📌 Core Information
🔹 Job Title: Marketing Specialist
🔹 Company: Oshkosh Corporation
🔹 Location: Oshkosh, Wisconsin, United States
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: May 27, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Supporting internal and external communications and marketing initiatives
- Driving employee engagement through various campaigns and events
- Ensuring consistent branding and messaging across all platforms
- Collaborating with internal teams and external partners to achieve marketing goals
- Managing multiple projects with attention to detail and meeting deadlines
ASSUMPTION: This role requires strong organizational skills and the ability to multitask, as the Marketing Specialist will be involved in various projects and initiatives simultaneously.
📋 Key Responsibilities
✅ Assist in the development and distribution of internal communications using platforms like WordPress, Teams, MailChimp, SharePoint, and Bright Signs
✅ Coordinate and promote employee engagement events, including logistics planning, marketing material development, and onsite event support
✅ Serve as a liaison for external facing partnerships with national and local charities and sponsorship efforts
✅ Plan and implement annual social media campaigns across various platforms
✅ Assist in the planning and creation of marketing materials, ensuring brand consistency across all platforms
✅ Serve as a resource to internal cross-functional communications and marketing needs
✅ Plan and execute multimedia shoots (photo, video) by coordinating logistics, ensuring follow-through with approvals, storage, and distribution of assets
ASSUMPTION: The Marketing Specialist will need to be proactive, detail-oriented, and able to work independently while also collaborating effectively with various teams and stakeholders.
🎯 Required Qualifications
Education: Bachelor’s degree in Marketing, Business Management, Communications, Journalism, Public Relations, or a related field.
Experience: Two (2) to Four (4) years of relevant experience.
Required Skills:
- Demonstrated ability to communicate and collaborate effectively with diverse audiences
- Ability to manage multiple projects with great attention to detail and deadlines
- Strong writing, editing, and organizational skills
Preferred Skills:
- Proficiency in Microsoft Office Suite, Adobe, and SharePoint
- Experience with graphic design tools and video/photo editing (Adobe, Canva, WeVideo, etc.)
- Graphic design experience
- Strong project management and interpersonal skills
ASSUMPTION: While not explicitly stated, proficiency in social media management tools and knowledge of the local market would be beneficial for this role.
💰 Compensation & Benefits
Salary Range: $56,600.00 - $88,400.00 per year
Benefits:
- Competitive total rewards package
- Opportunities for professional development and growth
- People-first culture with various opportunities to support team member success
Working Hours: Full-time, typically 40 hours per week
ASSUMPTION: The salary range provided is a target range and may vary based on the candidate's experience, education, and skills. The total rewards package may include additional benefits such as health insurance, retirement plans, and other perks.
📌 Applicant Insights
🔍 Company Context
Industry: Oshkosh Corporation operates in the Motor Vehicle Manufacturing industry, focusing on designing and manufacturing mission-critical equipment for various industries, including defense, construction, and fire and emergency.
Company Size: Oshkosh Corporation has 10,001+ employees, providing ample opportunities for collaboration and growth within the organization.
Founded: 1917, as a small garage in Oshkosh, Wisconsin, the company has since grown into a global industrial technology company.
Company Description:
- Oshkosh Corporation pioneers innovation, engineers solutions, and transforms industries to empower everyday heroes
- The company designs and manufactures scalable, adaptable, and purpose-built solutions for various industries under brands such as JLG, Pierce, and Oshkosh Defense
- Oshkosh Corporation is committed to making a difference in people’s lives by creating mission-critical equipment that serves the everyday hero
Company Specialties:
- Oshkosh products are valued worldwide in businesses where high quality, superior performance, and rugged reliability and long-term value are paramount
- The company specializes in providing innovative solutions for industries with high demands, such as defense, construction, and fire and emergency
Company Website: oshkoshcorp.com
ASSUMPTION: Oshkosh Corporation's focus on innovation and empowering everyday heroes creates an environment where employees can grow and make a significant impact on various industries.
📊 Role Analysis
Career Level: This role is at the mid-level of the marketing career path, offering opportunities for growth and development within the organization.
Reporting Structure: The Marketing Specialist will report directly to the Marketing Manager and collaborate with various internal teams, such as communications, events, and sponsorships.
Work Arrangement: This is an on-site position, requiring the Marketing Specialist to work from the Oshkosh, Wisconsin headquarters.
Growth Opportunities:
- As Oshkosh Corporation continues to grow and expand its operations, there may be opportunities for the Marketing Specialist to take on more responsibilities or transition into other roles within the marketing department or the organization
- The company's commitment to professional development and skills training can help the Marketing Specialist grow their career within the company
ASSUMPTION: The Marketing Specialist's growth opportunities will depend on their performance, the organization's needs, and the availability of suitable positions within the company.
🌍 Location & Work Environment
Office Type: The Oshkosh, Wisconsin headquarters is a corporate office environment, with various departments and teams working together to support the company's mission.
Office Location(s): 1917 Four Wheel Drive, Oshkosh, Wisconsin 54902, US
Geographic Context:
- Oshkosh, Wisconsin, is located in the northeastern part of the state, approximately 80 miles southwest of Green Bay and 100 miles north of Milwaukee
- The city offers a mix of urban and rural living, with a population of around 67,000 people
- Oshkosh is known for its annual airshow, EAA AirVenture, which attracts visitors from around the world
Work Schedule: The Marketing Specialist will work a standard full-time schedule, typically Monday through Friday, with some flexibility based on project demands and company needs.
ASSUMPTION: The Marketing Specialist may be required to work occasional overtime or be on-call for events and campaigns, depending on the organization's needs.
💼 Interview & Application Insights
Typical Process:
- Online application submission through the Oshkosh Corporation careers portal
- Phone or video screen with the hiring manager or HR representative
- In-person or virtual interview with the marketing team and other stakeholders
- Background check and reference checks for the final candidate
Key Assessment Areas:
- Communication and collaboration skills
- Project management and organizational skills
- Creativity and problem-solving abilities
- Adaptability and flexibility in a fast-paced environment
Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills
- Demonstrate your understanding of the company's mission and values in your application materials
- Prepare examples of your marketing work, such as campaigns, events, or collateral, to showcase your abilities during the interview
ATS Keywords: Marketing, Communications, Project Management, Event Planning, Social Media, Graphic Design, Writing, Editing, Collaboration, Employee Engagement, Digital Marketing, Logistics Planning, Content Creation, Brand Consistency, Multimedia Production, Public Relations
ASSUMPTION: Applicants should focus on demonstrating their relevant marketing experience and skills, as well as their ability to work effectively with diverse teams and stakeholders.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Adobe Creative Suite (Photoshop, Illustrator, InDesign)
- SharePoint
- WordPress
- MailChimp
- Bright Signs
- Social media platforms (X, Meta, YouTube, Vimeo, LinkedIn)
- Graphic design tools (Canva, WeVideo)
ASSUMPTION: The Marketing Specialist should be comfortable using various marketing and design tools, as well as learning new platforms as needed.
👔 Cultural Fit Considerations
Company Values:
- Make a difference in people’s lives
- Pioneer innovation
- Engineer solutions
- Transform industries
- Empower everyday heroes
Work Style:
- Collaborative and team-oriented
- Adaptable and flexible in a fast-paced environment
- Results-driven and focused on achieving marketing goals
- Creative and innovative in approaching marketing challenges
Self-Assessment Questions:
- Do you have a passion for making a difference in people’s lives through your work?
- Are you comfortable working in a fast-paced, collaborative environment?
- Do you have strong communication and project management skills?
- Are you creative and innovative in your approach to marketing challenges?
ASSUMPTION: Applicants should assess their fit with Oshkosh Corporation's values and work style to ensure a successful and fulfilling career with the company.
⚠️ Potential Challenges
- The Marketing Specialist may face tight deadlines and multiple projects simultaneously, requiring strong organizational skills and time management
- The role may require occasional travel for events and campaigns, which could disrupt the Marketing Specialist's personal schedule
- Oshkosh Corporation's focus on innovation and growth may result in frequent changes and adjustments to marketing strategies, requiring the Marketing Specialist to be adaptable and flexible
- The Marketing Specialist may need to collaborate with various internal teams and external partners, requiring strong communication and interpersonal skills
ASSUMPTION: The Marketing Specialist should be prepared to manage multiple priorities, adapt to changes, and work effectively with diverse teams and stakeholders to succeed in this role.
📈 Similar Roles Comparison
- Compared to other marketing roles, the Marketing Specialist position at Oshkosh Corporation places a strong emphasis on internal communications and employee engagement, in addition to external marketing efforts
- Oshkosh Corporation's focus on empowering everyday heroes sets it apart from other companies in the motor vehicle manufacturing industry, offering unique marketing challenges and opportunities
- Career progression in this role may lead to opportunities in other marketing or communications positions within the organization or the broader industry
ASSUMPTION: Applicants should consider their interest in internal communications and employee engagement, as well as their alignment with Oshkosh Corporation's mission and values, when comparing this role to similar marketing positions.
📝 Sample Projects
- Developing and executing a marketing campaign to promote a new product launch, including event planning, collateral creation, and social media management
- Creating and implementing an employee engagement initiative to improve internal communication and collaboration, such as a company-wide newsletter or intranet portal
- Managing a multimedia shoot for a marketing campaign, including coordinating logistics, ensuring brand consistency, and distributing assets across various platforms
ASSUMPTION: The Marketing Specialist's projects will vary based on the organization's needs and marketing priorities, but they will generally involve a combination of creative, strategic, and tactical marketing efforts.
❓ Key Questions to Ask During Interview
- Can you describe the typical marketing priorities and initiatives for this role?
- How does the Marketing Specialist collaborate with other internal teams and external partners to achieve marketing goals?
- What are the most significant challenges facing the marketing department, and how can the Marketing Specialist contribute to addressing them?
- What opportunities are there for professional development and growth within the marketing department or the organization?
- How does Oshkosh Corporation support work-life balance for its employees?
ASSUMPTION: Applicants should use the interview process to gain a deeper understanding of the role's responsibilities, the marketing department's priorities, and the company's culture and values.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills, as well as your alignment with Oshkosh Corporation's mission and values
- Prepare examples of your marketing work, such as campaigns, events, or collateral, to showcase your abilities during the interview
- Follow up with the hiring manager or HR representative within one week of submitting your application to express your interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
