📌 Core Information
🔹 Job Title: Marketing Specialist
🔹 Company: PDI Technologies
🔹 Location: Dallas, TX & Alpharetta, GA
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: July 8, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Hybrid (Dallas & Alpharetta)
🚀 Job Overview
Key aspects of this role include:
- Supporting marketing campaigns to promote PDI's products and services
- Conducting market and competitor research
- Assisting sales enablement through collateral and promotional materials
- Managing marketing activities across digital and traditional channels
- Collaborating with cross-functional teams and maintaining marketing automation platforms
ASSUMPTION: This role requires a balance of creative and analytical skills, with a focus on execution and collaboration.
📋 Key Responsibilities
✅ Assist in the development and implementation of marketing campaigns
✅ Conduct basic market and competitor research
✅ Support sales enablement through creation and coordination of collateral
✅ Draft and edit content for various marketing channels
✅ Collaborate with cross-functional teams to coordinate marketing assets and event logistics
✅ Track campaign metrics and assist with reporting
✅ Help maintain marketing automation platforms and CRM records
ASSUMPTION: This role involves a mix of strategic planning and tactical execution, with a focus on driving marketing campaign success.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, Business, or a related field preferred
Experience: 1-3 years of experience in a marketing role, preferably in B2B, technology, or retail environments
Required Skills:
- Familiarity with digital marketing tactics including email, social media, and content marketing
- Strong organizational and project coordination skills
- Excellent written and verbal communication skills
- Familiarity with using tools such as marketing automation platforms and CRM systems
Preferred Skills:
- Experience with Salesforce or similar CRM systems
- Familiarity with marketing analytics tools
ASSUMPTION: Candidates with experience in B2B marketing and familiarity with CRM systems will be well-suited for this role.
💰 Compensation & Benefits
Salary Range: $55,000 - $75,000 per year (based on industry standards for 2-5 years of experience in the Atlanta and Dallas metro areas)
Benefits:
- Competitive salary
- Market-competitive benefits
- Quarterly perks program
- Ample time off
- Hybrid working arrangements
- Continuous learning and professional development opportunities
Working Hours: 40 hours per week, with flexible hours and remote work options available
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development (specifically, convenience retail and petroleum technology solutions)
Company Size: 501-1,000 employees (mid-sized company, offering opportunities for growth and collaboration)
Founded: PDI Technologies was founded in 1995 and has since grown to become a global leader in its industry
Company Description:
- PDI Technologies empowers leading convenience retail and petroleum brands with cutting-edge technology solutions
- The company focuses on driving growth and operational efficiency through innovative products and services
- PDI Technologies is committed to excellence, collaboration, and driving real impact in the convenience retail and petroleum industries
Company Specialties:
- Analytics & Insights
- Managed Services
- Digital Transformation
- Cloud & Hosting
- Machine Learning & Data Science
- Price Optimization & Market Data
- Forecasting & Planning & Dispatching
- In-Truck Mobility & Telematics
- Compliance & Cybersecurity
- Loyalty Programs & Offers & Promotions
- Strategy & Optimization
- Customer Engagement & Enterprise Software
- Inventory Management & Workforce Optimization
- Supplier Management & Network Management
- Sustainability
Company Website: pditechnologies.com
ASSUMPTION: PDI Technologies is a well-established company with a strong focus on innovation and growth in the convenience retail and petroleum industries.
📊 Role Analysis
Career Level: Mid-level (2-5 years of experience)
Reporting Structure: This role reports directly to the Marketing Manager and collaborates with various teams, including Sales, Product, and IT
Work Arrangement: Hybrid (combination of on-site and remote work, with flexibility based on team and project needs)
Growth Opportunities:
- Potential to take on more responsibility and advance within the marketing department
- Opportunities to work on diverse projects and gain exposure to various aspects of the business
- Access to continuous learning and professional development opportunities
ASSUMPTION: This role offers opportunities for growth and development within a dynamic and innovative company.
🌍 Location & Work Environment
Office Type: Hybrid (combination of on-site and remote work)
Office Location(s): Dallas, TX & Alpharetta, GA
Geographic Context:
- Dallas, TX: A vibrant and growing city with a strong job market and diverse cultural scene
- Alpharetta, GA: A suburban city near Atlanta with a high quality of life and numerous amenities
Work Schedule: Flexible hours with the option to work remotely when needed
ASSUMPTION: The hybrid work arrangement offers a good balance between on-site collaboration and remote flexibility.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the HR team
- In-depth interview with the Marketing Manager
- Final interview with the Marketing Director
- Background check and offer
Key Assessment Areas:
- Marketing skills and experience
- Communication and collaboration abilities
- Problem-solving and analytical skills
- Cultural fit and alignment with company values
Application Tips:
- Highlight your relevant marketing experience and achievements in your resume
- Tailor your cover letter to demonstrate your understanding of PDI Technologies and the role's requirements
- Prepare examples of your marketing work, such as campaigns or projects, to discuss during the interview
ATS Keywords: Marketing, Campaign Development, Market Research, Sales Enablement, Content Creation, Social Media, Email Marketing, Project Coordination, CRM Systems, Digital Marketing, B2B Marketing, Retail Marketing, Detail-Oriented
ASSUMPTION: The interview process at PDI Technologies is designed to assess candidates' skills, experience, and cultural fit for the role and the company.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., Marketo, HubSpot)
- CRM systems (e.g., Salesforce)
- Social media management tools (e.g., Hootsuite, Sprout Social)
- Email marketing tools (e.g., Mailchimp, Constant Contact)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: Familiarity with relevant marketing tools and platforms is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Collaboration
- Curiosity
- Authenticity
- Diversity
- Trust
Work Style:
- Dynamic and fast-paced
- Collaborative and team-oriented
- Focused on driving results and continuous improvement
Self-Assessment Questions:
- Do you thrive in a fast-paced, collaborative environment?
- Are you detail-oriented and organized, with strong project coordination skills?
- Do you have a proven track record of driving marketing campaign success?
ASSUMPTION: Candidates who align with PDI Technologies' values and work style will be well-suited for this role.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously
- Adapting to a fast-paced and dynamic work environment
- Collaborating effectively with cross-functional teams
- Keeping up with industry trends and best practices in marketing
ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a focus on continuous learning.
📈 Similar Roles Comparison
- Marketing Coordinator: More entry-level, focusing on tactical execution and support
- Senior Marketing Manager: More senior, focusing on strategic planning and leadership
- Digital Marketing Specialist: Focuses specifically on digital marketing channels and tactics
ASSUMPTION: This role offers a unique blend of strategic planning and tactical execution, with a focus on driving marketing campaign success.
📝 Sample Projects
- Developing and executing a marketing campaign to launch a new product
- Conducting market research to inform positioning and messaging strategies
- Creating and coordinating sales enablement materials for a major industry event
ASSUMPTION: These sample projects demonstrate the range of responsibilities and the need for both strategic thinking and tactical execution in this role.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall marketing strategy for PDI Technologies?
- What are the most important priorities for this role in the first 30, 60, and 90 days?
- How does PDI Technologies support the professional development and growth of its marketing team members?
- What are the biggest challenges facing the marketing department, and how can this role help address them?
- How does PDI Technologies foster a culture of collaboration and innovation?
ASSUMPTION: These questions demonstrate a candidate's interest in the role, the company, and their own professional development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight your relevant marketing experience and skills
- Write a cover letter that demonstrates your understanding of the role and your fit with PDI Technologies' values and work style
- Prepare examples of your marketing work to discuss during the interview
- Follow up with a thank-you note after your interview, reiterating your interest in the role and the company
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
