📌 Core Information
🔹 Job Title: Marketing Specialist
🔹 Company: SouthEast Alaska Regional Health Consortium (SEARHC)
🔹 Location: Juneau, Alaska
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: May 6, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Supporting SEARHC’s marketing and communications efforts
- Developing engaging content and managing digital and social media platforms
- Assisting with campaigns to promote SEARHC’s services, providers, and initiatives
- Increasing brand awareness and strengthening community engagement
ASSUMPTION: This role requires a balance of creativity, strong writing skills, and digital marketing expertise to effectively communicate SEARHC’s mission and services across various channels.
📋 Key Responsibilities
✅ Assist in the development and execution of marketing strategies to promote SEARHC services, providers, and initiatives
✅ Create and manage content for SEARHC’s digital and social media channels, ensuring a consistent and engaging presence
✅ Develop marketing materials, including website content, social media posts, newsletters, event promotions, and advertising copy
✅ Collaborate with internal teams to support marketing needs for service lines, provider promotions, and organizational initiatives
✅ Coordinate sponsorship fulfillment and community engagement efforts to enhance SEARHC’s presence across Southeast Alaska
✅ Support media relations and public outreach efforts by assisting with press materials, tracking media coverage, and coordinating interviews
✅ Monitor and analyze marketing performance metrics, adjusting strategies to improve engagement and impact
ASSUMPTION: This role involves a mix of creative and analytical tasks, requiring the ability to manage multiple projects, prioritize tasks, and meet deadlines in a fast-paced environment.
🎯 Required Qualifications
Education: Bachelor’s degree in Marketing, Communications, Public Relations, Journalism, or a related field
Experience: Three to five years of relevant experience in digital marketing, content creation, or social media management
Required Skills:
- Strong writing, editing, and storytelling skills
- Knowledge of digital marketing strategies, including social media management and paid advertising
- Familiarity with brand marketing, sponsorship coordination, and community outreach best practices
- Ability to manage multiple projects, prioritize tasks, and meet deadlines in a fast-paced environment
- Strong interpersonal skills with the ability to collaborate across teams and communicate effectively
Preferred Skills:
- Proficiency in digital tools such as Adobe Creative Suite, Canva, website content management systems, and analytics platforms
ASSUMPTION: While a Master's degree can be exchanged for two years of the required experience, the ideal candidate will have a combination of relevant education and experience.
💰 Compensation & Benefits
Salary Range: $34.38 - $44.56 per hour (Based on SEARHC's provided pay range)
Benefits:
- Retirement
- Paid Time Off
- Paid Parental Leave
- Health Benefits
- Dental Benefits
- Vision Benefits
- Life Insurance
- Long and Short-Term Disability
Working Hours: Monday - Friday, 8:00 AM - 5:00 PM
ASSUMPTION: The provided salary range is based on SEARHC's listing. However, the actual salary may vary based on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Healthcare
Company Size: 1,001-5,000 employees (Mid-size)
Founded: 1975
Company Description:
- SEARHC provides high-quality healthcare services to the residents of Southeast Alaska
- Operates as an independent and nonprofit health consortium
- Offers a comprehensive range of health-related services, including primary, urgent, and specialty medical care, dental services, behavioral health support, wellness programs, optometry services, and more
Company Specialties:
- Acute Care
- Critical Care
- Obstetrics/Gynecology
- General Surgery
- Primary Care
- Emergency Department
- Orthopedics
- Otolaryngology (ENT)
- Behavioral Health
- Dental
- Optometry
- Pediatrics
- Internal Medicine
- Pharmacy
- Rehabilitation Services
- Radiology
- Dietary & Nutrition
- Occupational Therapy
- Laboratory
- Child Family Therapy
Company Website: http://www.searhc.org
ASSUMPTION: SEARHC's mission and services are focused on improving the health, well-being, and quality of life for people in Southeast Alaska.
📊 Role Analysis
Career Level: Mid-level marketing professional
Reporting Structure: This role reports to the Marketing Manager and collaborates with various internal teams
Work Arrangement: On-site, with occasional travel as needed
Growth Opportunities:
- Potential advancement to Marketing Manager or similar roles with experience and proven success
- Expanding skills and knowledge in healthcare marketing and communications
- Gaining experience working with a diverse range of healthcare services and providers
ASSUMPTION: This role offers opportunities for professional growth and development within the marketing and communications field, with a focus on healthcare.
🌍 Location & Work Environment
Office Type: Corporate office
Office Location(s): Juneau, Alaska
Geographic Context:
- Juneau is the capital of Alaska and the second-largest city in the state
- Known for its natural beauty, outdoor recreation, and cultural attractions
- Offers a mix of urban and rural living, with easy access to both city amenities and outdoor activities
Work Schedule: Monday - Friday, 8:00 AM - 5:00 PM, with occasional overtime as needed
ASSUMPTION: Working in Juneau offers a unique blend of urban and outdoor living, with a strong sense of community and connection to nature.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-person or virtual interview with the marketing team
- Final interview with the Marketing Manager or a panel
Key Assessment Areas:
- Writing and content creation skills
- Digital marketing knowledge and experience
- Cultural fit and alignment with SEARHC's mission and values
- Problem-solving and analytical skills
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Provide examples of your writing and content creation work, as well as any relevant marketing campaigns or projects
- Demonstrate your understanding of SEARHC's mission and services, and how your skills and experiences align with the organization's goals
ATS Keywords: Marketing, Content Creation, Digital Marketing, Social Media Management, Brand Marketing, Community Outreach, Healthcare Marketing, Marketing Specialist
ASSUMPTION: SEARHC's application process is designed to assess candidates' skills, experiences, and cultural fit, with a focus on their ability to contribute to the organization's mission and goals.
🛠️ Tools & Technologies
- Adobe Creative Suite
- Canva
- Content Management Systems (e.g., WordPress, Drupal)
- Analytics Platforms (e.g., Google Analytics, Adobe Analytics)
- Social Media Platforms (e.g., Facebook, Twitter, Instagram, LinkedIn)
- Email Marketing Platforms (e.g., Mailchimp, Constant Contact)
ASSUMPTION: Familiarity with these tools and technologies is preferred but not required. The ideal candidate will be eager to learn and adapt to new tools as needed.
👔 Cultural Fit Considerations
Company Values:
- Patient-centered care
- Collaboration and teamwork
- Continuous learning and improvement
- Respect and dignity for all
- Accountability and stewardship
Work Style:
- Creative and innovative
- Detail-oriented and organized
- Adaptable and responsive to change
- Strong communication and interpersonal skills
- Ability to work independently and in a team environment
Self-Assessment Questions:
- How do your personal values align with SEARHC's organizational values?
- Describe a time when you had to adapt to a significant change in your work environment or project scope. How did you handle it, and what was the outcome?
- Can you provide an example of a marketing campaign or project you've worked on that required strong collaboration and teamwork? What was your role, and what were the results?
ASSUMPTION: SEARHC values candidates who are passionate about their mission, committed to providing high-quality care, and eager to contribute to a collaborative and supportive work environment.
⚠️ Potential Challenges
- Balancing multiple projects and deadlines in a fast-paced environment
- Adapting to changes in marketing strategies or priorities
- Working with a diverse range of internal teams and stakeholders
- Occasional travel to remote communities in Southeast Alaska
ASSUMPTION: These challenges can be overcome with strong project management skills, adaptability, and a commitment to SEARHC's mission and goals.
📈 Similar Roles Comparison
- Marketing Specialist vs. Marketing Coordinator: A Marketing Specialist role typically requires more experience and a broader range of skills, including strategic planning and campaign management, while a Marketing Coordinator role focuses more on tactical execution and day-to-day tasks.
- Healthcare Marketing vs. General Marketing: Healthcare marketing requires an understanding of the unique regulations, sensitivities, and target audiences specific to the healthcare industry. However, the core marketing skills and strategies remain similar.
- Marketing Specialist vs. Marketing Manager: A Marketing Manager role involves more strategic decision-making, team leadership, and budget management, while a Marketing Specialist role focuses on tactical execution and contributing to the overall marketing strategy.
ASSUMPTION: This role offers a unique blend of strategic and tactical marketing responsibilities, with opportunities for growth and development within the healthcare marketing field.
📝 Sample Projects
- Developing and executing a social media campaign to promote a new healthcare service or provider
- Creating and managing content for a healthcare organization's website, ensuring accurate and up-to-date information
- Coordinating a sponsorship fulfillment project for a community event or initiative, enhancing SEARHC's presence and brand awareness
ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for this role, from creative content development to strategic campaign management and community engagement.
❓ Key Questions to Ask During Interview
- Can you describe the marketing team's structure and how this role fits within it?
- What are the biggest challenges facing the marketing department currently, and how can this role contribute to addressing them?
- How does SEARHC support the professional development and growth of its marketing team members?
- What are the key performance indicators (KPIs) for this role, and how will my success be measured?
- Can you provide an example of a successful marketing campaign or project that the team has worked on, and what my role might have been in its execution?
ASSUMPTION: Asking these questions demonstrates your interest in the role, the organization, and your potential fit within the team.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
- Prepare examples of your writing and content creation work, as well as any relevant marketing campaigns or projects
- Demonstrate your understanding of SEARHC's mission and services, and how your skills and experiences align with the organization's goals
- Follow up with the hiring manager one week after submitting your application to confirm receipt and express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
