📌 Core Information
🔹 Job Title: Marketing Specialist
🔹 Company: nbn Australia
🔹 Location: Sydney, New South Wales, Australia
🔹 Job Type: Full-time
🔹 Category: Telecommunications
🔹 Date Posted: July 1, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Driving customer growth, retention, and acquisition through strategic marketing campaigns
- Collaborating with cross-functional teams to manage briefs and develop data-informed strategies
- Contributing to strategic planning conversations and influencing multiple initiatives
- Keeping up-to-date with emerging trends, such as AI in marketing
ASSUMPTION: This role requires a balance of strategic thinking and hands-on execution, with a focus on driving customer outcomes.
📋 Key Responsibilities
✅ Shape the strategic direction of marketing campaigns focused on customer growth, retention, and acquisition
✅ Manage briefs from product teams and contribute to data-informed campaign strategies
✅ Collaborate with senior stakeholders and contribute to strategic planning conversations
✅ Stay updated with emerging trends in marketing, such as AI, and incorporate them into strategies
✅ Coordinate across teams to bring together diverse inputs and craft impactful marketing responses
ASSUMPTION: This role involves a mix of strategic planning, project management, and stakeholder engagement.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 2-5 years of experience in marketing, preferably in product marketing, integrated campaigns, or communications
Required Skills:
- Proven experience in a fast-paced marketing environment
- Strong analytical mindset and data-driven approach
- Excellent stakeholder engagement and communication skills
- Ability to navigate complexity and thrive in collaborative settings
- Familiarity with emerging trends in marketing, such as AI
Preferred Skills:
- Experience with marketing automation tools
- Knowledge of the telecommunications industry
- Fluency in additional languages
ASSUMPTION: While not explicitly stated, a relevant degree and proven marketing experience are essential for this role.
💰 Compensation & Benefits
Salary Range: AUD 80,000 - 100,000 per annum (Based on industry standards for a Marketing Specialist with 2-5 years of experience in Australia)
Benefits:
- Paid parental leave (18 weeks)
- Diversity initiatives (Reconciliation Action Plan, Accessibility & Inclusion Plan, Pride in Diversity Gold Employer, WORK180 Endorsed Employer for Women)
- Flexible working arrangements
- Training opportunities
Working Hours: Full-time (40 hours per week), with flexible working arrangements available
ASSUMPTION: The salary range is estimated based on industry standards for a Marketing Specialist with the required experience level in Australia.
📌 Applicant Insights
🔍 Company Context
Industry: Telecommunications, with a focus on broadband, telephone, and infrastructure services
Company Size: 1,001-5,000 employees, providing a large, established environment with opportunities for growth and collaboration
Founded: 2009, with a history of driving innovation and infrastructure development in Australia
Company Description:
- nbn Australia runs the nbn® network, helping providers deliver reliable, fast, resilient, and secure broadband
- Committed to equal employment opportunities, with initiatives focused on diversity, inclusion, and accessibility
- Offers a range of employee benefits, including training opportunities and flexible working arrangements
Company Specialties:
- Broadband
- Telephone
- Innovation
- Optic fibre
- Technology
- Fixed wireless
- Satellite
- Engineering
- Communications
- Government business enterprise
- Infrastructure
Company Website: nbn.com.au
ASSUMPTION: nbn Australia is a government agency focused on providing telecommunications infrastructure and services, with a strong commitment to diversity, inclusion, and employee development.
📊 Role Analysis
Career Level: Mid-level, with opportunities for growth and progression within the marketing function
Reporting Structure: Reports to the Executive Manager, Customer Marketing, with opportunities to collaborate with cross-functional teams
Work Arrangement: Hybrid, with a mix of on-site and remote work available
Growth Opportunities:
- Progression within the marketing function, such as moving into a management role or specializing in a specific area
- Expanding skills and knowledge through training opportunities and exposure to diverse projects
- Potential to work on high-impact initiatives that drive customer outcomes and contribute to Australia's digital future
ASSUMPTION: This role offers opportunities for professional growth and development within a large, established organization.
🌍 Location & Work Environment
Office Type: Modern, collaborative office spaces in North Sydney and Melbourne
Office Location(s): Level 13, 100 Mount Street, North Sydney, NSW 2060, AU; Tower 5, Level 14, 727 Collins Street, Melbourne, VIC 3000, AU
Geographic Context:
- Sydney and Melbourne are major cities in Australia, offering a mix of urban and suburban living options
- Both locations have well-established public transportation systems, making commuting convenient
- The offices are located in central business districts, with access to amenities, restaurants, and cultural attractions
Work Schedule: Full-time (40 hours per week), with flexible working arrangements available
ASSUMPTION: The work environment is modern, collaborative, and centrally located, with opportunities for flexible working arrangements.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-depth interview with the hiring manager and other team members
- Final interview with the executive manager
Key Assessment Areas:
- Marketing expertise and strategic thinking
- Analytical skills and data-driven approach
- Stakeholder engagement and communication skills
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight your marketing experience and relevant skills
- Prepare examples of your past marketing campaigns and their outcomes
- Research nbn Australia and be prepared to discuss how your skills and experience align with the company's mission and values
ATS Keywords: Marketing, Customer Growth, Retention, Acquisition, Product Marketing, Integrated Campaigns, Communications, Data Analysis, Collaboration, Strategic Planning, Emerging Trends, AI in Marketing, Stakeholder Engagement
ASSUMPTION: The application process is thorough and focused on assessing the candidate's marketing expertise, strategic thinking, and cultural fit.
🛠️ Tools & Technologies
- Marketing automation tools (e.g., Marketo, HubSpot)
- Data analysis tools (e.g., Google Analytics, Tableau)
- Project management tools (e.g., Asana, Trello)
- Microsoft Office Suite (Word, Excel, PowerPoint)
ASSUMPTION: The required tools and technologies are standard for marketing professionals and may vary depending on the specific role and projects.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Inclusive
- Innovative
- Collaborative
- Accountable
Work Style:
- Collaborative and team-oriented
- Data-driven and analytical
- Adaptable and responsive to change
- Strategic and forward-thinking
Self-Assessment Questions:
- Do you thrive in collaborative environments and enjoy working with cross-functional teams?
- Are you comfortable navigating complexity and staying updated with emerging trends in marketing?
- Do you have a customer-centric mindset and a passion for driving customer outcomes?
ASSUMPTION: nbn Australia values a collaborative, data-driven, and customer-centric work style, with a strong commitment to diversity, inclusion, and innovation.
⚠️ Potential Challenges
- Managing multiple projects and priorities simultaneously
- Working in a fast-paced and dynamic environment, with a need for adaptability and responsiveness
- Collaborating with diverse stakeholders and managing expectations
- Keeping up-to-date with emerging trends in marketing and incorporating them into strategies
ASSUMPTION: This role may present challenges related to project management, stakeholder engagement, and staying current with industry trends.
📈 Similar Roles Comparison
- Compared to other marketing roles, this position places a stronger emphasis on customer growth, retention, and acquisition strategies
- Within the telecommunications industry, this role is unique in its focus on driving customer outcomes through marketing campaigns
- Career progression may involve moving into a management role or specializing in a specific area of marketing within the telecommunications industry
ASSUMPTION: This role offers a unique focus on customer growth and acquisition strategies within the telecommunications industry, with opportunities for career progression and specialization.
📝 Sample Projects
- Developing and executing a customer retention campaign, resulting in a 15% increase in customer satisfaction scores
- Collaborating with the product team to launch a new service, driving a 20% increase in customer acquisition within the first six months
- Conducting market research and analyzing customer data to inform strategic marketing decisions, contributing to a 10% increase in customer lifetime value
ASSUMPTION: These sample projects demonstrate the strategic and data-driven nature of the role, with a focus on driving customer outcomes and contributing to business growth.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits within the broader marketing function?
- What are the key priorities for this role in the first 90 days?
- How does nbn Australia support the professional development and growth of its marketing team members?
- What are the most challenging aspects of this role, and how have previous incumbents approached them?
- How does nbn Australia measure the success of its marketing campaigns, and what key performance indicators (KPIs) are most important for this role?
ASSUMPTION: These interview questions are designed to provide insight into the role's priorities, team structure, and performance metrics, as well as the company's commitment to employee development and growth.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the nbn Australia careers portal
- Tailor your resume and cover letter to highlight your marketing experience and relevant skills
- Prepare examples of your past marketing campaigns and their outcomes
- Research nbn Australia and be prepared to discuss how your skills and experience align with the company's mission and values
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
