Marketing Specialist

📌 Core Information

🔹 Job Title: Marketing Specialist

🔹 Company: BID Operations

🔹 Location: Xujiahui, Shanghai Shi, China

🔹 Job Type: On-site

🔹 Category: Marketing

🔹 Date Posted: June 5, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Planning and executing marketing campaigns across various platforms
• Managing end-to-end implementation of offline marketing events
• Operating and managing official social media accounts
• Analyzing marketing outcomes to optimize future campaigns

ASSUMPTION: This role requires a high level of autonomy and strong project management skills to handle multiple tasks and deadlines effectively.

📋 Key Responsibilities

✅ Support the planning and execution of marketing campaigns including promotions, exhibitions, roadshows, content collaborations, and interactive events.

✅ Independently manage end-to-end implementation of offline marketing events—such as material preparation, vendor coordination, venue management, event logistics, on-site troubleshooting, and post-event reporting.

✅ Ensure timely progress of each marketing activity through proactive project tracking and internal communication.

✅ Operate and manage official social media accounts including WeChat, Weibo, Douyin, Xiaohongshu, etc.; publish engaging content, respond to user comments, and foster online community engagement.

✅ Assist in maintaining and updating company website and backend platforms with relevant content and information.

✅ Maintain day-to-day relationships with media contacts, KOLs/KOCs, and industry partners to expand brand exposure.

✅ Analyze marketing outcomes and suggest improvements to optimize future campaigns.

✅ Complete other ad hoc marketing tasks assigned by supervisors.

ASSUMPTION: This role involves a mix of strategic planning, hands-on execution, and data-driven analysis to maximize marketing impact.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Finance, or related fields.

Experience: Minimum 5 years of relevant work experience in marketing or operations, with proven success in executing marketing projects.

Required Skills:

• Solid understanding of marketing workflows and familiarity with digital marketing concepts such as SEO/SEM, email marketing, and content marketing.
• Proficient in Microsoft Office, especially PowerPoint (for presentations), Excel (for data handling), and Word (for documentation).
• Ability to learn and work with CRM systems, email automation tools, and social media management platforms.
• Excellent execution, communication, and coordination skills; capable of handling multiple tasks in a fast-paced environment.

Preferred Skills:

• Experience in the financial services industry.

ASSUMPTION: Candidates with a strong background in marketing, excellent communication skills, and experience in the financial industry will be highly valued for this role.

💰 Compensation & Benefits

Salary Range: Competitive salary commensurate with experience. The average salary for a Marketing Specialist in Shanghai is around ¥350,000 - ¥500,000 per year, according to Glassdoor.

Benefits:

• Opportunities for professional development and career advancement.
• Collaborative and supportive work environment.
• Flexibility in smart casual dress code.

Working Hours: Full-time, 40 hours per week. The work arrangement is on-site, with no remote work options mentioned.

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and negotiation skills.

📌 Applicant Insights

🔍 Company Context

Industry: Information Services. BID Operations provides comprehensive technology, customer services, accounting & operations, and risk & compliance services to support client business growth.

Company Size: 11-50 employees. This size allows for a more intimate work environment and opportunities for close collaboration with senior leadership.

Founded: The founding date is not specified, but BID Operations is a relatively young company with a focus on providing exceptional services through innovative thinking and remarkable talent.

Company Description:

• BID Operations recognizes the power of remarkable talent, enthusiasm, and innovative thinking in shaping outstanding services.
• The company offers a platform for crafting careers and defining futures, with competitive salary and opportunities for regional exposure.
• BID Operations provides a young, vibrant, and inclusive work culture, regardless of the experience level of its employees.

Company Specialties:

• Technology services
• Customer services
• Accounting & operations
• Risk & compliance

Company Website: https://www.bidoperations.com/

ASSUMPTION: BID Operations is a growing company that values innovation, collaboration, and employee development.

📊 Role Analysis

Career Level: Mid-level. This role requires a significant amount of experience and offers opportunities for career advancement within the company.

Reporting Structure: The Marketing Specialist will report directly to the Marketing Manager or a similar role, depending on the company's organizational structure.

Work Arrangement: On-site. The role does not offer remote work options, and employees are expected to work from the company's office in Xujiahui, Shanghai.

Growth Opportunities:

• Professional development opportunities within the marketing department.
• Career advancement to senior marketing roles or management positions.
• Regional exposure and potential relocation to other BID Operations offices in the future.

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to develop both professionally and personally within the company.

🌍 Location & Work Environment

Office Type: On-site. The company's main office is located in Xujiahui, Shanghai, and employees are expected to work from this location.

Office Location(s): Xujiahui, Shanghai, China

Geographic Context:

• Xujiahui is a bustling commercial district in Shanghai, known for its shopping, dining, and entertainment options.
• The area is well-connected by public transportation, making it easily accessible from other parts of the city.
• Shanghai is a major international city with a vibrant culture, diverse population, and numerous job opportunities.

Work Schedule: Full-time, 40 hours per week. The work arrangement is on-site, with no remote work options mentioned.

ASSUMPTION: The on-site work arrangement allows for better collaboration and communication among team members, fostering a more cohesive work environment.

💼 Interview & Application Insights

Typical Process:

• Online application submission through the Workable platform.
• Phone or video screening to assess communication skills and cultural fit.
• In-person or virtual interview with the hiring manager to discuss the role, responsibilities, and qualifications in more detail.
• Final interview or assessment to evaluate the candidate's problem-solving skills and strategic thinking.

Key Assessment Areas:

• Marketing expertise and campaign management skills.
• Communication and presentation skills.
• Problem-solving and analytical skills.
• Cultural fit and alignment with company values.

Application Tips:

• Tailor your resume and cover letter to highlight your marketing experience, campaign management skills, and relevant achievements.
• Prepare for behavioral interview questions that focus on your problem-solving skills, communication abilities, and teamwork experience.
• Research the company and its industry to demonstrate your understanding of the business and its goals.

ATS Keywords: Marketing campaigns, event management, social media management, digital marketing, SEO, SEM, CRM, project management, team collaboration, brand management, community engagement, vendor coordination, data analysis, Microsoft Office, marketing workflows, content creation, email marketing.

ASSUMPTION: The application process for this role is likely to be competitive, and candidates should focus on demonstrating their marketing expertise, communication skills, and cultural fit to increase their chances of success.

🛠️ Tools & Technologies

• Microsoft Office (PowerPoint, Excel, Word)
• CRM systems (e.g., Salesforce, HubSpot, Zoho CRM)
• Email automation tools (e.g., Mailchimp, Constant Contact, Sendinblue)
• Social media management platforms (e.g., Hootsuite, Buffer, Sprout Social)
• SEO and SEM tools (e.g., Google Analytics, SEMrush, Ahrefs)
• Project management tools (e.g., Asana, Trello, Jira)

ASSUMPTION: The specific tools and technologies used in this role may vary depending on the company's preferences and the candidate's expertise.

👔 Cultural Fit Considerations

Company Values:

• Innovative thinking
• Remarkable talent
• Exceptional services

Work Style:

• Collaborative
• Inclusive
• Fast-paced

Self-Assessment Questions:

• Do you thrive in a fast-paced, collaborative work environment?
• Are you comfortable working independently and managing multiple tasks?
• Do you have a strong understanding of marketing workflows and digital marketing concepts?

ASSUMPTION: Candidates who are innovative, collaborative, and results-driven will be a strong fit for this role and the company's culture.

⚠️ Potential Challenges

• The role requires a high level of autonomy and strong project management skills to handle multiple tasks and deadlines effectively.
• The work arrangement is on-site, which may not be suitable for candidates who prefer remote or hybrid work arrangements.
• The role may involve working with tight deadlines and managing multiple projects simultaneously, which can be challenging for some candidates.
• The company is relatively young, and there may be limited opportunities for career advancement in the short term.

ASSUMPTION: Candidates should carefully consider their work preferences, skills, and career goals before applying for this role to ensure a good fit with the company and the position.

📈 Similar Roles Comparison

• This role is similar to a Marketing Manager or Marketing Coordinator position in other companies, but it may offer more autonomy and responsibility for event management and social media management.
• The role may require more experience in digital marketing and campaign management compared to similar roles in other industries.
• Candidates with experience in the financial services industry may have an advantage in this role, as it is a specialized field with unique marketing requirements.

ASSUMPTION: Candidates should research similar roles in other companies and industries to better understand the requirements and expectations of this position.

📝 Sample Projects

• Planning and executing a successful marketing campaign for a new product launch, including event logistics, vendor coordination, and post-event analysis.
• Managing the company's social media accounts and creating engaging content to increase brand awareness and drive traffic to the website.
• Analyzing marketing outcomes and providing data-driven recommendations to optimize future campaigns and improve overall marketing effectiveness.

ASSUMPTION: The specific projects and responsibilities of this role may vary depending on the company's needs and the candidate's skills and experience.

❓ Key Questions to Ask During Interview

• Can you describe the typical marketing campaign lifecycle and how this role fits into that process?
• How does the company support the professional development and career advancement of its marketing team members?
• What are the key performance indicators (KPIs) used to measure the success of marketing campaigns, and how are they tracked and analyzed?
• How does the company collaborate with industry partners and KOLs/KOCs to expand brand exposure and reach new audiences?
• What is the company's approach to work-life balance, and how does it support employees in maintaining a healthy work-life balance?

ASSUMPTION: Candidates should ask thoughtful and insightful questions during the interview process to demonstrate their interest in the role and their understanding of the company's goals and values.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your marketing experience, campaign management skills, and relevant achievements.
• Prepare for behavioral interview questions that focus on your problem-solving skills, communication abilities, and teamwork experience.
• Research the company and its industry to demonstrate your understanding of the business and its goals.
• Follow up with the hiring manager or HR representative within one week of submitting your application to express your interest in the role and inquire about the status of your application.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.