MARKETING SPECIALIST

📌 Core Information

🔹 Job Title: Marketing Specialist

🔹 Company: Palms Medical Group

🔹 Location: High Springs, Florida

🔹 Job Type: On-site, Full-time

🔹 Category: Medical Practices

🔹 Date Posted: May 12, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Leading and managing a team of Outreach & Eligibility Enrollment Specialists
• Overseeing all marketing activities and advertising campaigns for Palms Medical Group
• Building and maintaining relationships with individuals, foundations, and corporate partners
• Coordinating community events, health fairs, and sponsorships
• Creating and editing the PMG patient newsletter

ASSUMPTION: This role requires a balance of leadership, creativity, and strong organizational skills to effectively manage marketing efforts and team members.

📋 Key Responsibilities

✅ Provide leadership, training, and supervision to Outreach & Eligibility Enrollment Specialists

✅ Develop, implement, and oversee policies and procedures related to marketing and team activities

✅ Oversee all PMG advertising and marketing campaigns (print, radio, and online)

✅ Review and evaluate the effectiveness and efficiency of marketing operations

✅ Serve as a liaison to outside agencies and organizations related to the outreach function

✅ Coordinate PMG sponsorship of community organizations and events

✅ Edit and coordinate the PMG patient newsletter

✅ Oversee PMG’s participation in health fairs and coordinate the annual health fair

✅ Recruit and utilize volunteers

✅ Complete quarterly reports for Outreach & Eligibility Enrollment Specialists to HRSA

✅ Develop, discover, and attend community events to promote coverage options and PMG’s mission/services

✅ Collaborate with local organizations to build awareness, spur enrollment, and build referral linkages

✅ Attend and successfully complete all required training programs and professional development opportunities

✅ Serve as a member of the senior management team in planning, leading, organizing, implementing, and evaluating various operating functions/processes essential for PMG success

✅ Perform other duties as requested by the CEO

ASSUMPTION: This role involves a mix of strategic planning, hands-on execution, and team management, requiring strong multitasking and prioritization skills.

🎯 Required Qualifications

Education: Bachelor’s degree from an accredited institution with an educational emphasis in marketing, advertising, public relations, or a related business field

Experience: Three (3) years’ experience in a healthcare management setting

Required Skills:

• Proven leadership, training, and supervision skills
• Strong organizational skills and attention to detail
• Proficiency in social media as a marketing tool
• Background in web development
• Proficient in Microsoft Office Suite (Word, Excel)

Preferred Skills:

• Experience with marketing automation tools
• Fluency in Spanish

ASSUMPTION: Candidates with experience in healthcare marketing and a proven track record of successful team management will be strongly considered.

💰 Compensation & Benefits

Salary Range: $45,000 - $60,000 per year (Based on industry standards for a Marketing Specialist in North Florida with 2-5 years of experience)

Benefits:

• Health, dental, and vision insurance
• 401(k) retirement plan with employer match
• Paid time off (vacation, sick, and holidays)
• Employee assistance program
• Continuing education opportunities

Working Hours: Full-time, Monday-Friday, 8:00 AM - 5:00 PM (Some evenings and weekends may be required for events and community activities)

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Palms Medical Group is a not-for-profit medical practice focused on providing quality, affordable primary care and preventative services to patients in North Florida

Company Size: Palms Medical Group has 201-500 employees, offering a mid-sized company environment with opportunities for growth and collaboration

Founded: Palms Medical Group was founded in 1996 and has since expanded to 13 offices across 7 counties

Company Description:

• Palms Medical Group is committed to bringing quality, affordable healthcare to patients of all ages and backgrounds
• The organization offers a full range of evidence-based healthcare services and takes pride in its flexible hours, same-day scheduling, and bilingual staff
• Palms Medical Group is dedicated to providing care when and where patients need it

Company Specialties:

• Pharmacy services
• Non-profit management
• Federally Qualified Health Center (FQHC) services
• Dental care
• X-ray services
• Medical clinic services
• Pediatric care
• Nurse practitioner services
• Provider services
• Graduate Medical Education (GME)
• Student health services
• Advanced Practice Registered Nurse (APRN) services
• And patient-centered care

Company Website: http://www.palmsmg.org

ASSUMPTION: Palms Medical Group's not-for-profit status and focus on community health make it an attractive option for candidates interested in making a positive impact on patients' lives.

📊 Role Analysis

Career Level: This role is suitable for a mid-career professional with 2-5 years of experience in healthcare marketing or a related field

Reporting Structure: The Marketing Specialist reports directly to the CEO and works closely with the senior management team

Work Arrangement: This is an on-site, full-time position with the opportunity to work remotely for specific events or projects, as needed

Growth Opportunities:

• Advancement to a marketing management or director role within the organization
• Expanding marketing efforts to new locations and patient populations
• Developing and implementing innovative marketing strategies to improve patient outcomes and satisfaction

ASSUMPTION: This role offers opportunities for professional growth and development within the organization, as Palms Medical Group continues to expand its services and patient base.

🌍 Location & Work Environment

Office Type: Palms Medical Group has multiple office locations across North Florida, with the primary office for this role being in High Springs

Office Location(s): 23476 NW 186th Ave, High Springs, FL 32643

Geographic Context:

• High Springs is a small city in North Central Florida, with a population of approximately 5,500 residents
• The city is located near major highways, providing easy access to nearby cities and attractions
• High Springs offers a mix of urban and rural living, with a low cost of living compared to larger cities in Florida

Work Schedule: The Marketing Specialist works Monday-Friday, 8:00 AM - 5:00 PM, with some flexibility for evening and weekend events as needed

ASSUMPTION: The location and work environment for this role offer a balance between professional growth and personal well-being, with opportunities to engage with the local community and make a positive impact on patients' lives.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR department
• In-person or virtual interview with the hiring manager and/or senior management team
• Background check and reference verification
• Job offer and onboarding

Key Assessment Areas:

• Marketing and advertising strategies
• Team management and leadership skills
• Creativity and innovation in community engagement
• Adaptability and problem-solving skills

Application Tips:

• Highlight relevant marketing experience and achievements in your resume
• Tailor your cover letter to demonstrate your understanding of Palms Medical Group's mission and values
• Prepare examples of successful marketing campaigns or projects you've led, focusing on outcomes and impact

ATS Keywords: Marketing, Advertising, Community Engagement, Team Management, Healthcare, Non-Profit, Social Media, Web Development, Microsoft Office

ASSUMPTION: The application process for this role is designed to assess candidates' marketing expertise, leadership skills, and cultural fit within the organization.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Social media platforms (Facebook, Instagram, Twitter, LinkedIn)
• Web development tools (HTML, CSS, JavaScript)
• Marketing automation tools (e.g., Mailchimp, Hootsuite, Buffer)

ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role, as they are used daily to create, implement, and track marketing efforts.

👔 Cultural Fit Considerations

Company Values:

• Patient-centered care
• Quality and excellence
• Integrity and honesty
• Collaboration and teamwork
• Continuous learning and improvement

Work Style:

• Self-motivated and detail-oriented
• Strong organizational skills and ability to manage multiple projects
• Adaptable and able to work in a fast-paced, dynamic environment
• Excellent communication and interpersonal skills

Self-Assessment Questions:

• How do you align with Palms Medical Group's commitment to patient-centered care?
• Describe a time when you had to manage a team through a significant challenge or change. How did you approach this situation, and what was the outcome?
• How do you stay organized and manage your time effectively when working on multiple projects simultaneously?

ASSUMPTION: Candidates who demonstrate a strong understanding of Palms Medical Group's values and a compatible work style will be well-suited to this role and the organization's culture.

⚠️ Potential Challenges

• Managing a team with varying levels of experience and skill sets
• Balancing multiple marketing campaigns and projects simultaneously
• Adapting to changes in the healthcare industry and regulatory environment
• Maintaining a strong work-life balance while managing evening and weekend events

ASSUMPTION: These challenges can be overcome with strong leadership, effective communication, and a commitment to continuous learning and improvement.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position requires a strong focus on community engagement and building relationships with local organizations and partners
• This role offers the opportunity to work in a not-for-profit setting, with a mission-driven focus on improving patient outcomes and access to care
• Career progression in this role may include advancement to marketing management or director positions within the organization or related healthcare industries

ASSUMPTION: Understanding the unique aspects of this role and its comparison to similar positions can help candidates determine if this opportunity aligns with their career goals and interests.

📝 Sample Projects

• Developing and executing a targeted social media campaign to increase patient engagement and awareness of PMG services
• Coordinating a community health fair that attracts over 500 attendees and results in a 20% increase in new patient registrations
• Creating and distributing a quarterly patient newsletter that highlights PMG's services, success stories, and community events

ASSUMPTION: These sample projects demonstrate the range of marketing and community engagement activities required for success in this role.

❓ Key Questions to Ask During Interview

• How does Palms Medical Group support the professional development and growth of its marketing team members?
• Can you describe the team structure and dynamics within the marketing department and how this role fits into the organization's overall strategy?
• How does Palms Medical Group measure the success of its marketing campaigns and initiatives?
• What are the most significant challenges facing the marketing department in the coming year, and how can this role help address them?
• How does Palms Medical Group engage with and support the local community, and how can this role contribute to those efforts?

ASSUMPTION: Asking these questions can help candidates better understand the role, the team, and the organization's priorities and goals.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant marketing experience and skills
• Prepare examples of successful marketing campaigns or projects you've led, focusing on outcomes and impact
• Follow up with the HR department one week after submitting your application to confirm receipt and inquire about next steps

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.