Marketing Specialist

📌 Core Information

🔹 Job Title: Marketing Specialist

🔹 Company: City of Hope

🔹 Location: Newnan, GA

🔹 Job Type: Full-time

🔹 Category: Marketing & Communications

🔹 Date Posted: July 10, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and executing integrated marketing strategies
• Collaborating with internal teams and clinical stakeholders
• Creating engaging marketing content
• Overseeing project deliverables and managing budgets

ASSUMPTION: This role requires a balance of creativity and organization, with a strong focus on collaboration and project management.

📋 Key Responsibilities

✅ Contribute to the development and execution of integrated marketing and communication strategies

✅ Partner with the Marketing Manager to develop patient access plans, physician and clinical marketing campaigns, competitive landscapes, and consumer insights

✅ Collaborate with clinical stakeholders, physicians, and internal teams to deliver clear, accurate, and engaging marketing content

✅ Oversee day-to-day deliverables, provide direction and resources to internal/external partners, and ensure project deliverables are made in a timely manner

✅ Assist in tracking expenses and processing invoices to maintain the budget

✅ Provide oversight for community engagement events and work cross-functionally with hospital teams to support the hospital and increase brand awareness within the community

✅ Create and edit content for digital, print, and social media platforms, including writing patient stories and clinical service line copy

✅ Ensure all content complies with brand, regulatory, and HIPAA guidelines

ASSUMPTION: This role involves a mix of strategic planning, tactical execution, and cross-functional collaboration, with a focus on driving patient access and brand awareness.

🎯 Required Qualifications

Education: Bachelor’s degree in Marketing, Communication, Business, or a related field

Experience: Minimum of 1 year of professional experience in marketing or communications, with at least 3 years in a senior-level role within a healthcare setting

Required Skills:

• Strong project management, communication, and cross-functional collaboration skills
• Proven success in writing and editing medical content, health care publications, and stories
• Experience working with oncology or specialty service lines
• Familiarity with clinical and physician marketing platforms, including Doximity and Medscape

Preferred Skills:

• Experience developing communications and health care marketing campaigns
• AP Style
• Advanced Degree (e.g., Master’s Degree) in Marketing, Communication, Business, or a related field

ASSUMPTION: While a Bachelor's degree is required, an advanced degree would be beneficial for this role due to the strategic and collaborative nature of the position.

💰 Compensation & Benefits

Salary Range: $60,000 - $80,000 per year (based on industry standards for a Marketing Specialist with 2-5 years of experience in the healthcare industry)

Benefits:

• 21 Personal Time Off Days
• 7 Holidays off
• Company-matched 401(k)
• Employee Assistance programs

Working Hours: Full-time, typically Monday-Friday, 8:00 AM - 5:00 PM (with some flexibility)

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Marketing Specialist with the required experience level in the healthcare industry. The actual salary may vary based on factors such as performance, location, and company-specific policies.

📌 Applicant Insights

🔍 Company Context

Industry: City of Hope is a leading research and treatment organization in the U.S., specializing in cancer, diabetes, and other life-threatening illnesses. They are a nonprofit organization with a comprehensive cancer center and a growing national system of clinical care locations.

Company Size: City of Hope has 10,001+ employees, making it a large organization with significant resources and opportunities for growth.

Founded: City of Hope was founded in 1913 and has since grown into one of the largest cancer research and treatment organizations in the U.S.

Company Description:

• City of Hope's mission is to deliver the cures of tomorrow to the people who need them today
• They bring a uniquely integrated model to patients, spanning cancer care, research and development, academics and training, and innovation initiatives
• City of Hope's growing national system includes its Los Angeles campus, a network of clinical care locations across Southern California, and treatment facilities in Atlanta, Chicago, and Phoenix

Company Specialties:

• Brain Cancer
• Breast Cancer
• Diabetes
• Endocrinology & Metabolism
• Gastrointestinal Cancer
• Gynecologic Cancer
• Liver Cancer
• Leukemia
• Lung Cancer and Thoracic Oncology
• Lymphoma
• Musculoskeletal Cancer
• Pediatric Cancer
• Supportive Care
• Urologic Cancer

Company Website: cityofhope.org

ASSUMPTION: City of Hope's large size and comprehensive focus on cancer research and treatment provide ample opportunities for career growth and development within the organization.

📊 Role Analysis

Career Level: This role is a mid-level position within the marketing department, reporting directly to the Executive Director of Marketing and Communications.

Reporting Structure: The Marketing Specialist will report to the Executive Director of Marketing and Communications and collaborate closely with the Marketing Manager.

Work Arrangement: This is an on-site position, with the primary work location being the City of Hope Atlanta facility in Newnan, GA.

Growth Opportunities:

• Potential to advance to a Marketing Manager or similar role within the marketing department
• Opportunities to work on diverse projects and gain experience in various aspects of marketing and communications
• Chance to contribute to City of Hope's mission and make a significant impact on patients' lives

ASSUMPTION: Given City of Hope's large size and comprehensive focus on cancer research and treatment, there are ample opportunities for career growth and development within the organization.

🌍 Location & Work Environment

Office Type: City of Hope Atlanta is a standalone facility dedicated to cancer treatment and research.

Office Location(s): 600 Celebrate Life Parkway, Newnan, GA 30265

Geographic Context:

• Newnan, GA is located approximately 40 miles southwest of Atlanta, offering a suburban environment with easy access to urban amenities
• The area has a humid subtropical climate, with mild winters and hot, humid summers
• Newnan has a population of around 40,000 people and offers a mix of historic and modern attractions, as well as a variety of dining and entertainment options

Work Schedule: The Marketing Specialist will typically work Monday-Friday, 8:00 AM - 5:00 PM, with some flexibility for project needs.

ASSUMPTION: While the primary work location is on-site, City of Hope may offer flexible work arrangements, such as hybrid or remote work, depending on the specific needs of the role and the organization's policies.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the hiring manager
• In-person or virtual interview with the hiring manager and other team members
• Final interview with the Executive Director of Marketing and Communications
• Background check and offer extension

Key Assessment Areas:

• Marketing and communications skills
• Project management and organizational skills
• Collaboration and teamwork skills
• Cultural fit and alignment with City of Hope's mission and values

Application Tips:

• Tailor your resume and cover letter to highlight relevant marketing and healthcare experience, as well as any skills or accomplishments that demonstrate your fit for this role
• Prepare examples of your marketing and communications work, such as campaigns, content pieces, or project case studies, to showcase during the interview process
• Research City of Hope's mission, values, and recent initiatives to show your enthusiasm for the organization and your understanding of their work

ATS Keywords: Marketing, Communications, Healthcare, Oncology, Campaign Development, Content Creation, Project Management, Collaboration, Branding, Digital Marketing, Social Media, Patient Education, Clinical Marketing, Budget Management, Event Oversight

ASSUMPTION: City of Hope's application process may vary depending on the specific role and the organization's current hiring needs. It is essential to monitor the job posting and follow any instructions provided for a successful application.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Marketing automation and project management tools (e.g., Asana, Trello, Hootsuite, Marketo)
• Content management systems (e.g., WordPress, Drupal)
• Graphic design tools (e.g., Adobe Creative Suite, Canva)

ASSUMPTION: The specific tools and technologies required for this role may vary depending on City of Hope's current technology stack and the Marketing Specialist's specific responsibilities.

👔 Cultural Fit Considerations

Company Values:

• Compassion
• Collaboration
• Excellence
• Innovation
• Integrity
• Stewardship

Work Style:

• Collaborative and team-oriented
• Results-driven and focused on delivering high-quality work
• Adaptable and responsive to changing priorities and deadlines
• Committed to City of Hope's mission and values

Self-Assessment Questions:

• How do you demonstrate compassion in your marketing and communications work?
• Can you provide an example of a time when you successfully collaborated with a cross-functional team to achieve a marketing goal?
• How do you ensure the quality and accuracy of your marketing content, particularly when working with sensitive or complex medical information?

ASSUMPTION: City of Hope places a strong emphasis on cultural fit and alignment with their mission and values. Applicants should be prepared to demonstrate their fit with the organization's culture and commitment to its mission.

⚠️ Potential Challenges

• Managing multiple projects and deadlines simultaneously
• Balancing strategic planning and tactical execution
• Working with sensitive or complex medical information and ensuring compliance with regulatory and HIPAA guidelines
• Adapting to a large, complex organization with a diverse range of stakeholders

ASSUMPTION: While City of Hope offers numerous opportunities for growth and development, the size and complexity of the organization may present unique challenges for the Marketing Specialist.

📈 Similar Roles Comparison

• Compared to other marketing roles in the healthcare industry, this position places a strong emphasis on collaboration and cross-functional teamwork, as well as a focus on driving patient access and brand awareness
• City of Hope's comprehensive focus on cancer research and treatment sets it apart from other healthcare organizations, offering unique opportunities for career growth and development within the field
• This role may differ from marketing positions in other industries in terms of the complexity and sensitivity of the content, as well as the need to comply with regulatory and HIPAA guidelines

ASSUMPTION: While this role shares similarities with other marketing positions in the healthcare industry, City of Hope's unique focus on cancer research and treatment, as well as its large size and comprehensive approach, set it apart from other organizations.

📝 Sample Projects

• Developing and executing a targeted marketing campaign to increase patient access to a newly launched clinical service line
• Creating and editing patient stories and clinical service line copy for City of Hope's website and other marketing materials
• Managing a community engagement event, such as a health fair or fundraiser, to raise awareness of City of Hope's services and build relationships with local organizations and community members

ASSUMPTION: The specific projects assigned to the Marketing Specialist may vary depending on City of Hope's current initiatives and the organization's priorities.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the marketing department, and how this role fits into the broader organization?
• How does City of Hope support the professional development and growth of its marketing team members?
• What are the most significant challenges facing the marketing department in the coming year, and how can this role contribute to addressing them?
• How does City of Hope measure the success of its marketing campaigns, and what key performance indicators (KPIs) are most important for this role?
• What opportunities are there for collaboration with other departments or external partners, and how can this role facilitate those relationships?

ASSUMPTION: Asking thoughtful, informed questions during the interview process demonstrates your interest in the role and your commitment to City of Hope's mission and values.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the following link: https://ctca.wd1.myworkdayjobs.com/CancerCenter_Careers/job/Newnan-GA/Marketing-Specialist_JR-14592
• Tailor your resume and cover letter to highlight relevant marketing and healthcare experience, as well as any skills or accomplishments that demonstrate your fit for this role
• Prepare examples of your marketing and communications work, such as campaigns, content pieces, or project case studies, to showcase during the interview process
• Research City of Hope's mission, values, and recent initiatives to show your enthusiasm for the organization and your understanding of their work
• Follow up with the hiring manager one week after submitting your application to inquire about the status of your application and express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.