📌 Core Information
🔹 Job Title: Marketing Specialist
🔹 Company: Optima Living
🔹 Location: Vancouver, British Columbia, Canada
🔹 Job Type: On-site
🔹 Category: Marketing
🔹 Date Posted: April 11, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site with potential travel to Victoria and Okanagan
🚀 Job Overview
Key aspects of this role include:
- Managing go-to-market launches for multiple communities
- Leading generation efforts to attract potential residents
- Collaborating with external agencies and maintaining brand consistency
- Working in a fast-paced environment with a customer-centric approach
ASSUMPTION: This role requires a self-driven, organized, and results-oriented individual who can work under pressure and manage multiple location brands.
📋 Key Responsibilities
✅ Manage go-to-market launches for multiple communities, delivering high-quality messaging and content that communicates their value.
✅ Lead generation and community outreach efforts, proactively identifying opportunities to enhance marketing strategy to attract and engage potential residents and the broader community.
✅ Manage and execute on strategic initiatives, including market and competitor analysis, pricing analysis, and buyer personas and use cases.
✅ Build strategies to support consistent use of brand standards internally.
✅ Develop and manage strong relationships with internal and external stakeholders, fostering partnerships that enhance marketing and outreach efforts.
✅ Collaborate with external marketing agency to ensure deadlines and budgets are met, while also seeking creative ideas to highlight best practices in operating senior living communities and featuring residents in social media, web, and other platforms.
✅ Leverage social media platforms to raise awareness, drive resident occupancy, and support team member recruitment efforts.
✅ Assist in the planning and implementation of the annual marketing plan, budget, occupancy KPIs, and leasing objectives.
✅ Maintain accurate data for reporting purposes and use statistics to evaluate sales and marketing effectiveness.
✅ Prepare marketing and sales reports to inform decision-making and track progress toward marketing goals.
✅ Fulfill administrative duties related to marketing, including responding to emails, voicemails, and other communications, handling requests for marketing-related products, and other tasks as assigned.
✅ Other duties as assigned to support operational requirements.
ASSUMPTION: This role requires strong project management skills, exceptional attention to detail, and outstanding leadership capabilities.
🎯 Required Qualifications
Education: Bachelor's degree in marketing is considered an asset.
Experience: 2-5 years of marketing experience, with a demonstrated ability to work effectively in a fast-paced environment.
Required Skills:
- Proficiency in using essential tools, including Office 365 (including SharePoint and Teams), Monday, and CRM
- Experience in writing detailed project briefs and campaign plans with a customer-centric approach
- Strong project management skills, including setting and tracking campaign goals and results
- Exceptional attention to detail, organized, and the ability to follow brand guidelines
- Outstanding leadership capabilities, with a "results-oriented" purpose
- Experience in agency and vendor management for content creation (design and copy)
- Excellent communication skills, both written and verbal
- Ability to travel to communities and regional offices up to 25% of the time
Preferred Skills:
- Experience in the senior living industry
- Fluency in French or other languages
ASSUMPTION: Candidates should have a strong ability to work effectively in a fast-paced environment and be comfortable managing multiple location brands.
💰 Compensation & Benefits
Salary Range: $55,000 - $65,000 CAD per year
Benefits:
- Truly awesome teammates
- Welcoming work environment
- Optima Days
- Dental care
- Extended health care
- Life insurance
- RRSP match
- Employee assistance program
- Vision care
Working Hours: Full-time, 40 hours per week
ASSUMPTION: The salary range is based on industry standards for a Marketing Specialist role with 2-5 years of experience in the Vancouver area.
📌 Applicant Insights
🔍 Company Context
Industry: Optima Living operates in the senior living industry, offering Independent Living, Assisted Living, Supportive Living, and Memory Care communities in Alberta and British Columbia.
Company Size: Optima Living has 1,001-5,000 employees, making it a large organization with significant resources and opportunities for career growth.
Founded: Optima Living was founded in 2007 and has since grown to operate over 3,700 beds across various senior living options.
Company Description:
- Optima Living takes an unprecedented approach to senior life, focusing on resident-centered care and creating a welcoming, safe, and respectful environment.
- The company's mission, vision, and values support its North Star principle: "Let us welcome you home."
- Optima Living is an approved service provider with the Interior Health Authority (IHA) and the Fraser Health Authority (FHA), a licensed care provider under the BC Community Care and Assisted Living Act, and a registered approved Assisted Living (AL) Operator with the AL Registrar of BC.
Company Specialties:
- Seniors Independent Living
- Seniors Assisted Living
- Seniors Mental Health
Company Website: http://www.optimaliving.ca
ASSUMPTION: Working at Optima Living offers a unique opportunity to make a significant impact on the lives of seniors and contribute to the company's innovative approach to senior care.
📊 Role Analysis
Career Level: The Marketing Specialist role is an intermediate-level position, requiring a balance of strategic thinking and tactical execution.
Reporting Structure: This role reports directly to the Marketing Manager and may have supervisory responsibilities for junior marketing team members or external vendors.
Work Arrangement: This role is on-site, with potential travel to communities and regional offices up to 25% of the time. The role may also require occasional work from home or remote collaboration with external stakeholders.
Growth Opportunities:
- Proven success in this role may lead to advancement to a Marketing Manager or similar leadership position.
- Optima Living's large size and diverse portfolio of communities offer ample opportunities for career growth and development.
ASSUMPTION: This role provides a strong foundation for a career in marketing, with opportunities for growth and advancement within the company.
🌍 Location & Work Environment
Office Type: Optima Living's headquarters is located in Vancouver, British Columbia, with additional offices in Surrey, Edmonton, and other locations across Alberta and British Columbia.
Office Location(s): 900-688 W Hastings St, Vancouver, British Columbia V6B 1P1, CA, 8382 156 St, Surrey, British Columbia V3S 3R7, CA, 806-0235 101 St NW, Edmonton, Alberta T5J 3G1, CA
Geographic Context:
- Vancouver is a coastal city known for its mild climate, natural beauty, and vibrant cultural scene.
- Surrey is a suburban city located southeast of Vancouver, offering a mix of urban and rural environments.
- Edmonton is the capital city of Alberta, known for its diverse economy and cultural attractions.
Work Schedule: The Marketing Specialist role follows a standard full-time work schedule, with occasional flexibility for remote work or travel.
ASSUMPTION: Optima Living's office locations offer a mix of urban and suburban environments, with opportunities for outdoor recreation and cultural experiences.
💼 Interview & Application Insights
Typical Process:
- Online application submission through the provided link
- Phone or video screening with the HR department
- In-depth interview with the Marketing Manager and a panel of team members
- Background check and reference check
- Job offer and onboarding
Key Assessment Areas:
- Marketing strategy and planning
- Project management skills
- Brand management and consistency
- Communication and interpersonal skills
- Cultural fit and alignment with Optima Living's values
Application Tips:
- Tailor your resume and cover letter to highlight relevant marketing experience and skills
- Prepare for behavioral interview questions that focus on your problem-solving skills, leadership capabilities, and ability to work in a fast-paced environment
- Research Optima Living's company culture and values to demonstrate your fit for the role
- Be prepared to discuss your experience with go-to-market launches, lead generation, and brand management
ATS Keywords: Marketing strategy, project management, brand management, lead generation, customer-centric, stakeholder management, content creation, agency management, social media, data analysis, reporting, team collaboration
ASSUMPTION: Optima Living's hiring process is designed to assess candidates' marketing skills, cultural fit, and ability to thrive in a fast-paced environment.
🛠️ Tools & Technologies
- Office 365 (including SharePoint and Teams)
- Monday
- CRM (customer relationship management) software
- Social media platforms (e.g., Facebook, Instagram, LinkedIn)
- Project management tools (e.g., Asana, Trello)
- Design and content creation tools (e.g., Canva, Adobe Creative Suite)
ASSUMPTION: Optima Living uses a mix of industry-standard and proprietary tools to support its marketing efforts.
👔 Cultural Fit Considerations
Company Values:
- Respect: Optima Living values the dignity and worth of each individual, promoting a culture of respect and inclusivity.
- Dignity: The company strives to maintain the dignity and independence of its residents, fostering an environment where residents feel valued and empowered.
- Teamwork: Optima Living encourages collaboration and teamwork, both among team members and with external stakeholders.
Work Style:
- Optima Living's work environment is fast-paced and dynamic, requiring employees to be adaptable and responsive to change.
- The company values a customer-centric approach, with a focus on delivering exceptional service and experiences.
- Optima Living fosters a culture of continuous learning and growth, encouraging employees to develop their skills and advance their careers.
Self-Assessment Questions:
- How do you demonstrate respect and dignity in your interactions with others, both colleagues and residents?
- Can you provide an example of a time when you worked collaboratively with a team to achieve a common goal, and how did you contribute to the team's success?
- How do you approach continuous learning and personal growth, and how have you applied this mindset in your previous roles?
ASSUMPTION: Optima Living's cultural fit considerations focus on candidates who align with the company's values, demonstrate strong interpersonal skills, and are committed to continuous learning and growth.
⚠️ Potential Challenges
- Managing multiple location brands and go-to-market launches simultaneously may be challenging and require strong organizational skills.
- Working in a fast-paced environment with tight deadlines may be stressful and demanding.
- Optima Living's large size and diverse portfolio of communities may present unique challenges in maintaining brand consistency and consistency in messaging.
- The senior living industry can be emotionally taxing, requiring candidates to be resilient and empathetic.
ASSUMPTION: The Marketing Specialist role presents unique challenges that require a strong, adaptable, and resilient candidate.
📈 Similar Roles Comparison
- The Marketing Specialist role at Optima Living differs from similar roles in other industries in its focus on the senior living sector and the unique challenges and opportunities presented by this niche.
- Compared to other marketing roles in the hospitality or retail industries, the Marketing Specialist role at Optima Living requires a deeper understanding of the senior living industry and its specific marketing challenges and opportunities.
- The Marketing Specialist role at Optima Living may offer more opportunities for career growth and advancement within the company, given its large size and diverse portfolio of communities.
ASSUMPTION: The Marketing Specialist role at Optima Living is unique in its focus on the senior living industry and offers distinct opportunities for career growth and advancement within the company.
📝 Sample Projects
- Developing and executing a go-to-market launch plan for a new assisted living community, including market research, competitive analysis, and the creation of targeted marketing materials.
- Collaborating with an external agency to create a social media campaign that highlights the unique features and benefits of Optima Living's independent living communities, driving occupancy and resident engagement.
- Conducting a pricing analysis and market research project to inform Optima Living's pricing strategy for its memory care services, ensuring competitive positioning and maximizing revenue potential.
ASSUMPTION: The Marketing Specialist role at Optima Living offers a variety of projects that allow candidates to apply their marketing skills and gain valuable experience in the senior living industry.
❓ Key Questions to Ask During Interview
- Can you describe the company's approach to marketing and branding, and how this role fits into the overall marketing strategy?
- How does Optima Living measure the success of its marketing campaigns, and what key performance indicators (KPIs) are used to track progress?
- Can you provide an example of a successful marketing campaign that Optima Living has implemented, and what lessons were learned from that experience?
- How does Optima Living support the professional development and growth of its marketing team members?
- What are the biggest challenges facing the senior living industry, and how does Optima Living differentiate itself from competitors in this market?
ASSUMPTION: Asking thoughtful, insightful questions during the interview demonstrates your interest in the role and commitment to understanding Optima Living's marketing strategy and culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills, with a focus on go-to-market launches, lead generation, and brand management
- Prepare for behavioral interview questions that assess your problem-solving skills, leadership capabilities, and ability to work in a fast-paced environment
- Research Optima Living's company culture and values to demonstrate your fit for the role
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
