Marketing Specialist

📌 Core Information

🔹 Job Title: Marketing Specialist

🔹 Company: Patsnap

🔹 Location: Singapore

🔹 Job Type: Full Time

🔹 Category: Marketing

🔹 Date Posted: May 22, 2025

🔹 Experience Level: Entry to Mid-Level (1-3 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Creating and executing content calendars aligned with product launches and marketing campaigns
• Producing customer-centric assets such as case studies, blog posts, and video scripts
• Optimizing website copy, landing pages, and collaborating with demand gen teams for digital campaigns
• Working in a fast-paced, cross-functional environment with a global team

ASSUMPTION: This role requires a strong understanding of AI/ML concepts and SaaS business models to effectively communicate technical aspects to diverse audiences.

📋 Key Responsibilities

✅ Create and execute a content calendar aligned with product launches, ABM campaigns, and regional demand generation goals

✅ Produce customer-centric assets: case studies, blog posts, and video scripts that translate technical AI capabilities into clear business outcomes

✅ Optimize website copy, landing pages, and partner with demand gen teams to adapt content for LinkedIn campaigns, email nurtures, and paid media

ASSUMPTION: This role may require occasional work on weekends or evenings to meet tight deadlines or support global team members in different time zones.

🎯 Required Qualifications

Education: Bachelor’s degree in Marketing, Communications, or a related field

Experience: 1-3 years of experience in B2B marketing, content creation, or digital campaigns (internships included)

Required Skills:

• Strong writing skills in English
• Basic understanding of AI/ML concepts and SaaS business models
• Ability to simplify technical jargon for diverse audiences
• Team player with a “learn fast” mindset

Preferred Skills:

• Proficiency in Mandarin to collaborate with global team members

ASSUMPTION: While not explicitly stated, proficiency in content creation tools (e.g., Canva, Adobe Creative Suite) and marketing automation platforms (e.g., HubSpot, Marketo) would be beneficial for this role.

💰 Compensation & Benefits

Salary Range: SGD 4,000 - 6,000 per month (Estimated based on market standards for entry to mid-level marketing roles in Singapore)

Benefits:

• Medical, dental, and vision insurance
• Retirement savings plan
• Employee stock options
• Flexible work arrangements
• Professional development opportunities

Working Hours: Full-time (40 hours/week), with flexible work arrangements and remote work options available

ASSUMPTION: The salary range provided is an estimate based on market data for similar roles in Singapore. Actual compensation may vary based on the candidate's skills, experience, and negotiation.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development, specifically AI-powered IP and R&D intelligence

Company Size: 501-1,000 employees (Global), with a Singapore office of around 50 employees

Founded: 2007, with a unicorn status achieved in 2023

Company Description:

• Patsnap is a global, pre-IPO company that transforms the way organizations harness their Intellectual Property and Research & Development productivity
• Their platform revolutionizes how IP and R&D teams collaborate across the entire innovation lifecycle using domain-specific AI
• With over 12,000 customers worldwide, including some of the biggest names in innovation, Patsnap is at the forefront of technological advancement

Company Specialties:

• Intellectual Property Management
• Scientific research
• Life sciences research
• Academic research
• Research and Development
• Competitive intelligence
• Intellectual Asset Management
• IP renewals
• IP consulting
• Business intelligence
• M&A
• Patent search
• Patent analysis
• Data analysis
• IP Portfolio Management
• Innovation strategy
• Market intelligence
• Emerging technology
• Corporate strategy
• Corporate innovation
• Innovation intelligence
• Connected innovation

Company Website: http://www.patsnap.com/

ASSUMPTION: Patsnap's rapid growth and global presence offer ample opportunities for career advancement and exposure to diverse industries.

📊 Role Analysis

Career Level: Entry to Mid-Level (1-3 years of experience)

Reporting Structure: This role reports directly to the Marketing Manager and works closely with the Demand Generation, Product Marketing, and Content teams

Work Arrangement: On-site, with flexible work arrangements and remote work options available

Growth Opportunities:

• Potential career progression into senior marketing roles or specialized positions within the marketing department
• Opportunities to work on global campaigns and collaborate with international teams
• Access to professional development resources and training programs

ASSUMPTION: Given Patsnap's rapid growth and expansion, there may be opportunities for this role to evolve or change over time.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space with state-of-the-art facilities

Office Location(s): 47 Scotts Road - Goldbell Towers, #11-03, Singapore, 228233

Geographic Context:

• Singapore is a multicultural city-state with a thriving tech industry and a high quality of life
• The office is located in the Orchard Road district, offering easy access to public transportation, shopping, dining, and entertainment options
• The city has a tropical rainforest climate, with hot and humid weather year-round

Work Schedule: Monday to Friday, 9:00 AM to 6:00 PM, with a one-hour lunch break

ASSUMPTION: While the role is on-site, Patsnap's flexible work arrangements may allow for occasional remote work or flexible hours.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR team
• In-depth interviews with the Marketing Manager and other team members
• Final round interview with the Head of Marketing
• Background check and offer extension

Key Assessment Areas:

• Writing and communication skills
• Understanding of AI/ML concepts and SaaS business models
• Cultural fit and alignment with company values
• Problem-solving skills and ability to work in a fast-paced environment

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Provide examples of your writing and content creation work, if available
• Prepare for behavioral and situational interview questions that assess your problem-solving skills and cultural fit
• Research Patsnap's products, services, and company culture to demonstrate your enthusiasm and understanding

ATS Keywords: Content Creation, Digital Marketing, B2B Marketing, Storytelling, AI, SaaS, Writing, Team Player, Data-Driven Marketing, Customer Success, Case Studies, Blog Posts, Video Scripts, Website Optimization, Landing Pages, Email Campaigns

ASSUMPTION: Patsnap's interview process may include assessments or case studies to evaluate your content creation and strategic thinking skills.

🛠️ Tools & Technologies

• Content creation tools (e.g., Canva, Adobe Creative Suite)
• Marketing automation platforms (e.g., HubSpot, Marketo)
• Project management tools (e.g., Asana, Trello)
• AI-powered tools for content ideation and optimization

ASSUMPTION: Patsnap may provide training and resources to help new employees become proficient in their proprietary tools and platforms.

👔 Cultural Fit Considerations

Company Values:

• Integrity: We hold each other accountable for our actions.
• Leadership: We lead by example and inspire each other to reach for new heights.
• Openness: We are open and honest and share our ideas with care and consideration.
• Growth: We are lifelong learners who aspire to improve each day.
• Innovation: We seek out new ways to solve problems.
• Customer: Our customer is at the center of everything we do. Their success is our success.

Work Style:

• Collaborative and cross-functional, with a focus on teamwork and open communication
• Fast-paced and dynamic, with a focus on continuous learning and improvement
• Data-driven and strategic, with a focus on measurable results and ROI

Self-Assessment Questions:

• Do you thrive in a fast-paced, collaborative environment?
• Are you comfortable working with technical concepts and translating them into clear, engaging content?
• Do you share Patsnap's commitment to integrity, leadership, openness, growth, innovation, and customer focus?

ASSUMPTION: Patsnap values diversity and inclusion, and encourages applicants from all backgrounds to apply.

⚠️ Potential Challenges

• Managing multiple projects and deadlines in a fast-paced environment
• Working with technical subject matter and translating complex concepts into clear, engaging content
• Collaborating with global teams and managing time zone differences
• Keeping up with the latest trends and best practices in AI and marketing

ASSUMPTION: Patsnap's supportive work environment and professional development opportunities can help employees overcome these challenges.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position requires a strong understanding of AI/ML concepts and SaaS business models
• This role focuses on creating customer-centric content that translates technical AI capabilities into clear business outcomes
• Career progression in this role may lead to specialized positions within the marketing department or senior marketing roles

ASSUMPTION: While this role is similar to other content marketing positions, its focus on AI and customer success sets it apart.

📝 Sample Projects

• Creating a case study that highlights the business impact of Patsnap's AI-powered platform for a specific industry or use case
• Developing a blog post series that explains complex AI concepts in an accessible and engaging way for non-technical audiences
• Writing and producing a video script that showcases Patsnap's platform features and benefits for a webinar or event

ASSUMPTION: These sample projects are intended to illustrate the types of content creation tasks required for this role, but may not be representative of all projects or tasks.

❓ Key Questions to Ask During Interview

• How does this role support Patsnap's overall marketing strategy and business goals?
• What are the most significant challenges facing the marketing department, and how can this role help address them?
• How does Patsnap foster a culture of innovation and continuous learning?
• What opportunities are there for professional development and career growth within the marketing department?
• How does Patsnap support work-life balance and employee well-being?

ASSUMPTION: These questions are intended to help you better understand the role, the team, and the company culture, but you should also prepare questions specific to your own interests and concerns.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link: https://jobs.lever.co/patsnap/99b403dc-7aa7-433f-83f2-a2eade426e67
• Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
• Prepare for behavioral and situational interview questions that assess your problem-solving skills and cultural fit
• Research Patsnap's products, services, and company culture to demonstrate your enthusiasm and understanding
• Follow up with the HR team one week after submitting your application to confirm receipt and inquire about the next steps in the interview process

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.