Marketing Specialist – B2B & Campaign Management (Portugal, Lisbon) | TheFork

📌 Core Information

🔹 Job Title: Marketing Specialist – B2B & Campaign Management

🔹 Company: TheFork (Tripadvisor)

🔹 Location: Lisbon, Portugal

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: July 14, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site (Lisbon) with flexible work arrangement

🚀 Job Overview

Key aspects of this role include:

• Supporting TheFork Awards coordination and restaurant promotions
• Collaborating with external creative agencies and internal teams
• Managing social media content and translating global content
• Assisting in local marketing activations and campaign performance monitoring

ASSUMPTION: This role requires a versatile marketing professional with strong communication skills and experience in cross-functional environments.

📋 Key Responsibilities

✅ Coordinate TheFork Awards, involving international collaboration, campaign planning, and online/offline promotions for restaurants

✅ Liaise with external creative agencies to ensure timely delivery of assets and adherence to guidelines

✅ Schedule and publish social media content across Portuguese platforms

✅ Translate and adapt global content and messaging from English to Portuguese

✅ Assist in the execution of local marketing activations and communications

✅ Collaborate with sales and performance marketing teams to boost visibility and engagement

✅ Help monitor and report on campaign performance and team KPIs

ASSUMPTION: This role involves a mix of strategic planning, creative execution, and analytical reporting.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field

Experience: 2+ years in a marketing or communications role

Required Skills:

• Proficient in Google Workspace (Docs, Sheets, Slides)
• Strong communication skills and attention to detail
• Comfortable working in fast-paced, cross-functional environments
• Prior experience coordinating with external agencies
• Fluent in Portuguese and English (spoken and written)

Preferred Skills:

• Knowledge of tools like Figma, Salesforce, and Notion
• Confident using Excel for reporting (e.g., Pivot Tables, VLOOKUP)

ASSUMPTION: Candidates should have a strong foundation in marketing principles and be eager to learn and grow in various marketing areas.

💰 Compensation & Benefits

Salary Range: €25,000 - €35,000 per year (based on experience and industry standards for Lisbon)

Benefits:

• Flexible working environment (2 days home office per week)
• Competitive fixed salary and bonus
• Lunch vouchers available for each working day
• Health insurance fully covered by the company
• Life insurance and disability at no cost to the employee
• Attractive pension plans
• Lifestyle benefits for physical, leisure activities, family support, travel, etc.
• Continuous learning and development programs
• Free access to the Calm app
• Program dedicated to helping maintain work-life balance
• Amazing offices with dining, coffee point on each floor, and leisure area
• Team building events

Working Hours: 40 hours per week, Monday to Friday

ASSUMPTION: The salary range is estimated based on market research and company size. Final compensation may vary based on individual qualifications and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development, specifically focused on foodtech and restaurant solutions

Company Size: 501-1,000 employees, offering a collaborative and dynamic team environment

Founded: 2007, with headquarters in Paris, France

Company Description:

• Leading online restaurant booking platform in Europe
• Connects a broad community of loyal diners with favorite restaurants
• Powered by innovation and a deep passion for the restaurant industry

Company Specialties:

• Web and booking technology
• Restaurant business solutions
• Foodtech and restaurant industry expertise

Company Website: careers.thefork.com

ASSUMPTION: TheFork is part of the Tripadvisor group and focuses on building a diverse, people-first culture where specific values thrive.

📊 Role Analysis

Career Level: Mid-level marketing role with opportunities for growth and learning across different marketing areas

Reporting Structure: Reports to the Marketing Manager, collaborating with cross-functional teams

Work Arrangement: Hybrid, with 2 days home office per week

Growth Opportunities:

• Learning and growth across different marketing areas
• Regular communication and collaboration with international teams and partners
• Involvement in meaningful projects with direct impact on the brand

ASSUMPTION: This role offers a unique opportunity to gain experience in various marketing aspects and contribute to the company's success.

🌍 Location & Work Environment

Office Type: Amazing offices with dining, coffee point on each floor, and leisure area

Office Location(s): Lisbon, Portugal

Geographic Context:

• Lisbon is the capital and largest city of Portugal
• Known for its vibrant culture, historic sites, and beautiful landscapes
• Offers a high quality of life with a relatively low cost of living compared to other European capitals

Work Schedule: Monday to Friday, 9:00 AM to 6:00 PM (with a 1-hour lunch break)

ASSUMPTION: Lisbon offers a unique blend of historic charm and modern convenience, making it an attractive location for professionals.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR team
• In-depth interview with the Marketing Manager and/or team members
• Final interview with the Head of Marketing or another senior leader

Key Assessment Areas:

• Marketing skills and experience
• Communication and collaboration abilities
• Adaptability and problem-solving skills
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight relevant marketing skills and experiences
• Prepare examples of your work, such as social media campaigns or marketing reports
• Research TheFork and the Tripadvisor group to demonstrate your enthusiasm for the role and company

ATS Keywords: Marketing, Campaign Management, B2B, Social Media, Content Translation, Collaboration, Reporting, Google Workspace, Excel, Figma, Salesforce, Notion, English Fluency, Portuguese Fluency

ASSUMPTION: The interview process may vary based on the specific needs of the team or company, but generally follows a structured approach to assess candidates' skills and cultural fit.

🛠️ Tools & Technologies

• Google Workspace (Docs, Sheets, Slides)
• Figma
• Salesforce
• Notion
• Excel

ASSUMPTION: Familiarity with these tools is essential for this role, as they are used daily for various marketing tasks and collaborations.

👔 Cultural Fit Considerations

Company Values:

• Respect
• Ownership
• Growth
• Better together

Work Style:

• Collaborative and dynamic team environment
• Opportunities for learning and growth
• Regular communication and collaboration with international teams

Self-Assessment Questions:

• Do you align with TheFork's company values, particularly 'respect' and 'better together'?
• Are you comfortable working in a fast-paced, cross-functional environment?
• Do you thrive in a collaborative work setting and enjoy learning from diverse teams?

ASSUMPTION: Candidates who share TheFork's values and enjoy working in collaborative, dynamic environments will likely find success in this role.

⚠️ Potential Challenges

• Managing multiple projects and deadlines simultaneously
• Adapting to a fast-paced, ever-changing work environment
• Working with international teams across different time zones
• Balancing on-site work in Lisbon with remote workdays

ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and effective communication.

📈 Similar Roles Comparison

• Compared to other marketing roles, this position offers a broader range of responsibilities and opportunities for growth
• Industry-specific context: TheFork's focus on the restaurant industry provides unique insights and experiences
• Career path comparison: This role can serve as a stepping stone to more senior marketing positions within the company or the broader foodtech industry

ASSUMPTION: This role offers a unique blend of responsibilities and growth opportunities, setting it apart from similar marketing positions.

📝 Sample Projects

• Managing a social media campaign for a restaurant promotion event
• Translating and adapting global content for a marketing campaign targeted at Portuguese diners
• Collaborating with the sales team to create targeted marketing materials for B2B clients

ASSUMPTION: These sample projects illustrate the diverse range of marketing tasks and collaborations involved in this role.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and how this role fits within the broader marketing organization?
• How does TheFork support the growth and development of its marketing team members?
• What are the most rewarding aspects of working at TheFork, according to current employees?
• How does TheFork measure the success of its marketing campaigns, and what KPIs are most important?
• What opportunities exist for collaboration and learning from other teams within the company?

ASSUMPTION: Asking these questions demonstrates your interest in the role and provides valuable insights into the company culture and team dynamics.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link: careers.thefork.com
• Tailor your resume and cover letter to highlight relevant marketing skills and experiences
• Prepare examples of your work, such as social media campaigns or marketing reports
• Research TheFork and the Tripadvisor group to demonstrate your enthusiasm for the role and company
• Follow up with the HR team one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.