Marketing Specialist - B&DR

📌 Core Information

🔹 Job Title: Marketing Specialist - B&DR

🔹 Company: David C Cook

🔹 Location: David C Cook Colorado Springs - Colorado Springs, CO

🔹 Job Type: Full Time

🔹 Category: Marketing

🔹 Date Posted: July 2, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Executing strategic marketing initiatives to promote books and digital resources
• Creating compelling campaigns to reach target audiences and maximize product visibility
• Project administration, coordinating marketing tasks, and serving as a liaison between the marketing team and media vendors
• Collaborating with creative teams to develop marketing assets and ensure delivery to media outlets
• Co-leading the creation of seasonal marketing catalogs for internal and external retail sales teams

ASSUMPTION: This role requires a strong understanding of the publishing industry, digital trends, and emerging technologies. Experience in Christian publishing is highly preferred.

📋 Key Responsibilities

✅ Execute strategic marketing initiatives to promote books and digital resources

✅ Create compelling campaigns to reach target audiences and maximize product visibility

✅ Co-lead the creation of three seasonal marketing catalogs for internal and external retail sales teams

✅ Serve as a liaison between the DCC marketing team and media vendors

✅ Work with creative teams to develop marketing assets and ensure delivery to media outlets

✅ Coordinate marketing tasks, deadlines, and budget allocation for approved projects

✅ Code, obtain authorization signatures, and submit marketing invoices to accounts payable

✅ Attend and set up marketing meetings as required

✅ Assist the marketing team in supportive tasks as and when required

ASSUMPTION: This role may require occasional overtime and weekend work, especially during peak marketing campaign periods.

🎯 Required Qualifications

Education: Bachelor’s degree in Marketing, Business, Communications, or a related field

Experience: Minimum of 3-4 years of experience in marketing, with a focus on books, digital resources, or related industries. Project administration experience a plus.

Required Skills:

• Strong understanding of the publishing industry, digital trends, and emerging technologies
• Excellent written and verbal communication skills
• Proficiency in digital marketing tools and platforms
• Strong analytical and problem-solving abilities
• Creativity and ability to think outside the box
• Project management skills with the ability to manage multiple tasks simultaneously
• Familiarity with Mac Computers and Microsoft Office for iOS
• Ability to work independently and in a team environment

Preferred Skills:

• Experience in Christian publishing
• Fluency in additional languages
• Certification in digital marketing or related fields

ASSUMPTION: Candidates must be mature Christians with a strong faith commitment and agree with the company's Statement of Faith.

💰 Compensation & Benefits

Salary Range: $20.96 - $26.21 Hourly

Benefits:

• Medical Plan: HDHP w/ HSA (All Staff) or Direct Primary Care Option (Colorado Employees Only)
• Dental Plan
• Vision Plan
• 401(k) w/ Company Match ($0.50 on the $1 up to 10% of eligible compensation)
• Basic and Voluntary Life Insurance Options
• Long-Term Disability
• Short-Term Disability
• Voluntary Accident
• Life Assistance Plan
• Adoption Benefit
• Benevolence Fund
• Service Recognition Leave
• Volunteer Days
• Holidays
• Sick Time
• Pet Insurance Discounts
• Tuition Reimbursement
• Maternity Leave
• Paternity Leave
• New Childbirth Assistance

Working Hours: Full-time, 40 hours per week

ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles, experience levels, and locations. Actual compensation may vary based on the candidate's qualifications and the company's internal policies.

📌 Applicant Insights

🔍 Company Context

Industry: David C Cook is a nonprofit provider of Christ-centered resources serving the global Church, with a focus on publishing and distributing life-transforming resources.

Company Size: David C Cook has 91 employees, making it a mid-sized organization. This size allows for a more personalized work environment and closer collaboration among team members.

Founded: David C Cook was founded in 1816, making it one of the oldest and most established Christian publishing companies in the United States.

Company Description:

• David C Cook is a nonprofit organization that provides Christ-centered resources to the global Church
• The company focuses on publishing and distributing life-transforming resources, including books, digital resources, and music
• David C Cook is committed to taking songs of substance to local churches globally, with a catalog of over 50,000 songs
• The company's resources are distributed in over 200 countries and translated into numerous languages
• Proceeds from the sale of David C Cook's products are combined with one hundred percent of charitable donations to fund ministry projects with international congregations and partners

Company Specialties:

• Christian publishing
• Resource distribution
• Ministry project funding
• Global outreach

Company Website: http://integritymusic.com

ASSUMPTION: As a nonprofit organization, David C Cook's mission and values are deeply rooted in its faith-based foundation, which guides its operations and interactions with employees, partners, and customers.

📊 Role Analysis

Career Level: This role is at the mid-level of the marketing career path, requiring a balance of strategic thinking, tactical execution, and project management skills.

Reporting Structure: The Marketing Specialist - B&DR will report directly to the Books & Digital Resources Marketing Manager and work closely with other marketing team members, creative teams, and media vendors.

Work Arrangement: This is an on-site, full-time position with a standard workweek of 40 hours. Occasional overtime and weekend work may be required during peak marketing campaign periods.

Growth Opportunities:

• Expanding marketing expertise and skills through on-the-job training and professional development opportunities
• Advancing to a senior marketing role or management position within the organization
• Exploring career paths in related fields, such as product management, sales, or customer success

ASSUMPTION: David C Cook's mid-sized structure and commitment to employee growth provide ample opportunities for career advancement and professional development.

🌍 Location & Work Environment

Office Type: David C Cook's Colorado Springs office is a professional, collaborative workspace designed to foster creativity and productivity.

Office Location(s): David C Cook Colorado Springs - Colorado Springs, CO

Geographic Context:

• Colorado Springs is the second most populous city in Colorado, with a population of approximately 465,000
• The city is known for its natural beauty, with over 60 parks and numerous outdoor recreation opportunities
• Colorado Springs has a semi-arid climate, with four distinct seasons and an average annual precipitation of 15.5 inches
• The city is home to several major industries, including aerospace, defense, and tourism

Work Schedule: The standard workweek is Monday through Friday, with a flexible start and end time to accommodate individual employee needs and preferences.

ASSUMPTION: David C Cook's Colorado Springs office offers a dynamic and engaging work environment, with a strong emphasis on collaboration, creativity, and professional growth.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR department
• In-depth interview with the hiring manager and/or team members
• Background check and reference check
• Job offer and onboarding

Key Assessment Areas:

• Marketing expertise and experience
• Project management skills
• Communication and collaboration abilities
• Cultural fit and alignment with company values
• Problem-solving and analytical skills

Application Tips:

• Tailor your resume and cover letter to highlight relevant marketing experience and skills
• Demonstrate your understanding of the publishing industry and digital trends
• Showcase your creativity and ability to think outside the box
• Prepare for behavioral and situational interview questions that focus on your problem-solving skills and marketing expertise
• Research David C Cook's mission, values, and company culture to ensure a strong fit

ATS Keywords: Marketing, Strategic Planning, Campaign Management, Project Administration, Digital Marketing, Publishing Industry, Christian Publishing, Marketing Specialist, Marketing Catalogs, Media Vendor Liaison

ASSUMPTION: As a mid-sized nonprofit organization, David C Cook's interview process may be more personalized and less formal than larger corporations, allowing for more in-depth conversations and assessments.

🛠️ Tools & Technologies

• Microsoft Office for iOS
• Mac Computers
• Project management tools (e.g., Asana, Trello, or Microsoft Project)
• Digital marketing tools (e.g., Google Analytics, Hootsuite, or Buffer)
• Design software (e.g., Adobe Creative Suite or Canva)
• Customer relationship management (CRM) software (e.g., Salesforce or HubSpot)

ASSUMPTION: The specific tools and technologies used may vary depending on the candidate's role and responsibilities. Familiarity with industry-standard software and a willingness to learn new tools are essential.

👔 Cultural Fit Considerations

Company Values:

• Christ-centered mission and vision
• Integrity and excellence in all aspects of work
• Collaboration and teamwork
• Continuous learning and improvement
• Stewardship and responsible use of resources

Work Style:

• Self-starter and proactive approach to work
• Strong communication and collaboration skills
• Adaptability and flexibility in a dynamic work environment
• Attention to detail and commitment to quality
• Passion for Christian books and resources

Self-Assessment Questions:

• How do your personal values align with David C Cook's company values?
• Can you provide an example of a time when you demonstrated strong communication and collaboration skills in a marketing project?
• How do you approach learning new marketing tools and technologies, and how have you applied this learning in previous roles?
• Can you describe a situation where you had to adapt to a significant change in a marketing project or campaign, and how did you handle it?

ASSUMPTION: As a faith-based organization, David C Cook places a strong emphasis on cultural fit and alignment with its mission and values. Candidates should be prepared to discuss their personal faith and how it influences their work.

⚠️ Potential Challenges

• Balancing multiple marketing projects and deadlines
• Adapting to changes in marketing strategies or priorities
• Working with external vendors and partners to ensure project timelines and quality standards are met
• Occasional overtime and weekend work during peak marketing campaign periods
• Navigating a dynamic work environment with a focus on continuous learning and improvement

ASSUMPTION: The Marketing Specialist - B&DR role may present unique challenges, such as managing multiple projects and deadlines, working with external vendors, and adapting to changes in marketing strategies. Candidates should be prepared to discuss their problem-solving skills and experience in similar situations.

📈 Similar Roles Comparison

• Marketing Coordinator - Books & Digital Resources: This role focuses more on tactical execution and administrative tasks, with less strategic planning and project management responsibilities than the Marketing Specialist - B&DR role.
• Senior Marketing Manager - Books & Digital Resources: This role involves more strategic decision-making, team leadership, and budget management than the Marketing Specialist - B&DR role. It may also require more experience and a broader range of marketing expertise.
• Marketing Specialist - Music: This role is similar to the Marketing Specialist - B&DR role but focuses on promoting and driving the sales of music products rather than books and digital resources. It may require additional skills in music industry trends and marketing strategies.

ASSUMPTION: When comparing similar roles, candidates should consider their personal interests, skills, and career goals to determine the best fit for their long-term growth and development.

📝 Sample Projects

• Developing and executing a marketing campaign for a new book release, including social media promotion, email marketing, and print advertising
• Coordinating the creation of a seasonal marketing catalog, including selecting featured titles, designing layouts, and ensuring timely delivery to retail sales teams
• Managing a project to update the company's website with new book and digital resource offerings, ensuring accurate and up-to-date information
• Collaborating with creative teams to develop marketing assets for a digital advertising campaign, including banner ads, social media graphics, and email newsletter content

ASSUMPTION: The specific projects a Marketing Specialist - B&DR may work on will vary depending on the company's current marketing initiatives, product offerings, and target audience. Candidates should be prepared to discuss their experience with similar projects and their ability to adapt to new or changing marketing priorities.

❓ Key Questions to Ask During Interview

• Can you describe the company's marketing strategy for the upcoming fiscal year, and how does this role contribute to its success?
• How does the marketing team collaborate with other departments, such as sales, product management, and customer success, to ensure alignment and maximize impact?
• Can you provide an example of a successful marketing campaign the company has executed, and what made it effective?
• How does the company support the professional development and growth of its marketing team members?
• What are the key performance indicators (KPIs) used to measure the success of marketing campaigns, and how are they tracked and reported?

ASSUMPTION: Asking thoughtful and insightful questions during the interview demonstrates a candidate's interest in the role and the company, and their commitment to contributing to its success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant marketing experience and skills, with a focus on the publishing industry and digital trends
• Prepare for behavioral and situational interview questions that focus on your problem-solving skills, marketing expertise, and cultural fit
• Research David C Cook's mission, values, and company culture to ensure a strong fit and demonstrate your enthusiasm for the role
• Follow up with the hiring manager or HR department one week after submitting your application to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.