Marketing Specialist

📌 Core Information

🔹 Job Title: Marketing Specialist

🔹 Company: LSEG

🔹 Location: Japan, Tokyo (JPN-Tokyo-Akasaka Biz Tower 30)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: June 11, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site (Hybrid: 3 days in the office, 2 days working from home)

🚀 Job Overview

Key aspects of this role include:

• Leading integrated marketing campaigns tailored to the local target audience in Japan
• Collaborating with global and local teams to align strategies with regional growth objectives
• Managing various marketing channels such as EDMs, content, digital initiatives, and events
• Project budget management and calendar view of marketing campaigns in automation tools
• Handling agency relationships and evaluating campaign success based on various metrics

ASSUMPTION: This role requires a strong background in event marketing and a willingness to expand expertise into digital marketing. The successful candidate will be comfortable working in a collaborative environment and have a record for taking initiative to deliver results.

📋 Key Responsibilities

✅ Lead execution of integrated marketing campaigns around key business priorities in Japan

✅ Collaborate with global marketing teams, sales teams, and other relevant partners to ensure global strategies align with regional growth and retention objectives

✅ Demonstrate various marketing channels to drive campaigns with a specific target audience

✅ Plan, draft, build, and activate email campaigns using marketing automation tools (Eloqua)

✅ Support event planning and management

✅ Handle project budgets and maintain a calendar view of marketing and communications campaign activity in automation tools

✅ Manage agency relationships to support marketing campaign rollout

✅ Evaluate campaign success based on metrics such as open rates, click rates, leads, opportunities, and revenue

✅ Analyze the competitor landscape and customer trends to identify unique selling propositions

ASSUMPTION: The role requires a balance of strategic planning and hands-on execution, with a focus on driving business growth through effective marketing campaigns.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: Proven experience in a B2B marketing role with knowledge spanning the marketing toolkit, including events, advertising/media, local collateral and content development, and digital channels

Required Skills:

• Strong organization and prioritization skills
• Strong oral and written communication skills in Japanese (native) and English (business level or above)
• Ability to work as a team and build relationships with internal and external teams
• Motivated, with a record for taking initiative to deliver results
• Experience with digital marketing tools including Adobe Analytics and Marketing Automation tools (Eloqua a plus)
• Strong understanding of Microsoft Office programs

Preferred Skills:

• Experience with event planning and management
• Knowledge of the financial services industry

ASSUMPTION: Candidates should have a strong foundation in marketing with a focus on events and digital channels. Familiarity with the financial services industry is a plus but not required.

💰 Compensation & Benefits

Salary Range: Based on industry standards for a Marketing Specialist role in Japan with 2-5 years of experience, the estimated salary range is ¥6,000,000 - ¥8,000,000 per year.

Benefits:

• Diverse environment
• Collaborative team
• Hybrid working: 3 days in the office, 2 days working from home
• Healthcare
• Retirement planning
• Paid volunteering days
• Wellbeing initiatives

Working Hours: Full-time (40 hours per week) with flexible working hours and remote work options

ASSUMPTION: The salary range is an estimate based on market research and may vary depending on the candidate's experience and skills. The benefits package is comprehensive and designed to support employees' well-being and work-life balance.

📌 Applicant Insights

🔍 Company Context

Industry: Financial Services. LSEG is a leading global financial markets infrastructure and data provider, driving financial stability, empowering economies, and enabling customers to create sustainable growth.

Company Size: 10,001+ employees. As a large organization, LSEG offers diverse opportunities and a collaborative team environment.

Founded: LSEG was founded in 2014 through the combination of London Stock Exchange Group and Russell Investments.

Company Description:

• LSEG is a leading global financial markets infrastructure and data provider, driving financial stability, empowering economies, and enabling customers to create sustainable growth.
• The company offers a range of services, including capital formation, intellectual property and risk and balance sheet management, financial indexing, benchmarking, and analytic services, high-performance technology solutions, and a comprehensive suite of trusted financial market infrastructure services.
• LSEG is committed to sustainability and supports the just transition to net zero, enabling growth of the green economy, and creating inclusive economic opportunity.

Company Specialties:

• Capital Markets
• Post-Trade Services
• Information Services
• and Technology Services

Company Website: http://www.lseg.com

ASSUMPTION: LSEG's large size and diverse range of services provide ample opportunities for career growth and development within the organization.

📊 Role Analysis

Career Level: Mid-level. This role offers an opportunity to gain experience in both event marketing and digital marketing, with potential for growth into more senior roles within the marketing department.

Reporting Structure: The Marketing Specialist will report to the Head of Marketing, Japan and work closely with global marketing teams, sales teams, and other relevant partners.

Work Arrangement: Hybrid. The role requires on-site presence for 3 days a week, with the remaining 2 days working from home.

Growth Opportunities:

• Expanding expertise in digital marketing
• Gaining experience in global marketing campaigns
• Potential for career progression within the marketing department

ASSUMPTION: This role offers a unique opportunity to gain experience in both event marketing and digital marketing, with potential for growth into more senior roles within the marketing department.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space in the Akasaka Biz Tower 30, Tokyo.

Office Location(s): JPN-Tokyo-Akasaka Biz Tower 30

Geographic Context:

• Tokyo is a major global financial hub, providing ample opportunities for networking and professional growth.
• The Akasaka district is a bustling business area with easy access to public transportation and numerous amenities.
• The hybrid work arrangement allows for a better work-life balance and reduced commuting time.

Work Schedule: Full-time (40 hours per week) with flexible working hours and remote work options

ASSUMPTION: The hybrid work arrangement and central office location in Tokyo provide a good balance between work and personal life, while also offering ample opportunities for professional growth and networking.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-depth interview with the hiring manager and/or team members
• Final interview with the Head of Marketing, Japan

Key Assessment Areas:

• Marketing expertise and experience
• Communication skills in Japanese and English
• Organizational skills and ability to manage multiple projects
• Cultural fit and alignment with LSEG's values

Application Tips:

• Tailor your resume and cover letter to highlight relevant marketing experience and skills
• Prepare examples of successful marketing campaigns you've led or contributed to
• Demonstrate your understanding of LSEG's business and the role's responsibilities

ATS Keywords: Marketing Specialist, Japan, LSEG, Event Marketing, Digital Marketing, Email Campaigns, Project Management, Budget Management, Agency Management, Reporting, Competitor Analysis, Customer Trends, Communication, Teamwork, Initiative, Digital Tools, Microsoft Office, Content Development, Lead Nurturing

ASSUMPTION: The interview process will focus on assessing the candidate's marketing expertise, communication skills, organizational skills, and cultural fit with LSEG's values.

🛠️ Tools & Technologies

• Eloqua (marketing automation tool)
• Adobe Analytics
• Microsoft Office Suite
• Various project management and collaboration tools

ASSUMPTION: Familiarity with marketing automation tools, Adobe Analytics, and Microsoft Office Suite is essential for this role. Experience with other project management and collaboration tools is a plus.

👔 Cultural Fit Considerations

Company Values:

• Integrity
• Partnership
• Excellence
• Change

Work Style:

• Collaborative and team-oriented
• Adaptable and open to change
• Results-driven and focused on delivering excellence

Self-Assessment Questions:

• Do you align with LSEG's values of integrity, partnership, excellence, and change?
• Are you comfortable working in a hybrid environment with a balance of on-site and remote work?
• Do you thrive in a collaborative and team-oriented work environment?

ASSUMPTION: Candidates who demonstrate a strong alignment with LSEG's values and a comfortable working style in a hybrid environment will be well-suited to this role.

⚠️ Potential Challenges

• Managing multiple projects and deadlines in a fast-paced environment
• Adapting to a hybrid work arrangement and maintaining productivity both on-site and remotely
• Balancing global marketing strategies with local target audience needs
• Continuously learning and expanding expertise in digital marketing

ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a willingness to learn and grow in the role.

📈 Similar Roles Comparison

• Unlike other marketing roles, this position requires a strong background in event marketing and a willingness to expand expertise into digital marketing
• LSEG's large size and diverse range of services provide ample opportunities for career growth and development within the organization
• This role offers a unique opportunity to gain experience in both event marketing and digital marketing, with potential for growth into more senior roles within the marketing department

ASSUMPTION: This role offers a unique opportunity to gain experience in both event marketing and digital marketing, with potential for growth into more senior roles within the marketing department.

📝 Sample Projects

• Planning and executing a successful marketing campaign for a new financial product launch in Japan
• Developing and implementing a targeted email marketing strategy to nurture leads and drive conversions
• Managing a team of event planners to execute a large-scale industry conference, resulting in increased attendance and positive feedback from participants

ASSUMPTION: These sample projects demonstrate the range of responsibilities and required skills for the Marketing Specialist role at LSEG.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the marketing department?
• How does this role fit into the overall marketing strategy for LSEG in Japan?
• What opportunities are there for professional growth and development within the marketing department?
• How does LSEG support work-life balance for its employees, particularly in a hybrid work arrangement?
• What are the key priorities for this role in the first 90 days?

ASSUMPTION: These questions will help candidates better understand the role, the team, and the company culture, allowing them to make an informed decision about the opportunity.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant marketing experience and skills
• Prepare examples of successful marketing campaigns you've led or contributed to
• Demonstrate your understanding of LSEG's business and the role's responsibilities
• Follow up with the hiring manager one week after submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.