📌 Core Information
🔹 Job Title: Marketing Specialist
🔹 Company: Danfoss
🔹 Location: Melbourne, Victoria, Australia
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: 2025-07-04
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site (Remote OK)
🚀 Job Overview
Key aspects of this role include:
- Supporting day-to-day marketing activities
- Running campaigns, creating content, and coordinating events
- Focusing on lead generation and maintaining brand visibility
- Collaborating with local teams to inform marketing strategies
ASSUMPTION: This role requires a balance of creative and analytical skills, with a focus on driving results through effective marketing campaigns.
📋 Key Responsibilities
✅ Run marketing campaigns to generate leads and maintain brand visibility
✅ Create and localize content for various marketing channels
✅ Coordinate events and exhibitions to showcase Danfoss' products and services
✅ Track and analyze campaign performance to optimize future efforts
✅ Collaborate with local teams to develop and execute marketing strategies
ASSUMPTION: Successful candidates will have experience in B2B marketing, with a strong focus on lead generation and brand management.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: Minimum 2 years of marketing communication experience, preferably from a B2B industry
Required Skills:
- Excellent written and verbal communication skills in English
- Strong project management skills and structured mindset
- Experience in communications, multimedia, and event management
- Self-driven and proactive
- Comfortable working with people from diverse cultural backgrounds
Preferred Skills:
- Experience with presenting to internal and external customers
- Ability to work in global team environments
- Energetic and willing to find compromises between multiple interests
ASSUMPTION: Candidates with a degree in Marketing, Business, or a related field, along with relevant experience in B2B marketing, are strongly encouraged to apply.
💰 Compensation & Benefits
Salary Range: AU$70,000 - AU$90,000 per annum (Based on industry standards for a Marketing Specialist with 2-5 years of experience in Melbourne)
Benefits:
- Bonus system
- Paid vacation
- Flexible working hours
- Possibility to work remotely
- Pension plan
- Personal insurance
- Communication package
- Opportunity to join Employee Resource Groups
- State-of-the-art virtual work environment
- Employee Referral Program
Working Hours: Full-time (37.5 hours per week, Monday to Friday)
ASSUMPTION: The salary range is based on industry standards for a Marketing Specialist with 2-5 years of experience in Melbourne. Actual compensation may vary based on factors such as skills, experience, and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Industrial Machinery Manufacturing
Company Size: 10,001+ employees (Large enterprise)
Founded: 1933 (Danfoss was founded in Denmark and has since grown into a global company)
Company Description:
- Danfoss engineers solutions that increase machine productivity, reduce emissions, lower energy consumption, and enable electrification.
- The company offers solutions in areas such as refrigeration, air conditioning, heating, power conversion, motor control, and industrial machinery.
- Danfoss is family-owned, employing over 39,000 people, serving customers in more than 100 countries through a global footprint of 100 factories.
Company Specialties:
- Compressors & Controls
- Solar Inverters
- Engineering
- Technology
- Frequency Converters
- Industrial Automation
- Innovation
- Energy Efficiency
- District Energy
- Powering mobile machinery
- Climate Solutions
- Electrification
- Power Solutions
- Drives
- and Decarbonization
Company Website: http://www.danfoss.com
ASSUMPTION: Danfoss is a large, global company with a strong focus on innovation and sustainability. Working for Danfoss offers opportunities to collaborate with diverse teams and contribute to meaningful projects.
📊 Role Analysis
Career Level: Mid-level (2-5 years of experience)
Reporting Structure: This role reports directly to the Marketing Manager and collaborates with local teams to develop and execute marketing strategies.
Work Arrangement: On-site with remote work flexibility
Growth Opportunities:
- Progression to a senior marketing role within the company
- Expanding skills and knowledge through collaboration with diverse teams
- Potential international assignments or projects
ASSUMPTION: This role offers opportunities for professional growth and development within a large, global organization.
🌍 Location & Work Environment
Office Type: Corporate office
Office Location(s): Melbourne, Victoria, Australia
Geographic Context:
- Melbourne is the second-most populous city in Australia and is known for its cultural diversity, vibrant arts scene, and high quality of life.
- The city offers a range of housing options, from inner-city apartments to suburban family homes.
- Melbourne has a temperate oceanic climate, with warm summers and cool winters.
Work Schedule: Full-time (37.5 hours per week, Monday to Friday), with flexible working hours and remote work options
ASSUMPTION: Working in Melbourne offers a high quality of life, with a diverse cultural scene and a range of housing options. The flexible work arrangement allows for a good work-life balance.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or virtual interview with the hiring manager
- Final interview with the marketing team
Key Assessment Areas:
- Communication skills (written and verbal)
- Project management skills
- Cultural awareness and adaptability
- Problem-solving abilities
- Alignment with Danfoss' company values
Application Tips:
- Tailor your resume and cover letter to highlight relevant marketing experience and skills
- Provide specific examples of your experience with lead generation, campaign management, and event coordination
- Demonstrate your understanding of Danfoss' products, services, and company culture
ATS Keywords: Marketing, Communication, Event Management, Lead Generation, Brand Management, Campaign Management, Project Management, Global Teamwork, English (written and verbal)
ASSUMPTION: The application process for this role is typical for a marketing position within a large enterprise. Applicants should focus on demonstrating their communication skills, project management abilities, and cultural awareness.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., Marketo, HubSpot)
- Customer Relationship Management (CRM) software (e.g., Salesforce, Microsoft Dynamics)
- Content creation and design tools (e.g., Adobe Creative Suite, Canva)
- Project management tools (e.g., Asana, Trello, Microsoft Project)
- Analytics and reporting tools (e.g., Google Analytics, Tableau)
ASSUMPTION: Successful candidates will have experience with marketing automation platforms, CRM software, and project management tools. Familiarity with content creation and design tools, as well as analytics and reporting tools, is also beneficial.
👔 Cultural Fit Considerations
Company Values:
- Customer focus
- Passion for innovation
- Collaboration
- Performance-driven
- Sustainability
Work Style:
- Collaborative and team-oriented
- Results-driven and proactive
- Adaptable and open to feedback
- Comfortable working in a global, multicultural environment
Self-Assessment Questions:
- Do you thrive in a collaborative, team-oriented work environment?
- Are you results-driven and proactive, with a strong focus on achieving goals?
- Are you comfortable working with people from diverse cultural backgrounds?
ASSUMPTION: Danfoss values a diverse and inclusive work environment, with a strong focus on collaboration, innovation, and sustainability. Successful candidates will be adaptable, results-driven, and comfortable working in a global, multicultural environment.
⚠️ Potential Challenges
- Working in a fast-paced, dynamic environment with tight deadlines
- Managing multiple projects and stakeholders simultaneously
- Adapting to a global work environment with diverse cultural norms and expectations
- Dealing with the constant evolution of marketing trends and technologies
ASSUMPTION: These challenges are common in marketing roles within large, global organizations. Successful candidates will be adaptable, results-driven, and comfortable working in a dynamic, multicultural environment.
📈 Similar Roles Comparison
- Compared to other marketing specialist roles, this position offers a broader range of responsibilities, including event coordination and global team collaboration.
- Danfoss' focus on sustainability and innovation sets it apart from other industrial machinery manufacturers.
- This role offers opportunities for professional growth and development within a large, global organization.
ASSUMPTION: This role offers a unique combination of responsibilities, with a focus on global collaboration and sustainability. Applicants should consider their interest in these aspects when comparing this role to other marketing specialist positions.
📝 Sample Projects
- Developing and executing a multi-channel marketing campaign to generate leads for a new product launch
- Coordinating an international trade show, including logistics, vendor management, and on-site event management
- Creating and localizing content for various marketing channels, ensuring brand consistency and relevance across regions
ASSUMPTION: These sample projects reflect the diverse range of responsibilities for a marketing specialist within a large, global organization. Successful candidates will have experience with similar projects and be able to demonstrate their ability to manage multiple tasks and stakeholders.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this role fit into the broader marketing strategy for the company?
- What opportunities are there for professional growth and development within the marketing department and the company as a whole?
- How does Danfoss support work-life balance for its employees?
- What is the company's approach to sustainability and innovation, and how does this role contribute to those efforts?
ASSUMPTION: These questions are designed to help applicants understand the role's priorities, fit within the company's broader strategy, and opportunities for professional growth and development. They also provide insight into Danfoss' approach to work-life balance, sustainability, and innovation.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant marketing experience and skills
- Provide specific examples of your experience with lead generation, campaign management, and event coordination
- Demonstrate your understanding of Danfoss' products, services, and company culture
- Follow up with the hiring manager one week after submission to confirm receipt of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
