Content Creation, Social Media Management, Brand Consistency, Graphic Design, Communication Skills, Performance Analytics, Creative Mindset

ASSUMPTION: The application process for this role is likely to be competitive, so it's essential to tailor your application materials and prepare thoroughly for the interview.

🛠️ Tools & Technologies

• Canva or Adobe Creative Suite
• Meta Business Suite or Hootsuite
• Google Analytics
• Microsoft Office Suite

ASSUMPTION: Familiarity with these tools is essential for success in this role, and candidates should be comfortable learning and using new software as needed.

👔 Cultural Fit Considerations

Company Values:

• Patient-centric
• Innovative
• Collaborative
• Accountable

Work Style:

• Creative and innovative
• Collaborative and team-oriented
• Results-driven and accountable

Self-Assessment Questions:

• Do you have a strong commitment to improving healthcare outcomes and patient experiences?
• Are you comfortable working in a collaborative, team-oriented environment?
• Do you have a results-driven mindset and a strong sense of accountability?

ASSUMPTION: Candidates who share Dedalus' commitment to improving healthcare outcomes and patient experiences, and who are comfortable working in a collaborative, innovative environment, are likely to be a good fit for this role.

⚠️ Potential Challenges

• Managing multiple projects and deadlines in a fast-paced environment
• Working with a diverse, global team and navigating cultural differences
• Adapting to changes in priorities and workload as needed
• Balancing creativity and analytical skills to drive campaign performance

ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a willingness to learn and grow in the role.

📈 Similar Roles Comparison

• This role is similar to a Digital Marketing Specialist or Social Media Manager, but with a focus on the healthcare industry and a global organization
• Compared to other marketing roles, this position requires a balance of creativity and analytical skills, with a strong emphasis on driving engagement and brand awareness through digital channels
• Career progression in this role may involve moving into a more senior marketing position or exploring other areas of the business, such as healthcare technology or operations

ASSUMPTION: Candidates with experience in digital marketing or social media management roles may find this position to be a good fit, but should be prepared to adapt their skills to the unique context of the healthcare industry and a global organization.

📝 Sample Projects

• Creating and executing a social media campaign to promote a new healthcare product or service
• Designing and implementing a content marketing strategy to drive brand awareness and engagement
• Analyzing campaign performance data to optimize future marketing efforts and improve ROI

ASSUMPTION: These sample projects provide a sense of the types of tasks and responsibilities that may be involved in this role, but the specific projects and priorities may vary depending on the needs of the organization and the team.

❓ Key Questions to Ask During Interview

• What are the biggest challenges facing the marketing team currently, and how can this role help address them?
• How does this role fit into the broader marketing strategy for the company, and what are the key priorities for the first 90 days?
• What opportunities are there for professional development and growth within the marketing department or the company as a whole?
• How does the company support work-life balance for employees in this role?
• What is the company's approach to diversity, equity, and inclusion, and how does this role contribute to those efforts?

ASSUMPTION: Asking thoughtful, relevant questions during the interview process demonstrates your interest in the role and provides valuable insights into the company culture and priorities.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
• Prepare questions to ask the interviewer about the company, team, and role to show your interest and engagement
• Follow up with the hiring manager within one week of submitting your application to express your continued interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.