Marketing Specialist

📌 Core Information

🔹 Job Title: Marketing Specialist

🔹 Company: Jumbo Group

🔹 Location: Manchester, United Kingdom

🔹 Job Type: Full-Time, Hybrid (3 office days per week)

🔹 Category: Marketing

🔹 Date Posted: May 26, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site with remote flexibility

🚀 Job Overview

Key aspects of this role include:

• Developing and executing annual marketing strategies and campaigns across all channels
• Supporting the overall marketing function to deliver best-in-class marketing plans and events
• Creating and managing social media content and boosting external social channels
• Enhancing brand awareness across the capabilities offered by Jumbo Group
• Collaborating closely with agency partners to ensure marketing plans and strategies align with business goals

ASSUMPTION: This role requires a balance of strategic planning and hands-on execution, with a strong focus on digital marketing and brand management.

📋 Key Responsibilities

✅ Develop and execute annual marketing strategies and campaigns across all channels, with a particular focus on digital, to drive brand awareness and engagement with key audiences

✅ Support the overall marketing function to deliver best-in-class marketing plans and events, ensuring a 360-degree approach that aligns with business objectives

✅ Create and execute content calendars and conduct monthly reports and bi-yearly growth analyses to track the performance of content across platforms

✅ Create and manage social media content for Jumbo Group channels, while boosting external social channels and delivering SEO/SEM management across campaigns to enhance online presence

✅ Enhance brand awareness across the capabilities offered by Jumbo Group, driving website traffic, and acquiring new customers

✅ Implement marketing support plans (consumer & trade) to bolster the sales team, including the development of compelling retail and annual presentations

✅ Collaborate closely with agency partners to ensure marketing plans and strategies are aligned with business goals, making necessary adjustments to plans as needed to optimize performance

✅ Support the presentation process to the sales team, ensuring they have the necessary tools and insights to execute marketing strategies effectively and meet sales objectives

✅ Monitor and report on the key performance metrics of ongoing marketing activities, providing feedback to the business and key stakeholders for continuous improvement

✅ Support the implementation of local POS materials, in-store activities, and collaborations with retailers and other brands/partnerships to enhance brand visibility and drive sales

✅ Develop and adhere to marketing processes, ensuring consistency and efficiency across campaigns and touchpoints. Proactively create new processes or refine existing ones to drive operational efficiencies

✅ Stay up to date on the latest trends, tools, and technologies, using this knowledge to make data-driven decisions and incorporate innovative solutions into marketing strategies

✅ Integrate marketing trends back into the business, sharing relevant insights and strategies with key stakeholders to ensure alignment and continuous growth

✅ Assist in the development and management of partnerships with licensing and distribution brands to drive brand growth and market expansion

ASSUMPTION: This role requires a strong understanding of the consumer goods industry, with a focus on digital marketing and brand management. The ideal candidate will have experience working with agency partners and a proven track record of driving brand awareness and engagement.

🎯 Required Qualifications

Education: Degree educated, preferably in Marketing, Business, or a related field (this is ideal but not essential and will be based on experience)

Experience: 3-5+ years of previous experience working within a consumer goods business, with a focus on digital marketing

Required Skills:

• Exceptional communication and presentation skills, with the ability to convert learnings into actions and recommendations
• Creative thinker and solutions-oriented outlook
• Real team player with a collaborative approach
• Highly organized and able to multi-task
• Process-driven mindset, with the ability to adapt and lead change where required
• Ability to work as part of a team or under their own initiative
• Enjoys teaming up with diverse colleagues across different countries and can travel for business meetings as required

Preferred Skills:

• Experience working with marketing automation tools
• Fluency in additional languages

ASSUMPTION: Candidates with experience in the toy industry or a related field may have an advantage, but relevant experience in consumer goods and digital marketing is more important.

💰 Compensation & Benefits

Salary Range: £28,000 - £35,000 per annum (based on experience and industry standards for a Marketing Specialist role in the UK)

Benefits:

• Two working from home days per week
• 25 days annual holiday
• Additional day off for your Birthday
• Pension plan
• Health cash plan
• Discounted toys
• Welcome pack that includes some of our favourite games
• Diverse cultural environment and team-building activities

Working Hours: Full-time, Monday to Friday, with flexibility for remote work

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Marketing Specialist role in the UK. The final offer may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Jumbo Group operates in the manufacturing industry, specializing in toys, puzzles, and games. The company is known for its brands such as Stratego, Party and Co, Hitster, and Milles Bornes, among many others.

Company Size: Jumbo Group has 201-500 employees, providing a mid-sized company environment with opportunities for growth and collaboration.

Founded: Jumbo Group was founded in the Netherlands and has since expanded its operations globally, with offices in the UK, Spain, France, Belgium, Germany, and Hong Kong.

Company Description:

• Jumbo Group is a committed team of people with a purpose: To unlock the Power of Play to create meaningful connections.
• The company creates, manufactures, and distributes games and toys all over the world, specializing in categories such as puzzles, board games, educational games, and arts and crafts.
• Jumbo Group is officially comprised of 6 companies, all of which are very well known in the market thanks to their brands: Koninklijke Jumbo (Jumbo), headquartered in the Netherlands; Diset, with its headquarters in Spain; James Galt, with its offices in the United Kingdom; Dujardin & KD based in France; and Yulu, from Hong Kong.

Company Specialties:

• Fashion & Beauty
• Toys
• Nursery
• and Construction

Company Website: https://www.jumboplay.com/

ASSUMPTION: Jumbo Group's focus on play and creativity makes it an attractive employer for candidates who are passionate about toys and games and enjoy working in a dynamic, international environment.

📊 Role Analysis

Career Level: This role is suitable for a Marketing Specialist with 2-5 years of experience, looking to grow their career in a mid-sized, international company.

Reporting Structure: The Marketing Specialist will report directly to the Marketing Manager UK & Ireland and work closely with agency partners.

Work Arrangement: This role offers a hybrid work arrangement, with three office days per week and two working from home days.

Growth Opportunities:

• As Jumbo Group continues to expand its operations globally, there may be opportunities for the Marketing Specialist to take on additional responsibilities or move into a management role.
• The company's diverse product portfolio and international presence provide ample opportunities for learning and growth.

ASSUMPTION: The Marketing Specialist role at Jumbo Group offers a unique opportunity to work in a creative and dynamic environment, with the potential for career growth and development.

🌍 Location & Work Environment

Office Type: Jumbo Group's UK office is based in Cheadle, Cheshire, offering a modern and collaborative work environment.

Office Location(s): Cheadle, Cheshire, UK

Geographic Context:

• The UK office is located in the North West of England, with easy access to Manchester city center and major transportation links.
• The region is known for its vibrant cultural scene, with a wide range of entertainment, dining, and leisure options.
• The UK office is part of an international network, providing opportunities for collaboration and travel.

Work Schedule: Full-time, Monday to Friday, with flexibility for remote work

ASSUMPTION: The UK office provides a modern and collaborative work environment, with opportunities for growth and development in an international setting.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call interview with the HR department
• In-person or video call interview with the Marketing Manager UK & Ireland
• Final interview with the UK Country Manager

Key Assessment Areas:

• Marketing strategy and campaign development
• Digital marketing and social media management
• Brand awareness and customer engagement
• Collaboration and communication skills

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Provide specific examples of your marketing campaigns and their outcomes
• Demonstrate your understanding of the toy industry and Jumbo Group's products

ATS Keywords: Marketing Specialist, Digital Marketing, Brand Management, Campaign Development, Social Media Management, Consumer Goods, Toy Industry

ASSUMPTION: The interview process for the Marketing Specialist role at Jumbo Group is designed to assess the candidate's marketing skills, industry knowledge, and cultural fit within the company.

🛠️ Tools & Technologies

• Marketing automation tools (e.g., HubSpot, Marketo)
• Social media management platforms (e.g., Hootsuite, Buffer)
• SEO/SEM tools (e.g., Google Analytics, SEMrush)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: The Marketing Specialist will be expected to have experience with marketing automation tools, social media management platforms, SEO/SEM tools, and project management tools.

👔 Cultural Fit Considerations

Company Values:

• Playful and creative
• Collaborative and inclusive
• Customer-focused and passionate

Work Style:

• Dynamic and fast-paced
• International and multicultural
• Empowered and entrepreneurial

Self-Assessment Questions:

• Do you enjoy working in a creative and dynamic environment?
• Are you comfortable working in a multicultural team and collaborating with international colleagues?
• Do you thrive in a fast-paced and empowering work environment?

ASSUMPTION: Jumbo Group values a playful and creative work environment, with a strong focus on collaboration, customer focus, and passion. Candidates who are comfortable working in a dynamic, international setting and share the company's values will be a strong fit for the Marketing Specialist role.

⚠️ Potential Challenges

• The role may require travel for business meetings and events
• The fast-paced and dynamic work environment may be challenging for candidates who prefer a more structured or slow-paced setting
• The role may require working with tight deadlines and managing multiple projects simultaneously
• The UK office is located in the North West of England, which may not be convenient for candidates who prefer to live and work in major cities

ASSUMPTION: The Marketing Specialist role at Jumbo Group offers a unique opportunity to work in a creative and dynamic environment, but it also presents challenges that candidates should be aware of before applying.

📈 Similar Roles Comparison

• This role differs from other marketing specialist roles in the toy industry in that it offers a hybrid work arrangement and the opportunity to work with a diverse range of products and brands
• The toy industry is highly competitive, with a strong focus on innovation and creativity
• Career paths in the toy industry may include moving into management or specializing in a specific product category or brand

ASSUMPTION: The Marketing Specialist role at Jumbo Group offers a unique opportunity to work in the toy industry, with a diverse range of products and brands and a hybrid work arrangement. However, the role also presents challenges related to the competitive nature of the industry and the need for innovation and creativity.

📝 Sample Projects

• Developing and executing a social media campaign to launch a new product line
• Conducting market research to identify trends and opportunities in the toy industry
• Collaborating with agency partners to create and execute a marketing plan for a major trade show

ASSUMPTION: The Marketing Specialist role at Jumbo Group offers a wide range of projects and opportunities, from creative campaigns to strategic planning and market research.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does this role collaborate with other departments and teams within Jumbo Group?
• What are the biggest challenges facing the toy industry, and how does Jumbo Group plan to address them?
• What opportunities are there for growth and development within the company?
• What is the company's approach to work-life balance and employee well-being?

ASSUMPTION: Asking thoughtful and insightful questions during the interview process will help candidates better understand the role, the company, and the industry, and demonstrate their interest and engagement.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare examples of your marketing campaigns and their outcomes
• Demonstrate your understanding of the toy industry and Jumbo Group's products
• Follow up with the HR department one week after submitting your application to confirm receipt and inquire about the next steps in the interview process

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.