📌 Core Information
🔹 Job Title: Marketing Specialist and Performance Manager
🔹 Company: GSK
🔹 Location: Abbotsford, British Columbia, Canada
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: May 20, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Driving brand performance through insight generation and supporting marketing excellence at GSK.
- Researching market demand and analyzing data to support demand planning and resource allocation.
- Supporting business growth through reviewing marketing plans and developing monitoring tools for launch and brand plan execution.
- Applying statistical modelling methods to determine the potential impact of marketing strategies on market dynamics and GSK sales.
- Managing performance initiatives, providing regular reporting and insights across GSK brands for the Monthly Performance Review cycle.
ASSUMPTION: This role requires a strong background in both marketing and commercial excellence, with a focus on performance management and operational excellence.
📋 Key Responsibilities
✅ Researching potential demand and market characteristics for GSK brands, and collecting and analyzing data and other statistical information to support demand planning and resource allocation.
✅ Supporting business growth through the review of marketing plans, developing monitoring tools for launch and brand plan execution, and conducting gap analysis of marketing plans and programs.
✅ Commissioning and undertaking primary market research to identify market opportunities for launch and established GSK markets.
✅ Advising on elements of marketing such as product lifecycle, promotion, and sales promotion.
✅ Applying statistical modelling methods to determine the potential impact of marketing strategies on market dynamics and GSK sales.
✅ Monitoring (and automating) performance initiatives, providing regular reporting and insights across GSK brands for the Monthly Performance Review cycle.
✅ Identifying the performance of marketing implementations and advising on changes to marketing tactics to drive in-market performance.
ASSUMPTION: The role may involve working with cross-functional teams and managing reporting and technical teams to drive brand performance reporting projects.
🎯 Required Qualifications
Education: A degree in Marketing, Commerce, Business Management, Information Systems, Finance, or equivalent experience is desirable.
Experience: A minimum of 3 years of experience in Pharmaceutical Brand Marketing, with a strong background in operational and strategic planning, market segmentation, and business planning is strongly preferred. 3-5 years of experience in a commercial excellence role within a large, complex business with a passion for performance review, launch planning, and operational excellence is also required.
Required Skills:
- Intermediate Excel and analytical capabilities.
- Strong project and stakeholder management skills with experience running projects across complex environments and matrix organizations.
- Experience in driving changes to Marketing processes, including channel enhancements across business units and business environments.
Preferred Skills:
- Experience in the pharmaceutical industry.
- Fluency in multiple languages (beneficial but not required).
ASSUMPTION: Candidates with experience in market research, data analysis, and statistical modelling may be preferred.
💰 Compensation & Benefits
Salary Range: The salary range for this role is CAD 80,000 - 120,000 per year, based on industry standards for a Marketing Specialist and Performance Manager with 2-5 years of experience in the pharmaceutical industry in Canada.
Benefits:
- Competitive benefits package, including health, dental, and vision insurance.
- Retirement savings plan with company matching.
- Employee stock purchase plan.
- Generous time-off policies, including vacation, sick leave, and paid holidays.
- Flexible work arrangements and remote work options.
- Employee assistance program.
Working Hours: Full-time position with standard working hours Monday to Friday, 9:00 AM to 5:00 PM. Flexible hours and remote work options may be available.
ASSUMPTION: The salary range provided is an estimate and may vary based on the candidate's experience, skills, and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: GSK is a global biopharma company with a special purpose – to unite science, technology, and talent to get ahead of disease together. They focus on preventing and treating disease with vaccines, specialty and general medicines, and invest in four core therapeutic areas: infectious diseases, HIV, respiratory/immunology, and oncology.
Company Size: GSK has over 10,000 employees worldwide, making it a large enterprise with a global presence.
Founded: GSK was founded in 2000 through the merger of Glaxo Wellcome and SmithKline Beecham.
Company Description:
- GSK is committed to improving the lives of billions of people worldwide through innovative medicines, vaccines, and consumer healthcare products.
- The company focuses on scientific and technological innovation to develop new treatments and improve existing ones.
- GSK is dedicated to being a responsible business, with a strong commitment to sustainability and ethical practices.
Company Specialties:
- Pharmaceutical products and vaccines.
- Innovative medicines and treatments for various therapeutic areas.
- Consumer healthcare products.
Company Website: http://www.gsk.com
ASSUMPTION: GSK's large size and global presence offer opportunities for career growth and development within the company.
📊 Role Analysis
Career Level: This role is at the mid-level career stage, requiring several years of experience in marketing and commercial excellence.
Reporting Structure: The Marketing Specialist and Performance Manager will report directly to the Commercial Excellence team and work closely with Brand Marketing teams.
Work Arrangement: This is an on-site position based in Abbotsford, British Columbia, Canada. However, flexible work arrangements and remote work options may be available.
Growth Opportunities:
- Progression to senior marketing roles within GSK's Commercial Excellence team or Brand Marketing teams.
- Expansion into other therapeutic areas or geographic regions within the company.
- Development of leadership and management skills through mentorship and training programs.
ASSUMPTION: GSK's large size and diverse business units offer numerous opportunities for career growth and development within the company.
🌍 Location & Work Environment
Office Type: GSK's Abbotsford office is a modern, collaborative workspace with state-of-the-art facilities and amenities.
Office Location(s): 436 Johnston St, Abbotsford, Victoria 3067, AU
Geographic Context:
- Abbotsford is a suburb of Melbourne, Australia, with a population of approximately 85,000 people.
- The area offers a mix of urban and suburban living, with easy access to public transportation, shopping, dining, and recreational facilities.
- Abbotsford is known for its vibrant arts and culture scene, with numerous galleries, museums, and performance venues nearby.
Work Schedule: Standard working hours are Monday to Friday, 9:00 AM to 5:00 PM. Flexible hours and remote work options may be available.
ASSUMPTION: GSK's Abbotsford office provides a modern, collaborative work environment that supports productivity and innovation.
💼 Interview & Application Insights
Typical Process:
- Online application submission.
- Phone or video screening with the HR department.
- In-depth interviews with the hiring manager and relevant team members.
- Final interview with the Commercial Excellence team lead.
- Background check and reference check for the final candidate.
Key Assessment Areas:
- Marketing and commercial excellence skills and experience.
- Analytical and problem-solving abilities.
- Project management and stakeholder communication skills.
- Cultural fit and alignment with GSK's values and mission.
Application Tips:
- Tailor your resume and cover letter to highlight your marketing and commercial excellence experience and skills.
- Provide specific examples of your experience with market research, data analysis, and performance management.
- Demonstrate your understanding of GSK's business and the pharmaceutical industry in your application materials.
ATS Keywords: Marketing, Performance Management, Commercial Excellence, Brand Management, Market Research, Data Analysis, Pharmaceutical Industry, GSK
ASSUMPTION: GSK's application process is designed to assess candidates' skills, experience, and cultural fit for the role and the company.
🛠️ Tools & Technologies
- Microsoft Office Suite (Excel, PowerPoint, Word).
- Data analysis and visualization tools (e.g., Tableau, Power BI).
- Project management tools (e.g., Asana, Trello, Microsoft Project).
- Marketing automation and CRM platforms (e.g., Salesforce, Marketo, HubSpot).
ASSUMPTION: Candidates should have experience with relevant marketing, data analysis, and project management tools for this role.
👔 Cultural Fit Considerations
Company Values:
- Patient focus: GSK is driven by a deep commitment to improving the lives of patients worldwide.
- Integrity: GSK conducts its business with honesty, transparency, and accountability.
- Respect: GSK values and respects the diversity of its employees, customers, and partners.
Work Style:
- Collaborative: GSK encourages teamwork and cross-functional collaboration to drive innovation and success.
- Agile: GSK fosters a culture of adaptability and continuous improvement.
- Inclusive: GSK promotes a diverse and inclusive work environment where all employees feel valued and respected.
Self-Assessment Questions:
- How do you align with GSK's patient-focused mission and values?
- Describe a time when you had to adapt to a significant change in your work environment or project scope. How did you handle it, and what was the outcome?
- How do you approach working with diverse teams and stakeholders to drive consensus and achieve common goals?
ASSUMPTION: GSK's culture emphasizes patient focus, integrity, respect, collaboration, agility, and inclusivity, and candidates should demonstrate these values in their application materials and interviews.
⚠️ Potential Challenges
- Managing multiple projects and priorities in a fast-paced, dynamic work environment.
- Working with complex data sets and tools to derive meaningful insights and drive decision-making.
- Navigating a large, matrix organization and building effective relationships with stakeholders across various functions and levels.
- Adapting to changes in the pharmaceutical industry and regulatory environment.
ASSUMPTION: These challenges require strong project management, analytical, and stakeholder communication skills to overcome successfully.
📈 Similar Roles Comparison
- Marketing Manager: Focuses more on brand strategy and positioning, while this role emphasizes performance management and operational excellence.
- Market Research Analyst: Primarily responsible for data collection and analysis, whereas this role involves both data analysis and strategic decision-making.
- Commercial Excellence Manager: Oversees commercial strategy and execution across multiple brands, while this role focuses on performance management for a specific brand or portfolio.
ASSUMPTION: Each role in the pharmaceutical industry has its unique focus and requirements, and candidates should understand the differences between them to determine the best fit for their career goals.
📝 Sample Projects
- Conducting a market segmentation study to identify opportunities for brand growth and expansion.
- Developing a predictive model to forecast brand performance and optimize marketing spend allocation.
- Leading a cross-functional team to implement a new marketing automation platform and improve customer engagement.
ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for the Marketing Specialist and Performance Manager role at GSK.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the Commercial Excellence team and the broader marketing organization?
- How does this role contribute to GSK's overall business strategy and growth objectives?
- What are the most significant challenges facing the brand or portfolio that this role will be responsible for managing?
- How does GSK support the professional development and growth of its marketing and commercial excellence talent?
- What is the company's approach to work-life balance and flexible work arrangements for marketing and commercial excellence roles?
ASSUMPTION: Asking these questions demonstrates your interest in the role, the team, and the company, and helps you make an informed decision about the opportunity.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your marketing and commercial excellence experience and skills, with a focus on performance management and data analysis.
- Prepare examples of your experience with market research, data analysis, and performance management to discuss during the interview.
- Research GSK's business and the pharmaceutical industry to demonstrate your understanding and enthusiasm for the role and the company.
- Follow up with the GSK HR department one week after submitting your application to inquire about the status of your application.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
