- Job Title: Marketing Specialist
- Company: Gensler
- Location: Philadelphia, PA, US (with flexibility for Washington, DC, Miami, FL, or Atlanta, GA)
- Job Type: Full-Time, On-Site
- Category: Marketing
- Date Posted: 2025-07-29
- Experience Level: 7-10 years
🚀 Job Overview
Key aspects of this role include:
- Collaborating with leadership to create compelling proposals and presentations
- Leading pursuit strategy and planning efforts
- Developing new marketing materials to support business development activities
- Maintaining and updating marketing collateral and resources
- Working closely with diverse project teams in a fast-paced environment
*ASSUMPTION:* This role requires a high level of collaboration and adaptability, as the Marketing Specialist will work with various teams and stakeholders to deliver high-quality materials under tight deadlines.
📋 Key Responsibilities
- Proposal & Presentation Development: Work with principals, senior staff, and other marketing team members to design, write, and produce proposals, presentations, and other thought leadership collateral in alignment with brand standards.
- Pursuit Strategy & Planning: Participate in and lead pursuit strategy and planning efforts to increase the likelihood of winning new business.
- Graphic Design: Develop new materials as needed to support business development activities, with a critical emphasis on graphic design capabilities.
- Project Management: Perform multiple marketing efforts against deadlines, ensuring projects are completed accurately and on time.
- Portfolio & Knowledge Management: Learn and understand Gensler’s portfolio of work, practice areas, and capabilities, and maintain marketing collateral, resources, and information systems.
- Special Projects: Work closely with other marketing team members to complete special projects and elevate the quality of marketing efforts.
*ASSUMPTION:* The Marketing Specialist should be comfortable managing multiple projects simultaneously and prioritizing tasks effectively to meet deadlines.
🎯 Required Qualifications
- Education: Bachelor's degree in Journalism, Business, Architecture, Interior Design, Graphic Design, Communications, or Marketing.
- Experience: 7-10 years of professional experience in a marketing position with responsibility for creating proposals in response to RFPs, preferably in an architecture and design or other professional services firm.
- Required Skills:
- Proven ability to lead BD conversations confidently and strategically
- Excellent written and verbal communication skills
- Creative and impactful graphic design skills, including creating effective presentations and marketing collateral
- Strong organizational skills to coordinate and manage multiple projects and deadlines
- Ability to work with diverse project teams and in a fast-paced work environment
- Mastery of InDesign (must)
- Proficiency in Microsoft Office (Word, Excel, and PowerPoint) (required)
- Preferred Skills:
- Experience with CRM software (e.g., Salesforce, HubSpot)
- Familiarity with marketing automation tools (e.g., Marketo, Pardot)
- Knowledge of HTML and CSS
*ASSUMPTION:* While not explicitly stated, proficiency in industry-standard marketing tools and technologies is highly desirable for this role.
💰 Compensation & Benefits
- Salary Range: For Washington, DC: $87,000 - $104,000 per year. For other locations, the base salary range will be based on the local market. To learn more about Gensler's compensation philosophy and full benefits offerings, visit [Great People, Great Rewards | Gensler](https://www.gensler.com/great-people-great-rewards).
- Benefits:
- Medical, dental, and vision insurance
- Wellness programs and flex spending
- Paid holidays and paid time off
- 401k, profit sharing, employee stock ownership, and twice annual bonus opportunities
- Tuition reimbursement for certain eligible programs or classes
- Working Hours: Full-time, with a standard workweek of 40 hours. Flexible work arrangements may be available for specific projects or tasks.
*ASSUMPTION:* Gensler's compensation and benefits packages are competitive and designed to attract and retain top talent in the architecture and design industry.
📌 Applicant Insights
🔍 Company Context
- Industry: Architecture and Design
- Company Size: 5,001-10,000 employees
- Founded: 1965
- Company Description: Gensler is a global architecture, design, and planning firm with 57 locations across the Americas, Europe, Greater China, Asia Pacific, and the Middle East. Founded in 1965, Gensler has built a team of 6,000 professionals who partner with clients in over 100 countries each year. Everything Gensler does is guided by their mission: To create a better world through the power of design.
- Company Specialties: Architecture, Brand Design, Consulting, Interior Design, Planning + Urban Design, Product Design, Sustainability Consulting, Digital Experience Design, Hospitality, and Workplace Design
- Company Website: [Gensler](http://www.gensler.com)
*ASSUMPTION:* Gensler's global presence and diverse portfolio of services enable the company to offer unique opportunities for career growth and development.
📊 Role Analysis
- Career Level: Mid-Senior level
- Reporting Structure: The Marketing Specialist will report directly to the Marketing Director and collaborate closely with principals, senior staff, and other marketing team members.
- Work Arrangement: On-site, with flexibility for working remotely for specific projects or tasks.
- Growth Opportunities:
- Opportunities to work on high-profile projects and contribute to Gensler's global portfolio
- Potential to advance to a senior marketing role or specialize in a specific area of marketing
- Access to professional development programs, including licensure and tuition reimbursement
*ASSUMPTION:* The Marketing Specialist role offers a unique opportunity to grow both personally and professionally within Gensler's dynamic and collaborative work environment.
🌍 Location & Work Environment
- Office Type: On-site, with modern and collaborative workspaces designed to foster creativity and innovation.
- Office Location(s): Philadelphia, PA, US (with flexibility for Washington, DC, Miami, FL, or Atlanta, GA)
- Geographic Context:
- Philadelphia: A vibrant and historic city with a thriving arts and culture scene, diverse neighborhoods, and a strong sense of community.
- Washington, DC: The nation's capital, offering a unique blend of history, politics, and cultural attractions.
- Miami: A bustling metropolis known for its beautiful beaches, vibrant nightlife, and diverse cultural influences.
- Atlanta: A dynamic city with a rich history, diverse neighborhoods, and a thriving business community.
- Work Schedule: Full-time, with a standard workweek of 40 hours. Flexible work arrangements may be available for specific projects or tasks.
*ASSUMPTION:* Gensler's office locations offer unique cultural and professional experiences, allowing Marketing Specialists to engage with diverse communities and industries.
💼 Interview & Application Insights
- Typical Process:
1. Submit application through the provided link
2. Phone or video screen with the Marketing Director
3. In-person or virtual interview with the Marketing Director and other team members
4. Final interview with the Marketing Director and a principal or senior staff member
- Key Assessment Areas:
- Graphic design skills and portfolio
- Written and verbal communication skills
- Problem-solving abilities and strategic thinking
- Cultural fit and alignment with Gensler's values
- Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Showcase your graphic design portfolio and provide examples of successful marketing campaigns or projects
- Be prepared to discuss your approach to pursuit strategy and planning, as well as your ability to work collaboratively with diverse teams
*ASSUMPTION:* Gensler's interview process is designed to assess both technical skills and cultural fit, ensuring that Marketing Specialists can thrive in the company's collaborative and innovative work environment.
*ASSUMPTION:* Gensler's Marketing Specialists should be proficient in industry-standard graphic design and marketing tools to create high-quality materials and manage projects effectively.
👔 Cultural Fit Considerations
- Company Values:
- Design Excellence: Pursue the highest standards of design quality and innovation
- Client Focus: Prioritize client needs and exceed expectations
- One Gensler: Collaborate and leverage the collective strengths of the global team
- Entrepreneurial Spirit: Embrace a growth mindset and continuous learning
- Community Impact: Contribute positively to the communities where we live and work
- Work Style:
- Collaborative and team-oriented, with a focus on collective success
- Fast-paced and dynamic, with a strong emphasis on meeting deadlines and delivering high-quality work
- Creative and innovative, with a willingness to explore new ideas and approaches
- Self-Assessment Questions:
- How do you align with Gensler's commitment to design excellence, and how do you ensure that your work meets the highest standards?
- How do you approach collaboration and teamwork, and how do you contribute to a positive and inclusive work environment?
- How do you balance creativity and innovation with the need to meet deadlines and deliver high-quality work?
*ASSUMPTION:* Gensler's Marketing Specialists should be highly motivated, self-directed, and adaptable, with a strong commitment to collaboration and continuous learning.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously, requiring strong organizational skills and time management
- Working with diverse project teams and stakeholders, necessitating excellent communication and interpersonal skills
- Adapting to a fast-paced and dynamic work environment, with a constant need to prioritize and reprioritize tasks
- Maintaining a high level of creativity and innovation while meeting tight deadlines and delivering consistent quality
*ASSUMPTION:* The Marketing Specialist role at Gensler presents unique challenges that require a high level of adaptability, strong organizational skills, and a strong commitment to continuous learning and growth.
📈 Similar Roles Comparison
- Marketing Manager (Professional Services Firm): This role focuses more on strategic planning and team management, while the Marketing Specialist role at Gensler emphasizes graphic design and project execution.
- Marketing Coordinator (Architecture/Design Firm): This role may have more limited responsibilities and less autonomy, whereas the Marketing Specialist role at Gensler offers a higher level of independence and strategic input.
- Business Development Manager (Architecture/Design Firm): This role may have more direct responsibility for winning new business, while the Marketing Specialist role at Gensler focuses on supporting business development efforts through proposal and presentation creation.
*ASSUMPTION:* The Marketing Specialist role at Gensler offers a unique blend of strategic and creative responsibilities, requiring a strong combination of skills and experience.
📝 Sample Projects
- Developing a comprehensive proposal package for a high-profile architecture project, including written content, graphic design, and presentation materials
- Creating a series of targeted marketing campaigns to promote Gensler's workplace design services, including email marketing, social media content, and print materials
- Designing and implementing a new CRM system to streamline Gensler's marketing and business development processes, including data migration, user training, and ongoing support
*ASSUMPTION:* Gensler's Marketing Specialists should be prepared to take on a wide range of projects, from strategic and creative to tactical and operational.
❓ Key Questions to Ask During Interview
- Can you describe the typical timeline for a pursuit from initial RFP receipt to final submission?
- How does the Marketing team collaborate with other departments, such as Business Development and Project Management, to ensure successful pursuit outcomes?
- What opportunities are available for professional growth and development within the Marketing team and Gensler as a whole?
- How does Gensler support work-life balance for its employees, particularly in a fast-paced and dynamic work environment?
- What are the most challenging aspects of the Marketing Specialist role, and how can I best prepare to succeed in this position?
*ASSUMPTION:* Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and commitment to understanding the company's culture and work environment.
📌 Next Steps for Applicants
To apply for this position:
1. Submit your application through the [provided link](https://www.gensler.com/careers).
2. Tailor your resume and cover letter to highlight relevant skills and experiences for this role.
3. Prepare a portfolio showcasing your graphic design skills and any relevant marketing campaigns or projects.
4. Be ready to discuss your approach to pursuit strategy and planning, as well as your ability to work collaboratively with diverse teams.
5. Follow up with the Gensler recruitment team one week after submitting your application to inquire about your application status.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
