📌 Core Information
🔹 Job Title: Marketing Specialist/Admin
🔹 Company: Veralto (X-Rite Pantone)
🔹 Location: Bangalore, Karnataka, India
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: July 30, 2025
🔹 Experience Level: Mid-Senior level (2-5 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing strategic marketing plans to enhance X-Rite's presence in various industries
- Organizing and managing events, promotional materials, and vendor relationships
- Collaborating with global marketing, application, and sales teams to improve customer engagement
- Localizing content and managing marketing automation tools
- Analyzing event effectiveness and contributing to improving field marketing ROI
ASSUMPTION: This role requires a balance of strategic thinking, operational execution, and cross-functional collaboration. The ideal candidate will have experience in event management, marketing communication, and project management.
📋 Key Responsibilities
✅ Develop and implement strategic marketing plans to drive X-Rite's presence in various industries
✅ Organize and manage events, including tradeshows, seminars, workshops, and conferences
✅ Coordinate requirements for promotional materials, artwork, and web workflow
✅ Handle logistics, vendors, finance, and document work for marketing events
✅ Design layout for booth fabrications, arrange banners, posters, and other event materials
✅ Support the marketing and sales team by coordinating and collating content for campaigns
✅ Assist with the maintenance of CRM systems and marketing automation tools
✅ Attend domestic trade fairs, satellite events, conferences, and functions to promote X-Rite's products
✅ Evaluate ideas for marketing projects to assess feasibility and requirements
✅ Keep up-to-date with industry-specific trends and activities
✅ Carry out other related tasks as required
ASSUMPTION: The responsibilities listed above are based on the provided job description. However, the role may evolve over time, and additional or different responsibilities may be assigned.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: Minimum 3 years of experience in marketing event management, with a focus on event organization, vendor management, and promotional materials
Required Skills:
- Proven experience in event management, particularly in organizing tradeshows, seminars, and webinars
- Strong organizational and project management skills
- Excellent communication and interpersonal abilities
- Creative problem-solving skills with attention to detail
- Ability to multitask and meet tight deadlines in a fast-paced environment
- Fluency in English and Hindi
- Good PC user knowledge, CRM (Salesforce), and MS Office (Word, Excel, Outlook)
Preferred Skills:
- Experience with marketing automation tools
- Knowledge of the printing services industry
- Familiarity with marketing channels and operations
ASSUMPTION: While the job description does not explicitly mention preferred qualifications, the required skills and experience suggest that candidates with additional marketing-related skills, such as digital marketing or content creation, may be preferred.
💰 Compensation & Benefits
Salary Range: INR 5,00,000 - 8,00,000 per annum (Estimated, based on industry standards for mid-senior level marketing roles in Bangalore)
Benefits:
- Health insurance and retirement benefits
- Paid time off (vacation, sick leave, and holidays)
- Employee assistance programs
- Training and development opportunities
- Potential for career growth within Veralto's global network
Working Hours: Full-time, typically Monday to Friday, 9:00 AM to 6:00 PM (with flexibility for event-related work)
ASSUMPTION: The salary range provided is an estimate based on industry standards for mid-senior level marketing roles in Bangalore. Actual compensation may vary depending on the candidate's experience, skills, and the company's internal compensation structure.
📌 Applicant Insights
🔍 Company Context
Industry: Veralto operates in the water, food, and beverage safety industries, focusing on ensuring access to clean water, safe food, and medicine, as well as trusted essential goods.
Company Size: Veralto is a global leader with over 16,000 associates worldwide. As a part of Veralto, X-Rite Pantone is a large organization with 3,751 employees.
Founded: Veralto was founded in 1925, and X-Rite Pantone was founded in 1956. They merged in 2020 to form Veralto.
Company Description:
- Veralto is a global leader dedicated to ensuring access to clean water, safe food, and medicine, as well as trusted essential goods.
- X-Rite Pantone, a Veralto company, provides complete end-to-end color management solutions for clients in every industry where color matters.
- Veralto offers a unique culture and work environment where purpose meets possibility, providing valuable opportunities to deepen skillsets, pursue ambitions, and grow careers.
Company Specialties:
- Water treatment and purification
- Food and beverage safety
- Pharmaceutical manufacturing and packaging
- Color management and measurement
Company Website: Veralto
ASSUMPTION: Veralto's diverse range of industries and global presence offer candidates the opportunity to work on various projects and grow their careers within the organization.
📊 Role Analysis
Career Level: Mid-Senior level (2-5 years of experience)
Reporting Structure: The Marketing Specialist/Admin reports to the Marketing Manager.
Work Arrangement: On-site, with potential flexibility for event-related work
Growth Opportunities:
- Potential for career growth within Veralto's global network of 16,000 associates
- Opportunities to work on diverse projects across various industries
- Training and development opportunities to deepen skillsets and pursue ambitions
ASSUMPTION: This role offers growth opportunities within Veralto's global network, allowing candidates to expand their skillsets and advance their careers.
🌍 Location & Work Environment
Office Type: On-site, with a global presence
Office Location(s): Bangalore, Karnataka, India
Geographic Context:
- Bangalore is the capital of the Indian state of Karnataka and is known for its tech industry, vibrant culture, and pleasant climate.
- The office is located in the heart of Bangalore, providing easy access to amenities and public transportation.
- The city offers a mix of urban and natural environments, with numerous parks, gardens, and recreational facilities nearby.
Work Schedule: Full-time, typically Monday to Friday, 9:00 AM to 6:00 PM (with flexibility for event-related work)
ASSUMPTION: Bangalore offers a vibrant and dynamic work environment, with a mix of urban and natural environments that cater to various lifestyle preferences.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- On-site or virtual interview with the hiring manager
- Final interview with the marketing team or other stakeholders
- Background check and offer extension
Key Assessment Areas:
- Event management experience and skills
- Communication and interpersonal abilities
- Problem-solving skills and attention to detail
- Cultural fit and alignment with Veralto's values
Application Tips:
- Highlight relevant event management experience and achievements
- Tailor your resume to emphasize skills and experience related to the job description
- Prepare examples of successful event management projects or campaigns
- Research Veralto and X-Rite Pantone to demonstrate your understanding of the company and its mission
ATS Keywords: Marketing Specialist, Event Management, Marketing Communication, Project Management, Content Localization, Media Relations, Market Research, CRM Management, Copywriting, Interpersonal Skills, Organizational Skills, Problem-Solving, Attention to Detail, Multi-tasking, Digital Marketing, Vendor Management, Sales Support
ASSUMPTION: The interview process may vary depending on the candidate's experience and the company's hiring needs. Applicants should be prepared to discuss their event management experience, skills, and cultural fit with Veralto.
🛠️ Tools & Technologies
- Microsoft Office (Word, Excel, Outlook)
- CRM (Salesforce)
- Marketing automation tools (e.g., Marketo, Pardot)
- Event management software (e.g., Cvent, Eventbrite)
- Design tools (e.g., Adobe Creative Suite, Canva)
ASSUMPTION: The required tools and technologies for this role may vary depending on the candidate's experience and the company's specific needs.
👔 Cultural Fit Considerations
Company Values:
- Purpose-driven: We are driven by our mission to safeguard the world's most vital resources
- Inclusive: We foster a diverse and inclusive work environment where everyone can thrive
- Collaborative: We work together to achieve our goals and support each other's success
- Adaptable: We embrace change and continuously improve our processes and practices
- Accountable: We take ownership of our responsibilities and hold ourselves to the highest standards
Work Style:
- Dynamic and fast-paced, with a focus on execution and results
- Collaborative and team-oriented, with a strong emphasis on communication and interpersonal skills
- Adaptable and flexible, with a willingness to take on new challenges and responsibilities
Self-Assessment Questions:
- Do I have a proven track record of successful event management, with a focus on strategic planning and execution?
- Am I comfortable working in a dynamic and fast-paced environment, with a strong emphasis on communication and collaboration?
- Do I have a growth mindset and a willingness to take on new challenges and responsibilities?
ASSUMPTION: Veralto values a diverse and inclusive work environment, and candidates should be prepared to demonstrate their cultural fit with the company's values and work style.
⚠️ Potential Challenges
- Managing multiple events and projects simultaneously, with tight deadlines
- Balancing strategic planning and operational execution, with a focus on both big-picture and tactical tasks
- Working with various stakeholders, including global marketing, application, and sales teams, to align efforts and achieve common goals
- Keeping up-to-date with industry-specific trends and activities, and adapting marketing strategies accordingly
ASSUMPTION: The potential challenges listed above are based on the job description and industry trends. Candidates should be prepared to discuss their strategies for overcoming these challenges in the interview process.
📈 Similar Roles Comparison
- Compared to other marketing roles, this position places a greater emphasis on event management and vendor management
- Industry-specific trends and activities may vary depending on the target industry and geographic location
- Career path comparison: This role offers growth opportunities within Veralto's global network, allowing candidates to expand their skillsets and advance their careers
ASSUMPTION: The comparison points listed above are based on industry trends and job market data. Candidates should research similar roles and companies to gain a better understanding of the competitive landscape.
📝 Sample Projects
- Planning and executing a successful industry tradeshow, with a focus on strategic planning, vendor management, and promotional materials
- Localizing content and marketing materials for various industries, with a focus on cultural relevance and brand consistency
- Managing a marketing campaign, with a focus on customer engagement, lead generation, and ROI analysis
ASSUMPTION: The sample projects listed above are based on the job description and industry trends. Candidates should be prepared to discuss their experience with similar projects and provide specific examples of their achievements.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this role fit into the broader marketing strategy for X-Rite Pantone and Veralto?
- What opportunities are there for professional growth and development within Veralto's global network?
- How does the company support work-life balance for employees, particularly those in event management roles?
- What are the key challenges facing the marketing team, and how can this role contribute to overcoming them?
ASSUMPTION: The key questions listed above are designed to help candidates better understand the role, the company, and the marketing team's priorities and challenges.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the linked job posting
- Tailor your resume to highlight relevant event management experience and skills
- Prepare a cover letter that demonstrates your understanding of the role and your fit with Veralto's values and work style
- Prepare examples of successful event management projects or campaigns to discuss during the interview process
- Follow up with the hiring manager one week after submitting your application to express your interest in the role and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
