📌 Core Information
🔹 Job Title: Marketing Specialist
🔹 Company: Rexel
🔹 Location: Hartford, Connecticut, United States
🔹 Job Type: On-site
🔹 Category: Marketing
🔹 Date Posted: 2025-07-03
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Managing critical marketing projects to support business goals
- Collaborating cross-functionally with various teams
- Enhancing brand presence and expanding customer base
- Supporting sales teams and creating high-impact marketing campaigns
ASSUMPTION: This role requires strong understanding of marketing principles and excellent communication skills to succeed.
📋 Key Responsibilities
✅ Manage local marketing events aligned with brand guidelines and support selling organization's objectives
✅ Gain thorough understanding of products and solutions to develop strategies for more-effective marketing campaigns
✅ Document procedures, processes, and workflows, and recommend changes for greater efficiencies within the marketing organization
✅ Assist with all internal and external marketing campaigns, producing content for projects and initiatives to enhance lead generation
✅ Discover new marketing and promotional channels
✅ Enhance the branding and customer experience within branches by analyzing existing marketing materials and identifying opportunities for improvement
✅ Implement tactics that grow online presence
✅ Maintain regular self-improvement in the areas of digital marketing trends, tools, and best practices, applying innovative approaches to drive growth
ASSUMPTION: This role involves a mix of event management, project management, and creative problem-solving to achieve marketing objectives.
🎯 Required Qualifications
Education: 4 Year / Bachelor's Degree preferred
Experience: 3+ years of experience in Marketing or related role
Required Skills:
- Familiarity with various marketing channels
- Strong Event Management & Project Management skills
- Proficiency in Microsoft Office 365
- Strong data analysis and reporting skills to derive actionable insights
- Exceptional communication and presentation skills
- Excellent time management and prioritization skills
Preferred Skills:
- Experience with integrated B2B marketing campaigns
ASSUMPTION: While a Bachelor's Degree is preferred, relevant experience may be considered in lieu of formal education.
💰 Compensation & Benefits
Salary Range: $60,000 - $80,000 per year (Based on industry standards for a Marketing Specialist with 3-5 years of experience in the Hartford, CT area)
Benefits:
- Medical, Dental, and Vision Insurance
- Life Insurance
- Short-Term and Long-Term Disability Insurance
- 401K with Employer Match
- Paid vacation and sick time
- Paid company holidays plus flexible personal days per year
- Tuition Reimbursement
- Health & Wellness Programs
- Flexible Spending Accounts
- HSA Accounts
- Commuter Transit Benefits
- Additional Optional Insurance such as Pet Insurance, Legal Assistance, Critical Illness, Home and Auto Insurance to name a few
- Employee Discount Programs
- Professional Training & Development Programs
- Career Advancement Opportunities – We like to promote from within
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Rexel is a worldwide expert in the multichannel professional distribution of products and services for the energy world, addressing three main markets: residential, commercial, and industrial.
Company Size: Rexel is a large organization with over 10,000 employees globally, offering extensive resources and opportunities for career growth.
Founded: Rexel was founded in 1967 and has since grown into a global leader in its industry.
Company Description:
- Rexel supports its residential, commercial, and industrial customers by providing a tailored and scalable range of products and services in energy management for construction, renovation, production, and maintenance.
- The Group operates through a network of more than 1,950 branches in 17 countries, with more than 27,000 employees.
- Rexel's sales were €19.3 billion in 2024.
Company Specialties:
- Distribution of electrical supplies
- Energy Solutions
- Logistics
- Large Projects
- E-Commerce
- Energy Efficiency
- and Energy Transition
Company Website: http://www.rexel.com/
ASSUMPTION: Rexel's extensive experience and global presence provide a stable and supportive work environment for employees.
📊 Role Analysis
Career Level: This role is at the mid-level of the marketing career path, requiring a balance of strategic thinking and tactical execution.
Reporting Structure: The Marketing Specialist reports directly to the Marketing Manager and collaborates with various teams, including Marketing Operations, Data, Sales, and local branches.
Work Arrangement: This is an on-site role based in Hartford, CT, with occasional travel to offsite locations.
Growth Opportunities:
- Potential career advancement within the marketing department or related fields
- Opportunities to gain experience in various aspects of marketing, such as event management, project management, and campaign development
- possibility to work on high-impact projects that drive business growth
ASSUMPTION: This role offers a mix of strategic and tactical responsibilities, providing opportunities for professional growth and development.
🌍 Location & Work Environment
Office Type: Rexel's Hartford, CT office is a traditional corporate environment, offering a professional and collaborative work setting.
Office Location(s): 154015, Hartford, CT, United States
Geographic Context:
- Hartford, CT is the capital of Connecticut and has a population of approximately 125,000 people.
- The city is known for its rich history, cultural attractions, and outdoor recreational opportunities.
- Hartford is located in the Hartford-Springfield Knowledge Corridor, a major economic region in the Northeast United States.
Work Schedule: The work schedule is Monday through Friday, 8:30 AM to 5:00 PM, with a 30-minute lunch break. Occasional overtime may be required to meet project deadlines.
ASSUMPTION: The Hartford, CT office provides a professional and collaborative work environment, with opportunities for networking and career growth within the local business community.
💼 Interview & Application Insights
Typical Process:
- Online application and resume submission
- Phone or video screening with the hiring manager
- In-person or virtual interview with the marketing team
- Final interview with the marketing director
- Background check and onboarding
Key Assessment Areas:
- Marketing knowledge and experience
- Event management and project management skills
- Communication and presentation skills
- Data analysis and reporting skills
- Cultural fit and alignment with Rexel's values
Application Tips:
- Tailor your resume to highlight relevant marketing experience and skills
- Prepare examples of successful marketing campaigns or events you've managed
- Be ready to discuss your understanding of Rexel's business and industry
- Demonstrate your ability to work collaboratively and manage multiple projects
- Show enthusiasm for Rexel's mission and values
ATS Keywords: Marketing Specialist, Event Management, Project Management, Marketing Campaigns, Data Analysis, Reporting, Microsoft Office 365, Collaboration, Marketing Strategy, Brand Presence, Customer Base, Sales Support, High-Impact Marketing
ASSUMPTION: Rexel's hiring process is designed to assess candidates' marketing skills, cultural fit, and potential to contribute to the company's success.
🛠️ Tools & Technologies
- Microsoft Office 365
- Marketing automation and CRM platforms (e.g., HubSpot, Marketo, Salesforce)
- Social media management tools (e.g., Hootsuite, Buffer)
- Event management software (e.g., Eventbrite, Cvent)
- Data analysis and visualization tools (e.g., Google Analytics, Tableau)
ASSUMPTION: The specific tools and technologies required may vary depending on the projects and campaigns the Marketing Specialist is working on.
👔 Cultural Fit Considerations
Company Values:
- Deliver the Best Customer Experience
- Join Forces for Success
- Encourage Innovation
- Engage People to Develop Their Talents
- Trust Each Other
- Enjoy Making a Difference
Work Style:
- Collaborative and team-oriented
- Results-driven and focused on achieving business goals
- Adaptable and open to learning new tools and strategies
- Strong communication and presentation skills
- Ability to manage multiple projects and prioritize tasks effectively
Self-Assessment Questions:
- Do you align with Rexel's commitment to delivering the best customer experience?
- Are you comfortable working in a collaborative, team-oriented environment?
- Do you have a proven track record of managing multiple projects and meeting deadlines?
- Are you open to learning new tools and strategies to drive marketing success?
- Do you share Rexel's values and enjoy making a positive impact on the business?
ASSUMPTION: Rexel's values and work style emphasize collaboration, innovation, and a commitment to delivering exceptional customer experiences.
⚠️ Potential Challenges
- Managing multiple projects and deadlines may require strong organizational skills and time management
- Working in a fast-paced, dynamic environment may present challenges for those who prefer a more stable and predictable work setting
- Occasional travel to offsite locations may be required, which could present challenges for those with personal or family commitments
- Working with various teams and stakeholders may require strong communication and interpersonal skills to navigate different perspectives and priorities
ASSUMPTION: The Marketing Specialist role at Rexel offers a dynamic and challenging work environment, with opportunities for professional growth and development.
📈 Similar Roles Comparison
- Compared to other marketing roles, this position places a greater emphasis on event management and project management skills
- Rexel's focus on delivering the best customer experience sets it apart from other companies in the industry
- Career paths for Marketing Specialists may vary depending on the company's size, industry, and specific marketing strategies
ASSUMPTION: While the Marketing Specialist role at Rexel shares similarities with related positions, its unique focus on event management and customer experience sets it apart.
📝 Sample Projects
- Planning and executing a successful marketing event that drives brand awareness and generates leads
- Developing and implementing a targeted digital marketing campaign to increase online sales
- Analyzing marketing data to identify trends and optimize campaign performance
ASSUMPTION: The Marketing Specialist role at Rexel offers a diverse range of projects, allowing candidates to gain experience in various aspects of marketing.
❓ Key Questions to Ask During Interview
- Can you describe the marketing team's structure and how this role fits within it?
- What are the most significant marketing challenges facing the company, and how does this role address them?
- How does Rexel support the professional development and growth of its marketing employees?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Rexel measure the success of its marketing campaigns, and what metrics are most important?
ASSUMPTION: Asking thoughtful questions during the interview demonstrates your interest in the role and helps you make an informed decision about your career prospects at Rexel.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight relevant marketing experience and skills
- Prepare a cover letter explaining your interest in the role and how your background and skills make you a strong fit
- Prepare examples of successful marketing campaigns or events you've managed to showcase your abilities
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
