📌 Core Information
🔹 Job Title: Marketing Specialist
🔹 Company: 1840 & Company
🔹 Location: Mexico City, Ciudad de México, Mexico
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: May 21, 2025
🔹 Experience Level: Entry Level (0-2 years)
🔹 Remote Status: On-site (Mexico City)
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing marketing strategies across various platforms
- Managing social media accounts and creating engaging content
- Optimizing SEO and running Google AdWords campaigns to drive traffic and engagement
- Collaborating with cross-functional teams to ensure marketing efforts align with overall company goals
ASSUMPTION: This role requires a strong understanding of digital marketing tools and platforms, as well as excellent communication and presentation skills. The ideal candidate will be creative, detail-oriented, and able to manage multiple projects simultaneously in a fast-paced environment.
📋 Key Responsibilities
✅ Social Media Management: Develop and implement social media strategies, create engaging content, monitor channels, and respond to customer inquiries. Analyze performance metrics and adjust strategies as needed.
✅ Google AdWords Management: Create, manage, and optimize Google AdWords campaigns. Conduct keyword research and develop ad copy that aligns with campaign goals. Monitor and analyze campaign performance to improve ROI.
✅ SEO Optimization: Implement SEO strategies to improve website visibility and organic search rankings. Conduct keyword research and optimize website content for search engines. Monitor and analyze SEO performance using tools like Google Analytics and SEMrush.
✅ Content Creation: Develop marketing materials such as blog posts, newsletters, social media posts, and website content. Collaborate with the design team to produce visually appealing promotional materials.
✅ Metrics Analysis: Monitor and analyze campaign performance metrics to measure success and identify areas for improvement. Generate reports on marketing activities and present findings to the marketing team.
✅ Collaboration: Work closely with other departments to ensure marketing efforts align with overall company goals. Coordinate with external vendors for tasks such as printing and advertising.
ASSUMPTION: The role requires a balance of creative and analytical skills, with a focus on data-driven decision making and continuous improvement.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field.
Experience: Proven work experience as a Marketing Specialist or in a similar role.
Required Skills:
- Strong understanding of social media platforms and digital marketing tools
- Proficiency in Google AdWords, SEO/SEM campaigns, and web analytics
- Excellent communication and presentation skills
- Familiarity with CRM and CMS software
- Ability to analyze data and generate reports
Preferred Skills:
- Fluency in Spanish
- Experience with project management tools
ASSUMPTION: While not explicitly stated, proficiency in Spanish may be beneficial for this role due to the location and target audience.
💰 Compensation & Benefits
Salary Range: $10 - $11 per hour. This is an entry-level position, and the salary range is based on industry standards for similar roles in Mexico City.
Benefits:
- Opportunity to work in a global company with a diverse team
- Competitive salary and benefits package
- Potential for career growth and professional development
Working Hours: Full-time position with standard working hours (Monday-Friday, 9:00 AM - 6:00 PM CST).
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in Mexico City. The actual salary may vary depending on the candidate's qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: 1840 & Company is a global leader in Business Process Outsourcing (BPO) and remote talent solutions, dedicated to propelling businesses forward through its comprehensive suite of services.
Company Size: 1,001-5,000 employees. This size allows for ample opportunities for growth and collaboration while maintaining a structured work environment.
Founded: 2014. The company has since grown to serve clients in over 150 countries worldwide.
Company Description:
- 1840 & Company specializes in connecting companies with world-class freelance professionals and delivering top-tier outsourcing services.
- The company's mission is to empower growth for forward-thinking businesses by seamlessly bridging any skill or resource gaps with its expertly vetted talent pool.
- 1840 & Company fosters an environment where exceptional individuals can achieve an optimal work-life balance, working remotely from any location while maximizing their professional growth and earning potential.
Company Specialties:
- Call Center and Contact Center Services
- Offshore, Nearshore, and Onshore Solutions
- Customer Service and Technical Support
- Business Process Outsourcing (BPO)
- Staff Augmentation Services
- Recruitment Process Outsourcing (RPO)
- Global Compliance and Payroll Solutions
- Back Office Operations
- Marketing and Sales Team Outsourcing
- IT and Development Outsourcing
- Human Resources Outsourcing
- Remote Talent and Teams
- Finance and Accounting Outsourcing
Company Website: www.1840andco.com
ASSUMPTION: 1840 & Company's extensive experience and global presence provide a stable and supportive work environment for employees.
📊 Role Analysis
Career Level: Entry Level. This role is an excellent starting point for individuals looking to build a career in marketing.
Reporting Structure: The Marketing Specialist will report directly to the Marketing Manager or similar role within the marketing department.
Work Arrangement: On-site (Mexico City). While the company offers remote work opportunities for some roles, this position requires on-site presence.
Growth Opportunities:
- As the company continues to expand, there may be opportunities for the Marketing Specialist to take on more responsibilities or move into a management role.
- The diverse range of services offered by 1840 & Company provides opportunities for the Marketing Specialist to gain experience in various marketing disciplines.
- The global nature of the company's client base may offer opportunities for international travel or remote work in the future.
ASSUMPTION: The growth opportunities for this role will depend on the individual's performance, the company's expansion, and the availability of suitable positions.
🌍 Location & Work Environment
Office Type: Corporate Office. The Marketing Specialist will work in the company's office located in Mexico City.
Office Location(s): Creative Planning Plaza, Building 2, Suite 300, 5440 West 110th Street, Overland Park, KS 66211, US (Headquarters). The Marketing Specialist will work in the company's office located in Mexico City.
Geographic Context:
- Mexico City is the capital and most populous city of Mexico, with a population of over 21 million people.
- The city is a major cultural, financial, and political center in North America.
- Mexico City offers a vibrant arts scene, diverse cuisine, and numerous historical sites.
Work Schedule: Standard working hours (Monday-Friday, 9:00 AM - 6:00 PM CST) with a one-hour lunch break.
ASSUMPTION: The work environment at 1840 & Company's Mexico City office is likely to be dynamic, collaborative, and multicultural, reflecting the company's global presence.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR department
- In-person or virtual interview with the hiring manager
- Background check and reference verification
- Job offer and onboarding
Key Assessment Areas:
- Marketing knowledge and experience
- Communication and presentation skills
- Problem-solving and analytical skills
- Cultural fit and adaptability
Application Tips:
- Tailor your resume and cover letter to highlight your marketing experience and relevant skills.
- Demonstrate your understanding of the role and the company by researching 1840 & Company's services and mission.
- Prepare examples of your marketing work, such as social media campaigns, SEO projects, or content creation, to showcase during the interview.
ATS Keywords: Marketing Specialist, Social Media Management, Google AdWords, SEO Optimization, Content Creation, Metrics Analysis, Collaboration, Marketing Strategy, Digital Marketing, CRM Software, CMS Software, Data Analysis, Project Management
ASSUMPTION: The interview process for this role may include assessments of the candidate's marketing skills, as well as their ability to work effectively in a team and adapt to the company's culture.
🛠️ Tools & Technologies
- Social media management platforms (e.g., Hootsuite, Buffer)
- Google AdWords and Google Analytics
- SEO tools (e.g., SEMrush, Ahrefs)
- Content creation tools (e.g., Canva, Adobe Creative Suite)
- Project management tools (e.g., Asana, Trello)
- CRM and CMS software (e.g., Salesforce, WordPress)
ASSUMPTION: The specific tools and technologies used by the Marketing Specialist may vary depending on the company's preferences and the candidate's expertise.
👔 Cultural Fit Considerations
Company Values:
- Customer-centricity
- Innovation and continuous improvement
- Collaboration and teamwork
- Integrity and accountability
- Diversity and inclusion
Work Style:
- Fast-paced and dynamic
- Data-driven and results-oriented
- Collaborative and team-focused
- Adaptable and open to change
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic work environment?
- Are you comfortable working in a multicultural team and adapting to diverse perspectives?
- Do you have strong communication and presentation skills, with the ability to clearly articulate complex ideas?
- Are you detail-oriented and able to manage multiple projects simultaneously?
ASSUMPTION: The ideal candidate for this role will be a strong communicator, adaptable, and able to thrive in a fast-paced, collaborative work environment.
⚠️ Potential Challenges
- The Marketing Specialist may face challenges in keeping up with the latest trends and best practices in digital marketing.
- The role may require working with tight deadlines and managing multiple projects simultaneously, which can be stressful at times.
- The Marketing Specialist may need to coordinate with external vendors, which can be complex and time-consuming.
- The role may require occasional travel to attend industry events or meet with clients, which can disrupt the Marketing Specialist's routine.
ASSUMPTION: The Marketing Specialist should be prepared to face these challenges and have strategies in place to manage their workload and maintain a healthy work-life balance.
📈 Similar Roles Comparison
- Unlike other marketing roles, this position focuses heavily on social media management and Google AdWords campaigns, with a lesser emphasis on traditional marketing channels.
- This role is well-suited for individuals with a strong background in digital marketing and a passion for staying up-to-date with the latest trends and best practices.
- Career progression in this role may include moving into a management position or specializing in a specific marketing discipline, such as SEO or content strategy.
ASSUMPTION: The Marketing Specialist should be prepared to adapt to the unique demands of this role and be open to learning and growing in a dynamic work environment.
📝 Sample Projects
- Developing and implementing a social media strategy for a new product launch
- Conducting keyword research and optimizing website content for a specific target audience
- Managing a Google AdWords campaign to drive traffic and conversions for an e-commerce website
ASSUMPTION: These sample projects are intended to illustrate the types of tasks the Marketing Specialist may be responsible for, but the actual projects may vary depending on the company's needs and the Marketing Specialist's skills and experience.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this role fit into the overall marketing strategy for the company?
- What are the most challenging aspects of this role, and how can I best prepare to succeed in them?
- What opportunities are there for professional growth and development within the marketing department and the company as a whole?
- How does the company support work-life balance for its employees?
ASSUMPTION: These questions are designed to help the Marketing Specialist better understand the role, the company's culture, and the opportunities for growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your marketing experience and relevant skills.
- Prepare examples of your marketing work, such as social media campaigns, SEO projects, or content creation, to showcase during the interview.
- Follow up with the HR department one week after submitting your application to inquire about the status of your application.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
