🔹 Job Title: Marketing Specialist - AIA Vitality
🔹 Company: AIA
🔹 Location: Melbourne, Australia (with option for Sydney)
🔹 Job Type: Max-term Contract (12 months)
🔹 Category: Marketing
🔹 Date Posted: May 13, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Hybrid (Melbourne or Sydney office)
Key aspects of this role include:
ASSUMPTION: This role requires a high level of organization, attention to detail, and strong communication skills. Experience in B2C marketing within a large organization, preferably in the insurance or financial services sectors, would be highly beneficial.
✅ Create and update collateral, documents, and communications for the AIA Vitality Marketing team
✅ Develop deep knowledge of the AIA Vitality program and maintain the AIA Vitality Collateral Confluence page and Digital Asset Management site
✅ Own and coordinate the content, copy, and collateral for the AIA Vitality monthly member eDM
✅ Provide marketing support for customer engagement activities
✅ Review, edit, and approve customer remediation communications
✅ Liaise with contracted agencies and other vendors to produce copy/content across multiple platforms
ASSUMPTION: This role involves a mix of creative and administrative tasks, requiring the ability to manage multiple projects and deadlines effectively.
Education: Bachelor's degree in Marketing, Communications, or a related field
Experience: 2-5 years of experience in marketing, preferably within a large organization and with exposure to B2C marketing
Required Skills:
Preferred Skills:
ASSUMPTION: While not explicitly stated, a strong understanding of health and wellness is likely to be beneficial for this role.
Salary Range: Based on industry standards for a Marketing Specialist role in Australia with 2-5 years of experience, the estimated salary range is AUD 75,000 - 95,000 per annum.
Benefits:
Working Hours: Full-time (37.5 hours per week), with flexibility for hybrid work arrangement
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's skills and experience.
Industry: AIA is a leading pan-Asian life insurance group, with a presence in 18 markets across Asia. In Australia, AIA offers a range of life insurance, accident and health insurance, and wealth management solutions.
Company Size: AIA has over 10,000 employees globally, providing a large and complex organization to work within.
Founded: AIA Group Limited was founded in Shanghai in 1919, with the business that is now AIA established in 1919.
Company Description:
Company Specialties:
Company Website: www.aia.com
ASSUMPTION: AIA's large size and diverse product offerings provide ample opportunities for career growth and development.
Career Level: This role is suitable for a mid-level marketing professional with 2-5 years of experience.
Reporting Structure: The Marketing Specialist reports directly to the AIA Vitality Marketing team.
Work Arrangement: This role is a hybrid position, requiring the candidate to work from either the Melbourne or Sydney office, with flexibility for remote work.
Growth Opportunities:
ASSUMPTION: This role offers a unique opportunity to gain experience in the insurance industry and contribute to a program focused on health and wellness.
Office Type: AIA's offices are modern and professional, with a collaborative work environment.
Office Location(s): Melbourne (509 St Kilda Rd) and Sydney
Geographic Context:
Work Schedule: The standard workweek is Monday to Friday, with flexibility for hybrid work arrangements.
ASSUMPTION: The hybrid work arrangement allows for a better work-life balance, while still providing opportunities for in-person collaboration and networking.
Typical Process:
Key Assessment Areas:
Application Tips:
ATS Keywords: Marketing, Content Creation, Stakeholder Management, B2C Marketing, Customer Engagement, Collateral, Confluence, Digital Asset Management
ASSUMPTION: AIA's application process is designed to assess the candidate's skills, experience, and cultural fit, with a focus on finding the best fit for the role and the team.
ASSUMPTION: Familiarity with these tools is not required but would be beneficial for this role.
Company Values:
Work Style:
Self-Assessment Questions:
ASSUMPTION: AIA places a strong emphasis on cultural fit and values-driven behavior, with a focus on customer-centricity and excellence.
ASSUMPTION: These challenges can be overcome with strong organizational skills, attention to detail, and effective communication.
ASSUMPTION: This role offers a unique blend of creative and administrative tasks, with opportunities for growth and development within the marketing team.
ASSUMPTION: These projects provide an opportunity to showcase the candidate's content creation, management, and stakeholder relationship skills.
ASSUMPTION: These questions demonstrate the candidate's interest in the role, the team, and the company, while also providing valuable insights into the day-to-day responsibilities and expectations.
To apply for this position:
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.