Marketing Specialist

📌 Core Information

🔹 Job Title: Marketing Specialist

🔹 Company: The Norfolk Companies

🔹 Location: Nashua, New Hampshire

🔹 Job Type: On-site

🔹 Category: Marketing

🔹 Date Posted: May 13, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Collaborating with marketing manager and sales teams to meet sales goals
• Independently executing marketing projects from start to finish
• Designing marketing materials and graphics
• Creating content for various channels (websites, blogs, emails, social media)
• Supporting multi-channel campaign execution and analysis
• Adapting to changing priorities and taking on various marketing tasks

ASSUMPTION: This role requires a proactive, detail-oriented professional with strong communication skills and the ability to work independently and collaboratively.

📋 Key Responsibilities

✅ Collaborate with marketing manager and sales teams to meet or exceed sales goals

✅ Independently execute marketing projects from start to finish

✅ Design marketing materials including graphics, posters, flyers, and presentations

✅ Develop and maintain the social media content calendar

✅ Create content for websites, blogs, email campaigns, and social media

✅ Support in planning and executing multi-channel campaigns

✅ Analyze campaign performance and provide actionable insights

✅ Assist in evaluating the current marketing strategy and provide input for optimization

✅ Assist in planning events, promotions, and internal communications

✅ Ensure brand consistency across all marketing materials

✅ Adapt to changing priorities and take on various marketing tasks as needed

✅ Leverage the latest tools, including AI, to maximize efficiency

ASSUMPTION: This role involves a mix of creative and analytical tasks, requiring strong organizational skills and the ability to manage multiple projects simultaneously.

🎯 Required Qualifications

Education: Bachelor’s Degree in Marketing, Communications, or a related field

Experience: 2-5 years of marketing experience, with a proven ability to independently execute projects

Required Skills:

• Proficiency with HubSpot CRM (or similar platforms)
• Familiarity with updating websites using WordPress
• Strong design skills, with proficiency in Adobe Creative Suite (Illustrator, Photoshop, InDesign)
• Experience producing multi-channel marketing campaigns
• Strong writing and storytelling skills for websites, blogs, emails, and social media
• Knowledge of SEO best practices
• Basic understanding of AI tools for improving efficiency
• Ability to collaborate across teams and contribute to strategic discussions
• Attention to detail and commitment to brand consistency
• Industry experience in building materials, construction, or home improvement is desired
• Physically able to handle movement of marketing materials for events
• Able to travel occasionally to events and other locations with reliable transportation

Preferred Skills:

• Fluency in additional languages
• Experience with marketing automation tools
• Knowledge of the local market and customer base

ASSUMPTION: Candidates with relevant industry experience and a strong portfolio demonstrating their design and writing skills will be highly competitive for this role.

💰 Compensation & Benefits

Salary Range: $52,000 - $65,000 per year (based on industry standards for this role and location)

Benefits:

• Health, dental, and vision insurance
• 401(k) retirement plan with company match
• Paid time off (vacation, sick, and holidays)
• Employee discounts on products and services
• Opportunities for career growth and development

Working Hours: Full-time, Monday-Friday, 8:00 AM - 5:00 PM (with occasional event work)

ASSUMPTION: The salary range provided is an estimate based on industry standards for this role and location. Actual compensation may vary based on experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Wholesale Building Materials. The Norfolk Companies operates as a hardware store, home center, and building materials supplier, serving both residential and commercial customers.

Company Size: 51-200 employees. As a mid-sized company, The Norfolk Companies offers a supportive work environment with opportunities for growth and advancement.

Founded: 1934. The company began as a small hardware store and has since expanded to include multiple locations and divisions.

Company Description:

• Family-owned and operated since 1934
• Offers a wide range of products and services, including hardware, building materials, kitchen and bath cabinets, countertops, and more
• Committed to providing exceptional customer service and supporting local communities

Company Specialties:

• Hardware and home center
• Flooring
• Tools
• Seasonal products
• Electrical supplies
• Plumbing supplies
• Kitchen and bath cabinets
• Countertops
• Paint and sundries
• Benjamin Moore dealer
• Building materials
• Fasteners
• Keying services

Company Website: norfolkhardware.com

ASSUMPTION: The Norfolk Companies' focus on customer service and community involvement creates a strong company culture that values employee engagement and satisfaction.

📊 Role Analysis

Career Level: Mid-level. This role offers opportunities for career growth and development within the marketing department and the company as a whole.

Reporting Structure: The Marketing Specialist reports directly to the Marketing Manager and collaborates closely with sales teams across all business segments.

Work Arrangement: On-site, with occasional travel to events and other locations. This role requires reliable transportation and the ability to physically handle marketing materials.

Growth Opportunities:

• Advancement within the marketing department, such as a promotion to Marketing Manager or a similar role
• Expansion into other areas of the business, such as sales, product management, or operations
• Opportunities to lead or contribute to special projects and initiatives

ASSUMPTION: The Marketing Specialist role offers a unique opportunity to gain experience in various aspects of marketing and contribute to the company's overall success.

🌍 Location & Work Environment

Office Type: The Norfolk Companies' Nashua location is a retail store and home center, offering a fast-paced and dynamic work environment.

Office Location(s): 981 Morton St, Boston, MA 02113 (headquarters) and 981 Morton St, Nashua, NH 03060 (Nashua location)

Geographic Context:

• Nashua, New Hampshire, is located in the northeastern United States, approximately 45 minutes north of Boston, Massachusetts
• The area offers a mix of urban and suburban living, with a population of around 87,000 people
• Nashua is known for its strong sense of community, high-quality schools, and abundant recreational opportunities

Work Schedule: Full-time, Monday-Friday, 8:00 AM - 5:00 PM (with occasional event work). The Marketing Specialist role may require occasional travel to events and other locations.

ASSUMPTION: The Nashua location offers a supportive and collaborative work environment, with opportunities for professional growth and development.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the Hiring Manager
• In-person or virtual interview with the Marketing Manager and a member of the sales team
• Final interview with the Director of Marketing or another senior leader
• Background check and reference check (if applicable)
• Job offer

Key Assessment Areas:

• Marketing skills and experience
• Design and content creation abilities
• Collaboration and communication skills
• Problem-solving and analytical thinking
• Adaptability and willingness to take on new challenges

Application Tips:

• Tailor your resume and cover letter to highlight your relevant marketing experience and skills
• Include examples of your design and content creation work, such as a portfolio or samples of your writing
• Demonstrate your understanding of the role and the company by researching The Norfolk Companies and their products and services
• Prepare questions to ask during the interview that showcase your interest in the role and the company

ATS Keywords: Marketing, Content Creation, Social Media Management, Email Marketing, Campaign Analysis, Graphic Design, Adobe Creative Suite, SEO, Collaboration, Project Management, Brand Consistency, Event Planning, AI Tools, Writing, Storytelling, WordPress

ASSUMPTION: The application process for The Norfolk Companies is designed to assess candidates' skills, experience, and cultural fit, with a focus on finding the best possible fit for both the company and the individual.

🛠️ Tools & Technologies

• HubSpot CRM
• Adobe Creative Suite (Illustrator, Photoshop, InDesign)
• WordPress
• AI tools for marketing efficiency
• Multi-channel campaign management tools (email, paid ads, social, web)

ASSUMPTION: The Marketing Specialist role requires proficiency in various marketing tools and technologies, with a willingness to learn and adapt to new platforms as needed.

👔 Cultural Fit Considerations

Company Values:

• Customer-focused
• Integrity
• Teamwork
• Continuous improvement
• Community involvement

Work Style:

• Collaborative and supportive
• Fast-paced and dynamic
• Focused on results and continuous improvement
• Committed to providing exceptional customer service

Self-Assessment Questions:

• How do you demonstrate customer focus in your daily work?
• Can you provide an example of a time when you had to adapt to changing priorities or take on new challenges?
• How do you ensure brand consistency across various marketing materials and channels?

ASSUMPTION: The Norfolk Companies values employees who are customer-focused, collaborative, and committed to continuous improvement and exceptional customer service.

⚠️ Potential Challenges

• Managing multiple projects and deadlines simultaneously
• Adapting to changing priorities and taking on new tasks as needed
• Occasional travel to events and other locations
• Physically handling marketing materials for events
• Keeping up with industry trends and best practices in marketing

ASSUMPTION: The Marketing Specialist role may present challenges related to project management, adaptability, and occasional travel. However, these challenges can be overcome with strong organizational skills, a willingness to learn, and a commitment to exceptional customer service.

📈 Similar Roles Comparison

• Unlike other marketing roles, this position requires a strong focus on sales support and collaboration with sales teams
• This role offers opportunities to gain experience in various aspects of marketing, from content creation and design to campaign management and analysis
• Career growth opportunities may include advancement within the marketing department or expansion into other areas of the business

ASSUMPTION: The Marketing Specialist role at The Norfolk Companies offers unique opportunities for growth and development within the marketing department and the company as a whole.

📝 Sample Projects

• Developing and executing a multi-channel campaign to promote a new product launch
• Creating and maintaining a social media content calendar to engage customers and drive sales
• Designing and producing marketing materials for an upcoming trade show or event
• Analyzing campaign performance data to optimize future marketing efforts

ASSUMPTION: The Marketing Specialist role involves a variety of projects, from creative content development to analytical campaign analysis, offering opportunities to gain experience in multiple aspects of marketing.

❓ Key Questions to Ask During Interview

• How does this role support the company's overall marketing strategy?
• What are the biggest challenges facing the marketing department currently, and how can this role help address them?
• How does the company support the professional development and growth of its marketing team members?
• What are the most important qualities and skills for success in this role, according to the hiring manager?
• How does the company measure the success of its marketing efforts, and how can this role contribute to those metrics?

ASSUMPTION: Asking thoughtful and insightful questions during the interview demonstrates your interest in the role and the company, and provides an opportunity to gain a better understanding of the position and the company culture.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant marketing experience and skills
• Prepare questions to ask during the interview that showcase your interest in the role and the company
• Prepare examples of your design and content creation work to share during the interview
• Follow up with the hiring manager one week after your interview to express your continued interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.