Marketing Specialist

📌 Core Information

🔹 Job Title: Marketing Specialist

🔹 Company: Strange Brew Strategies

🔹 Location: San Francisco, California, United States

🔹 Job Type: Full-Time, Remote OK

🔹 Category: Marketing

🔹 Date Posted: May 16, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Yes

🚀 Job Overview

Key aspects of this role include:

• Assisting in designing capabilities decks and proposals
• Managing and maintaining organic social media channels
• Coordinating marketing programs and events
• Developing content for various marketing materials
• Collaborating with the founder to support revenue operations

ASSUMPTION: This role requires a mix of creative and operational skills, with a focus on executing marketing programs and supporting business development efforts.

📋 Key Responsibilities

✅ Assist in designing capabilities decks and proposals to support business development.

✅ Manage and maintain organic social media channels to enhance brand presence.

✅ Coordinate marketing programs (e.g., blog program, industry award submissions, etc.) to ensure timely and effective execution.

✅ Maintain and organize a library of templates for RFPs, case studies, and other documents.

✅ Collaborate with the founder to support revenue operations updates using Hubspot.

✅ Create and distribute email marketing campaigns to engage and nurture leads.

✅ Manage updates to the website, ensuring regular case study and results updates.

✅ Develop content for blog posts, case studies, or whitepapers to support thought leadership.

✅ Develop creative collateral to support all marketing channels and internal and external events, including video content.

✅ Coordinate with external vendors (e.g., designers, printers) for marketing collateral production.

✅ Organize and promote events, webinars, or trade shows to boost brand visibility.

✅ Maintain brand consistency across all marketing materials and communications.

✅ Manage paid media opportunities.

ASSUMPTION: This role involves a wide range of responsibilities, requiring strong organizational skills and the ability to multitask and prioritize effectively.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field.

Experience: 2-5 years of experience in marketing, communications, or a related role.

Required Skills:

• Content creation: Strong writing and editing skills for creating engaging marketing materials
• Digital marketing: Proficiency in managing social media platforms, email marketing tools, and paid advertising campaigns
• CRM proficiency: Experience with Hubspot or similar CRM tools for revenue operations and lead management
• Project coordination: Strong organizational skills to manage multiple marketing programs and vendor relationships
• Creative design: Familiarity with design tools (e.g., Canva, Adobe Creative Suite) for creating visually appealing marketing collateral
• Communication: Excellent verbal and written communication skills for collaborating with internal teams and engaging with external audiences
• Event planning: Experience in organizing and promoting events, webinars, or trade shows to enhance brand visibility
• Self-direction: Ability to work autonomously, take initiative on projects, and prioritize tasks effectively with minimal supervision
• Proactive problem-solving: Demonstrated capability as a self-starter who can identify opportunities, overcome challenges, and implement solutions independently

Preferred Skills:

• Experience with project management tools (e.g., Asana, Trello)
• Fluency in a second language
• Experience in the public relations or communications industry

ASSUMPTION: Candidates should have a strong background in marketing, with a focus on content creation, digital marketing, and project coordination. Experience with CRM tools and event planning is also essential.

💰 Compensation & Benefits

Salary Range: $80,000 - $90,000 annually

Benefits:

• Flexible, remote work
• Unlimited PTO
• Medical, Dental & Vision Insurance
• 401K Plan with Employer Match up to 4%
• Generous donations to charities and non-profit organizations
• Mental wellness days

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range provided is based on industry standards for a marketing specialist role with 2-5 years of experience and is subject to change based on the candidate's qualifications and the company's internal policies.

📌 Applicant Insights

🔍 Company Context

Industry: Strange Brew Strategies is a boutique communications agency specializing in public relations and communications services. They work with established brands and exciting startups across various industries, including AI, aerospace, blockchain, and the future of work.

Company Size: Strange Brew Strategies is a small agency with 11-50 employees, providing a collaborative and entrepreneurial work environment.

Founded: Strange Brew Strategies was founded in 2017 and is headquartered in San Francisco, California.

Company Description:

• Strange Brew Strategies takes a modern approach to communications, focusing on progress and results rather than outdated strategies and methodologies
• The agency is known for its honest counsel, creative and forward-thinking approach, and ability to secure impactful stories for its clients
• In 2023, Strange Brew Strategies launched OnBoard, a streamlined communications support service for startups

Company Specialties:

• Media coverage
• Thought leadership
• Crisis communications
• Media training
• Analyst relations
• Financial analyst relations
• Messaging and positioning
• Internal communications
• Media relations
• Digital communications
• Community management

Company Website: https://www.sbscomms.com

ASSUMPTION: Strange Brew Strategies is a dynamic and innovative agency that values intellectual curiosity, diversity of thought, and strong counsel. They prioritize big-win media results that drive meaningful business impact for their clients.

📊 Role Analysis

Career Level: The Marketing Specialist role is an intermediate-level position, offering opportunities for growth and career advancement within the agency.

Reporting Structure: The Marketing Specialist will report directly to the founder of Strange Brew Strategies and work closely with the entire Brew Crew team.

Work Arrangement: This role is remote-friendly, with flexible work arrangements available.

Growth Opportunities:

• As the agency grows, there may be opportunities for the Marketing Specialist to take on additional responsibilities and advance their career within the company
• The Marketing Specialist may have the opportunity to lead and mentor junior team members as the agency expands its team
• Strange Brew Strategies offers a supportive and collaborative work environment that encourages professional development and growth

ASSUMPTION: The Marketing Specialist role offers a unique opportunity to work closely with the founder and contribute to the growth and success of a dynamic and innovative communications agency.

🌍 Location & Work Environment

Office Type: Strange Brew Strategies operates as a remote-first agency, with team members working from various locations across the United States.

Office Location(s): The main office is located in San Francisco, California, with team members working remotely from various cities across the country.

Geographic Context:

• San Francisco, California, is a vibrant and diverse city known for its tech industry, cultural attractions, and mild Mediterranean climate
• The cost of living in San Francisco is high, but the city offers a wide range of amenities and opportunities for personal and professional growth
• Remote work allows for greater flexibility and the ability to live and work in various locations within the United States

Work Schedule: The Marketing Specialist role follows a full-time work schedule, with flexible hours and the ability to work remotely as needed.

ASSUMPTION: The remote-friendly work environment at Strange Brew Strategies offers candidates the opportunity to work from the comfort of their own home or a co-working space, with the flexibility to balance work and personal responsibilities.

💼 Interview & Application Insights

Typical Process:

• The application process for the Marketing Specialist role at Strange Brew Strategies involves submitting a resume and cover letter through the provided application link
• Candidates may be asked to complete a skills assessment or provide additional information as part of the application process
• The interview process may include phone or video screenings, followed by in-depth conversations with the founder and other members of the Brew Crew team
• Candidates may be asked to provide examples of their work or present a project as part of the interview process

Key Assessment Areas:

• Candidates' writing and editing skills will be evaluated through their resume, cover letter, and any writing samples provided
• Digital marketing proficiency will be assessed through questions about social media management, email marketing, and paid advertising campaigns
• Candidates' organizational skills and ability to manage multiple marketing programs will be evaluated through behavioral questions and real-life scenarios
• Communication skills will be assessed through interviews and potential presentations or projects
• Candidates' cultural fit and alignment with Strange Brew Strategies' values will be evaluated throughout the interview process

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for the Marketing Specialist role at Strange Brew Strategies
• Be prepared to discuss your experience with CRM tools, event planning, and project coordination, as well as your ability to work autonomously and prioritize tasks effectively
• Showcase your creativity and problem-solving skills through examples of your work or projects
• Demonstrate your understanding of Strange Brew Strategies' unique approach to communications and how your skills and experience make you a strong fit for the role
• Follow up with the hiring manager after your interview to express your enthusiasm for the opportunity and reiterate your qualifications

ATS Keywords: Marketing Specialist, Content Creation, Digital Marketing, CRM Proficiency, Project Coordination, Creative Design, Communication, Event Planning, Self-Direction, Proactive Problem-Solving, Marketing Programs, Social Media Management, Email Marketing, Paid Advertising, Capabilities Decks, Proposals, Thought Leadership, Brand Visibility

ASSUMPTION: The application process for the Marketing Specialist role at Strange Brew Strategies is designed to evaluate candidates' skills, experience, and cultural fit, with a focus on identifying strong communicators and strategic thinkers who can contribute to the agency's continued success.

🛠️ Tools & Technologies

• Hubspot (CRM and marketing automation)
• Canva (design tool)
• Adobe Creative Suite (design and video editing tools)
• Social media platforms (e.g., Facebook, Instagram, Twitter, LinkedIn)
• Email marketing tools (e.g., Mailchimp, Constant Contact)
• Paid advertising platforms (e.g., Google Ads, Facebook Ads)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: The Marketing Specialist role requires proficiency in various marketing tools and technologies, with a focus on CRM, design, and communication platforms. Experience with project management tools is also beneficial for this role.

👔 Cultural Fit Considerations

Company Values:

• Intellectual curiosity: Strange Brew Strategies values team members who are curious, ask questions, and continuously seek to learn and improve
• Diversity of thought: The agency prioritizes diverse perspectives and encourages open dialogue and debate to drive innovative solutions
• Strong counsel: Strange Brew Strategies values honest and strategic communication, with a focus on delivering impactful results for clients
• Progress over process: The agency prioritizes progress and results over rigid methodologies and workflows

Work Style:

• Collaborative: Strange Brew Strategies fosters a collaborative work environment, with team members working closely together to achieve common goals
• Entrepreneurial: The agency encourages team members to take initiative, be proactive, and contribute to the company's growth and success
• Flexible: Strange Brew Strategies offers flexible work arrangements, with a focus on results and performance rather than strict hours or location
• Supportive: The agency provides a supportive and inclusive work environment, with a focus on employee growth and development

Self-Assessment Questions:

• How do you align with Strange Brew Strategies' values, particularly intellectual curiosity and diversity of thought?
• How comfortable are you working in a remote and collaborative environment, with team members located across the United States?
• How do you prioritize and manage multiple marketing programs and vendor relationships, working autonomously with minimal supervision?

ASSUMPTION: Strange Brew Strategies values team members who are curious, collaborative, and entrepreneurial, with a strong commitment to delivering impactful results for clients.

⚠️ Potential Challenges

• The Marketing Specialist role may require working on multiple projects simultaneously, requiring strong organizational skills and the ability to prioritize effectively
• The agency's remote work environment may present challenges in terms of communication and collaboration, requiring proactive and strategic problem-solving
• The Marketing Specialist may need to adapt to changes in priorities or project scope, requiring flexibility and a willingness to take on new responsibilities as needed
• The cost of living in San Francisco may present financial challenges for some candidates, although the remote work option offers greater flexibility in location

ASSUMPTION: The Marketing Specialist role offers a unique opportunity to work closely with the founder and contribute to the growth and success of a dynamic and innovative communications agency, but it also presents challenges that require strong organizational skills, adaptability, and a proactive approach to problem-solving.

📈 Similar Roles Comparison

• The Marketing Specialist role at Strange Brew Strategies differs from similar roles in other agencies in its focus on progress and results over rigid methodologies and workflows
• The agency's boutique size and collaborative work environment offer a unique opportunity for candidates to work closely with the founder and contribute to the company's growth and success
• The Marketing Specialist role at Strange Brew Strategies may offer more autonomy and responsibility than similar roles in larger agencies, with a greater emphasis on self-direction and proactive problem-solving

ASSUMPTION: The Marketing Specialist role at Strange Brew Strategies offers a unique blend of creativity, strategy, and operational execution, with a focus on driving meaningful business impact for clients.

📝 Sample Projects

• Developing a capabilities deck and proposal to support a business development opportunity for a tech startup in the AI industry
• Managing a social media campaign to promote an upcoming event for a blockchain company, resulting in a 20% increase in event attendance
• Coordinating a thought leadership project for a future-of-work startup, including research, writing, and design, resulting in a feature article in a leading industry publication

ASSUMPTION: The Marketing Specialist role at Strange Brew Strategies offers a wide range of project opportunities, with a focus on driving meaningful business impact for clients through creative and strategic communications.

❓ Key Questions to Ask During Interview

• Can you describe the company's approach to communications and how it differs from other agencies in the industry?
• How does the company support the professional development and growth of its team members?
• What is the typical career path for a Marketing Specialist at Strange Brew Strategies, and how does the company support internal promotions and career advancement?
• How does the company measure the success of its marketing programs, and how does it use data and analytics to inform decision-making and strategy?
• What is the company's approach to work-life balance, and how does it support employees in maintaining a healthy work-life balance?

ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and your commitment to understanding the company's culture and values.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for the Marketing Specialist role at Strange Brew Strategies
• Prepare for the interview by researching the company and practicing common interview questions and your responses
• Follow up with the hiring manager after your interview to express your enthusiasm for the opportunity and reiterate your qualifications
• If selected for the role, be prepared to provide examples of your work or present a project as part of the onboarding process

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.