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Marketing Specialist

Alphabe Insight Inc
Full-time
On-site
Miami, Florida, United States
🌐 Digital Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Marketing Specialist

πŸ”Ή Company: Alphabe Insight Inc

πŸ”Ή Location: Miami, Florida, United States

πŸ”Ή Job Type: Full-time

πŸ”Ή Category: Marketing

πŸ”Ή Date Posted: July 10, 2025

πŸ”Ή Experience Level: 2-5 years

πŸ”Ή Remote Status: On-site

πŸš€ Job Overview

Key aspects of this role include:

  • Developing and executing marketing strategies to promote products and services
  • Analyzing market trends and identifying growth opportunities
  • Coordinating and managing marketing campaigns across various channels
  • Preparing reports on campaign effectiveness and ROI
  • Collaborating with cross-functional teams to drive business growth

ASSUMPTION: This role requires a strong understanding of market trends, brand strategy, and campaign execution. The ideal candidate will have a proven track record in marketing and be comfortable working in a dynamic, fast-paced environment.

πŸ“‹ Key Responsibilities

βœ… Develop and execute marketing strategies to promote products and services

βœ… Analyze market trends and identify growth opportunities

βœ… Coordinate and manage marketing campaigns across various channels

βœ… Prepare reports on campaign effectiveness and ROI

βœ… Assist in the creation of marketing materials and presentations

βœ… Work closely with design, sales, and product teams to ensure brand consistency

ASSUMPTION: The Marketing Specialist will be expected to manage multiple projects simultaneously and prioritize tasks effectively. Strong organizational skills and the ability to work independently are crucial for success in this role.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 2+ years of proven experience in a marketing role

Required Skills:

  • Strong analytical and problem-solving skills
  • Excellent written and verbal communication abilities
  • Experience with project management and marketing tools
  • Ability to manage multiple projects in a fast-paced environment

Preferred Skills:

  • Fluency in Spanish
  • Experience with CRM software

ASSUMPTION: While not explicitly stated, familiarity with the local market and cultural nuances may be beneficial for this role. Additionally, experience with specific marketing tools and platforms may be preferred but not required.

πŸ’° Compensation & Benefits

Salary Range: $62,000 - $69,000/year

Benefits:

  • Opportunities for professional growth and development
  • Health, dental, and vision insurance
  • Paid time off and holidays
  • Collaborative and creative work environment
  • Ongoing training and skill-building programs

Working Hours: Full-time (40 hours/week)

ASSUMPTION: The salary range provided is based on industry standards for a Marketing Specialist role in the Miami, Florida area. However, actual compensation may vary depending on the candidate's experience and qualifications.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Public Relations and Communications Services

Company Size: 51-200 employees

Founded: 2019

Company Description:

  • Signal Tru Brand is a dynamic PR and branding agency focused on storytelling, trendsetting, and problem-solving.
  • The company aims to disrupt the status quo and redefine the art of storytelling in the PR and branding industry.
  • Signal Tru Brand offers opportunities for professional growth, a collaborative work environment, and ongoing training programs.

Company Specialties:

  • Management
  • Marketing
  • Public Relations

Company Website: signaltrubrand.com

ASSUMPTION: As a relatively new company, Signal Tru Brand may offer unique growth opportunities for the right candidate. Additionally, the company's focus on creativity and innovation may appeal to individuals with a passion for storytelling and brand development.

πŸ“Š Role Analysis

Career Level: Mid-level

Reporting Structure: The Marketing Specialist will report directly to the Marketing Manager and collaborate with cross-functional teams, including design, sales, and product teams.

Work Arrangement: On-site, with opportunities for professional growth and development

Growth Opportunities:

  • Potential advancement to a Senior Marketing Specialist or Marketing Manager role
  • Expansion of responsibilities based on performance and company growth
  • Opportunities to work on diverse projects and campaigns

ASSUMPTION: Given the company's size and focus on growth, there may be opportunities for the Marketing Specialist to take on additional responsibilities and advance their career as the company expands.

🌍 Location & Work Environment

Office Type: On-site, with a collaborative and creative work environment

Office Location(s): 1515 Plumas St, Reno, Nevada 89509, US

Geographic Context:

  • Miami, Florida, is a vibrant, multicultural city with a strong focus on arts, culture, and entertainment.
  • The city offers a diverse range of industries, including finance, tourism, and healthcare.
  • Miami has a subtropical climate, with mild winters and hot, humid summers.

Work Schedule: Full-time, with opportunities for professional growth and development

ASSUMPTION: The on-site work environment may be beneficial for fostering collaboration and creativity among team members. However, candidates should be prepared to work in a fast-paced environment with tight deadlines.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application submission
  • Phone or video screen with the HR department
  • In-person or video interview with the Marketing Manager
  • Final interview with the CEO or another senior team member

Key Assessment Areas:

  • Marketing strategy and campaign development
  • Analytical and problem-solving skills
  • Communication and presentation skills
  • Cultural fit and alignment with company values

Application Tips:

  • Highlight relevant marketing experience and achievements in your resume
  • Tailor your cover letter to demonstrate your understanding of the role and company
  • Prepare examples of marketing campaigns you've developed and executed
  • Be prepared to discuss your approach to market analysis and trend identification

ATS Keywords: Marketing strategy, campaign development, market analysis, trend identification, cross-functional collaboration, brand consistency

ASSUMPTION: The interview process may involve case studies or scenario-based questions to assess the candidate's problem-solving skills and strategic thinking. Additionally, the company may place a strong emphasis on cultural fit and alignment with their values.

πŸ› οΈ Tools & Technologies

  • Project management tools (e.g., Asana, Trello, Jira)
  • Marketing automation platforms (e.g., HubSpot, Marketo, Pardot)
  • CRM software (e.g., Salesforce, HubSpot CRM, Zoho CRM)
  • Analytics tools (e.g., Google Analytics, Adobe Analytics, Mixpanel)

ASSUMPTION: The specific tools and technologies used may vary depending on the company's preferences and the candidate's experience. Familiarity with industry-standard tools is recommended but not always required.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Passion
  • Creativity
  • Innovation
  • Authenticity
  • Strategic thinking

Work Style:

  • Collaborative
  • Dynamic
  • Fast-paced
  • Creative
  • Results-driven

Self-Assessment Questions:

  • Do you thrive in a fast-paced, collaborative environment?
  • Are you passionate about storytelling and brand development?
  • Do you have a proven track record of driving results through strategic marketing campaigns?

ASSUMPTION: Signal Tru Brand values individuals who are passionate, creative, and innovative. Candidates who can demonstrate a strong alignment with these values may be more likely to succeed in the role.

⚠️ Potential Challenges

  • Managing multiple projects and tight deadlines
  • Adapting to a fast-paced, dynamic work environment
  • Collaborating effectively with cross-functional teams
  • Keeping up with industry trends and best practices

ASSUMPTION: The Marketing Specialist role may present challenges related to time management, adaptability, and collaboration. Candidates should be prepared to work effectively in a fast-paced environment and manage multiple priorities.

πŸ“ˆ Similar Roles Comparison

  • Compared to a Marketing Coordinator role, the Marketing Specialist position requires more strategic thinking and campaign development.
  • Unlike a Marketing Manager role, the Marketing Specialist is not responsible for team management or budget allocation.
  • In terms of career path, the Marketing Specialist role may lead to advancement to a Senior Marketing Specialist or Marketing Manager position, depending on performance and company growth.

ASSUMPTION: While the Marketing Specialist role shares some similarities with related positions, it is distinguished by its focus on strategic marketing campaign development and cross-functional collaboration.

πŸ“ Sample Projects

  • Developing and executing a marketing campaign for a new product launch
  • Analyzing market trends to identify growth opportunities and adjust marketing strategies accordingly
  • Creating and presenting a marketing report to stakeholders, highlighting campaign effectiveness and ROI

ASSUMPTION: The specific projects assigned to the Marketing Specialist may vary depending on the company's needs and the candidate's skills and experience. However, the role is likely to involve a mix of strategic planning, campaign development, and data analysis.

❓ Key Questions to Ask During Interview

  • Can you describe the company's approach to market analysis and trend identification?
  • How does the Marketing team collaborate with other departments, such as Sales and Product?
  • What opportunities are there for professional growth and development within the Marketing team?
  • How does the company support work-life balance for its employees?
  • Can you provide an example of a successful marketing campaign that the company has executed recently?

ASSUMPTION: Asking thoughtful, informed questions during the interview process can help demonstrate the candidate's interest in the role and their understanding of the company's values and culture.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume and cover letter to highlight your relevant marketing experience and achievements
  • Prepare examples of marketing campaigns you've developed and executed
  • Follow up with the HR department one week after submission to confirm receipt of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.